VCEVIRTUAL cAMERA EXPERIENCE

Yen Lin Only Liu

Present

contextbrief

Virtual camera experience

Textual Visual experiential

DSLR Preview

potential buyers'

Brief /// context

researchbrief

e-commerce

Virtual Product EXP

DSlR

"More a customer knows about a product, more likely they willing to purchase the product.”

-- Jiang and Benbasat

Brief /// research

goalapply

know, try, and compare

potential buyers want to

based on our research survey result.

apply /// goal

challengeapply

Operation of cameras

Virtual vs Phtsical

from a physical tool to an 2D interface

Shifting understanding

apply /// challenge

ideaapply

textual + visual

goal + challenge = idea

from 2D interface to a virtual DSLR exp

overview, features, sepcification appearance, performanceexperience mode

apply /// idea

catalogue

Camera page

overview 360 appearance price

wireframesapply

apply /// wireframes

experience mode

comparison

wireframesapply

apply /// wireframes

backview

appearance pacakge spec

live view full screen

cataloqueinital render

apply

apply /// inital render

cataloque

2nd mockupapply

apply /// 2nd mockup

cataloque - preset cataloque - feedback

2nd mockupapply

apply /// 2nd mockup

camera - page camera - page 2

2nd mockupapply

apply /// 2nd mockup

camera - exp - tut camera - exp - AV Mode

cataloque

2nd mockupapply

apply /// 2nd mockup

camera - exp - Live view

2nd mockupapply

apply /// 2nd mockup

comparison - appearance comparison - Tech spec

apply /// storyboard

1 2

3 4

apply /// storyboard

5 6

7 8

apply /// storyboard

9 10

11

apply /// storyboard

13 14

15 16

apply /// storyboard

17

end

click prototypehttp://iyenlin.wix.com/wk-11-edit

participants & methodsevaluation

Naive User Testing

System Usability Scale+

7 siat students + 1 non siat student

evaluation /// methods

issue & reflectionevaluation

Vaild / InvaildSCORING sus CHANGES rAPIDLY

Super low fidelity prototype

evaluation /// reflection

new - main menuRefinement

Refinement

response to missing home screen

cataloguerefinement

Refinement

response to confusion

enhance system feed�

back

new - main menuRefinement

Refinement

response to missing home screen

new - main menuRefinement

Refinement

response to missing home screen

Camera Descriptionrefinement

Refinement

menu tab for easy access

EXP(VCE) Moderefinement

Refinement

Background live mode

performancerefinment

Refinement

comparisonrefinement

Refinement

confusion

video Final Prototype

introduce the intended interaction to users

Final prototype

Reference

Final prototype

1. Jiang and Benbasat: The Functional Mechanisms of Online Product PresentationsInformation Systems Research 18(4), pp. 454–470, ©2007 INFORMS

2. http://www.cisco.com/en/US/prod/collateral/routers/ps5763/ps7041/prod_presentation0900aecd8056e757.html

3. http://www.abercrombie.ca/webapp/wcs/stores/servlet/CategoryDisplay?parentCategoryId=12236&catalogId=10901&langId=-1&categoryId=50448&storeId=11306&topCategoryId=12202

4. http://www.asos.com/ASOS/ASOS-Elgin-Skinny-Jean-in-Mono-Stripe/Prod/pgeproduct.aspx?iid=2562293&cid=14875&sh=0&pge=0&pgesize=20&sort=-1&clr=Multi

5. http://www.asos.com/Asos/Asos-Top-With-Pu-Trimmed-V-Neck/Prod/pgeproduct.aspx?iid=2567476&abi=1&clr=black

6. http://www.canon.ca/inetCA/subCategoryHome?msegid=2&catid=17&scatid=129

7.http://en.nikon.ca/Nikon-Products/Digital-SLR-Cameras/index.page