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A Comparative Study of M obile Services Provided By Vodafone & Other

Telecom Company

At

Essar Telecom Vodafone Ltd Company

Mumbai

Submitted by

Asif Khan

Roll No.19

Under the guidance of

Prof. Naseem Ahmad Ansari

ORIENTAL COLLEGE OF COMMERCE AND MANAGEMENT

BACHELOR OF MANAGEMENT STUDIES,

ANDHERI (WEST), MUMBAI.

DECEMBER 2013-14


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DECLARATION

I, Mr. Shaikh Imran Alluddinof Oriental College Of Commerce & Managementof TYBMS

hereby declare that I have completed my project, titled A Comparative Study of Mobile

Services Provided By Vodafone & Other Telecom Company in the Academic Year 2013-

2014. The information submitted herein is true and original to the best of my knowledge.


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CERTIFICATE

I Mr. NASEEM AHMAD ANSARI hereby certify that Mr. Asif Khan of Oriental college of

commerce & management of TYBMS has completed his project, A Comparative Study of

Mobile Services Provided By Vodafone & Other Telecom Company in the academic year

2013-2014. The information submitted herein is true and original to the best of my knowledge.

______________

Signature of the Principal

Signature of Project Guide &

Internal Examiner [Mr. NASEEM AHMAD ANSARI]

External Examiner


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ACKNOWLEDGEMENT

This project is an outcome of survey, which I have to undergo for the partial fulfillment of the

TYBMS. I wish to put on record my sincere gratitude to the following person without whose

support the completion of this project would not have been possible.

With immense pleasure I am to present this project on A Comparative Study of Mobile

Services Provided By Vodafone & Other Telecom Company At the very outset, I would like

to express my profound sense of gratitude to the authorities of vodafone Telecom Company

Specially Mr. Aushiesh Kumar (R.M. of Mumbai) stand for providing me opportunities to

access the record on the basis of which this project report stands.

I express my special thanks to Prof. Naseem Ahmad Ansari (Project Guider) for guidance &

encouragement in project maintenance.


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PREFACE

A project work has an objective to make management student familiar with real life business

situation and give an opportunity to the student to understand the theoretical concept of

marketing in practical way.

I am extremely happy to present the report before my respected teacher the project report entitled

to me is AComparative Study of Mobile Services Provided By Vodafone &Other Telecom

CompanyAs the Vodafone Ltd. is a biggest telecom company of entire world. The competition

is growing day by day some other telecom services his situation to touch competitions and entry

of foreign companies in India promoted me to do the work on the sales promotion market.

In this project I have done the survey of Mumbais market intelecom aria.


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TABLE OF CONTENTS

SR.NO Contents Page No

01 Introduction 07

02 Company profile 36

03 Product Profile 47

04 Objective of study 56

05 Research Methodology 63

06 Data Analysis 65

07 Limitation 75

08 Recommendation 76

09 Conclusion 80

10 Questionnaire 81

11 Bibliography 85


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CHAPTER-1

1. INTRODUCTION

2. COMPANY PROFILE

3. PRODUCT PROFILE

About Vodafone


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We will be the communications leader in an increasingly connected world Vodafone Group Plc

is the world's leading mobile telecommunications company, with a significant presence in

Europe, the Middle East, Africa, Asia Pacific and the United States through the Company's

subsidiary undertakings, joint ventures, associated undertakings and investments.

The Group's mobile subsidiaries operate under the brand name 'Vodafone'. In the United States

the Group's associated undertaking operates as Verizon Wireless. During the last two financial

years, the Group has also entered into arrangements with network operators in countries where

the Group does not hold an equity stake. Under the terms of these Partner Network Agreements

the Group and its partner networks co-operate in the development and marketing of global

services under dual brand logos.

At 30 June 2008, based on the registered customers of mobile telecommunications Ventures in

which it had ownership interests at that date, the Group had 269 million customers, excluding

paging customers, calculated on a proportionate basis in accordance with the Company's

percentage interest in these ventures.

The Company's ordinary shares are listed on the London Stock Exchange and the Company's

American Depositary Shares ('ADSs') are listed on the New York Stock Exchange. The

Company had a total market capitalization of approximately 79 billion at 30 June 2008.

Vodafone Group Plc is a public limited company incorporated in England under registered

number 1833679. Its registered office is Vodafone House, The Connection, Newbury, and

Berkshire, RG14 2FN, England


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HISTORY

Vodafone over the years

Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc. Then known as Racal

Telecom Limited, approximately 20% of the company's capital was offered to the public in

October 1988. It was fully emerged from Racal Electronics Plc and became an independent

company in September 1991, at which time it changed its name to Vodafone Group Plc.

Following its merger with Air Touch Communications, Inc. (AirTouch), thecompany changed

its name to Vodafone Air Touch Plc on 29 June 1999 and, following approval by the

shareholders in General Meeting, reverted to its former name, Vodafone Group Plc, on 28 July

2000.

Key milestones in the development of Vodafone can be found in the following sections

organized by year:

2008

Vodafone acquires a 70% stake in Ghana Telecom for $900 million (July) Vodafone launches

the M-Paisa mobile money transfer service on Afghanistan's Roshan. Afghanistan is added to the

Vodafone footprint. (February)


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2007

A consortium led by Vodafone Group is awarded the second mobile phone license in Qatar

(December). Vodafone agrees to acquire Tele2 Italia SpA and Tele2 Telecommunication

Services SLU from Tele2 AB Group. (October) Vodafone announces completion of the

acquisition of Hutch Essar from Hutchison Telecommunications International Limited. (May)

Safaricom, Vodafones partner in Kenya announces the launch of M-PESA, an innovative new

mobile payment solution that enables customers to complete simple financial transactions by

mobile phone. (February) Vodafone agrees to buy a controlling interest in Hutchison Essar

Limited, a leading operator in the fast growing Indian mobile market, (February) Vodafone

announces agreements with both Microsoft and Yahoo! to bring seamless Instant Messaging

(IM) services to the mobile which can be accessed from both the PC and mobile handsets.

(February) Vodafone signs a series of ground-breaking agreements which will lead to the

mobilizing of the internet. You Tube agrees to offer Vodafone customers specially rendered

YouTube pages on their mobile phones. With Google, Vodafone announces its intention to

develop a location-based version of Google Maps for With eBay, Vodafone announces it is to

offer the new eBay mobile Service to customers, With MySpace.com Vodafone announces an

exclusive partnership to offer Vodafone customers a My Space experience via their mobile

phones. (February).

Vodafone reaches 200 million customers (January)

2006

Sale of 25% stake in Switzerland's Swisscom (December)

Sale of 25% stake in Belgium's Proximus. (August)

The numbers of Vodafone live! Customers with 3G reached 10 million in March 2006.

We acquired Telsim Mobil Telekomunikasyon Hizmetleri (Turkey) in May 2006.


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Launch of mobile TV capability and Vodafone Radio DJ, which offers a personalized,

interactive radio service streamed to 3G phones and PCs.

3G broadband through HSDPA launched offering faster than 3G speeds.

Japan business sold to Soft Bank.

Make the most of now global marketing campaign launched.

Sir John Bond succeeds Lord MacLaurin as Chairman.

2005

We completed the acquisition of MobiFon S.A. (Romania) and Oskar Mobile

a.c. (Czech Republic) (May). Launch of Vodafone simply, a new easy -to-use service for

customers who want to use voice and text services with minimum complexity (May).

Introduction of Vodafone Passport, a voice roaming price plan that provides customers with

greater price clarity when using mobile voice services abroad

2004

We launched our first 3G service in Europe with Vodafone Mobile Connect

3G/GPRS data card.

We have 14 Partner Networks with new agreements in Cyprus, Hong Kong and Luxembourg.

Vodafone live! With 3G launched in 13 markets (November).


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2003

At the GSM Association Awards Ceremony in Cannes, France, we won the mobile industry's

most prestigious awards in two categories, best Consumer

Wireless Application or Service and Best Television or Broadcast Commercial for its globa

consumer service, Vodafone live! Our premium handsets for Vodafone live! The Sharp GX10

won the Best Wireless Handset Award for the Sharp Corporation.

Vodafone live! Attracts 1 million customers in its first six months.

Verizon Wireless and Vodafone co-operate on laptop e-mail, internet an corporate applications

access for the US and Europe.

Arun Sarin succeeds Sir Christopher Gent as Chief Executive.

2002

We trial our global mobile payment system in the UK, Italy and Germany. The trial enables

customers to purchase physical and digital goods using their mobile phone.

We launch the first commercial European GPRS roaming service. Customers are able to

seamlessly access services such as corporate e-mail, intranet and personalized information on

their mobile phones, laptops or PDAs over GPRS.

The Vodafone Group Foundation is launched, with plans to contribute 20 million to community

programmes, guided by the Group Social Investment Policy.

In October, we announce the launch of Vodafone live!, a new consumer proposition, and Mobile

Office, a new business proposition. In November,


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Vodafone Remote Access is launched as part of Mobile Office. The service gives business

customers an easy way to connect to their corporate LAN to access email, calendar and other

business specific applications whilst on the move.

2001

We acquire Ireland's leading mobile communications company, Eircell.

Vodafone and China Mobile (Hong Kong) ltd (CHMK) sign a 'strategic alliance agreement'.

The Group completes the acquisition of a 25% stake in Swisscom Mobile.

We introduce instant messaging to our networks, a faster and more efficient way to communicate

using text messages via SMS or WAP.

First global communications campaign launched in August. The campaign features TV, cinema,

print, online and outdoor media, each version asking the question, 'How are you?'.

First Vodafone Partner Agreement with TDC Mobil A/S, Denmark's leading mobile operator.

The agreement is the first of its kind in the mobile industry and means Vodafone and TDC Mobil

will cooperate in developing, marketing and advertising international roaming products and

services to international travelers and corporate customers.

We make the word's first 3G roaming call (between Spain and Japan).

2000

On 4 February, terms are agreed with the Supervisory Board of Mannesmann by which

Mannesmann would become a part of the Vodafone community. The transaction almost doubles

the size of the Vodafone Group.

The agreement to acquire Mannesmann AG receives European Commission clearance on 12

April 2000.


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Verizon Wireless is launched in May; the combination of Vodafone Air Touch's and Bell

Atlantic's US cellular, PCS and paging assets.

Board Members

John Buchanan - Deputy Chairman Andy Halford - Chief Financial Officer Alan Jebson Nick Land Anne Lauvergeon Simon Murray Luc Vandevelde Tony Watson Philip Yea

Board members

Sir John Bond

Andy Halford Anthony Watson Philip Yea Vittorio Colao Nick Land John Buchanan Alan Jebson Anne Lauvergeon Simon Murray Luc Vandevelde


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Chairman: Sir John Bond

Meet the board

Sir John Bond became Chairman of Vodafone Group Plc on 25 July 2006 having previously

served as a Non-Executive Director.

The Deputy Chairman, John Buchanan, is the nominated senior Independent director and his role

includes being available for approach or representation by directors or significant shareholders

who may feel inhibited from raising issues with the Chairman. He is also responsible for

conducting an annual review of the performance of the Chairman and, in the event it should be

necessary, convening an annual meeting of the non-executive directors.

The Company considers all its present non-executive directors to be fully independent. Read the

terms of appointment for non-executive directors.

The executive directors are Vittorio Colao (Chief Executive) and Andy Halford.


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Chief Executive Vittorio Colao

Vittorio Colao became Chief Executive of Vodafone Group Plc on 29 July 2008, having

previously served as a Board Director.

John Buchanan - Deputy Chairman

Board director since: 1 April 2003

Board committees: Nominations and Governance Committee and Audit Committee John

Buchanan is a member of the Nominations and Governance Committee and of the Audit

Committee and, solely for the purposes of relevant legislation, is the board's appointed financia

expert on that Committee. He retired from the board of BP Plc in 2002 after six years as Group

Chief Financial Officer and executive director following a wide-ranging career with the

company. He was a member of the United Kingdom Accounting Standards Board from 1997 to


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2001. He is the Deputy Chairman of Smith & Nephew plc and a non-executive director of

AstraZeneca PLC and BHP Billiton.

Andy Halford - Chief Financial Officer

Andy Halford became the Chief Financial Officer of the Company in July 2005.

He joined Vodafone in 1999 as Financial Director for Vodafone Limited, the UK operating

company, and in 2001, he became Financial Director for Vodafone's Northern Europe, Middle

East and Africa Region. In 2002, he was appointed Chief Financial Officer of Verizon Wireless

in the US. Prior to joining Vodafone he Was Group Finance Director at East Midlands Electricity

Plc.


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What we do?

Mobile is always at the heart of what we do, but now we are moving into integrated mobile and

PC communication services.

We are doing that in two ways wirelessly through 3G and HSDPA (High-Speed Download

Packet Access), but also using fixed line broadband services like DSL (Digital Subscriber Line).

Our customers benefit from a complete Vodafone experience in and out of their homes and

offices. They are notified about email with our consumer push email service, access existing

instant messaging services on the move, and share images and video captured on their handsets.

We offer a suite of products that, starting with voice calls, offers our customers an alternative to

a traditional fixed telephone line. Vodafone Zuhause in Germany and Vodafone Casa in Italy

provide our customers with an easy-to-use mobile service, combined with low-cost fixed line

telephony and DSL (Digital Subscriber Line) broadband. We have extended our reach into the

office by delivering richer business applications and integrated fixed and mobile services, such

as higher speed internet access. With developments in technology we can provide integrated

mobile and PC offerings to give our customers a consistent experience whether they are at home

or on the move.

Products and Services

Voice

Data

Fixed and other services

Devices


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Vodafone live!Internet on Your Mobile

Quick stats:*

2 million customers

Simple and secure browsing of online services

Unlimited browsing tariff available

Vodafone live! Offers 750,000 songs

Vodafone live! Includes selection of latest games on handsets

Mobile TV has an average of 850,000 subscribers a month

Internet on your Mobile offers easy to use and secure browsing, including Google search, an

unlimited browsing tariff and access to some of the most popular online services.

You can use your mobile to access and update your social networking profiles, view and upload

YouTube videos, buy and sell items on eBay, and check locations on Google Maps.

You can also chat to friends easily with Yahoo! and MSN instant messaging using an easy to use

dedicated interface.

Using the new Vodafone live! mobile and PC music player you can search for music, artist pages

and previews from a catalogue of more than 750,000 songs.

Music from some of the worlds greatest artistsis available, with music secured from agreements

with major record labels such as Sony BMG Music Entertainment, EMI, Universal Music,

Warner Music, as well as independent music labels.

Mobile TV offers an average of 20 channels from both local and international broadcasters

Vodafone has local agreements with broadcasters, such as the BBC, ZDF, RAI, Pro-Sieben,

Channel 4 and RTL, as well as international broadcasts from HBO, Fox, NBC Universal, Warner

Brothers, UEFA Champions League, Vodafone McLaren Mercedes and MTV, ensuring diverse

and relevant mobile content.


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Vodafone Mobile Connect

Quick stats:*

2.7 million customers

Built-in 3G broadband on 44 laptop models

7.2 Mbps down and 2.1Mbps up using Vodafone Mobile Connect card with HSPA

technology

Vodafone Mobile Connect enables you to access the internet on your laptop or PC via Vodafone

Mobile Connect data cards or Vodafone Mobile Connect USB modems.

Business customers can access services such as email, corporate applications and company

intranets using the service.

Vodafone Mobile Connect card:

You can enjoy built-in 3G broadband from Vodafone across 44 laptop models, including

Vodafones partners Acer, Dell, HP and Lenovo. Everything you need to make an internetconnection from your computer using a mobile network is installed and configured, allowing you

to work on the move.

The Vodafone Mobile Connect card with 3G broadband offers enhanced speeds which can be up

to 7.2 Mbps downlink and up to 2.0 Mbps uplink by utilizing HSPA technology.

Vodafone Mobile Connect USB modems:

There is a range of Vodafone Mobile Connect USB modems with exclusive designs. The USB

modems are plug and play compatible, allowing for a fastset up and making the device easy to

use.


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Privacy Policy

Vodafone Group Plc (hereinafter referred to as "Vodafone" "us" "we" or "our") is committed to

respecting your privacy and to complying with applicable data protection and privacy laws. You

can visitwww.vodafone.com("Site") without disclosing any personally identifiable information

about yourself.

We have provided this Privacy Policy Statement to help you understand how we collect, use and

protect your information when you visit the Site. We wish to help you make informed decisions

so please take a few moments to read the sections below and learn how we may use your

personal information.

For the purposes of this Privacy Policy Statement "Vodafone Group" means Vodafone Group Plc

and any company or other entity in which Vodafone Group Plc owns (directly or indirectly)

more than 15% of the issued share capital.

You should read this notice in conjunction with the Terms and Conditions of use for the Site.

Personal Information Collection

We endeavour to collect and use your personal information only with your knowledge and

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The type of personal information we may collect could include, for example, your name and

postal address, date of birth, gender, telephone and fax numbers, email address, and lifestyle and

other information collected on registration or through surveys. If you choose to provide us with

personal information it will be used in support of the intended purposes stated at the time at

which it was collected, and subject to any preferences indicated to you.
http://www.vodafone.com/http://www.vodafone.com/http://www.vodafone.com/http://www.vodafone.com/


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You acknowledge that by providing data to us, you consent to the processing of your data in

accordance with this Privacy Policy Statement.

Access to your Information

You can write to us at any time to obtain details of the personal information we may hold about

you.* Data Protection Manager (SAR), Vodafone Limited, Vodafone House, The Connection,

Newbury, RG14 2FN, England

Please quote your name and address. We would be grateful if you could also provide brief details

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We will take all reasonable steps to confirm your identity before providing you with details of

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*we may charge GBP10.00 to cover the administration costs involved.

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Please be aware that communications over the Internet, such as emails/webmails, are not secure

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accept responsibility for any unauthorised access or loss of personal information that is beyond

our control.

Transferring your information outside of the European Economic Area**

It may be necessary to transfer your personal information to other companies within the

Vodafone Group located in countries outside of the EEA. This may happen where our servers or

such companies are based outside of the EEA or where you use our services and products while

visiting countries outside of the EEA. The data protection and other laws of these countries may


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not be as comprehensive as those in the UK or the EU - in these instances we will take steps to

ensure that your privacy rights are respected.

**The European Economic Area (EEA) currently comprises the Member states of the European

Union plus Norway, Iceland and Liechtenstein.

Privacy Support

Vodafone reserves the right to amend or modify this Privacy Policy Statement at any time and in

response to changes in applicable data protection and privacy legislation.

If you have any enquiry about Vodafone's data protection and privacy policy or practices, please

write to:

Data Protection Manager

UK Regulatory

Vodafone Limited

Vodafone House

The Connection

Newbury

RG14 2FN

England

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shown on the Site, you agree to be bound by these Terms and Conditions.


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1. Use of content

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use


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accompanying terms and conditions.


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materially from those expressed or implied by these forward looking statements.


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terms and conditions contained with the relevant website or webpage or attached to the relevant

products or services shall prevail over these Terms and Conditions.

7.2 Vodafone assumes no responsibility for and does not endorse unless expressly stated

Content created or published by third parties that is included in the Site and the Services or

which may be linked to and from the Site.

7.3 The Site and/or the Services may be used by you to link into other websites, resources and/or

networks worldwide. Vodafone accepts no responsibility for the content, services or otherwise in

respect of these and you agree to conform to the acceptable use policies of such websites

resources and/or networks.

7.4 Subject to Clause 11 you agree that Vodafone does not generally and is not required to

monitor or edit the use to which you or others use the Site and the services or the nature of the

Content and Vodafone is excluded from all liability of any kind (to the extent permitted by law)

arising from the use of the Services, and in particular but without limitation to the foregoing, the

nature of any Content. Notwithstanding the foregoing, Vodafone reserves the right to edit, bar or

remove any Services and/or Content, at any time as Vodafone in its sole discretion believes to be


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necessary in order to prevent any breach of these Terms and Conditions or any breach of

applicable laws or regulations.

8. Exclusion of liability

8.1 Nothing in these Terms and Conditions shall act to limit or exclude Vodafone's liability for

death or personal injury resulting from Vodafone's negligence, fraud or any other liability, which

may not by applicable law, is limited or excluded.

8.2 Vodafone shall use its reasonable endeavors to ensure the maintenance and availability of the

Site and the Services but availability may be affected by your equipment, communication

networks, and too many people trying to use communication networks or the Internet at the same

time or other causes of interference and may fail or require maintenance without notice.

8.3 Neither Vodafone nor any member of the Vodafone Group shall be liable for any special,

indirect or consequential damages or any damages whatsoever, whether in an action of contract,

negligence or other tortuous action, arising out of or in connection with the performance of or

use of Services available on the site and in particular, but without limitation to the foregoing,

Vodafone specifically excludes all liability whatsoever in respect of any loss arising as a result

of:

8.3.1 Use which you make of the Site and the Services or reliance on Content or services or any

loss of any Services or your Content resulting from delays, non deliveries, missed deliveries, or

services interruptions; and

8.3.2 Defects that may exist or for any costs, loss of profits, loss of your Content or

consequential losses arising from your use of, or inability to use or access or a failure, suspension

or withdrawal of all or part of the Site and the Services at any time.


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8.4 All conditions or warranties which may be implied or incorporated into these terms and

Conditions by law or otherwise are hereby expressly excluded to the extent permitted by law.

8.5 Your only remedy under these Terms and Conditions is to discontinue using the Site and the

Services.

8.6 Vodafone makes every effort to ensure the security of your communications. you are

however advised that for reasons beyond our control, there is a risk that your communications

may be unlawfully intercepted or accessed by those other than the intended recipient. For

example, your communications may pass over third party networks over which we have no

control. The Internet is not a secure environment. Unwanted programs or material may be

downloaded without your knowledge.

9. Indemnity by you

9.1 You hereby agree to fully indemnify and to hold Vodafone harmless from and against any

claim brought by a third party resulting from the use of the Site and the Services or the provision

of Content to Vodafone by you and in respect of all losses, costs, actions, proceedings, claims

damages, expenses (including reasonable legal costs and expenses), or liabilities, whatsoever

suffered or incurred directly or indirectly by Vodafone in consequence of such use of the Site

and the Services or provision of Content or your breach or non-observance of any of these Terms

and Conditions.

10. Variation

10.1 Vodafone reserves the right to modify the Site and/or the Services or suspend or terminate

the Site and/or the Services or access to part or all of them at any time.

10.2 Vodafone reserves the right to revise these Terms and Conditions at any time. Such

variations shall become effective two weeks after being posted on the Site. By continuing to use

the Site you will be deemed to have accepted the varied Terms and Conditions.


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11. Monitoring/recording of communications

Monitoring or recording of your calls, emails, text messages or other communications may take

place in accordance with the law, and in particular for Vodafone's business purposes, such as for

quality control and training, to prevent unauthorised use of Vodafone's telecommunication

systems and to ensure effective systems operation and in order to prevent or detect crime.

12. Termination

12.1 Vodafone may elect to suspend, vary or terminate the Services and the Site immediately and

without prior notice at any time for repair or maintenance work or in order to upgrade or update

the Site and the Services or for any other reason whatsoever.

12.2 Vodafone may elect to terminate the Services or your access to the Site forthwith on breach

of any of these Terms and Conditions by you, or if Vodafone ceases to offer the Site and the

Services for any reason whatsoever.

13. General

13.1 Governing Law and Jurisdiction - These Terms and Conditions are governed by and

construed in accordance with the laws of England and Wales and you hereby submit to the non-

exclusive jurisdiction of the English courts.

13.2 Severability - These Terms and Conditions are severable in that if any provision is

determined to be illegal or unenforceable by any court of competent jurisdiction such provision

shall be deemed to have been deleted without affecting the remaining provisions of these Terms

and Conditions.

13.3 Waiver - Vodafone's failure to exercise any particular right or provision of these Terms and

Conditions shall not constitute a waiver of such right or provision unless acknowledged and

agreed to by Vodafone in writing.


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13.4 Representations - You acknowledge and agree that in entering into these terms and

conditions you do not rely on, and shall have no remedy in respect of, any statement,

representation, warranty or understanding (whether negligently or innocently made) of any

person (whether party to these Terms and Conditions or not) other than as expressly set out in

these Terms and Conditions as a warranty. Nothing in this Clause shall, however, operate to limit

or exclude any liability for fraud.

13.5 Assignment - You in entering into these Terms and Conditions undertake that you will not

assign, re-sell, sub-lease or in any other way transfer your rights or obligations under these

Terms and Conditions or part thereof. Contravention of this restriction in any way, whether

successful or not, will result in the Services being terminated by Vodafone forthwith. Vodafone

may assign these Terms and Conditions in whole or in part to any third party at its discretion.

13.6 Rights of Third Parties - A person who is not a party to this Agreement have no rights under

the Contracts (Rights of Third Parties) Act 1999 or otherwise to enforce any Clause of this

Agreement.

13.7 Force Majeure - Vodafone shall not be liable in respect of any breach of these Terms and

Conditions due to any cause beyond its reasonable control including but not limited to, Act of

God, inclement weather, act or omission of Government or public telephone operators or other

competent authority or other party for whom Vodafone is not responsible.

Neither an audit nor a review provides assurance on the maintenance and integrity of the website

including controls used to achieve this, and in particular whether any changes may have occurred

to the financial information since first published. These matters are the responsibility of the

directors but no control procedures can provide absolute assurance in this area.

Legislation in the United Kingdom governing the preparation and dissemination of financial

information differs from legislation in other jurisdictions.


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14. Definitions

"Content" means all data, information, material and content, including but not limited to text,

pictures, photographs, software, video, music, sound and graphics;

"Services" has the meaning given to it in Clause 1.1;

"Functionalities" means the services offered on or via the Site;

"Terms and Conditions" means the contract between Vodafone and you incorporating these

terms and conditions;

"Trade Marks" means the word or mark "Vodafone", however represented, including stylized

representations all associated logos and symbols and combinations of the foregoing with another

word or mark;

"Vodafone" means Vodafone Group Plc, whose registered office is at Vodafone House, The

Connection, Newbury, RG14 2FN, England and may also be referred to as "we" or "us" in these

Terms and Conditions;

"Vodafone Group" means Vodafone Group Plc and any company or other entity in which

Vodafone Group Plc owns (directly or indirectly) more than 15% of the issued share capital;

"You" means the visitor to the Site that enters into these Terms and Conditions (and

"your" shall be construed accordingly).


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Company profile

Our business integrity

The Board supports high standards of corporate governance which are critical to our business

integrity and to maintaining investors' trust in our Company.

Board of Directors

Biographies of all Board members and information about the Board and director changes.

Board Committees

Composition and activities of all three principal Board committees.

Executive Committee

Information on the Executive Committee and biographies of members.

Compliance

Details of Vodafone Group Plc's compliance with the UK Listing AuthoritysCombined Code

and information regarding the impact of the Higgs Review and Sarbanes-Oxley Act.


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Code of ethics

In accordance with SEC rules published following the Sarbanes-Oxley Act of

2002, the Company has adopted a written code of ethics applicable to the

company's senior financial officers, including the Company's principal executive officer.

Disclosure Committee Charter

The Company has a Disclosure Committee reporting to the Chief Executive and Chief Financial

Officer. The Committee has responsibility for reviewing and approving controls and procedures

over the public disclosure of financial and related information.

Memorandum of Association

Full text of the Memorandum of Association of the Company.

Articles of Association

Full text of the Articles of Association of the Company, adopted at the AGM in 2008.

Investor FAQs

Answers to common questions from Vodafone shareholders.


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Directors' shareholdings

Information about changes in directors' shareholdings can be found in the regulatory News

(RNS) feed from the London Stock Exchange.

Business Principles

Our Vision and Values guide the way we act. Our Vision is to be the worlds mobile

communication leader enriching customers lives, helping individuals, businesses and

communities be more connected in a mobile world. Our Values are about how we feel in other

words the Passions that make us the company we are.

One of our four corporate Values is 'Passion for the world around us':


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"We will help the people of the world to have fuller lives - both through the services we provide

and through the impact we have on the world around us."

At the start of 2002, we introduced a set of ten Business Principles to make our Vision and

Values happen. These define our relationships with all our stakeholders and govern how

Vodafone conducts its day-to-day business.

Our Business Principles apply to all Vodafone operating companies (majority owned

businesses). We also promote the Principles to our associate companies (Where Vodafone holds

a minority stake) and business partners. Chief Executives are responsible for ensuring

application of the Principles within their business.

Every employee is expected to act in accordance with the Business Principles. If employees have

concerns about the application of the Principles, they can ask their local human resources

managers for further advice, or contact the Group Human Resources Director or the Group Audit

Director. We are incorporating training on our business principles into our employee induction

process.

Internal audits in 2002-03 show they have been communicated to over 90% of employees.

Read the Business Principles Policy in full in the Corporate Responsibility section.

Executive Committee

Chaired by Vittorio Colao, this committee focusses on the Group's strategy, financial structure

and planning, succession planning, organizational development and Group-wide policies.

Representatives of the Executive Committee as of 1 October 2008:

Vittorio Colao, Chief Executive

Paul Donovan, CEO Central Europe, Middle East, Asia Pacific and Affiliates


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Michel Combes, Chief Executive Officer, Europe Region

Andy Halford, Chief Financial Officer

Steve Pusey, Chief Technology Officer

Stephen Scott, Group General Counsel and Company Secretary

Simon Lewis, Group Corporate Affairs Director

Warren Finegol d, Chief Executive, Global Business Development

Frank Rvekamp, Chief Marketing Officer

Terry Kramer, Group HR Director and Chief of Staff

Board committees

The standing Board committees are the Audit Committee, the Nominations and Governance

Committee and the Remuneration Committee.

Note: Further information regarding the activities of these committees can be found in the

Corporate Governance section of the Vodafone Group Plc Annual Report for the year ended 31

March 2008.

The report is available in Annual Reports.

Audit Committee

Under its terms of reference the Committee, whose membership is made up entirely of

independent directors, is required, amongst other things, to review the Company's results and

financial statements, review the activity of the internal and external auditors and monitor

compliance with statutory and listing requirements.


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Members:

Nick Land (Chairman)

Dr John Buchanan

Alan Jebson

Anne Lauvergeon

Nominations and Governance Committee

The Committee provides a formal and transparent procedure for the appointment of new

directors to the Board and normally engages external consultants to advise on prospective Board

appointees. The quorum for meetings is three members of the Committee, at least one of whom

will be the Chairman. The Committee meets at least twice a year, with further meetings when

necessary. The Committee reports to the Board on a regular basis and has the power to employ

the services of such advisers as it deems necessary to fulfill its responsibilities.

Read the full terms of reference

Members:

Sir John Bond (Chairman)

Vittorio Colao

Luc Vandevelde

Dr John Buchanan

Remuneration Committee

The Committee, whose membership is made up entirely of independent directors, is responsible

to the Board for the assessment and recommendation of policy on executive remuneration and

packages for individual executive directors.


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Read the full terms of reference

Members:

Luc Vandevelde (Chairman)

Simon Murray

Tony Watson

Philip Yea

IPR statement on next generation mobile network technologies

Vodafone has a long history of active engagement in standards that lay the foundation of our

industry. As such, we continue to be conscious of the fact it is necessary to incorporate and

encourage contribution of IPR into standards to ensure continued innovation, whilst also critica

in terms of the viability of standards-based products.

Currently, the members of the 3rd Generation Partnership Project (3GPP) are standardizing a

next generation mobile radio technology called Long Term Evolution (LTE).

In parallel, NGMN Ltd. is actively consolidating requirements on candidate next generation

mobile technologies. As part of this effort, Vodafone is closelyworking with its industry partners

creating awareness and transparency about IPR and the impact of IPR licensing on future

products and services.

Vodafone welcomes the industry transition towards full, open disclosure of IPR royalty

expectations from all industry partners.

In support of this openness Vodafone makes the following statement:

"Vodafone anticipates next generation mobile technology to provide data connectivity for a

much wider range of devices than just mobile phones and notebooks. All sorts of consumer


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electronic devices, and also IT, domestic appliances, cars, containers etc. will become connected

as part of their key capabilities.

While Vodafone respects that holders of IPR built into standards deserve a fair compensation for

their R&D efforts, this reward needs to support the success of the technology in an increasingly

competitive market. This leads us to believe that the IPR license structure for any next generation

mobile technology should be based on the component price of the radio module built in or

attached to devices.

Vodafone is committed to licensing its next generation mobile radio essential patents (subject to

reciprocity) on fair, reasonable and non-discriminatory

(FRAND) terms, free of charge."

The NYSE rules require that a majority of the Board must be comprised of independent directors

and the rules include detailed tests that US companies must use for determining independence.

The Combined Code requires a company's board of directors to assess and make a determination

as to the independence of its directors. While the Board does not explicitly take into

consideration the NYSE's detailed Code and has determined in its judgment that all of the non-

executive directors are independent within those requirements. As at the date of this Annua

Report, the Board comprised the Chairman, four executive directors and eleven non-executive

directors. Tests, it has carried out an assessment based on the requirements of the Combined

Committees

Under NYSE rules, US companies are required to have a nominating and corporate governance

committee and a compensation committee, each composed entirely of independent directors with

a written charter that addresses the Committees purpose and responsibilities. The Company's

Nominations and Governance Committee and Remuneration Committee have terms of reference

and composition that comply with the Combined Code requirements. The Nominations and

Governance Committee is chaired by the Chairman of the Board, and its other members are non-

executive directors of the Company and the Chief Executive. The Remuneration Committee is


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composed entirely of non-executive directors whom the Board has determined to be independent

The Company's Audit Committee is composed entirely of non-executive directors whom the

Board has determined to be independent and who meet the requirements of Rule 10A-3 of the

Securities Exchange Act. The Company considers that the terms of reference of these

committees, which are available on its website are generally responsive to the relevant NYSE

rules but may not address all aspects of these rules.

Corporate governance guidelines

Under NYSE rules, US companies must adopt and disclose corporate governance guidelines

Vodafone has posted its statement of compliance with the Combined Code on its website. The

Company also has adopted a Group Governance Manual which provides the first level of the

framework within which its businesses operate. The manual is a reference for Chief Executives

and their teams and applies to all directors and employees. The Company considers that its

corporate governance guidelines are generally responsive to, but may not address all aspects of

the relevant NYSE rules.

Statement of corporate governance policy

The Board of directors of the Company is committed to high standards of corporate governance

which it considers are critical to business integrity and to maintaining investors' trust in the

Company. The Group expects all its directors and employees to act with honesty, integrity and

fairness. The Group will strive to act in accordance with the laws and customs of the countries in

which it operates; adopt proper standards of business practice and procedure; operate with

integrity; and observe and respect the culture of every country in which it does business.

The Combined Code

The Company's ordinary shares are listed in the United Kingdom on the London Stock

Exchange. As such, the Company is required to make a disclosure statement concerning its

application of the principles of and compliance with the provisions of the revised Combined


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Code on corporate governance (the CombinedCode"). For the year ended 31 March 2006, the

Board confirms that the Company has been in compliance with the provisions of section 1 of the

Combined Code. The disclosures provided below are nevertheless intended to provide an

explanation of the Company's corporate governance policies and practices.

US listing requirements

The Company's ADSs are listed on the NYSE and the Company is, therefore, subject to the rules

of the NYSE as well as US securities laws and the rules of the SEC. The NYSE requires US

companies listed on the exchange to comply with the NYSE's corporate governance rules but

foreign private issuers, such as the Company, are exempt from most of those rules. However,

pursuant to NYSE Rule 303A.11, the Company is required to disclose a summary of any

significant ways in which the corporate governance practices it follows differ from those

required by the NYSE for US companies. A summary of such differences is set out below. The

Company has established a Disclosure Committee with responsibility for reviewing and

approving controls and procedures over the public disclosure of financial and related

information, and other procedures necessary to enable the Chief Executive and Chief Financial

Officer to provide their Certifications of the Annual Report on Form 20-F that is filed with the

SEC.

Section 404 of the Sarbanes-Oxley Act of 2002 (US) requires the Company to annually assess

and make public statements about the quality and effectiveness of its internal controls over

financial reporting. As a non-US company, Vodafone is first required to report on its compliance

with section 404 for the year ended 31 March 2007. Management's report must describe

conclusions about the effectiveness of the Company's internal control over financial reporting

based on management's evaluation as of the end of the Company's most recent fiscal year.

The Company has established a Steering Committee to provide strategic direction to the

Company's section 404 compliance efforts and a Programmed Management Office which

monitors progress and provides detailed guidance to the compliance teams that have been set up

in the Group's subsidiaries and central functions. The Company's Audit Committee also plays an


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active role in monitoring these efforts. The Audit Committee receives progress updates at each of

its meetings as well as a bi-annual status presentation from the Programmed Management Office

The Company's external auditors have been consulted throughout the project and will continue to

be involved as the Company finalizes its review.

The Company has reviewed the structure and operation of its "entity level" control environment:

the overarching structure of review and monitoring essential to the management of its business.

Each of the Company's subsidiaries and central functions has ensured that the relevant processes

and controls are documented to appropriate standards, taking into account the guidance provided

by the US Public Company Accounting Oversight Board's Auditing Standard No. 2 and

subsequent SEC Staff Questions and Answers related to the standard. The approach taken has

been to identify the key financial reporting processes so that, in aggregate, the Company has

reasonable assurance regarding the reliability of its financial reporting and the preparation of

financial statements.

The Company is making satisfactory progress on the work required to enable it to report on its

compliance with section 404 at 31 March 2007.

The Company has also adopted a corporate Code of Ethics for senior executive, financial and

accounting officers, separate from and additional to its Business Principles, described below.

Information about changes in directors' shareholdings can be found in the Regulatory News

(RNS) feed from the London Stock Exchange.


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PRODUCT PROFILE

BASIC SERVICES

Clip Call Hold/call waiting Call conference Clir Itemized Bill (Post Paid) SMS Call Barring (CBARR) (Post Paid)

CALLER LINE IDENTIFICATION PRESENTATION (CLIP)

Clip identifies the caller by displaying the number of the caller on the handset. This allows you

the benefit of accepting or rejecting the call; although, at times caller Line Identification may not

appear due to technical problems in the originating network.

CALL HOLD/ CALL WAIT

This feature allows you to receive or make another call, while you are already busy with a call,

without disconnecting it. You can receive or make a second call, by putting the first call on hold.

You billed for both the calls. You can activate call waiting by using the menu of your cell phone

CALL CONFERENCE (CC)

This feature allows you to have a teleconference with up to five people at the same time, from

wherever you are. You can conference with either cellular or landline phones, including STD and

ISD calls. To make a conference calls simply make your first call. Then put the first call on hold

and dial the next number. To conference, scroll through the handset menu and select the

conference feature. Now your calls are connected. To invite another person follow the same steps

again


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Note:

Call conference is a handset dependent feature You are charged for the time on hold and conference The originator of the calls will be charged for all the calls initiated by him. To use the

facility you need to activate the call waiting feature onyour handset.

CALLER LINE IDENTIFICATION RESTRICTION (CLIR)

Now, with CLIR you can restrict your cellular phone number from being displayed on the

receivers cellular phone. This means, you can maintain complete confidentiality of your

number. This feature might not function across operator networks, but will definitely restrict

caller ID when called within the same cellular operator networks Mobilenumbers.

ITEMISED BILLING

An itemized bill gives you the details of all calls made and received, and of all the other facilities

you availed of, on your mobile number during a month. It also carries details of the number

called/ received, time and date of the call, duration and the amount charged.

SHORT MESSAGING SERVICE

This feature allows you to send and receive messages to and from, respectively; almost all

national and international cellular operators. SMS allows you access to services lime receiving

stock quotes, horoscopes, Jokes messages, email, news and many others. It comes as an in built

feature to all Vodafone subscribers. Vodafone offers an array of Services that help you manage

your calls better. From caller Identification to call waiting, from call divert to call conference

Vodafone redefines convenience. Most of these features are optional and can be availed of on

request and carry a nominal subscription charge. To activate any feature call our customers care

or visit any Vodafone n U Showroom.


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CALL DIVERT (CD)

With call Divert, you can divert an incoming call to another cell phone (be it Vodafone or Airtel/

Essar or BSNL cellular Phone) or even a landline number (Within Andhra Pradesh local dialing

list). You can divert your calls.

VALUE ADDED SERVICES

Just when you thought you had the cake, we made it possible for you to eat it too. Introducing

THE VODAFONE Value Added Services, a vibrant bouquet of "little conveniences" "small

pleasures" "bits of happiness" "dollops of infotainment" and all those "itsy bitsy" wants of yours

that together make up THE BIG SMILING

PICTURE.

SMS based services to Voice based ones, the Vodafone range cuts across all modes of

communication to ensure the BEST VALUE for your money. So be it downloading the latest

ring tones or sharing the freshest of blonde jokes, be it checking the status of your cousin's train

arrival time or arranging a pick up for your boss's delayed flight, Vodafone hands you the power

to do it all. You could also book a surprise movie ticket or deliver those dainty dandelions for

your date or access the latest cricket scores or some serious stock information; or maybe even

play downloadable games or chill out with some zany chats with buddies on-line.


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VODAFONE 'S VALUE ADDED SERVICES ARE AS INNOVATIVE AND

EXCITING AS YOUR DESIRES.

VALUE ADDED SERVICES - UTTAR PRADESH (E)

SMS SERVICES

Vodafone Buzz - Subscription Services4560456 SMS Short Code Text Messaging Dynamic Voice Mail Service

GPRS/EDGE

Vodafone Buzz - Subscription Services4560456 SMS Short Code Text Messaging Dynamic Voice Mail Service

VOICE

Say Vodafone -456 Ganesh Speaks181 Back ground Music

VODAFONE GPRSTHE INTERNET ON THE MOVE VODAFONE

Vodafones3G compatible networks supports general Packet radio service (GPRS) and EDGE,

which allows you to access internet websites and information portals on your mobile, making it

possible to stay informed and remain truly connected in this dynamically changing and

competitive environment. Gone are the days when connecting to a website from the mobile took

as long as 23 minutes. GPRS compatible handsets ensure that as a user, you are alwayson

There is no need for a dial up connection or any ISP connection.


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Now you can now carry the World Wide Web in their pocketthe Vodafone world. Read email

get stock quotes, check the weather, read the Latest news and even chat with friends and

Buddies on Idea Network, yahoo,MSN and ICQ while on the move.

One of the minds blowing applications on GPRS/EDGE in multimedia Messaging Service

(MMS). Vodafone is among the pioneers in the country to provide MMS. This latest innovation

in the area of mobile communication provides you the ability to communication provides you the

ability to communicate not just in voice or text but also in full color images.

Now you can send your emotions to your near and dear ones; with photographs, attach voice

clips and append text too. Just in case the receiver does not have on MMS handset, even then the

photographs can be accessed from our website http.//www. Vodafone co. in// for your

convenience, we have also created a library of photo album and voice clips, from where you can

choose and send photographs. Further, you can also compose your own MMS message on the

abovementioned website and send it across to a cellular phone or any e-mail ID.

With the introduction of GPRS on its networks, Vodafone also supports the use of the GPRS

phone as a modem, providing busy lap top armed executives, like most of you; the opportunity to

log in wirelessly while on the go. Thus now you can surf the Internet using our GPRS

connectivity with your computer.

ADVANTAGE OF VODAFONE GPRS

High speed and always on internet on the move Internet access on prepaid also Liberation from the shackles of dial - up or ISP connection. Receive voice calls or SMS even while logged on to GPRS. Revolutionary concept of charging - only for what you send and receive Offers MMS, a platform to communicate not just in voice or text but also in full color

images.


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MARKETING RESEARCH - AN INTRODUCTION

Marketing basically consist of spotting the need of customers and meeting them in the best

possible manner. Marketing Research plays key role in this process. It helps the firm acquire a

better understanding of the consumer, the competition & the marketing environment. It also aids

the formulation of marketing Mix.

Today carrying out research relating to customers products and market requires specialized skills

sophisticated techniques

DEFINITION OF MARKETING RESEARCH:

Marketing research is the systematic gathering recording andanalyzing of data about problems

relating to the marketing of goods and services. AMERICAN MARKETING ASSOCIATION


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CLASSIFICATION OF MARKETING RESEARCH PROBLEM

The various marketing research problem can be classified based on the subject matter of research

as shown below:-

1. Research on Product

2. Research on Market

3. Research on consumer

4. Research on advertisement and Promotion

5. Research on distribution

6. Research on Price

7. Research on competition

8. Research on Sales method

Research on Products includes studies on the competitive position of a product /brand: the level

of consumer acceptance of a products/ brands etc. consumer research includes.

Studies on consumer behavior. Buyer Motives consumer loyalty. Consumer resistance etc.

Research on market includes market share analysis demand analysis determining market

characteristics, market segmentation studies. Analysis of market territories etc.

Characteristics, market segmentation reveals trends in competition, evaluates the marketing

progress of majors competitors. Shops their strengths and weakness and analysis their vs

Performance.

Research on distribution includes studies on distribution policies transportation, warehousing etc.

Research on advertisement and promotion includes studies on advertising effectiveness, studies

on media and their relative effectiveness and cost- benefits of sales promotion etc.


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MAIN STEP INVOLVED IN MARKETING RESEARCH

1. Defining the marketing problem tom be tackled and identifying the marketing research

problem involved in the task

2. Specifying the information requirement

3. Developing the research design & research procedure.

4. Gathering the information

5. Analyzing the Information & Interpreting it in terms of the problem being tackled.

6. Preparing the Research report

TECHNIQUES OF MARKETING RESEARCH

Marketing Survey:-

Marketing survey is one of the most widely used M.R. Techniques market survey is at times

viewed as synonyms with market research. It is just one method of collecting the marketing

information required for carrying out

a given marketing research task.

STEPS IN MARKET SURVEY

PLANNING THE SURVEY

1. Problem definition

2. Selection of the survey method

3. Sampling

4. Questionnaire development

5. Pilot survey

FIELD WORKS

1. Selection and training of investigator

2. Collection of data


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3. Supervision

ANALYSIS AND INTERPRETATION OF DATA

1. Editing

2. Tabulating, Processing & Interpreting data

3. Statistical analysis & Interpreting

REPORT MAKING

1. Summarizing findings & Recommendations

2. Report writing

PREPAID PLANS

POST PAID PLANS


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OBJECTIVE OF SURVEY

This Survey is designed to bring about a sharp understanding of the market potential for

telecommunication products. The corporate support to different brands. The study is made to

assess and access the consumer desire from versatile angles leading to skim out the potentially of

market strengthening Vodafone cellular action plan meeting future target not only this much but

it also makes a gesture to assess the current to rest competitors of telecommunication.

The following are the main objectives of this survey:

1. To find out the degree of market potentiality for Idea.

2. To study the present and future needs of mobile along with corporate support to a particular

brand of telecommunication connection in comparison to other competitor of telecom.

3. To study the impact of attributes like price quality of connectivity and services etc. for

preferring a particular brand of telecommunication connection.

4. To assess the potentiality of respondent as future target customer for Vodafone

telecommunication.


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OBJECTIVES OF THE RESEARCH

The main aim of research is to find out the truth which is hidden and which has not been

discovered yet. Though yet each research study has its own specific purpose thesis can be:-

1. To gain familiarity with a phenomenon or to achieve new insights into it (exploratory or

formative research).

2. To portray accurately the characteristics of a particular individual situation or a group

(descriptive research).

3. To determine the frequency with which something occurs or with which it is associated with

something else (diagnostic research).

4. To test a hypothesis of a casual relationship between variables (hypothesis- testing research).

TYPES OF THE RESEARCH

The basic types of Research are as follows:

1. Descriptive Research:

The major purpose of this research is sales promotion activities in telecom with specia

Reference to idea Cellular.

2. Analytical Research:

In this Research the researcher has to use facts or information already available and analyze

these to make a critical evaluation of the material.


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3. Applied Research:

It aims at finding a solution for an immediate problem facing a society or a industrial / business

organization.

4. Fundamental Research:

It mainly concerned with generalization and with the formulation of a theory.

5. Quantitative Research:

It is based on the measurement of quantity or amount. It is applicable to phenomena that can be

expressed in terms of quantity.

6. Qualitative Research:

It is concerned with the qualitative phenomenon is phenomena relating to or involving quality or

kind.

7. Conceptual Research:

It is related to some abstract ideas or theory.

8. Empirical Research:It is data based research coming with conclusions, which are capable of being verified by the

observation and experiment.

9. Diagnostic Research:

Such a research follow case study method or in depth approaches to reach the basic casual

relation.

10. Exploratory Research:

The objective of this research is the development of hypothesis rather than their testing.


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My Research:

My research is for Viability and Presence oftelecom product at non telecom outl ets with

reference to Mumbai city" which is being done byMyself first time for "Vodafone cellular" so

my research is exploratory research.

RESEARCH PROCESS

Formulating the Research Problem

Extensive Literature Survey

Preparing the Research Design

Determining Sample Design

Collection the Data

Analysis of Data

Preparation of Report

Function of Research Design

1. Statement of evidence needed to solve the problem.

2. Anticipation of what will be done with the data to provide answer to problem.

3. Specification of evidence from where it will be obtained and how.

4. Statement of basic schemes whereby answers will be revealed and validated.

5. A guide for the calculation and approval of the feasibility and cost of project.

6. Provision of blue prints or plan 6 or guiding the work.


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Types of Research Design

There are three types of Research Design.

1. Research Design in case of exploratory research studies.

2. Research Design in case of descriptive and diagnostic research studies.

3. Research design in case of hypothesis- testing research studies.

My Research Design

My research was exploratory research so I am discussing only exploratory research design. In

exploratory research design hypothesis is developed on the basis of the influencing variables

which are available. The main purpose to do research design is to find new ideas for which the

researcher must always remain alert. There are three principles stages of exploratory research

design.

First Stage: Survey of secondary information sources.

Second Stage: Interview with knowledge persons.

Third Stage: Examination of situation that are analyses to the problem.

Sampling Design:

It refers to the technique or the procedure the researcher would adopt in selecting item for thesample.


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Different Types of Sample Designs:

There are basically two types of sample designs:

1. Non- probability sampling.

2. Probability sampling.

My Sampling Design:

For the survey of Vodafone cellular in the Mumbai city.

Methods of Data Collection

There are two types of data:

1. Primary data

2. Secondary data.

Primary Data:

The primary data are those which are collected a fresh and for the first time and thus happen to

be original in character.

Secondary Data:

In the case of secondary data the nature of data collection work is merely that of complication.


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Collection of Primary Data:

1. Observation Method.

2. Interview Method.

3. Through questionnaire.

4. Through schedules.

Collection of Secondary Data:

1. Various Publication of the Central, State and local government.

2. Technical and trade journals.

3. Book magazines and newspapers.

4. Report and publications of various associations connected with business and industry, bank

stock exchange etc.

5. Reports prepared by research scholars, universities economists etc. in different field.

Collection of My Secondary Data

In my research study I used only primary data and I collected it through the questionnaire

methods, I collected these data from Mumbai

Limitation of Research Report

1. The finding of this survey were made on the basis of the data provided by the people.

2. We have to collect the information according to the convenience of the people hence the data

may not be accurate.


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RESEARCH METHODOLOGY

Preplanning is sin qua non for any kind of work. Preliminary preparation leads to reach closer to

the successful achievement of the target. Initially the topic of work upon was decided and basing

on which certain imitative to minimize the gap between planning and achievement was taken

Finally a questionnaire was framed in such a fashion focusing certain most important points.

(a) Large no. of customer.

(b) Availability of various telecom and non telecom outlet.

(c) Quality of coverage for existing outlet.

(d) Total no. of existing telecommunication user and their level of satisfaction.

(e) Availability of basic amenities in a particular city / town / village.

(f) Finally assessing the exact living standard of the people in a particular city / town / village.

Data Surface: Primary Data.

Research Approach:A survey of telecom and non telecom outlet.

Research Instrument: Schedule A schedule was prepared and used for collection the primary

data. The schedule consisted of question related to:-

(a) Usage of telecommunication connection and their coverage connectivity.

(b) Availability of various accessories of telecommunication.

(c) Present condition of existing telecommunication system.

(d) Availability of various towers in the particular area.


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Objective Schedule:

To gather the full detail to arrive at the present and accurate living standard. Comparison to other

telecom with special reference to idea.

Sample Size: 500

Structured questionnaire help in collection data, (Primary data). Secondary Data were collected

by the internet (www.vodafone.com).
http://www.vodafone.com/http://www.vodafone.com/http://www.vodafone.com/http://www.vodafone.com/


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For Telecom Outlets

Are you selling Sim card?

Yes No

72% 28%

Yes

No


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Which type of sim service Provided?

Pre Paid Post Paid Both

70 % 20 % 10 %

Are you sold recharge vouchers?

Yes No

68% 32%

Pre Paid

Post Paid

Both

Yes

No


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Which kind of recharge vouchers sell mostly?

Paper Recharge Electronic Recharge Both

45 % 30% 25 %

How many Network available at your outlet?

Two Four Six All available

10% 35% 20% 30%

Paper Recharge

Electronic Recharge

Both

Two

Four

SixAll available


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Which Network you prefer to sell?

Vodafone Loop Idea Airtel Tata Reliance

30% 20% 10% 20% 08% 12%

Whats the consumer need and demand at you outlet?

Better service Better scheme Both of them

25% 35% 40%

Vodafone

Loop

Idea

Airtel

Tata

Reliance

Better service

Better scheme

Both of them


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Do you have any problem with any service provider?

Yes No

39% 61%

Would you like to prefer those service provider who provide

Better service and attractive margin?

Yes No

90% 10%

Yes

No


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Are you satisfy with the current Vodafone plans and service?

Yes No Cant say

35% 25% 40%

Yes

No

Yes

No

Cant say


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For Non Telecom outlets

Do you sell Sim & Recharge?

Yes No

70% 30%

Why dont you sell recharge to your existing customer?

Financial Problem Unawareness of

Schemes

Unavailability of

Service

Other reason

39% 24.5% 16.5% 20.%

YesNo


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Do you know the attractive margins & schemes?

Yes No

59% 41%

Is there any demand of Sim & Recharge?

Yes No Up to some extant

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