Middle Aged

Fitness Walking

WizardNishant Jacob,

Stewart Macgregor-Dennis

Content

Demo

Unique Features

Moving Forward

10 Steps for Successful Wizards

Unique Features

Indirect Questions

Dynamically Updating Badge

Visual Summary Reward

Facebook Connect

Motivation Peak

Personalization

Moving Forward

Personalized Questions

Intelligent Triggers

Shape Behavior

10 Steps for Successful Wizards

1. Have a Clear Link

2. Start with a Concrete Value

Proposition

3. Shape Question Difficulty

4. Build Motivation

5. End with a Clear Call to

Action

6. Place FB connect at motivation

peak

7. Create negative reinforcement

when exiting

8. Create personalization to

increase sharing

9. Encourage people to share

benefits

10. Use FB data to create more

relevant questions

Use our code!

bit.ly/formtools

Example app

Fb connect

Fb sharing

Twitter sharing

Visually shaping

form

Steps to good

form design

Thank You!

Nishant Jacob

nishantj@stanford.edu

@nishantjacob

Stewart Macgregor-Dennis

smdennis013@stanford.edu

@macgregordennis