AUSSIES

THE POMSTHE POMS

VS.

THE BRIEF

MEETTHE TEAM

THE CHALLENGE

THE CREAtive execution

THE experience

SARAH AVRAMArt Director/ Graphic Designer

JUNO FORSTERAccounts / Copy-Writer

NICOLE LOYSONArt Director/ Illustrator

TEAMMEET THE

THE BRIEF

THE TEAMTHE

CHALLENGETHE CREAtive

executionTHE

experience

The Problem

The Pom’s are coming to play cricket this summer and are playing us in every format. Some may say they’re better than us, and that hurts. There is a national identity that is on the line and we need to give Australian’s a point of passion. We’ve lost our swagger and we want it back.

TARGET AUDIENCE

All Australians - when England are here, the rivalry is everywhere and unavoidable. The passives become passionates, those who don’t care suddenly start to.

WHY IS IT RELEVANT?

Cricket against the English is more than a sport, it is a symbol of our national sense, our pride, and our identity. We are the underdogs who have a clear focus in front of us which rattles our chains and stirs the fight in us.

WHAT’S THERE TO OFFER?

This summer we have one foe, one focus, one job to do, and that is to take the English down! They’re going to be here for a long time, which allows us to have planty of chances to get behind the Green and Gold.

THE BRIEF

THE BRIEFTHE TEAM

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CHALLENGESo how can we make Australians feel like their team is stronger, better and going to be able to smash the poms out of the water this year? Simple, we let Australia know that their team is Australian and Proud! How do we separate ourselves in terms of a cricket team.

How do we show we are different to the poms? Our lingo! We are a rather unique bunch, dropping letters, adding O’s and Y’s, referring to animals, creating unique verbs and adjectives, ab breviating and elongating.

Finally, how are we going to reach our audience and how are we going to get them motivated enough to buy tickets and join the Aussies down on the field? A bit of cheeky rivalry should do the trick, because nothing gets a patriotic supporter fired up than a bit of opposition competition!

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CREATIVEEXECUSIONS

“Righto chaps, let’s get this party started” “Carn boys, lets give them a bonzer of a match”

“Blimey, don’t you know how to bowl a sodding ball!”

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“Crickey, how long do you think this drongo will last!”

“Corrrr this is bollocks!!!!”

“Strewth!!! Hit a 6 mate!”

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“These Aussie boys won’t look so chuffed when we’re through!”

“Let’s show these poms what it’s like to be flat out as a lizard drinking”

“This is a load of codswollop!”

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“Hooroo, you bunch of larrikins! you’re out of here!!!!”

WWW.CRICKET.COM.AU

“See all you gallahs there.”

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Bollock s [BO L - LOCKS ]

noun

1 Ridiculous, annoyance (British slang)

"That’ s a bunch of bollocks"

2 British slang: A Pom spectator may use this term as; “Oh that’ s bollocks! You umpires need to get your eyes checked!”.

Dict ionary

1

Fit [BO - N - ZER]

noun

1 In shape, good, attractive (British slang)

"He is looking well fit "

2 British slang: A Pom spectator may use this term as; “Alistair Cook is looking well fit on the field toda y, innit” .

Dict ionary

2

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Bonzer [BO - N - ZER]

noun

1 Great, ripper (Aussie slang)

"Bonzer work, Mate! "

2 Australian slang: An Aussie spectator may use this term as; “crickey , that was a bonzer of a bowl!”.

Dict ionary

1

Cricke y [CR - I - CKEY ]

noun

1 Oh My Gosh (Aussie slang)

"Crickey , Mate! "

2 Australian slang: An Aussie spectator may use this term as; “crickey! Clarke you’ve done it again!”.

Dict ionary

2

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Dictionary

1 An expression of surprise(Aussie slang)

"Crickey, Mate!"

2 Australian slang: An Aussie spectator may use this term as; “crickey! Clarke you’ve done it again!”.

Crickey [CR - I - CKEY]

noun

English tour of Australia, november 21, 2013. www.cricket.com.au

Dictionary

1 An expression of surprise(Aussie slang)

"Crickey, Mate!"

2 Australian slang: An Aussie spectator may use this term as; “crickey! Clarke you’ve done it again!”.

Crikey [CR - I - KEY]noun

English tour of Australia, november 21, 2013. www.cricket.com.au

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HAVE A GANDER AT OUR LADS

GET BEHIND US

WHAT WAS THAT IN ENGLISH

MINGLE WITH US

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Codswallop [CODS - WAL - LOP ]

nou n

1 Nonsense (Pom slang )

"That ’s codswallop! "

2 English slang: A Pom spectator may use this term as; “That call was codswallop, he was clearly out!” .

Dict ionar y

1

Bonzer [BO - N - ZER ]

nou n

1 Great, ripper (Aussie slang )

"Bonzer work, Mate! "

2 Australian slang: An Aussie spectator may use this term as; “crickey , that was a bonzer of a bowl!” .

Dict ionar y

1

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MATE, COME N’ HANG OUT

HAVE A SQUIZZ AT THE BOYS

WHAT WAS THAT IN ENGLISH?

PURCHASE ‘EM, MATE

moreswap over

Cancel

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Ed Cowen Jackson Bird

Michael Clarke

Xavier Doherty

Patrick Cummins

George Bailey

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#crikeybonzerofabowl @ashescricket13

#crickeybonzerofabowl @ashescricket13

#blimeythat’sadamnwellbatfrom @ianbell @ashescricket13

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Blokes Dunny [B L - OK - ES - DU - N Y ] Sheila Dunny [SHE - L A - BL - OK - ES - DU - NY ]

Lad’ s Lavatory [LA - DS - LA - VA - TO - R Y] Lass ’ Lavatory [LAS - LA - VA - TO - R Y]

Sheila Dunny [SHE - L A - BL - OK - ES - DU - NY ]

Lass Lavatory [LAS - LA VA TO - R Y]

Blokes Dunny [B L - OK - ES - DU - N Y ]

Lad’ s Lavatory [LA - DS - LA - VA - TO - R Y]

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EXPERIENCEJuno: “First issue I faced was the fact I knew so little about cricket.”

“ It was also great having my dad fitting into the target market.”

“Having a live brief to work on really got me excited about the industry again!”

Sarah: “This whole experience has been so enjoyable.” “Confirmed my thirst to want to work in the industry.” “fun, tongue-in-cheek- brief, which made it such an enjoyable brief to work on!”

Nikki: -Hello, is it me you’re looking for? -First contact

-Work it!

-The mushy stuff