final tata steel presentation1
TRANSCRIPT
INDIAN STEEL WIRE PRODUCT LTD.
Content History The company Competition and Price Strategy to increase the market. Voice of customer Problem area Appendix
HistoryThe Indian Steel and Wire Product was
established in 1920 by sir Bahadur Inder Singh and is the first wire drawing plant of India.
ISWP was a company incorporated in 1935 under companies act 1913.
In 2003 the Company was taken over by Tata steel.
The companyIt primarily manufactures wire rods, TMT Rebars,
and wires.
ISWPL has 4 Major Business verticals:-
1. Wire rods and TMT rebars2. Wire3. Jemco4. Spark
Spark ISWPL has launched its range of Stick electrodes
and Mig wire which is being marketed under the brand name “SPARK”.
1. Electrode
2. Mig Wire
1. Electrode Four types of Welding electrodes.
• Spark Sliver• Spark Gold• Spark Diamond• Spark Platinum
Spark SliverSpark Sliver welding electrode is medium coated
rutile general purpose mild steel electrode with excellent welding performance.
It runs very smoothly and is operated down to 50 OCV.
It is gives low spark and minimum smoke and spatter
Spark GoldSpark Gold Welding electrode is a heavy coated
rutile mild steel electrode with superior welding performance.
It runs Smoothly and gives excellent radiographic quality.
Spark DiamondBasic coated, hydrogen controlled iron power
electrode with 115% metal recovery.
Excellent welding performance and radiographic quality.
Spark PlatinumBasic coated iron power electrode with superior
metal properties.
It runs very smoothly.
2. Mig WireThese are copper coated wires with special
chemistry for continuous welding of unalloyed steel.
The product is available in a layer wound form and as per the customer’s requirement.
SIZE(mm) WEIGHT
0.8 12.5 kg
1 15 kg
1.2 15 kg
Competition and PricesElectrode:-There are many competitors of Spark welding electrode like:-
MangalamWeld CupWeld MetalAtlasAakashCerro WeldMonarchPower-13
Cont…
BRAND SIZE(mm) WEIGHT/PACKET
PIECES/PACKET
PACKET/BOX
Spark 3.15 2 kg 70 9
4.00 2 kg 34 9
Mangalam 3.15 2.5 kg 90 12
4.00 2.5 kg 60 12
Aakash 3.15 2.5 kg 90 16
4.00 2.5 kg 60 16
Weld cup 3.15 2.5 kg 90 12
4.00 2.5 kg 60 12
Comparision of size and weight with others brand :-
Cont…
BRAND SIZE (mm)
PRICE/PIECE PRICE/PACKET
PRICE/BOX
Spark 3.15 2.38 166.83 1501.5
4.00 4.90 166.83 1501.5
Mangalam 3.15 2.31 208.33 2520
4.00 4.66 280 3360
Aakash 3.15 2.22 200.15 3202.5 4.00 3.333 200.15 3202.5
Weld Cup 3.15 2.33 210 2520
4.00 3.5 210 2520
Welder Price:-
Cont…Mig Wire:-
There are two competitors of Spark Mig Wire.1. D & H India2. Ador
Cont…Price Difference between spark and other Suppliers:-
BRAND SIZE(mm) KG/BOX PRICE/KG PRICE/BOX
Spark 0.8 12.5 Kg 67 988
1.0 15 Kg 65 1150.28
1.2 15 Kg 65 1150.28
D & H India 0.8 12.5 Kg 67 988.065
1.0 15 Kg 65 1150.28
1.2 15 Kg 65 1150.28
Ador 1.2 15 Kg 101.90 1836
Strategy to increase the marketWe should approach welders again and again
because Mangalam is the best welding electrode perceived by Welders.
If Company offers some benefits to Welders like Mangalam gives 5 rupee coin in each Packet of welding electrode welders would be enthusiastic to use Spark.
If the Company increases the no. of pieces in the packet of welding electrode, Welders would be more inclined to purchase Spark rather than any other welding electrode.
Voice of CustomerWe have a good response from customers for the
Spark Electrode.
Most of the welder say that Spark Welding Electrode emits low carbon, low spark, spatter and smoke but some of the welders say that Spark Welding electrode gives high Smoke and Spark.
Problem AreaMain Problem area that I went through was Rau
where price of Spark electrode is a bit higher than any other electrode
Welder said that Spark Welding electrode price are high and quantity of electrode is less.
In Rau the main Problem is that welders have been using Mangalam and Weld Cup for last few years and it’s easily available in the market.
Appendix
Bhim
Cont…
Devi Singh