final assignment of iim-l internship - getfit marketing plan
TRANSCRIPT
ACTION PLAN
a. DESIGNING A WEBSITE
b. DESIGNING A LOGO
c. SHARING VIDEOS, PHOTOS
d. PROMOTING BRAND MANTRA
e. CREATING SOCIAL MEDIA PRESENCE
• YOUNGSTERS • FITNESS FREAKS• OLDER WOMEN
OPPORTUNITIES- STRETCHING AHEAD TO ALL ADULTS IN THIS
DIGITAL WORLD BOOMING USE OF APPS
THREATS-• FURIOUS COMPETITION FROM OTHER APPS • TECHNICAL FAULTS • EXPENSIVE GADGETS USED
FOCUS- ATTRACTING THE REQUIRED GROUP OF CUSTOMERS Spreading the Brand Objective Promoting the Brand Mantra Reaching to the Customers using Social Media
BENCHMARKS-
Size -67M Installs - 5,000 - 10,000 WITHIN FIRST 6 MONTHS Reaching at least 1000 customers within first 6 months Overall Rating of more than 4
• YOUNGSTERS• WOMEN AND
CHILDREN• HEALTH-
CONSCIOUS ADULTS• FITNESS FREAKS• BUDDING
ATHLETES• ASPIRING RUNNERS
COLLABORATOR VALUE• Increased revenues to the associated gyms
• Increased demands of the jogging shoes
• Increased popularity of other Apps
• Associated trainers and nutritionists will be
provided revenues
• Further collaboration with some
other sectors
PRODUCTGet fitter, leaner and stronger – our free fitness and running app with expert real-time voice coaching.
This free training app turns your smart phone into your personal trainer, providing real-time coaching, voice feedback and free cardio and strength training plans.
SERVICE The App allows you to construct a routine made just for you.
Weekly goals let you track your progress and set new goals each week.
Longer-term training plans provide a complete coached work out so you can reach your best.
Share your progress and achievements with your friends and inspire others to get active too.
FREE FEATURES- TRAINING AND WORKOUT TIPS FROM COACHES AND SPONSORED
ATHLETES TRACKING OF HEALTH DATA VIA FITSMART OR HRM SENSOR RECORD OF TRAINING SCHEDULES DIET CHARTS FAVORITE MUSIC SET-UP PERSONALIZED TRAINING
PREMIUM FEATURES- $ 5 a MONTH ADVICE OF DIETICIANS AND NUTRITIONISTS SPOTIFY AND SHAZAM MUSIC PLAYLIST SELECTION INSTAGRAM WOKROUT IMAGES SHARING INCENTIVES ON ACHIEVING GOALS
INCENTIVESFREE COUPONS FOR SHOPPINGMOVIE TICKETS ON COMPLETION
OF GOALSMORE THE ACHIEVEMENTS,
MORE THE RANKING NAME ON OUR FAVORITES
BOARDMOBILE DATA PACKAGE GIFTS
COMMUNICATION-
• USING SOCIAL MEDIA, E-MAILS, PAMPHLETS• PROMOTION IN GYMS, HEALTH AND FITNESS CENTRES• SHARING OF PROMO VIDEOS• PROMOTING BRAND MANTRA
PROCESSES-a. DESIGNING A WEBSITE
b. DESIGNING A LOGO
c. SHARING VIDEOS, PHOTOS
d. PROMOTING BRAND MANTRA
e. CREATING SOCIAL MEDIA PRESENCE