Vespa

Product: Vespa

Objective:Make Vespas a more appealing alternative mode of transportation by showing how much more fun and beneficial they are over public transportation.

Target Audience: Males and Females age 18-35. Targeting primarily urbanites for the sheer convenience of owning a Vespa in the city; however, not limited to city-dwellers.

Execution: Quite simply I want to place Vespa ads in places where people will view them as a beneficial alternative to their current mode of transportation. Placed at bus shelters, on billboards, and in subway trains, these ads will remind people there is a more fun and efficient way of getting around. A youtube channel will serve as a platform for customers to tell their Vespa love stories going from public transportation to a Vespa.

Vespa

Vespa Print

Vespa Print

Vespa Bus Shelter & Billboard

Vespa Subway Ads

Vespa Commercial

Video: Close-Up of a girl’s face, 

attractive and happy. Camera cuts to 

shot of her riding on Vespa through 

frame left to right quickly. 

Audio: Flaming Lips “Yoshimi Battles Pink 

Robots Part 1” cues building slowly 

through shot.

Video: Girl in Vespa rides into frame, an 

animated Monster of a bus is waiting in 

the frame and growls and snaps as she 

drives by. 

Audio: Chorus of song begins; growl from 

bus monster. 

Video: Moving shot of the girl driving 

through traffic in a busy city street, 

yellow taxis are growling and barking at 

her as she rides by. 

Audio: Chorus of song continues; barking 

from multiple taxis as she passes.  

Video: Panning away from Subway 

entrance two eyes are visible following 

girl as she drives by. Beast roars and 

cartoon fire erupts from subway. 

Audio: Chorus of song continues; Roar 

from Beast in Subway.  

Video: Panning away from city girl on 

Vespa passes in and out of the shot. 

“Defeat Those Evil Robots” fades into 

shot of city with curly playful font. 

Audio: Chorus of song continues.

Video: Vespa logo with tag: Ride Easy. 

Website fades in at bottom

Audio: Chorus of song ends. Commercial 

breaks song.

Commercial::Below is a commercial video featuring the Flaming Lips song: Yoshimi Battles Pink Robots that shows a woman traveling through the city getting harassed by animated forms of public transportation. Song is very relevant to the target market.

Yoshimi Battles The Pink Robots Part 1The Flaming LipsYoshimi Battles The Pink Robots

Born of a Vespa - Come nasce una Vespa

Newest Videos Most Popular Videos

Vespa Youtube ChannelVespa Love Stories:The YouTube Channel will feature Vespa videos from loving owners such as Ilario Lavarra, who traveled from Alaska to Argentina by Vespa.