final product redesign style guide

8/12/2019 Final Product Redesign Style Guide

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WesternFamily

Style GuideLindsey Trujillo


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Table ofContents

3 Redesign Plan

4 Style Guide

5 Logos

6 Package Design

7 Package Image

8 Advertisement


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RedesignPlan

Product Name:

Target Group:

Brief History: Big Idea:

Western Family Spring Water

Mothers ages 23-40

According to the Broulims website, Broulim's has devel-oped a reputation for combining world-class service withthe very best products, stores and quality. Over the past90years or so, when Broulims first opened business in Rigby,Idaho, the store has continued to grow and has met theexpectation that so many people desire.

One of the most beneficial products that Broulimshas within its store is the Western Family products-whichrun at a lower price, but still provide the quality the consum-ers need. This is a great way to ensure customer loyaltybecause they have a cheaper, but great product to start offbuying, and once more income begins to flow within thefamily, so too will Broulis grow as they begin purchasingthose name brand products.

The Big Idea for this product is Easy Water. Asof right now the water bottle which Western Family usesis a very generic water bottle with a difficult cap to openand no shape to allow the comfortable fit withinsomeones hand. People want water that is fashionablelooking, but also a water bottle that makes drinking thewater within it easy and quickly. The water bottles indus-tries have gone extremely visual with their products. Itranges from the design thats printed upon their wrap-per, to the design and shape of the actual bottle andthe cap. Broulims needs to jump on board with this if it

is to increase the Western Family water bottles sales. Moms want a product that they can give to theirchild that will be easy to access. If we provide a sportscap for the childrens benefit, the mothers will buy itbecause it is a product that runs at a lower price andgives not only them, but their children the experienceeveryone should deserve while using a water bottle.

This will be a successful rebranding of WesternFamilys water bottle sales. Through our Big Idea Easy

Water we will redesign the look and feel of the waterbottle so it is more appealing to those mothers and toothers out there.

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StyleGuide

Colors:

Barn RedCMKY: 28 98 82 28RGB: 143 29 44Pantone: 201 CHex: 8F1D2C

Face Mask GreenCMKY: 61 36 97 19RGB: 102 120 55Pantone: 575 CHex: 667837

Sky BlueCMKY: 87 59 1 0RGB: 36 105 178Pantone: 660 CHex: 2469B2

Purest WhiteCMKY: 0 0 0 0RGB: 255 255 255Pantone: 7541 CHex: FFFFFF

Fonts: Marketing Fonts: Packaging

Gujarati Sangam MN should be used as the bodycopy at 6pt font. When creating emphasis, useGujarati Sangam MN Bold (Gujarati Sangam MN).

Logos and taglines on packing should useRockwell with font size of 105 (logo) and useGujarati Sangam MN bold with a font size of 20(taglines).

Gujarati Sangam MN

Gujarati Sangam MN

RockwellGujarati Sangam MN

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Dark Night BlackCMKY: 75 68 67 90RGB: 0 0 0Pantone: 426 CHex: 000000


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Logos

Original Logo: Updated Logo: Color

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Updated Logo: Color

While the Western Family logo isquite recognizable, it is simplynot as aesthetically pleasing assome other options might be.

This will be the main logo we

will go with for the packagingproduction of all products. Thiswill be able to show the colorsand create brand recognitionwith the color scheme of thered, blue, and green.

The black and white logo is for

black and white will be used onblack and white advertisements.

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PackageDesign

Original:

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Updated:


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Package

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Image

Original: Updated:


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AdIdea

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This advertisement allows the consumer to see the purposesof the water and bottle. It also helps people understand the bigidea of Easy Water through its statement.The information at the bottom gives an brief explanation of whywe have made staying hydrated easier and also gives them acall to action.This will be successful, particularly during the summer time,because not only do mothers, but children struggle with stayinghydrated. By giving them an easier way to take care of

themselves at an affordable price there is no way they canpass up the opportunity!


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P h o t o g r a p h y

final product redesign style guide

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