FOOD TRAK

JUST FOODTRAK YOUR FOOD TRUCK!

PROBLEMS

CONSUMER

FOOD

TRUCKS

VALUE PROPOSITIONS

MOBILE PAYMENT

CONVENIENCELOYALTY REWARD

WHAT MAKES US DIFFERENT?

Collaboration between users

Variety of free services

REVENUE STREAM

Mobile Payment Premium Account

Reward System Monthly Membership

2.5% service fee

Food Trucks Advertisement

$3.99/month

QR Code & Data Collection

CONSUMER

PRICING STRATEGYFOOD TRUCK USERS

CONSUMERS- Personal assistance service

- Constant meetings to fulfill their

needs

- Direct sales

- Freemium

- Browsing through app

- Location of every food truck in Boston and details about them- Premium

- Coupons and updates

- Ordering services FREE OF CHARGE

GO-TO-MARKET PLANLocal food trucks and one-month free trial premium membership.

Partnerships with Level Up to allow mobile payments and redeem rewards.

Attending Food Festivals around Boston to build more and greater connections.

Partnerships with popular food trucks like Clover and arrange challenges.

COMPETITIVE ANALYSIS

STRENGTHS

WEAKNESSES

OPPORTUNITIES THREATS

food truck marketFOOD TRUCK MARKET59 different food truck companies in Boston, 335 food trucks

250,000 students in Boston

857mn dollars in nationwide sales by food trucks in 2014

9.3% Average industry revenue increase over the last 5 years

1.024bn Expected nationwide food truck revenue for 2017

Revenue Premium User ~ $3.99/monthPremium Food Trucks ~

Expenses Marketing ~ $2000

Insurance ~ $0

Research & Development ~ $8000

Rent $0

Financial Calculations

SOLUTION ANALYSIS

Average Number of Meals per day 150

Average Meal Price $7

Annual Sales Revenue $380,000

Estimated Sales Revenue with FoodTrak(25% of influence)

$475,000

FUTURE EXPANSIONS (5 years)