Final Report on

UNDP Surakshitha KeralamCampaign

submitted byMalayala Manorama

on 26/02/2019

BACKGROUND:Kerala has witnessed its worst flooding in more than 100 years due to unprecedented monsoon rains in August 2018. Over 483 people died and many missing cases reported. Over 850,000 people have been affected by the floods across many districts. The floods have led to the destruction of houses, crops and agricultural plots. The affected population had taken shelter in the neighboring schools and community halls then and now moved back to their homes. There has been structural damages to semi-pucca and kuchha shelters along with damage to household items (kitchen utensils, sanitary items) water pipes, electrical wires and fittings. Many shelters have also been completely washed away in landslides. Due to significant damage to shelter, households need to rebuild and repair their shelters and the Government is encouraging homes to be built or repaired with disaster resilient features. Though there is a talk on the necessity to rebuild Keralawith resilient features, the common man is not well educated on the topic

NEED AND JUSTIFICATIONAmong flood affected households, middle and lower middle class families were most affected and it is tougher for them to bounce back. UNDP and Malayala Manorama to join hands in creating awareness about the need to build back better.This category of people have less exposure and a mettle to research for options. They need to be made aware of the various resilient construction options and an exhibition cum awareness programme is the best way to reach out to them

The reach of Malayala Manorama Group in Kerala

Malayala Manorama Group is the largest media group in Kerala with an overall reach of 91.67% in Kerala through traditional media alone (Print, TV, Radio). Malayala Manorama Daily promoted the UNDP Surakshitha Keralam campaign in a big way reaching out to 1.585 crores readers. The circulation figures in all Kerala editions is 23 lakh and the following is a breakup edition wise

Manorama News and Manorama online also did news coverages to support the initiative . The Unduplicated cumulative reach of Manorama News over a 6 week period 24,930,000 viewers (79.47% coverage). Reach of Manorama Online is 16 millions UV's a month

CAMPAIGN OBJECTIVES - Rebuilding & Resilient Kerala

Create awareness on Resilient construction through Exhibitions & Road shows

Exhibition to create a live experience for those who are badly effected by the flood Exhibition to showcase different options for constructing resilient houses, Live demo & detailed

brief by Professionals| Massive reach of communication in the worst affected areas Revisit the current construction method & create awareness Roadshow to create awareness through Promo Videos & interactions

CAMPAIGN UNIT LOGO – created by Malayala Manorama

PROJECT PLAN

Entire campaign was planned into two formats to reach out to maximum number of flood affected people in Kerala.

● FORMAT 1 – Road show

Mobile exhibition consisted of a 24 days roadshow across the 8 districts – Alappuzha, Thrissur, Idukki, Kottayam, Ernakulam, Wayanad, Pathanamthitta and Trivandrum

A branded canter van (Eicher) traversed the length and breadth of these 8 districts communicating the message the importance of rebuilding resilient Kerala.

The roadshow also created awareness about the static exhibition and encouraged people to visit the same in the following days

A crowd pulling MC was be part of the show, who attracted the crowd and shared all the details of the static exhibition and encouraged people to visit the static exhibition. Leaflets were distributed to all the viewers

Promo video was played at the venue – Video showing the flooded area and construction of houses and the selection of land to construct the house etc

The 24 days roadshow began on 7th January 2019 in Alappuzha district and culminated in Trivandrum on 6th February 2019

● Timelines

Alappuzha District: 7th to 9th January Thrissur District: 10th to 12th January Idukki District: 13th to 15th January Ernakulam District: 16th to 18th January Kottayam District: 19th to 21st January Wayannad District: 22nd to 24th January Pathanamthitta District: 26th to 28th January Trivandrum District: 4th to 6th February

● Locations covered through the road show

24 days roadshow covered over 96 key locations across 8 most flood affected districts in Kerala. The roadshow vehicle traveled a distance of over 3337 kms reaching out to over 4800 people.

Date District Locations7-Jan ALAPPEY KUTTANAD , ALAPPEY TOWN

8-Jan ALAPPEYCHENGANNUR, MANNATR, EDATHUA, THEKKEKARA .

9-Jan ALAPPEY MUTTTHIPARAMBU JN, PUTHANGADY, AROOR

10-Jan THRISSUR MARATHAKKARA, THRISSUR TOWN.

11-Jan THRISSURMALA,VALIYAPARAMBU, ANNAMANADA, CHALAKKUDY,

12-Jan ERNAKULAM ANGAMALY, KALADY

13-Jan IDUKKIVELLAYAMKUDY, KATTAPPANA, IDUKKI, PAINAVU, CHERUTHONI

14-Jan IDUKKI VATTAVADA, MUNNAR TOWN,15-Jan IDUKKI VELLATHOOVAL, KONNATHADI, ADIMALI.

16-Jan ERNAKULAM THRIKKAKARA, KALOOR.

16-Jan ERNAKULAMCHENNAMANGALAM, PUTHANVELIKARA, MOOTHAKUNNAM

17-Jan ERNAKULAMALUVA, MUPPATHADAM, VARAPPUZHA, CHERANELLORE, KUNNUMPURAM

18-Jan KOTTAYAM CHANGANASSERY, MUNDAKKAYAM

19-Jan KOTTAYAM ETTUMANOOR, PALA, ERATTUPETTA, THEECOY21-Jan KOTTAYAM KUMARAKAM, VAIKKAM, KADUTHURUTHY

21-Jan WAYANAD KALPETTA, VYTHIRI, POZHUTHANA, PINANGODU

22-Jan WAYANAD PINANGOD, KAVUMANNAM, PADINJARATHARA,

NALAM MILE, DWARAKA

23-Jan WAYANAD

VELLAMUNDA, THONDARNADU, THALAPPUZHA, VALADU, MANANTHAVADE, KATTIKKULAMKENICHIRA, PANAMARAMKANIYAM, PATTAVENNIYOD, KAMBALAKKADU

24-JanTRAVEL TO PATHANAMTHITTA

25-Jan PATHANAMTHITTASEETHATHODU, CHITTUR, RANNI, THEODIKKAL, CHERUKOLPUZHA

26-Jan PATHANAMTHITTAADOOR, PANTHALAM, KURICHIMUTTAM, KOZHENCHERY

27-Jan PATHANAMTHITTA PULLAD,VALLAMKULAM, PODIYADI, PERINGARA

4-Feb TRIVANDRUM

East fort, Kanakakkunnu and Museum, Kazhakoottam, College of Engineering Trivandrum, Neyyattinkara, Sree Chitra Thirunal

5-Feb TRIVANDRUM

College of Engineering, Kannammoola, Pattoor, Vachiyoor,Manacaud, Gowreesapattom, Murijhapalam, Medical College, Shanghumugham, Poonthura, Perumathura, Edava

➔ District wise roadshow report

Alappuzha district roadshow was flagged off by Alappuzha District Collector S Suhas on 7th

January 2019. The roadshow was in the district from 7th - 9th January

Alappuzha district roadshow covered the following locations across 3 days: KUTTANAD, ALAPPUZHA TOWN, CHENGANNUR, MANNATR, EDATHUA, THEKKEKARA, MUTTTHIPARAMBU JN, PUTHANGADY, AROOR

News appeared on 8th January 2019 in Alappuzha edition

Thrissur district roadshow was flagged off by Thrissur District Collector T V Anupama on 10th January 2019. The roadshow was in the district from 10th to 12th January

Trissur district roadshow covered the following locations: MARATHAKKARA, THRISSUR TOWN, MALA,VALIYAPARAMBU, ANNAMANADA, CHALAKKUDY,

News appeared on 11th January 2019 in Thrissur edition

Idukki district roadshow was flagged off by Roshy Augustine, MLA on 13th January 2019. The roadshow was in the district from 13th to 15th January

Idukki District roadshow covered the following locations: VELLAYAMKUDY, KATTAPPANA, IDUKKI, PAINAVU, CHERUTHONI, VATTAVADA, MUNNAR TOWN, VELLATHOOVAL, KONNATHADI, ADIMALI,

News appeared on 14th January 2019 in Idukki edition

Ernakulam district roadshow was flagged off by Ernakulam District Collector Muhammed Safeerula on 16th January 2019. The roadshow was in the district from 16th - 18th January

Ernakulam district roadshow covered the following locations: THRIKKAKARA, KALOOR, CHENNAMANGALAM, PUTHANVELIKARA, MOOTHAKUNNAM, ALUVA, MUPPATHADAM, VARAPPUZHA, CHERANELLORE, KUNNUMPURAM

News appeared on 17th January 2019 in Ernakulam edition

Kottayam district roadshow was flagged off by Alex Joseph, Additional District Magistrate and Deputy Collector General on 19th January 2019. The roadshow was in the district from 19th to 21st January

Kottaym district roadshow covered the following locations: CHANGANASSERY, MUNDAKKAYAM, ETTUMANOOR,PALA, ERATTUPETTA, THEECOY, KUMARAKAM, VAIKKAM, KADUTHURUTHY

News appeared on 20th January 2019 in Kottayam edition

Wayanad district roadshow was flagged off by Wayanad District Police Commissioner, R Karuppusami on 22nd January 2019. The roadshow was in the district from 22nd to 24th January

Wayanad district roadshow covered the following locations: KALPETTA, VYTHIRI, POZHUTHANA, PINANGODU, PINANGOD, KAVUMANNAM, PADINJARATHARA, NALAM MILE, DWARAKA, VELLAMUNDA, THONDARNADU, THALAPPUZHA, VALADU, MANANTHAVADE, KATTIKKUL, AMKENICHIRA, PANAMARAM, KANIYAMPATTA ,VENNIYOD, KAMBALAKKADU

News appeared on 23rd January 2019 in Wayanad edition

Pathanamthitta district roadshow was flagged off by Hon. Minisiter Kadakampally Surendran on 26th January 2019. The roadshow was in the district from 26th to 28th January

Pathanamthitta district roadshow covered the following locations: SEETHATHODU, CHITTUR, RANNI, THEODIKKAL, CHERUKOLPUZHA, ADOOR, PANTHALAM, KURICHIMUTTAM, KOZHENCHERY, PULLAD, VALLAMKULAMPODIYADI, PERINGARA

News appeared on 27th January 2019 in Pathanamthitta edition

Trivandrum district roadshow was flagged off by Dr Sekar L Kuriakose, KSDMA Member Secretary on 4th February 2019. The roadshow was in the district from 4th to 6th February

Trivandrum district roadshow covered the following locations: East fort, Kanakakkunnu andMuseum, Kazhakoottam, College of Engineering Trivandrum, Neyyattinkara, Sree Chitra Thirunal College of Engineering, Kannammoola, Pattoor, Vachiyoor, Manacaud, Gowreesapattom, Murijhapalam, Medical College, Shanghumugham, Poonthura, Perumathura, Edava

News appeared on 5th February 2019 in Trivandrum edition

● FORMAT 2 - Static Exhibition

The static exhibitions were carried out as a 2 day ground event in each of the following 8 districts - Trivandrum, Pathanamthitta, Alappuzha, Kottayam, Idukki, Ernakulam, Thrissur and Wayanad

A total of 14 stalls were set up at the exhibition venue with 6 exhibit models and 8 stalls for other categories.

The 6 models exhibited were: RETR0 FITTING MODEL STILL HOUSE MODEL U SHAPED WALL HOUE MODEL TOILET FACILITY FOR HANDICAPED MODEL SOLAR PANEL MODEL WITH SEEWAGE CONNECTION & FENCING ETC WATER FLOW MODEL

Model 1 - House on stilts: For low lying flood prone areas such as Kuttanad

Model 2 - Model for retrofitting

Model 3 – Left to right:

Part model: Model showing how water enters a building during floodsPart model: Toilet for differentlyabledPart model: Rounded corner of a house

Model 4 - Sectional model of a multi-hazard resilient house

Other stalls consisted of KSDMA KUDUMBASREE HABITAT TECHNOLOGY GROUP FRBL THANAL (2 STALLS) SUCHITWA MISSON ATREE SHELTER HUBS GRAMALAYA URAVU TOWN PLANNING DEPARTMENT WAYANAD INDIAN INSTITUTE OF ARCHITECTS, TVM CHAPTER FIRE AND RESCUE SERVICES DEPT AAPDA MITRA FOUNDATION FOR DEVELOPMENT ACTION

A specific area of the venue was partitioned to conduct mason training

An LED wall was set up inside the exhibition area to play videos and other relevant promotional and educational matter

The first Static exhibition was organized in Alappuzha district on 10th and 11th January 2019.The campaign culminated in Trivandrum district with the final exhibition organized on 7th and 8th February 2019

The exhibition were visited by various categories of audience. MSW, BSW and architecture students visited the venues and found it very useful as they could relate to it in their course material. In most locations we have school students and teachers visiting the exhibition as it was very informative considering the fact that all were affected by the floods. Common public especially those who had lost their homes and businesses to the flood benefited out ofthis initiative. Other categories who visited included Architects, contractors, maisons, carpenters etc

● Static exhibition details tabulated:

Date for exhibition Edition Venue # Registrations10th Jan

Alappuzha Aiswarya Auditorium 12111th Jan13th Jan

Thrissur Sree Sankara Auditorium 17114th Jan16th Jan

Idukki Cheruthoni Panchayath community hall 11517th Jan19th Jan

Ernakulam Ernakulam - UC college – MCA Hall 27820th Jan22nd Jan

Kottayam Mammen Mapillai Hall 35323rd Jan25th Jan

Wayannad Vijaya Pump space 31426th Jan29th Jan

Pathanamthitta VGM HALL, Thiruvalla 16430th Jan7th Feb

Trivandrum KSDMA Auditorium 1488th Feb

● Static Exhibition - venue wise report

Alappuzha District

Venue - Aishwarya Auditorium, Alappuzha Date - 10th and 11th January 2019 Time - 11 am to 8 pm Chief Guest – S Suhas, Alappuzha District Collector News published on 9th and 11th January Total number of registered visitors – 121 people

● Alappuzha event photos

Thrissur District

Venue - Sree Sankara Auditorium, Thrissur Date - 13th and 14th January 2019 Time - 11 am to 8 pm Chief Guest - Prem Krishnan, Thrissur District Assistant Collector News published on 12th and 14th January Total number of registered visitors – 171 people

● Thrissur event photos

Idukki District

Venue - Cheruthoni Panchayath Community hall Date - 16th and 17th January 2019 Time - 11 am to 8 pm Chief Guest – Roshy Augustine, MLA News published on 15th and 17th January Total number of registered visitors – 115 people

Ernakulam District

Venue - UC college Aluva Date - 19th and 20th January 2019 Time - 11 am to 8 pm Chief Guest - Anwar Sadath, MLA News published on 18th and 20th January Total number of registered visitors – 278 people

● Ernakulam District Events

Kottayam District

Venue - Mammen Mapillai Hall, Kottayam Date - 22nd and 23rd January 2019 Time - 11 am to 8 pm Chief Guest – PK Sudheer Babu, Kottayam District Collector News published on 21st and 23rd January Total number of registered visitors – 353 people

● Kottayam District Events

Wayanad District

Venue - Vijaya Pump space Date - 25th and 26th January 2019 Time - 11 am to 8 pm Chief Guest – AR Ajayakumar, Wayanad District Collector News published on 25th and 26th January Total number of registered visitors – 314 people

● Wayanad event photos

Pathanamthitta District

Venue - VGM HALL, Thiruvalla Date - 29th and 30th January 2019 Time - 11 am to 8 pm Chief Guest – Cherian Polachirackal, Muncipal Chairman News published on 29th and 30th January Total number of registered visitors – 164 people

Trivandrum District

Venue – KSDMA Auditorium, Trivandrum Date - 7th and 8th February 2019 Time - 11 am to 8 pm Chief Guest – Hon Minister M Chandrashekharan News published on 7th and 8th January Total number of registered visitors – 148 people

● Trivandrum event photos

● Other Promotions

An informative poster was printed and distributed at the roadshow and exhibition venues with schedule of the entire programme

Big FM radio station – RJ mentions in TVM station (audio clipping is included in the review docket DVD)

Manorama News Channel – Nattuvartha programme of Manorama news channel covered the exhibition in Trivandrum in a big way (video clipping is included in the review docket DVD)

News coverage in Manorama online - https://www.manoramaonline.com/news/kerala/2019/02/07/int-cpy-undp-must.html

MM Daily – All Kerala news coverage on 8th February

Special training sessions were organized at the exhibition venues for the benefit of maisons

● Posters displayed inside the UNDP stalls

● CONCLUSION

After the devastating floods that Kerala experienced in August 2018, there have been many initiatives to rebuild Kerala and the UNDP Surakshitha Keralam campaign was one of the most meaningful campaigns. The campaign fulfilled its objectives by reaching out to flood affected people in Kerala by setting by exhibitions in the affected localities itself. The roadshow reached out to over 4800 people across 96 key locations and static exhibition reached out to over 1664 people across 8 locations, giving a real life experience to see and learn about ways to rebuild resilient Kerala. Malayala Manorama supported the initiative by covering the events extensively and taking to communications to a much larger audience.