GOLDEN HILLSP U R I - T E A

HIBISCUS FLOWER PETAL TEA

2015 STYLE GUIDEDANIEL FLORES

TABLE OF CONTENTS

REDESIGN PLAN

THE BIG IDEA

STYLE GUIDE A

STYLE GUIDE B

PACKAGE DESIGN

PRODUCT PHOTOGRAPHY

ADVERTISEMENT

2

3

4

5

6

7

8

REDESIGN PLAN

PRODUCT: Golden Hills-Flor de Jamaica (Hibiscus Flower)

HISTORY: The Golden Hills company started up in 2009 out of Chicago. They export and distribute hibiscus flower tea product in South America and Mexico, where its most popular. Hibiscus flowers are usually sold in bulk. The novelty of the Golden HIlls hibiscus tea product is that its pre-packaged, conserving its flavor and freshness.

TARGET AUDIENCE: The target audience for the hibiscus tea, is men and women, ages 25-40, which is the age group with the highest number of coffee and tea drinkers. They are college students and working professionals, with social welfare, humanitarian interests, and speak English as their primary language.

THE BIG IDEA

The idea is to create an innovative, contemporary packaging for the Golden HIlls brands tea line, Puri-Tea. The new packages design and appearance will help retain existing customers, and also attract new users.

Why this design? The redesigns modern look helps it keep up with other brands' design. The design will show loyal users that the brand is always evolving, while showing potential buy-ers a more fresh-looking product than the rest of the competition.

STYLE GUIDE A

Plum#803b57RGB: 128, 59, 87CMYK: 36, 88, 47, 17Pantone: P 74-14 C

White#ff f f f fRGB: 255, 255, 255CMYK: 0, 0, 0, 0 Pantone: P 179-1 C

Black#000000RGB: 0. 0. 0CMYK: 75, 68, 67, 90Pantone: Process Black C

TITLE FONT NAME: FUTURA

COPY FONT NAME: HELVETICA NEUE, ULTRA-LIGHT

STYLE GUIDE B

GOLDEN HILLSLOGO, COLOR:

GOLDEN HILLSLOGO, B&W:

LOGO SIZE: The logo on the bag uses a 43 point font. That is the recommended size for the logo, since it s typography-based. This size wil l make the logo more legible and recognizable.

LOGO PLACEMENT: The logo works best centered on the top por t ion of the bag. This is the best spot on the bag for hierarchy and focus. It s also placed there, so that the tr iangular window fulf i l ls i ts purpose of pointing directly to the logo above.

PACKAGE DESIGN

Nutrition FactsServing Size: 2 oz (dry)Servings Per Container: 8AAmmoouunntt PPeerr SSeerrvviinnggCCaalloorriieess 60

%% DDaaiillyy VVaalluueess**TToottaall FFaatt 0g 00%%

Saturated Fat 0g 00%%Trans Fat 0g

SSooddiiuumm 0mg 00%%TToottaall CCaarrbboohhyyddrraattee 8g 33%%

Dietary Fiber 2g 88%%Sugars 4g

PPrrootteeiinn 0g 00%%*Percent Daily Values are based on a 2,000 calorie diet.

GOLDEN HILLSP U R I - T E A

H I B I S C U S F L O W E R T E A P E TA L S

OUR STORY

GOLDENHILLS.COM

PREPARATION

N E T W T. 1 6 o z ( 4 5 4 g )

As a company, we're in business to help improve lives. Our latest mission allows our customers to provide the most basic human need: water. With every bag of tea you buy, GOLDEN HILLS will help give clean water to a community in need.

1 cup dried hibiscus flowers1 cup sugar - add more less for taste8 cups cold water

Sift through dried flowers for stems and discard. Place dried hibiscus in cold water and allow to sit for 1-2 days, or until the color has faded from the flowers. Strain the juice through a fine sieve. Add sugar, and stir.

Remember,

PRODUCT PHOTOGRAPHY

PRODUCT PHOTOGRAPHY

BEFORE AND AFTER

ADVERTISEMENT