final presentation write up

7/31/2019 Final Presentation Write Up

1/17

- 1 -

WRITE UPFINAL WRITE UP

COMPANY- AD ROADIES PVT. LMT

SUBMITTED TO: SUBMITTED BY

MISS.PRABJOT KAUR NITISH ARORA

NITISH BHARDWAJ

MANKIRTAN SINGH

KOSHIK GARG


2/17

- 2 -

VISION:

To bring revolution in the world of promotion through innovation.

MISSION:

To provide the most affordable, convenient, effective and innovating medium of

advertising.

STRATEGY:

To have a advertising and promotion contract from the targeted firms.To promote the firms through contracting with the main transporting life line

of the city that is Auto walas and their union leader later on.Using the rear area of the CNG and LPG autos for pasting the designed Flex

sheets for the promotion of the targeted firms on the contract bases with the

Auto Valas.

Autos selected for the promotion on the particular routes will be as per thenature of firm.

Profit Earning through commission.LEGAL COMPLIANCE:

Registered Office will be at Kapurthala.To show the start up capital of Rs 1 lac in the current account on the name of

Adroadies Pvt Ltd.

To take Permission from the Municipal Committee for pasting the flexsheets behind the auto for commercialization.

The contracts made with the auto valas and the firms will be on the basisof affidavit signed by the both parties with the adroadies pvt ltd.

Comparative Analysis:

Local cable TV advertisement costs around 15-25 thousand depending uponthe rate at which it is shown. It excludes the cost that is included in the

formation of advertisement.

Advertisement in the local news paper costs around 3500-5000 each day. Ifany firm wants to promote their selves it would cost them around 1-1.5

lakhs.


3/17

- 3 -

Pamphlets costs around 1200 Rupees each day including the printing and

distribution costs

Adroadies Charging Strategy:

Adroadies pvt ltd will charge Rs 1000 as a cost per auto for the firms.The ad designing will be done by Adroadies pvt ltd.The advertisement will be for complete 30 days a month.The advertisement pasted on the autos will be as per considering the target

customers for the particular firm and thus will be pasted on the autos which

would have specific route that would serve the target customers.

The facility of changing the flex sheet anytime within the month as perdepending upon the particular message the firm want to convey to their

particular targeted customers.


4/17

- 4 -

MARKETING PLAN

PROMOTIONAL MEASURES

Following are the modes or methods that are adopted by adroadies pvt ltd for its promotion.

1.Direct Promotion under this method, we will go to door to door to each and every firmselected in the jalandhar city, it will take 5 days for this kind of promotion.

By going door to door to every target firms we would provide them each and every information

regarding the adroadies pvt ltd and the low cost promotional idea of using autos initiated by

adroadies pvt ltd in a planned manner and its efficiency of generating the customers as comparedto other means of advertisement.

We would also provide them brochure and contact cards of the adroadies pvt ltd which would

include all the information regarding adroadies pvt ltd.Also we will show them the registration

certificates and the permission certificates from the municipal co-operartion in order to win theirtrust.

We would present them entire comparative analysis of the advertising mode provided by us withthat of other modes like newspaper and local cable TV.

2. Poster advertising by using our own auto networkIn the initial stage of advertising we will

select almost 10 autos which have their routes inside the main areas of city which mainly haveour targeted firms like academies, nursing homes,small retail stores.We would select the autos

which have their rotes in these particular areas like model town ,urban estate ,PAP-Rama Mandi,

Ladhowali road , Mota singh Nagar and Chotti Baradari. This would help Adroadies pvt ltd for

promoting their selves also.

3. Promotion using Stickers We will use 10*10 inches stickers in order to promote our own

firms along with our client firm .This would be done as a sticker will be pasted including thename and tagline of the adroadies pvt ltd along with the flex sheet advertisement poster of our

client firms advertisement behind the auto.This will be done on each auto used by us fo r

providing other firms advertisement.

Promotional expenses

Expenses Rupees

For printing 100 brochures and 500 visitingcards

Rs 1200

For using 10 autos for the initial advertisement

in the cities by pasting flex sheets behind the

autos

Rs 7500

For printing 100 10*10 inches stickers,

initially

Rs 500

Total Xpense Rs 9200


5/17

- 5 -

STP ANALYSIS

SEGAMENTATION

Adroadies Pvt ltd has segmented its services of providing auto network as a promotional mode in

the following 3 modules

MODULE 1 (Per 10 autos) In this module all the designing of the advertisement, printing of

Flex, Pasting, selection of autos of particular or we can say target routes for promotion (Optional

as may decided by adroadies pvt ltd or according to the suggestion by client firm but the cost

remain un effected), Replacement of Flex sheet with new flex sheet having new message oradvertisement (As per demand by the client firm and it can be changed thrice in a month by

adroadies itself at our own cost but thereafter by client firms) will be borne by adroadies pvt ltd

itself.

Initial ChargesRs 11 000 only/month

MODULE 2 (per 10 autos) In this module designing of advertisement will be done by clientfirms itself both initially as well as at the time of replacement and all the other costs regardingprinting, pasting etc will be bear by adroadies pvt ltd itself .Cost of printing in Replacement of

advertisement will be borne thrice in a month by adroadies pvt ltd and thereafter by client firm

itself.ChargesRs 9000 only/month

MODULE 3 (Per 10 autos) In this Module the cost of printing as well as designing of

advertisement will be bear by client firm their selves initially as well as at the time ofreplacements also. Replacement will be made as many times by the client firms as the cost of

printing and designing will be borne by them and adroadies pvt ltd will just bear the pasting cost.

All other things will remain the same.ChargesRs 7000 only/month


6/17

- 6 -

TARGET MARKET

The target market for the adroadies pvt ltd will be all the small scale firms in the Jalandhar city

which generally do not have extensive funds to give frequent advertisements through print and

TV media as these modes are expensive modes of advertising. These target firms will be

Small Retail Stores

Coaching Academies

IELTS centresNursing homes

Restaurants

ClubsSchools

Boutiques

Event Promotions

Local Area Banks

POSITIONING

The main objective of the adroadies pvt ltd is to provide the most affordable and effective

advertisement medium to the firms which do not spend much on the aggressive advertising. So

the adroadies pvt ltd want to be a firm which provide the most efficient advertising at the

minimum possible cost and want to grow as a promotional agency with more creative ideas ofpromotion at lower costs. The promotion through auto network is the initial step taken by the

adroadies pvt ltd in order to provide advertisement through the main transport lifeline of every

small or big city at the minimum possible cost to make it most affordable than the other modes ofadvertisements for the whole one month basis.

The main principle of working behind the adroadies pvt ltd is the Customer Relationship

Management concept

The cost of having new customer is much more than it to retaining a customer for the firmThus we work on this principle and thus saves the cost of having new customer through

affordable and effective mode of advertisement by using auto network.

Adroadies pvt ltd*

Auto network (per 10 autos) charges as per 3 modules with charges of Rs 11000, 9000 & 7000

respectively for complete 30 days with the facility of replacing the old advertisement with thenew one so that all firms would able to convey their message to general target customers.

Advantage of accessibility to every area of Target city thus helps advertisement of a firm to

reach to wide range of customers at lower cost.Thus cover more area and different customers at a

time.Thus low cost per exposure.*Unlike other modes of advertisement like newspaper and television which is just confined to

limited and same customers again and again and if repetitiveness of advertisement increased it

would lead to more cost.


7/17

- 7 -

Cost Comparison

Newspaper10*10cms of advertisement for each day charge Rupees 3500-5000.Just for a single

days. If this kind of advertisement would be given daily then it leads to the cost 105000

150000.

Pamphlets the distribution and printing cost of 1000 pamphlets of an average size is around

1200 Rs/day thus lead to 36000 Rs for a month.

Local Cable TVCharges around 25000-50000 and even more excluding the cost of making a

video advertisement.

Adroadies advertisement mode using auto network 30 days consistent advertisement with

maximum charges of up to Rs 11000 with different modules available.

Thus Adroadies pvt ltd want to grow and want to position itself as the most affordable and

effective advertisement modes provider.


8/17

- 8 -

MICHAEL PORTERS 5 FORCES OF COMPETITION MODEL

Now its a analysis of How adroadies pvt ltd have taken into the account all the factors that are

related to their competition and the market as per Porters model of 5 forces-1 Existing competitive rivalry between suppliers As for now, there is not even a singleregistered firm in India which is working on such kind of concept on a large scale. This kind ofadvertisement mode is often adopted by the small firms with direct tie up with autos but always

failed because of unplanned manner. Thus firms do not actually utilize this mode as an most

effective and affordable tool .As of now there is no competition in the local as well as nationalmarket offering such kind of promotional medium of advertising but in abroad it do have a lot.

2 Threat of new market entrants The biggest challenge or we can say a threat to adroadies pvtltd is the probability to have new adroadies in the market. For this Adroadies is working on their

future plan to have direct contracts with the auto unions for the greater number of autos on 6

month or annual basis so that no other new firm would able to paste the advertisement on the

autos. This would help the adroadies to restrict the competitors to enter into their zone.

The future plans are also their to come up with new creative ideas and concepts and to work onbuilding core competency of the firm to provide this service and to enter into new cities of north

India where it is easy to have auto network for this kind of plan with no legal obligations.

3 Bargaining power of buyers It is very easy for the adroadies to deal with this force as

adroadies already providing the most affordable possible mode of advertising for maximum time

span with high exposure and lowest possible cost which is much lower than the other modes also

considering the profit margins for itself also.

4 Power of suppliers It is one of the future aspect of the adroadies pvt ltd to have corecompetency in providing the most affordable advertising services thus planning to have its own

team of creative designers and printing department so that the cost should be saved to the

maximum extent .This would make the firm lesser reluctant to outside printing modes. This

would help us to generate competitive advantage for the adroadies pvt ltd.

5 Threat of substituteAdroadies pvt ltd already coming up with the affordable substitute modeof advertisement in the form of auto network. As discussed this mode is already very cheap and

effective than the other modes like newspaper , Banners, Local cable TV for the firms which do

not have adequate funds to give expensive modes of advertisements.

Thus adroadies pvt ltd focuses on all these 5 forces of competition.


9/17

- 9 -

SWOT ANALYSIS

Strengths

No other registered firm is there which provide such kind of advertising mode by usingauto network in the planned manner.

This advertising mode is far cheaper than the other modes. Low cost per exposure. Cheapest mode which provide consistent 30 days advertisement.

Weakness The only weakness is the chance of spoiling of the flex sheet pasted behind autos by

external forces.

New firm with the new concept thus will take time to develop the trust.Oppurtunity The local market consists of plenty of small firms which need to advertise but lack

resources. Autos which are now days the life line transport of almost every big or small cities are

still not efficiently utilised for this purpose.

Threat The chance of having new competition in the market. As to avoid it we need to work on

the core competencies and the quality of service.


10/17

- 10 -

HUMAN RESOURCE AND OPERATIONAL PLAN

HR PLAN FOR AUTO DRIVERS

Remuneration

Rs 400/Month for auto drivers for pasting a flex sheet behind their autos on contract basis for amonth The Auto drivers will get these 400 Rs salary as 100 Rs per week.

We have fixed Rs 400 as a monthly salary initially because it means a lot to an individual auto

driver to earn 400 as a income with nothing hard to do. The auto drivers generally have incomeof around Rs 4000-5000 monthly.

Adroadies also planned to give a definite small gifts to the auto drivers at the end of the month

from the profits generated of the company. This would help in making auto drivers feel theirimportance for the adroadies pvt.ltd.

Adroadies pvt ltd will keep a record of each auto driver associated with them. Personal

Information including their interests, family, Address, Date of Birth etc will be recorded.Adroadies planned to send greeting cards on particular occasion to their auto drivers to make

them feel up to what extent they are associated with the adroadies pvt ltd.

Adroadies also planned to provide free health insurance to the auto drivers after 6 month of their

association with the company.

HR Expense ResourcesFrom the reserve of the firm which is still about 1 lacs & from theprofits of the company.

TRAINING PLAN FOR AUTO DRIVERS

Auto drivers will be given complete information regarding being part of the company,their roles

and responsibilities and regarding what actually their job is all about.

Auto drivers will also be trained to give referrals to their customer or passengers regarding the

advertisement of the respective advertisement of the company on the back of their auto &

regarding how to prevent flex sheet from damaging.


11/17

- 11 -

HR PLAN FOR ADVERTISEMENT DESIGNERS

Recruitment of 2 part time graphic designers

Selection will be done on the following parameters.

Students pursuing diploma in graphic designing from the LPU (last year students) 2 students will be selected with consistent TGPA of ranging between 7-8 and then

participation in some designing competition at the university level will be considered.

Job specification/Job description (PART TIME JOB)

JOB SPECIFICATION

EducationPursuing Diploma in graphic designingExperiencenot required

Skills good graphic designing skills and must have participated in graphic designing

competitions at the university level (preferred)

JOB DESCRIPTION

Part time salary of Rs 4000/Month

Gifts/Perks on designing unique graphics for the advertisement of client company of adroadies

pvt ltd.

Roles and Responsibilities

Just have to design graphics for the advertisement as suggested by the client company orby the adroadies pvt ltd.

Have to design the advertisement when asked by the adroadies pvt ltd at their own homeor where ever they want to.The designers just have to report to adroadies daily for just 2hours 5 to 7 PM daily.

Work will be assigned to them and they just have to design the graphics for theadvertisement on the computers and report to adroadies pvt ltd through contact numbersand email addresses.


12/17

- 12 -

OPERATIONAL PLAN

ON PLACING ORDER BY THE CLIENT COMPANY (FOR EVERY MODULE)

ADROADIES PVT LTD WILL PROVIDE WITHIN 48 HOURS STRAT UP SERVICE TO

THE PARTICULAR CLIENT COMAPANY AFTER THEIR ORDER BEING PALCED.

The adroadies pvt ltd will take following steps in order to provide them their advertisement

running on the roads behind the autos with the following measures

Initial steps taken when the order placed

The number of auto as per the tie ups and of the particular routes as per considering whatcould be the target areas for the particular client company selected.

Then the number of flex sheets required as per the number of autos. Order given to the part time graphic designers of the adroadies pvt ltd to design atleast 10

best designs for the client company as per consulting us. (Depends upon the kind ofmodule selected by client firm ie. Whether they require designing or designing will be

done by theirselves.)

All these steps would be completed within 1st

24 hours.

Steps to be followed in next 24 hours

The designs prepared will be shown to the client firm and the final design selected.(Again this operation depends upon the module selected by the client company)

The final design sent to the printing shop where it is printed in the form of flex sheets.

For printing adroadies will have tie up with the well equipped printing shop which provide flex

printing on the ladhowali road near the railway crossing.

The tie up would help adroadies to build the loyalty and business relation with that particular

printing shop and would also help in generating discounts on lacing printing order in bulk in

future.

Then the printed flex sheet will be pasted behind the number of autos selected for theparticular advertisement.

For the pasting of flex sheet behind the auto a auto manufacturing unit will be selected that is

near the railway crossing on the ladhowali road again. Charges would be given to the owner of

that unit for providing just material for pasting the flex sheet behind the autos.


13/17

- 13 -

INVENTORYthe adroadies pvt ltd would not have any inventory to deal with. To avoid this

inventory problem adroadies thus made tie up with the printing shop and the auto manufacturingunit in order to arrange the material for printing and pasting their selves as per order given to

them by adroadies pvt ltd. The only task of adroadies is just to give charges to them. Thus

adroadies pvt ltd is free from any kind of wastage of materials.

CLOSENESS RATING Adroadies pvt ltd focuses on the factor to have the closely situated

sites for printing and pasting of the flex sheet behind the autos in order to save time thus selected

both printing shop and unit for pasting on the ladhowali road and both near the railway crossing.

STEPS TO BE TAKEN TO MANAGE AUTO OPERATIONS

As the auto and auto drivers are the backbone for the adroadies pvt ltd thus it is essential to have

proper record of these auto drivers. Thus for this following measures are to be taken

The names of particular auto driver, their address, contact number, respective number ofauto, its major route and the respective advertisement of the client company of theadroadies pvt ltd will be recorded, the particular date on which the particularadvertisement of the client company is pasted on the respective auto will also be

recorded.

In order to have their proper id proof with the adroadies pvt ltd the photocopy of theirdriving license will be kept by the adroadies pvt ltd.

The auto drivers will be provided with the contact numbers and addresses of all the 5members of the adroadies pvt ltd to have contact with us if they have any queries or

problems.

Thus these three important steps would help adroadies pvt ltd to have proper communicationwith the associated auto drivers and would also help adroadies pvt ltd in managing that which

particular advertisement is on which particular auto and from which date. Thus can manage

effectively.Not any software is required for these particular operations as these can be effectively recorded

on papers or in spreadsheet.


14/17

- 14 -

FINANCIAL PLAN PRESENTATIONIn business, a financial plan can refer to the three primary financial statements (balance

sheet, income statement, and cash flow statement) created within a business plan. Financialforecast or financial plan can also refer to an annual projection of income and expenses for a

company, division or department. A financial plan can also be an estimation of cash needs and a

decision on how to raise the cash, such as through borrowing or issuing additional shares in acompanyCAPITAL AND INSURANCE:

Each member will contribute Rs. 40,000 ( 40,000 x 5 = 2,00,000 ) each for the startupprocess.

We dont need any kind of loan for the business because we need only Rs200000 for thestarting of our business , we all 5 members are contributing Rs40000 and sum total of

Rs200000 which is require for the start of the business

Insurance: The insurance had been taken from New India Assurance Company Limited. As we are 5 partners, we are contributing Rs40000 each. Total Rs 2,00,000 we needed to run our business, Rs 100000 for the registration of the company. Rest 1lakh will be used for the getting license from municipal committee & DTO(district

treasury officer) , buying computer and furniture, and other expenses.

We have saved our lot of expenses by using most of our own resources which is bestabout our business like:

We are using the office of Mankirtan Singh, so we dont have to pay any rent of the shop,it will reduce our cost.

Other than that we dont need any kind of machine in our business, we have the contractswith the flex printing shops, so it will also reduces our cost of expenditure.

We just need two graphic designers who can design our banners which will be used foradvertisement, and the printing of the flex sheets will be done in the flex printing shop.

And our main work is to paste the flex at the back of auto rickshaws and keep eye on theauto drivers, whether they are doing their job properly or not. We have decided to give Rs.400 per auto rickshaw. Rs8000 per graphic designer (2).


15/17

- 15 -

We are paying this much of money to graphic designer because , they have to design thebanners for advertisement and our designers are from LPU (animation students), this is

like a part time job for them, they just have to report once in whole day most probably at

evening i.e. at 7pm.

We are buying one computer because our designers already have their laptops and if anyof the want to work in office they can use it.

We are giving Rs 1000 to the sweeper ,who will take care of the cleaning of our workarea.

PERSONNEL PLAN for the year ending 31-12-2013Jan(

Rs.)

Feb

(Rs.)

Mar

(Rs.)

Apr

(Rs.)

May

(Rs.)

Jun

(Rs.)

Jul

(Rs.)

Aug

(Rs.)

Sep

(Rs.)

Oct

(Rs.)

Nov

(Rs.)

Dec

(Rs.)

Total

(RS.)

Auto-

Driver

(4)

1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 1600 6400

Graphic

Designe

r {2}

8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 16,000

Sweep

er

1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 12,000

TOTAL 34400

This is our personnel plan for the year ending 31-12-2013


16/17

- 16 -

LIST OF FIXED ASSETS

ASSETS AMOUNT(Rs.)

Computers 45000

Furniture 35,000

80000

This is the list of fixed assets which we need in our business.

DEPRECIATION ON FIXED ASSETS

ASSETS 1st Year(Rs.) 2nd Year(Rs.) 3rd Year(Rs.)

Furniture@10 3500 3500 3500

Computer@11% 4950 4950 4950

Total 8450 8450 8450

Table showing depreciation on fixed assets which we are using.


17/17

- 17 -

final presentation write up

Documents