-Nikunj G Katkoria-NIT Surat

Topic

Date - 11 May - 7 June

Presentation Secrets

Marketing Insight

Harvard Case Reviews

Harvard Article

Module-1

ThePresentationSecrets

Most of presentation sucks

What we get:

1.Confusion

2. Boredom

3.Wasted Time

Data overload……

Not enough visuals…….

Poor quality…..

Looking back to screen while presenting…..

Plan analog....

Storytelling......

RehearseRehearse

andRehearse

But why toPresent???

If used perfectly…….

Killer skill

You need to convince your clients

Module-2

1. Understanding Marketing

Management

Defining Marketing for 21st century

Developing Marketing

Strategies and Plans

Scanning the Marketing Environment, Forecasting Demand and Conducting Marketing Research

Creating Customer value and customer Relationships

Analyzing Consumer Markets

Analyzing Business Markets

2. Assessing Markets Opportunities and Customer Value

Identifying Market Segments and Targets

Competitive Dynamics

Crafting the Brand Positioning

Creating Brand Equity

3. Choosing Value

4. Designing Value

Setting Product Strategy

Developing Pricing Strategies and

Programs

Designing and Managing Services

5. Delivering Value

Designing and Managing Integrated Marketing Channels

Managing Retailing, Wholesaling, and

Logistics

Designing and Managing Integrated Marketing

Communications

Managing Mass Communications

Managing Personal Communications

6. Communicating Value

Introducing New Market

Offerings

Managing a holistic marketing organization for

the long run

Tapping into global

markets

7. Sustaining growth and value

Module-3

3 Case Studies

Branding Yoga

The Springfield Nor’easters

Mountain Man Brewing

Company

Module-4

Ability to find unusual and unobvious solutions to the problem

5 Dimensions of Advertising Creativity

Originality

Flexibility

ElaborationSynthesis

Artistic Value

Measuring Advertisements’

The conservative approaches adopted

in many product categories are

leavingmoney on the table