EXECUTIVE SUMMARY

Title to the Project:Customer satisfaction is the key to success. Getting your customers to tell you what is good about your product or services and where you need improvement helps you to ensure that your business measures up to their expectations. The attached file contains a customer satisfaction survey from designed to help you gather this important information it was designed to make it easy for customer to fill out & to make it easy for you to quickly customize to exactly match your companys activities. It also includes suggestions for distributing the form, ensuring that customer will return the form and following up on comments.This report is based on the topic Study and analysis of customer satisfaction for InnoberryThe reason for a business firm to come into being is the existence of a customer who has unfilled needs and wants. Innoberry has advantage of having the widest product range in all market segments in which it operates, putting itself in a unique position of providing just product, but the best solution to their customer thus fulfilling the unfilled needs. Innoberry keeps itself abreast of the new and emerging technologies and adopting them to deliver high quality and high performance vehicles to their end customers. Customer satisfaction has been conceptualized in several ways. Consumer satisfaction is result of confirmation of expectation. Innoberry has been focusing on the improvement & Excellency in processes, which it uses to satisfy there to accomplish, this it has focused on improving customer-orientation and value chain integration. Thus meeting of customer expectation. So this Project aims exactly on this aspect i.e. to know the customer satisfaction level through primary data, to study the process followed for customer satisfaction improvement and to suggest some new means of customer satisfaction improvement.

Importance of the Project:As the customers are treated as king of todays business world so its mandatory to see that our customer kings are satisfied or not. Hence the study is carried on Customer satisfaction. So whatever services are provided to the customer, his satisfaction is a must, otherwise within no time the Company will lose its customers. In the present scenario the industry has given utmost importance of doing particular task at fastest time. Objectives and scope of the Project:1. The main purpose of the study is to know weather the customers are satisfied with the services provided by Innoberrys pvt ltd.2. To understand the behavior of the staff with customers.3. To know weather service provided according to time and date or not.4. To suggest measures to improve customer satisfaction and improve quality of service. 5. To suggest new ideas, suggestion other than currently used in Innoberry to improve customer satisfaction.6. To identify customer perceptions of key areas of weakness and keyarea of strength.7. To measure the prioritize areas where improvement will most affectcustomer satisfaction.8. Determine the level of customer satisfaction in the pesticide industry.

Methodology : Data source Primary (field Survey) Research area Pune City. Research approach Survey Method Research instrument Questionnaire Sample Plan Personal Interview Sample unit Personal Sample Size 100 customers.

Learning: It helps to understand how to measure market requirement Project helps me to get basic knowledge about the professional meetings and how to make report which provides useful information Utility to the organization Project helps organization to understand the market requirement.

CHAPTER IINTRODUCTION AND RATIONALE OF THE STUDY

1.1. Introduction to the title:

1. The website market is growing at a fast rate because of change in work life of consumers. As the need for "anytime anywhere" access to information is increasing, the sales of .com and .in are also increasing. Hence it becomes necessary to understand the consumers perception and attitude towards various brands and how they take decisions, regarding their purchasing pattern. There are various factors that can affect the purchasing decision like Price, Quality of the product, brand image in the market, after sale service etc. Hence I chose my project topic as A study on consumer satisfaction at Innoberry. I worked on the project for 6 weeks under guidance of Mr. Amol Pavar and my work area was limited to Pune region only. 2. A pilot study was undertaken on sample of 10 respondents. The aim of this study was to determine the contents of the questionnaire & evaluate if the outputs being delivered meet the objectives of the survey. To study the existing trends of market, a 4-5 days study was undertaken. After completion of pilot study, a questionnaire was made which includes the questions according to objectives of study. Questionnaire contains fourteen questions, divided into three parts; First part contains demographic questions, Second part contains questions relating to consumer who has website. Personal interview as well as telephonic interview was used to collect the response.

CHAPTER IIINDUSTRY/ SECTOR PROFILE

2.1. Overview of the sector:Todays world is more or less an Internet world, where people spend most of their time over internet. When internet is concerned, the Web Development through internet comes into discussion. Web development is a broad term for work involved in developing a web site. It include web design, web content development, client liaison, web server, network security configu8ration & e-commerce development. Here in the following paragraphs, we will discuss about the Web industry development in India. The Rise & Journey Of Web Development In India:It was in 1991, when the first website was developed in India. Since then, the web development industry has never looked back. Intelligence combined with determination, form the base of the web industry. There has been an amazing increase in the extension to the basic web production in the last few years. Use of still graphics, animated graphics, has increased remarkably. Web has become more interesting with the arrival of 3 D technology of VRML(Virtual Reality Mark up Landpage)The `cost of developing a website has become very cheap. There are many web development systems available to the public free of charge to help in development of this industry.Websites like Facebook, Twitter has already started showing high popularity in the field of communication & social-networking.

2.2. Success Of Web Development Industry In India:

It would be really surprising to know that with only about 5% of Indias large population having access to computer & internet; India has achieved the top most place in web development industry & IT services. Following are the list of some factors which has contributed to the indisputed success of Indian companies in the area of web development & designing.

* Enterprise: the free enterprise policies adopted by the government policies given a lift to enterprenuers who have invested heavily in IT srevices such as BPO, KPO & Web development.* Expertise: The efficiency of Indian web service providers is known the world over for excellent work & timely project execution.

* Education: Large public & private investment in IT education, has churn out a large pool of educated people, ready with essential skills in web technology.

* English fluency is the highest among the people of India(outside USA & Europe). English being the web language; help the Indian people work much better in web development services.

Economics: Indian website design & development service provides offer the best service at cheapest rates, which create a perfect situation for business people on either side.

2.3. Outsourcing to India:

Outsourcing is the process of contracting out a business process, which an organization may have previously performed internally or which that company deems necessary to an independent organization, where the process is purchased as a service. The cost advantage for off shoring to India used to be at least 1:6 before; but now it is at 1:3. Indias tech & web industry has a lot of worker who keep an upgradation in the industrys profit. With this boom in offshore outsourcing, Indias software & services exports are estimated to group rapidly.

2.4. Future Of Web Development Industry In India:

Though the web designing & development industry in India is now at a greater pace, but the future of this depends on how well it is taken care of. The web designing & development industry has got tremendous foundation in India & it has got a shinning future. Excellent results are expected from online auction sites like eBay.So, when the seed of web development has been grown well & taken care of; the future will show a huge tree!

2.5. Future of Web Designing in India

The future of a seed depends on how well it is taken care of and how well is it implanted. Care is that little thing which can make a small, tiny thing into a very fruitful and rewarding thing. Care can be done with two approaches positive or negative. A positive approach can make a tiny seed into a very large tree whose fruits can be enjoyed by mankind. Theweb designingand development industry has got tremendous foundation in India and the future of it is shinning very brightly in the sky of information technology.

This journey which started in 1991 when first website was developed has gone millions of miles ahead. The killer instinct to achieve and desire to excel has left the thirsty minds of web developers striving to achieve more. Intelligence coupled with determination always takes an ideology to great heights. And, it is this coupling which forms the base of future of this industry in India. A fabulous growth is expected in next few years in this ever expanding industry.

There has been an amazing increase in the extensions to the basic web production in the last few years. Use of still graphics, animated graphics like animated gifs, Java applets, and video clips along with sound production has increasing remarkably. With coming up of 3-D technology of VRML (Virtual Reality Markup Language) web has become more interesting. With increasing bandwidth breakthroughs the web will soon be an experience which reacts in sight and sound to the users every move. Experiencing a virtual reality changes the users perception of what the web is, moving from getting information, to being inside and exploring a new world. Each website will be a different virtual world with its own rules.

Future web designers and developers in India will require people with technical skills who can create 3-D environments. People from video production background are joining and doing extremely well in this field because of their knowledge, skills of moving images and sound. Also, people with 3-D animation backgrounds are performing handsomely in this field because of their creative and technical skills.

The web development industry is expected to grow over 25% by 2010. The cost of developing a website has become very cheap. There are many web development tools or systems available to the public free of charge to help in development of this industry. A popular example is the LAMP ( Linux, Apache, MySQL, PHP ), which is usually distributed free of cost. This facility alone has encouraged many people setting up new web sites daily and thus contributing to the terrifically increasingweb developmentpopularity. There has been a rise in easy to use WYSIWYG web development software, most prominently WebDev, Adobe Dreamweaver, Netbeans or Microsoft Expression Studio. By using such software anyone can develop a web a web page in a few minutes. Knowledge of HyperText MarkUp language (HTML) has increased professional results

Web developers now help to deliver applications as web services which was originally not possible. Now users are interacting with online applications to create new content. This has allowed many opportunities to decentralize information and media distribution.

In future stupendous achievements can be achieved in communication and commerce through e-commerce development. Excellent results are expected from online auction sites like eBay and online resellers like Amazon.com and Buy.com. Many such sites are expected to be developed in India and contribute to afantastic growth in e-commerce. Excellent results are again anticipated in India in communication through the development of blog, thanks to web applications such as Movable Type and Word Press. Development of content systems like Typo3, Xoops, Drupal will contribute to the magnification of web as a medium of interaction and communication in the coming time. Websites such as Facebook, Twitter, Orkut will surely show startling development in the fields of communication and social-networking services in the coming years.

We, the people in India, are eagerly waiting to see the star ofweb designingand development shinning at its peak in the sky and we quenching our thirst of knowledge through its bright light. The strength seen in the eyes of people involved shows the day is not far away.

CHAPTER IIIORGANIZATIONAL PROFILE AND BUSINESS OVERVIEW

3.1. Mission and Vision of the Company:

Our Vision:Offering modern farming solutions with the right blend of technology.

Our Mission:At the heart of our thrust on sustainable development in Indian .com industry is the simple thought of mission, ensuring a better quality of life for all, now and for generations to come

3.2.About The Company:Innoberry InfoServices (P) Ltd. is Leading Website Development Company from Pune and providing all kinds of Web Solutions as per customer's need in best price and timeframe.Innoberry InfoServices (P) Ltd.is a group of talented Engineers and Technologist, whose core strength lies in making state of art 'Technology' available to our client at the most adequate price.Web Solutions divisionof Innoberry has been well proven its expertise with having developedmore than 250 websites.We implementwebsite design strategiescompatible toSearch Engine Optimization (SEO) techniques.

3.3. Overview:

In this ever-changing environment, keeping a competitive edge means being able to anticipate and respond quickly to changing business conditions. To do this,Innoberry Infoservices (P) Ltd.provides solid information systems and professionals, who design, develop, enhance, customize, implement, maintain and support various aspects of information technology. we deliver total solutions to our clients whether it isWeb Solutions, SEO Solutions or Sharepoint Solutions.Innoberryis an established web development company delivering web development services of any complexity to clients worldwide. Being in IT business for over 9 years nowInnoberryhas a strong250+ client basefrom all types of industry inIndia and abroad. Our customers are companies of all sizes ranging from startups to large enterprises who realize that they need a professional internet solution to generate revenue streams, establish communication channels or streamline business operations.

3.4. Why Innoberry:

What We Do!Innoberrydelivers comprehensive web services ranging fromcustom website design to developmentof complex internet systems all inSEO and Sharepoint Services. We base our offerings on an understanding of clients business requirements and providing dependable solutions. We combine business domain knowledge with technology competence and proven methodologies to deliver high quality results in acost-effective mannerto maximize your competitive advantage and productivity.

Our Strengths

One-stop Internet Solutions VendorWhether you need an appealing website design or complex multi-tier internet system development, SEO services or Sharepoint Solutions using latest technologies and industry trends Innoberryhasexperience and expertiseto do it all.3.5. Full-Cycle Development Services:AtInnoberrywe support a full-cycle development process from requirements definition and specification, architecture design, coding, testing and validation to product maintenance and support. Depending on your specific requirements our experts will take you step by step through each phase of solution development providing you with a sound advice on technology and application options.

3.6. Experience and Expertise:Having over 9 years of experience in providing internet services and solutions and having completed hundreds of projects in different domainsInnoberryhas built a large database of knowledge that enables us to deliver the right solutionsthat address the needs of clients.

Quality StandardsInnoberryQuality Initiatives are based on a 3Q approach:Quality personnel, Quality Process and Quality Communications.Each project atInnoberryis under constant control of a dedicated quality assurance department that monitors project activities and results at each development phase3.7. Vast Pool of IT Professionals:Whether you need a top-notch expert with a specific knowledge or a team with diverse technology skills and domain expertise Innoberry has a pool of IT experts including business analysts, project managers, software architects, web and graphic designers, software developers, quality assurance and testing specialists.3.8. Our Business Philosophy:We atInnoberryare committed to delivering maximum value to our clients helping them succeed in a constantly changing and challenging biz world. Our fundamental company values stem from understanding that our success is tied with success of our clients. Our key business principles are: 3.9. Understand Clients Needs:We carefully study each customer particular case to understand the clients needs and objectives and deliver a dependable solution. We make you aware of all available options and provide you with a competent advice enabling you to take an informed business decision.3.10. Partner with Clients:We are committed to becoming your long-term, trusted partner. Our priority is not only providing professional services and solutions but becoming your IT vendor dedicated to meeting your needs today and support your growing business needs tomorrow.

3.11. Earn Clients Trust and Confidence:

Our aim is to earn customer's trust and confidence through personal attention, passion for what we do and commitment to long-lasting relationship. We will go an extra mile to deliver you a measurable business value and help you adopt and succeed in the internet.

Quality Policy

Innoberryhas always taken an uncompromising position in respect to quality. InnoberrysQuality Management System (QMS)is a complex set of engineering and managerial activities that ensures the high quality of delivered software through the entire workflow.

Innoberry QMS Tasks and Objectives:

Elaboration and implementation of procedures and regulations for software development process based on the industry best practices and standards Product life-cycle monitoring to ensure compliance with established processes and guidelines Product quality verification and validation to ensure its correspondence with the client needs and expectations Establishment of an effective collaboration of all production participants

Independent QA Department

Innoberrys QA departmentis an independent structural subdivision. Our QA team consists of skilled QA engineers and experienced testers that are involved into the projects on a dedicated or as-needed basis. QA engineers allocation depends on the project size and complexity. If it is required they can be easily switched from one project to another. Such flexibility let optimize project efforts and correspondingly the overall project budget. Since the QA team is not accountable to the project manager, their work is free from any pressure from the development team.

Methodology

Innoberrysdevelopment methodology provides a structured framework aimed at delivering high quality software solutions to clients. Over the past 9 years we have developed a store of knowledge through hundreds of development projects. We have refined our business process by blending the best industry practices like Rational Unified Process (RUP) and Agile Methodology. We have absorbed best approaches to get maximum performance and highest quality for web-related projects while leaving away redundant complexity that may effect project budget or timing.

Innoberrymethodology promotes a result-driven interactive approach and guarantees better customer service with regards to quality, cost and customers strategic goals, without compromising on any of these factors.

The main foundations of our methodology are:

Strong Project ManagementFrom the very beginning of a project it has a project manager so a client can solve all project-related issues through the only person. Project Manager is involved into requirements definition when a project starts up. His routine responsibilities are project planning, team management, early project risks definition / elimination and reporting to client. All projects are under CTO coordination.Thorough Requirements AnalysisAtInnoberrywe pay special attention to requirements definition process. This guarantees that we deliver final results that meet clients specific requirements. We use several levels of requirements description:

* Business Vision* Product Vision* Functional Specifications* Use Cases

Refined Development ProcessInnoberryfollows a complete Software Development Life Cycle (SDLC) process with distinct phases. Innoberry employs full control of procedures at every phase to mitigate project risks and ensure efficient performance and high quality project implementation.Innoberrycontinuously improves its methodology to meet customer expectations through accelerated development schedules and high-quality outcomes.

Innoberry Website Design and Web Development Services

Being highly experienced in Internet technologies,Innoberrycan always find a great solution for each of our existing and potential customers. Our specialists can be truly sensitive and responsive to the needs of our clients due to their unwavering dedication and unequalled professionalism, which help our company to deliver wide-ranging and proficient custom web design services.

Our team is committed tounderstanding your specific businessandmeeting your specific requirements this is what highly professional web design services mean to us.

Innoberryis constantly investigating new technologies and employs innovative approaches on every step of web site development, which allows us to accommodate all your needs and provide personalized website design services to your full satisfaction.

Website Development Process

3.12. Web Design Services:Our creative designers will always offer you something beautiful and original, no matter whether you prefer a classic design or a modern style, something complicated or simple, straightforward or extremely advanced.Innoberryknows how to help you with projecting your thoughts outward and strike the online world with the most stunning and engaging look.Here, atInnoberry,we have invented a magic formula to produce unique website design concepts, each of which can be areal masterpiece of art.Here it is:

* take some remarkable enthusiasm and creative ardor* add boundless fantasy and artistic daring* pour in some thoughtful consideration* shake well* serve the most tasteful and delightful web design to the client

You can be100% confidentthat your cooperation withInnoberrywill not only make you happy with your front end design but the entire design process will bring you a lot of excitement!

3.13. Web Development Services:Web development means the backend of a site; it deals with html-coding and programming. Our skillful developers can createeffective solutions in all kinds of programming languages, work with various server software and with any databases. Professional html-coders pay the greatest attention to writing clean, light-weight and search engine friendly code for your site to give it a great start.

Competent web development is what makes the heart of your site beat fast and ensures its long lifetime and high productivity. First impressions are half the battle; andpowerful functionality of your site makes you the final winner!

Innoberryconcentrates on your needs and becomes your fellow-traveler on the way to your perfect web site, helping you to make each important step.

CHAPTER IVOUTLINE OF PROBLEM/TASK UNDERTAKEN

CHAPTER VLITERATURE REVIEW

CHAPTER VIOBJECTIVE AND SCOPE OF PROJECT

6.1. Objectives:-

1. The main purpose of the study is to know weather the customers are satisfied with the services provided by Innoberrys pvt ltd.2. To understand the behavior of the staff with customers.3. To know weather service provided according to time and date or not.4. To suggest measures to improve customer satisfaction and improve quality of service. 5. To suggest new ideas, suggestion other than currently used in Innoberry to improve customer satisfaction.6. To identify customer perceptions of key areas of weakness and keyarea of strength.7. To measure the prioritize areas where improvement will most affectcustomer satisfaction.8. Determine the level of customer satisfaction in the pesticide industry.

6.2. Need Of the Project Work:-

1. Data collection required lot of time so by doing 2 months Survey Company will know areas in which they should develop. So it saves lot of time of company researcher. 2. It gives accurate results to organization which helps in taking future decision and helps in forecasting.3. Better understanding of problem area- In the light of secondary data researcher can improve the researcher problem and may even change some of his earlier ideas.

6.3. Significance of the Project Work:-

1. Company would get to know the customer satisfaction level for the current year. Helpful in forecasting. In addition, knows areas of improvement.2. Knows other new techniques of customer satisfaction improvement and the ways to implement them will help company in achieving still higher customer satisfaction. It is less expensive mode of collection data for organization point of view.

6.4. About the Study Customer Satisfaction:

Customer satisfaction is the key to success. Getting your customers to tell you whats good good about your product or services and where you need improvement helps you to ensure that your business measures up to their expectations. The attached file contains a customer satisfaction survey from designed to help you gather this important information it was designed to make it easy for customer to fill out & to make it easy for you to quickly customize to exactly match your companys activities. It also includes suggestions for distributing the form, ensuring that customer will return the form and following up on comments.

The reason for a business firm to come into being is the existence of a customer who has unfilled needs and wants. Innoberry has advantage of having the widest product range in all market segments in which it operates, putting itself in a unique position of providing just product, but the best economic solution to their customer thus fulfilling the unfilled needs.

CHAPTER VIIMETHODOLOGY

7.1. Concept of Research:- Research is an organized inquiry designed and carried out to provide information for solving significant problem. Research process involves defining and redefining problems, hypothesis formulation, organizing and evaluating of data, deriving an implication and conclusions, after careful testing. Research has its objective. It involves critical and exhaustive investigation and experimentation by manipulating things, concepts or symbols.

Features of Good Research Design: A good research design has the following important features: A precise statement of the research problem. Data sources and data collection procedures. Approaches to data analysis.Resource constraints: time, cost, manpower.

7.2. Types of Data:

Primary Data Secondary Data.

7.2.1 Primary Data:Data that is collected for specific purpose at hand is called primary data. This data is customized according to the needs of the researcher and focuses exclusively on the current research problem. The collection of primary data is costly and time consuming.Some of the methods of primary data collection are as follows: Observation. Interviewing. Questionnaire.

7.2.2. Secondary Data:Secondary data may be defined as, data that has been collected earlier for some purpose other than the purpose of the present study. Any data that is available prior to the commencement of the research project is known as secondary data. Therefore secondary data is also called as historical data.Some of the examples of sources of secondary data are as follows: Company available product related database, Organization chart, Product Records, Internet, etc.

7.3. Research Instruments:The research instrument used was the Structured Questionnaire.The questionnaire basically consisted of a set of questions that were presented to the respondents for their answers. This was by far the best method used for the collection of primary data. In the preparation of the questionnaire, care was taken to see that the wording of the questions were as simple as possible and would not cause any strain to the respondents in understanding or interpreting of the questions. Also the flows of the questions have been kept in a logical order as far as possible.

The questionnaire includes open end as well as closed end questions with more emphasis on the closed ended questions. The primary aim or objective of including the open-ended questions was to obtain the perceptions of the people regarding the service provided by Innoberry, their staff behavior and other. This type of information was of vital importance to organization.

Sources of DataPrimary data is collected through survey of customer at Pune. The survey is done with the help of questionnaires in which the questions were open ended and close ended. Also by observation in automobile some data is collected for the research.Secondary data is through the website of the company and company records.

7.4. Sample Size:The total sample size is 100 customers from Pune.

7.5. Tools of Data Collection: The methodology for data collection used was survey method and the tools used for survey were questionnaire and personal interview. Information was gathered by interview with the customer in Pune cities through the questionnaires which are open ended where they can answer the questions in their own words and close ended where options are given to them to answer the questions.

7.6. Statistical Tools Used For Data Analysis: Statistical tools to be used are tables, Pie Charts, percentage column used.

7.7. Research Methodology:

Data source Primary (field Survey) Research area Pune City. Research approach Survey Method Research instrument Questionnaire Sample Plan Personal Interview Sample unit Personal Sample Size 100 customers. 7.8. Scope of the study:- The study covers the Personal using Innoberry products in Pune city. Helpful in forecasting. Helpful in knowing weak spot of product.Better understanding of problem area.

CHAPTER VIIIANALYSIS AND FINDINGS

8.1. analysis:1. AGE OF RESPONDENTS Table No. 1: AGE OF RESPONDENTSAgeObservationPercentage

Less than 252424

25-352828

35-453636

45 and above1212

Total100100

(Table No.1)

(Chart No.1: AGE OF RESPONDENTS)Interpretation:It is clear that24% of respondents are of the age less than 25, 28% of respondents are of age 25-35, 38% of respondents are of age 35-45, 12% of respondents are of age 45 and above.

2. OCCUPATION Table No.2 Occupation of RespondentsOptionNo. of respondentsPercentage

Business1010

Professional3636

Personal4646

Other88

Total100100

( Table No.2)

(Chart No.2: Occupation of Respondents)

Interpretation: The survey shows that 10% of respondents are businessmen, 36% of respondents are professionals, 46% of respondents are Personal, 8% of respondents are from other discipline.3. AVERAGE ANNUAL INCOME :Table No.3 Average Annual Income of RespondentsOptionNo. of RespondentsPercentage

Upto 1 Lakh1414

1 to 3 lakkhs3838

3 to 5 lakhs4444

5 lakhs and more44

Total100100

(Table No.3)

(Chart No.3: Average Annual Income of Respondents)Interpretation:The survey shows that 14% of respondents have income upto 1 lakhs, 38% of respondents have income between 1 to 3 lakhs, 44% of respondents have income between 3 to 5 lakhs, 4% of respondents have income more than 5 lakhs.

4. EMPLOYEES COUNT : Table No.4 Employees count working for RespondentsOptionNo. of respondentsPercentage

Below 51818

More than 58282

Total100100

(Chart No.4 Employees count working for Respondents)Interpretation:From survey it is clear that 82% of respondents have Employees count more than 5 while, 18% of respondents have Employees count less than 5, which are mostly categorized as Individuals

5. How many WEBSITE Development companies do you know?

Table No.5 Visibility of companiesOptionNo. of respondentsPercentage

Creatives88

E-makers1212

Innoberry6060

Vertex1818

All of the above4040

Total100100

(Chart No.5 Visibility of companies)Interpretation:From above graph we can conclude that, visibility of Innoberry product is 100% as it is the local company for the place of survey.

6. Do you think Innoberry provide you good quality products with visuals?Table No.6 Product qualityOptionNo. of respondentsPercentage

Yes7878

No2222

Total100100

(Chart No.6 Product quality)Interpretation:Out of the 100 people interviewed 78 % feel Innoberry provide good product and remaining 22% feels products are not good .

7. What are the good qualities and visuals in Innoberrys Product?Table No.7 QualityOptionNo. of respondentsPercentage

Content3838

Visuals4545

Availability99

Animations55

Costing33

Total100100

(Chart No.7 Quality)Interpretation:The survey shows that 38% respondents feels that content of Innoberrys product are good, 45% feels that Visuals is good but only 3% feels that cost is good.8. Are you satisfied with the behavior of Innoberrys staff and agents? Table No. 8 Behavior of staff and agentsOptionNo. of respondentsPercentage

Extremely Satisfied2424

Satisfied1212

Average2424

Dissatisfied1414

Extremely Dissatisfied 2626

Total100100

(Chart No. 8 Behaviour of staff and agents)Interpretation:From the survey it is clear that 30% are extremely satisfied with the products of Innoberry, and more than 65% are satisfied with it. But around 35% are dissatisfied.

9. Do you think product and Visuals quality is the strength of Innoberry? Table No. 9 Product and Visuals quality evaluationOptionNo. of respondentsPercentage

Yes4747

No5353

Total100100

(Chart No. 9 Product and Visuals quality evaluation)

Interpretation:Out of 100 people interviewed, 47 % believe that Visuals and product quality is the strength of Innoberry.

10. What is the weakest point of Innoberry ? Table No.10 Weakness of InnoberryOptionNo of respondentsPercentage

Policies1616

Marketing & Advt Strategies77

Cost Structure3131

All of the Above1818

None of the Above2828

Total100100

(Chart No.10 Weakness of Innoberry)

Interpretation:Policies and Cost Structure are the weakest point of Innoberry as per the consumers.

1. Are you satisfied with the overall products and system of Innoberry? Table No.11 Overall satisfactionOptionNo of respondentsPercentage

Yes4242

No5858

Total100100

( Chart No.11 Overall satisfaction)

Interpretation:42% respondents satisfied with overall products and system of Innoberry but 52% are not satisfied.

8.2. FINDINGS:

1. It is clear that24% of respondents are of the age less than 25, 28% of respondents are of age 25-35, 38% of respondents are of age 35-45, 12% of respondents are of age 45 and above.2. The survey shows that 10% of respondents are businessmen, 36% of respondents are professionals, 46% of respondents are Personal, 8% of respondents are from other discipline.3. The survey shows that 14% of respondents have income upto 1 lakhs, 38% of respondents have income between 1 to 3 lakhs, 44% of respondents have income between 3 to 5 lakhs, 4% of respondents have income more than 5 lakhs.4. From survey it is clear that 82% of respondents have Employees count more than 5 while, 18% of respondents have Employees count less than 5, which are mostly categorized as Individuals5. From above graph we can conclude that, visibility of Innoberry product is 100% as it is the local company for the place of survey. 6. Out of the 100 people interviewed 78 % feel Innoberry provide good product and remaining 22% feels products are not good .7. The survey shows that 38% respondents feels that content of Innoberrys product are good, 45% feels that Visuals is good but only 3% feels that cost is good.8. From the survey it is clear that 30% are extremely satisfied with the products of Innoberry, and more than 65% are satisfied with it. But around 35% are dissatisfied.9. Out of 100 people interviewed, 47 % believe that Visuals and product quality is the strength of Innoberry.10. Policies and Cost Structure are the weakest point of Innoberry as per the consumers. 11. 42% respondents satisfied with overall products and system of Innoberry but 52% are not satisfied.

CHAPTER IXCONCLUSION& SUGGESTIONS

9.1. Conclusions:1) Though Innoberry is small company which is from Pune, the awareness of products of Innoberry is very good. 2) The respondents of this survey are measure Personal, so they know the products of Innoberry and other companies very well. 3) Many customers are satisfied with the quality of Innoberrys product and its Visuals style, but still many of them are feel its not strength of Innoberry.4) Staff behavior is good but not that much, but still they are happy with what they have. 5) Other than that, respondents feels distribution channels like there data transfers channels, web mailing system etc needs to improve as it can be strength of Innoberry. 6) Innoberry is good at marketing and its policies are also good. 7) Though it is so, only 42% customers are satisfied with its products and services.

Chapter XLimitations

The limitations of the project are-

1. The project was carried in the Pune city so the project provides a perspective limited only to this city.

2. The sample taken cannot cover all the classes of people whose responses have to be taken.

3. Again research study of 2 months is a time constraint and covering whole of Pune city population by taking a sample size of 100 is not feasible.

4. Non understanding of certain parameters in the questionnaire.

BIBLIOGRAPHY

BIBLIOGRAPHY:

Philip Kotlar, Marketing Management, New Delhi, Pearson Education (P) Ltd., Indian Branch, 2004. Consumer Behavior by Leon G. Schiffman, Prentice-Hall India 8th edition

WEBSITES: www.Innoberrygroup.com http://www.maharashtradirectory.com/Products/SearchResult?ProductName=websiteDevelopment&productid=543 www.wikipedia.com

ANNEXURES

QUESTIONNAIRE1. AGE OF RESPONDENTS :a. Less than 25b.25-35c.35-45 d. more than 452. What is your occupation?a. Businessb. Professionalc. Farmerd. Other3. What is your average annual income?a. Upto 1 Lakhb.1 to 3 Lakhc.3 to 5 lakhd.More than 5 lakh4. How many employee are there in your companya. Below 5b. More than 55. How many web site development companies do you know?6. Do you think Innoberry provide you good quality products?a. Yesb. No7. What are the good qualities in Innoberrys Product?a. Contentb. Visualsc. Availability d. Animations e. Cost8. Are you satisfied with the behavior of Innoberrys staff and agents? a. Extremely satisfiedb. satisfiedc. Averaged. Dissatisfied e.Extremely dissatisfied9. Do you think product and Visuals quality is the strength of Innoberry? a. Yesb. No10. What is the weakest point of Innoberry?a. Policiesb. Marketing and Adv Strategyc. Cost Structure d. All of the above

11. Are you satisfied with the overall products and system of Innoberry? a) Yesb) No

BIBLIOGRAPHY

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