final programme “the shape of things to come”...final programme “the shape of things to...
TRANSCRIPT
16 - 17 February 2014 Clarendon Room D&E, 1st Floor
Melbourne Convention & Exhibition Centre
Final Programme “The Shape of Things to Come”
Day 1 Sunday, February 16 9:40 am Arrival of Forum participants, registration and coffee 10:00 am FORUM OPENS
MINI PETCHA KUTCHA Speed sharing – a quick one minute précis on themselves and their work by each forum participant.
Quick coffee break
WELCOME TO MELBOURNE Karen Bolinger CEO, Melbourne Convention Bureau
WELCOME TO THE MELBOURNE CONVENTION & EXHIBITION CENTRE Peter King Chief Executive, Melbourne Convention & Exhibition Centre
INTRODUCTIONS AND TIPS FOR YOUR OWN ROI: MAXIMISING THE VALUE OF FYP Elizabeth Rich Manager ICCA FYP @ AIME 2013
LET’S TALK ABOUT MELBOURNE A discussion with Karen Bolinger and Peter King on the market through Melbourne’s eyes, covering bid wins and big congresses on the horizon, IQ branding, Ambassador programs, Business Events Week, new approaches and innovations from the CEO of a leading Australian bureau and Chief Executive of Australia’s largest convention centre.
12 noon
1.00pm LUNCH 2.00 pm
2.45 pm 3.50 pm Afternoon break
ASIA PACIFIC REGION: CHINA AND MORE . . . Noor Ahmad Hamid Regional Director Asia Pacific, ICCA Noor Hamid is the eyes and ears of the meetings industry in Asia Pacific. This year’s Forum report will focus on China, its regional impact, plus some reflections on ICCA’s 50th Anniversary Congress in Shanghai 2013. With the growth in meetings infrastructure across Asia, we shall also take a look at some major developments in the region.
DESTINATION MARKETING FOR MEETINGS Mike Williams, Senior Consultant, Gaining Edge A fireside chat with industry marketing expert Mike Williams. With his extensive experience in Australia and Asia, Mike will share his observations on the changing strategies and branding of convention bureaus to market their destinations as 21st Century meetings locations.
HOT CAREER TIPS Are you bogged down and looking for ideas as to how to improve your career chances? Do you wonder what managers are looking for when they are employing or promoting staff? Are you looking for some tips to extend your network? Does your passion and ambition need reigniting? This FYP session will give participants a chance to reflect on their careers and consider how to boost their prospects, with some advice from some wise counselors who will share their experiences and tips in this open forum. Industry guest commentators (from left): Linda Gaunt, CEO, Meetings & Events Australia; Mike Williams, Senior Consultant, Gaining Edge; and Emma Bowyer, General Manager, ICMS Australasia Pty Ltd
4.15 pm
INTERNATIONAL MEETINGS MARKET: "The Shape of Things to Come" A special panel of senior international congress organisers with many years’ experience managing their own PCO companies, will discuss the issues, challenges and opportunities in the global marketplace. A chance to hear experienced views on trends as the panel considers the shape of the industry in the coming decade. (from left) Roslyn McLeod, Managing Director, arinex, Australia; Inge Hanser, Managing Director, CPO HANSER GmbH, Germany; Bannie Kim, President and CEO, MECI, Korea
5.30 pm CLOSE OF FIRST DAY’S SESSIONS
Day 2 Monday, February 17 8:30 am TEST YOUR INDUSTRY IQ
How’s your general knowledge about the industry in which you work? Are you industry savvy? Do you know who are the industry top dogs? Are you an industry acronym expert? What about industry trade magazines? The main trade shows? Industry conferences? Accreditation? The top meetings destinations? The mega meetings? The latest issues and ideas being promoted? If you want a career in the industry, it pays to broaden your knowledge, to know who’s who and what’s what.
9.00 am LEARNING FROM SOME OF THE BEST This extended session of presentations, interviews and case studies will feature approaches which demonstrate new thinking in the marketplace and offering participants the opportunity to learn from others. It is intended to stimulate, stretch and revitilise our brains.
A FRESH LOOK AT CONVENTION CENTRE MARKETING Rochelle Uechtritz, AEG Ogden Group Manager, Convention Sales Development
Rochelle Uechrtitz has been working with AEG Ogden for 14 years developing marketing strategies for its growing number of international convention and exhibition centres in Australia, Asia and the Middle East. Traditional marketing has gradually given way to new approaches on alliances, partnering with stake- holders including clients, global branding and positioning. Rochelle will share her observations of the changing expectations of clients and the ways centres are adapting to shifting market environments in this highly competitive field.
ASSOCIATING WITH ASIA
Stephan Wurzinger, Managing Director, Australia & Regional Director, Association Relations Asia Pacific, Middle East & Canada, MCI Australia Association meetings expert Stephan Wurzinger, talks to FYP about the growing Asian association market, and explores the potential of Australia working more closely with Asian colleagues on expanding the regional market. He also takes a look at the pressures on associations today which is flowing through to the meetings market, and how different models can be introduced to match both the organisation’s and the individual members’ needs.
Quick coffee break WORLD PARKS CONGRESS, SYDNEY 2014
Emma Bowyer, General Manager, ICMS Australasia Pty Ltd The World Parks Congress expects to attract between 3/4,000 delegates to Sydney next year in what is shaping up as an exciting integrated program pulling together government organisations, policy makers, major corporations, and regional partners. The PCO for this event will reveal the complexity of this once in 10 year congress which is promoting youth involvement as one of its major KPIs. The connection to regional Australia has been a key component of the program, with 16 approved field trips on offer. Hear how the program has been developed to provide maximum leverage for the key stakeholders and deliver a quality event on many levels.
RESHAPING AUCKLAND'S CONVENTION BUREAU Anna Hayward, Manager, Auckland Convention Bureau Three years ago Auckland underwent a major restructure which saw its bureau emerge as a new division, separate from Tourism and Events. The new organization - Auckland Tourism, Events and Economic Development (ATEED) - is a council controlled organisation under the new Auckland Council super city restructure. This opportunity has allowed the bureau to cross leverage a broader scope of economic development. Hear how this new approach has paid off for the bureau, its members, and the city at large. Auckland has also faced the challenge of marketing a destination without a purpose-built convention centre. As plans are now underway for a new Centre, the bureau is gearing up for a major business boost in the years to come.
1:00 pm Lunch 1:45 pm PLANET OF THE APPS Darren Edwards, MD, Invisage Creative Services;
Sarah Markey Hamm, CEO, ICMS Pty Ltd
Is it a given that every conference needs its own app? If so, what are they delivering which is adding to content, continuity, and community? What's their real value? For destinations, are apps a must? If everyone is going mobile, does every organisation with a website now need an app? What do you need to consider when designing your app? And what is the commitment needed for ongoing content curating and management of the tool? In this session we have invited an expert app designer and a PCO who knows the ropes to share their combined knowledge.
2.30pm eORGANISER: A NEW TOOL FOR PROGRAM MANAGEMENT
Daniel Branik, Executive Manager – Technology, arinex Australian based PCO, arinex pty limited, has recently launched a revolutionary cloud application which streamlines and automates scientific conference program management to save time, aid real-time updates, publish programs, and enhance communication. Hear what the buzz is about from the person closest to this new synchronizing technology.
3.00pm Refreshment break
3.20pm DIGITAL MEDIA + BIG DATA Alex Yeomans, Publisher, CIM Magazine, Creative Head Media Pty Ltd
It’s moving so fast; it’s hard enough just to keep up. Alex Yeomans leds this session which will take a closer look at what’s happening in the digital media space and the various platforms which can be used for research, sourcing leads, marketing and advertising. Alex will also help us understand the potential of big data, what it means to our industry, and how we can use it.
4.00 pm INDUSTRY IQ ANSWERS AND WINNER
Program review and your ROI
Concluding remarks Presentation of certificates of attendance
Special Guest: Chairman, ICCA Asia Pacific Region group photograph
5.00 pm Close of official FYP sessions 7.00 pm - 10.00 pm
AIME WELCOME RECEPTION ICCA FYP participants are invited to attend the AIME's opening social function and join the who’s who of the meetings industry at the Asia Pacific industry’s hottest networking event of the year. This popular AIME event is hosted by the Melbourne Convention Bureau. More details can be found on the AIME website www.aime.com.au
Day 3 Tuesday, February 18 8.45am - 9.45am AIME education session: Leading the High Performance Team MCEC Auditorium (included at no charge with your FYP registration)
Graeme Joy, International North Pole Expedition: more details here.
In this session you will learn the attributes of great leadership and how to apply them to your teams. Linking to this you will gain an understanding of the how to achieve a culture of success within your organisation and how it will deliver more successful outcomes. You will also learn how to transition your teams to high performance teams, sustain that transition and how this enhances greater success. An important aspect to achieving your goals and vision is to have focused and motivated individuals who have a real buy in to as to what their role is in achieving the agreed outcomes. The presentation will outline how to achieve and deliver this. In essence you will learn how to better focus on your people to achieve greater outcomes.
from 10am AIME Trade show www.aime.com.au
Forum participants will receive a name badge which will allow visitor access to the AIME trade show.
Day 4 Wednesday, February 19 7.40am - 10.10am AIME education session: The Saxton Ultimate Event Experience Plenary 3, MCEC
Masters of Ceremonies Matt & Melissa Hetherington will led the fifth annual Saxton Ultimate Event Experience which will include The Idea of North, Margie Warrell, Matthew Michalewicz, Vinh Giang, Craig Davis, Michelle Bridges, Darren Percival, Danielle Di Masi, Ciaran Gribbin, John Peters, and Tom Thum. There is no charge for this session, but participants need to self register via the AIME website to book a space. More details here.
from 10am AIME Trade show
ICCA thanks the following organisations for their support of the FYP:
Melbourne Convention & Exhibition Centre Melbourne Convention Bureau
Reed Travel Exhibitions through its management of the AIME trade show
GENERAL INFORMATION Program inclusions Participation in the ICCA Forum for Young Professionals includes: • Forum education sessions on Sunday and Monday • refreshments and lunches on Sunday and Monday • AIME Welcome Reception on Monday evening (offer limited to first 30 applicants) • AIME Education session on Tuesday morning: Leading the High Performance Team • AIME trade show entry There is no obligation for FYP participants to attend the AIME sessions or trade show: this is offered as a complimentary and valuable extension to the forum program for those interested and able to attend. To receive a certificate of attendance for the ICCA FYP, participants must attend both full days of the FYP program i.e. Sunday and Monday. Further information Elizabeth Rich Manager ICCA Forum for Young Professionals PO Box 380 Spit Junction NSW 2088 Australia Tel : + 61 (0) 2 9969 1400 Email : [email protected]