PT GarudaFood

By :• Putri Inggit Istiqomah (061330401064)• Siti Haryanti (061330401070)

Corporate Structure Tudung GroupTudung Group is holding company GarudaFood, it has 4 Line of Business (LOB):

• LOB FOOD (GarudaFood) is focus of production and marketing product snack, biscuit, confectioneries, basic food and dairy.

• LOB BEVERAGE (Suntory Garuda Beverage*) is focus of production and marketing based on non-alcohol.

• LOB DISTRIBUTION (Sinar Niaga Sejahtera) is distribution to food product and beverage of GarudaFood in Indonesia.

• LOB AGRIBUSINESS, is comprise with some companies such as: PT Bumi Mekar Tani (Peanut plantation), PT Garuda Bumi (CPO mill).

Corporate Structure of Tudung Group

Corporate Milestone1979 To start a business roasted peanuts without brand

1987 To start used to Garuda brand to roasted peanuts

1994 Establish of PT Sinar Niaga Sejahtera as distribution division for the optimization of products to over all Indonesia

1995 To start produce coated peanuts

1997 Entered business biscuit is Danza brand as the first biscuit brand, and followed the next brand is Salma brand. In 2001, it’s new brand that is Gery and then bolted into a market in the category of wafer stick.

1998 • When Asian financial crisis, GarudaFood expanded into business by Kiky Jelly brand and renamed Okky Jelly.

• SNS Established new distribution area in the Java island.

1999 SNS expanded and developed several new distribution areas outside java by 11 identities legal.

2002 Entered business Okky jelly Drink and became a trendsetters.

2004 • Entered business basic food by launching a brand of cereal products is enerfill.

• GarudaFood started to business confectionery by Ting-Ting brand

2005 • Entered business beverage based on tea that is mountea.

• Entered business snack that is Leo.

2006 Established PT Tudung Putri Jaya as holding company.

2007 Launching new logo of GarudaFood.

2008 • GaduraFood launching new product by Chocolatos and Wafelatos brands to category of wafer cream.

• Entered business beverage functional drink that is SuperO2.

• Acquired Fuhua Jinjing Yonghe, confectionery manufacturing (In China)

2009 • Entered business dairy by launching Clevo liquid milk.

• Based on Euro Monitor, GarudaFood maintained the first position in the category sweet and savory snacks 26% (2009) and 22% (2010) retail value share. GarudaFood dominated to roasted peanuts by 52% retail value share

• Established Xiamen GarudaFood Co. Ltd to serving market in China.

2010 • The first launched biscuit donut in Indonesia is Gery O’Donut.

2011 • Establish join venture company, collaborating by Suntory, Japan of PT Suntory Garuda beverage. Launched by coffee beverage with Kopyes brand, Jell-O Blast and Berrygood.

• Launched Nachi as premium rice product• Go live ERP

2012 • Established JV Company joint Polyflex India, to be Garuda Polyflex Foods Private Limited by launching Gone Mad choco’ stick to Indian Market.

• Launched fruit-flavored drink in bottles are Okky Koko, Cool and Go

• The first Launched Mirai ocha in bottles in Indonesia.

• Go live ERP

2013 • Launched Okky Jell-O Juice, premium jelly juice drinks in tetra packed.

• Launched Mytea, the first Oolong tea in bottles in Indonesia.

• Launched Mountea Sparkling, fruit-flavored drinks collaborating.

GarudaFood Group Strategic IntentMISI

We are company that brings change to create added value for the community based on mutual foster.

VISI

Indonesian food and beverage company leading.

The Spirit of The Founder

“Success was born of honesty, tenacity and perseverance coupled with prayer”

The Philosophy Company

Humatarian values, business ethics, the company through harmony, fast and excel in inovation, work smart in learning culture.

GarudaFood E-CommerceElectronic Commerce, known as e-commerce

or e-comm, intended for buyers and sales of products or services over electronic networks such as the internet and other computer.

GarudaFood also developed marketing and e-commerce products www.ultahku.com, sell a product package with an attractive design and promote a birthday party, and www.berbagibingkisan.com for other special events.

Beside it developed www.snspoint.com that allows resellers to receive information new product and promotion programs.

International Operations• International business division is an integral part

GarudaFood in expanding into the global market, with International Group GarudaFood as the leader Garuda.

• Currently GarudaFood Group is serious entered the market in China by GarudaFood Ltd in Xiamen, The company that focus on marketing in China.

• GarudaFood Group has blazed cooperation with distributors in several countries ASEAN, target focus on development regional business, namely the Philippines, Vietnam, and Thailand.

• Now, Garuda’s roastes, Gery biscuits, and Okky Jelly Drink has done sales in several countries in the world.

GarudaFood product has been exported to over contries:

• Asia Malaysia, Thailand, Phillippines, brunei Darussalam, Vietnam, Hong Kong, Singapore, Taiwan, South Korea, Timor Leste, China, Pakistan, and Camboja

• Europe Netherlands

• North America USA

• Middle East Jordan, Saudi Arabia, United Arab, Emirates

• Australia and Pacific Ocean

Australia and Pacific Island

• Africa Nigeria, West Africa, and South Africa

APPRICIATION• Word of

Mouth Marketing Award

: Awarded by SWA Magazine 2011 & 2012 is Mountea

• Mom’s choice brand

: Given by Kartini Magazine 2011 & 2012 is Gery Chocolatos

• Indonesia Original Brands

: Awarded by SWA Magazine 2011 : Gery, 2012 : Garuda and Gery, and 2013: Gery

• SuperBrands : Hosted by SuperBrands International 2003-2004: Garuda roasted

• Top Brand For Kids

: Hosted by Market Magazine, Cooperating with Frontier Consulting Group. 2009: Okky Jelly Drink for jelly drink category. 2013: Okky jelly cup, chocolatos

• Indonesia Enterpreneur of The Year Indonesia 2004

: Awarded by Erbst & Young to CEO GarudaFood, Sudhamek AWS, as Indonesian representatives event World Entrepreneur of The Year.

• Indonesia Most Admired Company (IMAC)

: Hosted by FRONTER GarudaFood ranks top 3 to the category F & B 2005-2011 in a row 2012-2013 : 2nd position in Food Category

• Anugerah Produk Asli Indonesia (APAI)

: It’s an award given by the Indonesian business daily in cooperation with the department of industry: 2008: Gery for snack category. 2009:Garuda roasted for snack and food category.

• Top Brand : Awarded by Marketing Magazine and FRONTER. 2007-1012: Garuda roasted and Okky Jelly Drink. 2009-2011: Mountea. 2011-2012: Chocolatos. 2012: Gery Toya-Toya. 2013: Garuda roasted, Gery Toya-Toya, Chocolatos, Okky jelly Drink

• Indonesia Customer Satisfaction Award (ICSA)

: Awarded by SWA Magazine & Institute Survey Frontier: 200-2012: roasted peanut. 2008-2012: Non roasted. 2010: Okky Jelly, Okky Jelly Drink, roasted garuda, Pilus Garuda, Mountea, Gery, Chocolatos.

• Indonesia best Brand Award (IBBA)

: Awarded by SWA Magazine and Institute Survey MARS: 2004-2011: roasted Garuda. 2005-2011: Gery Wafer Coasting, Gery, Okky Jelly Drink. 2007-2011: LEO, Pilus, Mountea, Gery Chocolatos, Okky Jelly Drink. 2012: Garuda, Okky Jelly, Gery, Wafer Coasting Chocolatos, Pilus Garuda, Mountea, Chocolatos, Okky Jelly Drink.

Thank You