final ppt

MVNOThe path towards

success

Divox International Inc.

1) Who are MVNO’s?2) How MVNO’s Operate?3) How MVNO’s Capture

Market?4) Solutions provided by

MVNE.

Outline


Network Infrastructure- Radio Access- Core Networks (NSS)

Application and service platform- Operation Support Subsystem (OSS)- Business Support Subsystem (BSS)- Customer Service

Branding- Sales & Marketing- Distribution

Mobile Network Operator

Radio Acces

s

Core Networ

ksOSS BSS Custom

er Care

Sales &

Marketing

Distribution


WebRetail

TelesalesOther

ServiceActivation

CDR Collection

HLRSMS-CMSC

GGSNInterconnect

CRMBilling

Call CentreSupport

BrandingAdvertising

Pricing

GSMGPRSUMTS

Basic Workflow Model


Who areMVNO’s?


Buy radio access from MNO to provide calls, SMS, Data and other mobile services

Develops its own tariffs and services

MNO charge MVNO per airtime and use of other elements of the value chain

Mobile Virtual Network Operator


Workflow


MVNE functions as a middleman between the MNO and the mobile providers without their own networks.

Offers MVNO the ability to focus on their core strengths of brand, customer loyalty and marketing.

MVNE do not have any direct relationship with the end users.

Mobile Virtual Network Enablers


How MVNO

Operates?


MNO Resellers

MNO

Service Provider MVNO

MNO Enhanced Service Provider MVNO

MNO

Full Infrastructure MVNO

Types Of MVNO’s

Radio Acces

s

Core Networ

ksOSS BSS Custom

er Care

Sales &

Marketing

Distribution


Radio Access

Core Networ

ksOSS BSS Custom

er Care

Sales &

Marketing

Distribution

WebRetail

TelesalesOther

ServiceActivation

CDR Collection

HLRSMS-CMSC

GGSN

CRMBilling

Call CentreSupport

BrandingAdvertising

Pricing

GSMGPRSUMTS

Fle

xib

ility

MVNO Network Model

MNO

MVNO

MVNE

Core ActivitiesIn-House or Outsourced

Reseller

Light

Medium

Heavy

Core Activities


Core Netwo

rksHLR

SMS-CMSC

GGSNInterconnect

Providing NOC services Level 2 HLR GMSC SMSC IN SCP (IN prepaid platform) STP USSD (Including Interactive USSD)

Core Networks


Home Location Register (HLR) Provide subscriber information within

GSM/GPRS/UMTS network Location, call, SMS and supplementary service

management features Subscriber Home and roaming profiles

configuration Roaming Restriction and Fraud control based on

VLR/SGSN MNP capabilities Automatic device detection support

Core Networks


Short Message Service Center (SMSC) Mobile Originated and Mobile Terminated

messaging Store and forward in case of FDA failure Subscriber black listing for fraud control Online/Offline reports and statistics collection Multi language and enhanced messaging support Retry based on HLR alert for immediate delivery

Core Networks


Service Control Point (SCP) is key component of prepaid platform needed for the IN platform for International calling, Mobile and LCR

Signaling Transfer point (STP) is the heart of the signaling network which controls, converts and transfers the signaling messages from one point to another

USSD is a real time responsive system.

Core Networks


Providing NOC services Level 1 SIM Cards and SIM card Services/ Provisioning and reporting Voice and Data services Least Cost routing for Fixed line, Mobile calls, SMS Value Added Services

OSS

ServiceActivation

CDR Collection

Operations Support Subsystem


Voice Services Multi Party Services Call Forwarding Services and Call Barring

Services Number presentation services Enhanced Call management services Premium Voice Services Voice Services when Roaming Switching Lines Summary for Voice services and HLR profile



Data And GSM Bearer Services Circuit Switched Data Services Packet Switched Data Services (bearer services) Data Services when Roaming Summary Data Services for Offers and HLR

Profiles Advanced Data and Portal Services



Messaging Services Voice Mail Service (VM) Short Message Service (SMS) Multi Media Messaging Service (MMS)

Call Routing Short Code to customer care 3rd party international call termination Redirection to customer care from self self-care

IVR.



Billing and Mediation CRM Voucher Management System Mobile Number Portability Recharge Solution Revenue Assurance and Fraud Management

BSS

CRMBilling

Business Support Subsystem


Manage Customer care process

Customer Care

Customer Care

Call CentreSupport


How MVNO Capture Market?


- Start small, Thinking big

- Low Capital Investment

- Focused Marketing

- Lower Operating Cost

Strength Of MVNO Business


10%

27%

3%

13%11%

11%

6%

19%BusinessDiscountM2MMedia/EntertainmentMigrantRetailRoamingTelecom

MVNO Sub-brand Segmentation


• Increasing need for mobile operators to fill their network (e.g. 3G or 4G)

• Regulations will demand further roaming and interconnection reductions.

• New companies and technologies (like Voip) will compete by offering even cheaper voice packages.

New Business Opportunities


Solutions ProvidedBy

MVNE.


Refers to technology allowing both – wireless and wired system to communicate with other devices. Improved efficiency due to centralized services and data management systems

Optimize asset utilization

Preventive maintenance

Reduces overall cost

Security

M2M Solutions


M2M Solutions

Integrated Hardware required into the existing system. Collect and process data from the hardware & devices. Integrate data collected into existing application. Manage wireless device provisioning, deployment and updating. Secure remote access to control and manage assets. Customized reporting.


M2M Solutions


M2M Examples

Vehicle Tracking System Auto track Speed Alarm Movement Alert Emergency Alarm Start and Stop


Hazardous Chemical Storage and Monitoring

Automatic Level Controller Temperature Sensor based Intelligence Automatic Fire Alarm 24x7 Monitoring all parameters remotely

M2M Examples


Milk Vending MachineMonitoring Parameters Temperature Quantity

M2M Examples


World is a Global village! Mobile subscribers expect to get connected with just a push of button on the mobile. No matter the complexities of Interoperability, routing and managing relationships.

P2P (Operator Messaging) A2P (Enterprise Messaging) Voice Messaging IVRS

Messaging Solutions


Person to Person (P2P) messaging occurs between subscribers and is used for communicating with friends, family and colleagues.

P2P (Operator Messaging)

Messaging connectivity needs bilateral agreement between two MNO’s or MVNO’s

Standard Protocols used like SMPP, SS7, HTTP, API, SS7/IP etc. Bilateral

Agreements


P2P Solution

Divox

Offer Global SMS/MMS reach which an MNO or an MVNO is looking for without having to manage multiple Bilateral Agreements.

Instant connectivity Interconnection support Competitive Costs MNP Support Message retry Anti spam filters Bulk SMS filters Realtime tracking & reporting


Application to person (A2P) Messaging occurs between an application and a mobile subscriber, primarily for business and interest group messaging

Examples include notification and customer service message in industries such as finance, transportation, E-commerce and M-commerce

Emerging uses of messaging includes mobile advertising and social networking.

A2P (Enterprise Messaging)


A2P Solutions

Application provider and Mobile Transaction Network work in partnership to provide the complete mobile messaging solution for brands who wish to connect to their customers.

Divox


Role of Mobile Application Provider Builds the system that enable brands to

communicate via the mobile channel by packing different components.

System includes SMS, mobile internet, and downloadable applications which are integrated into brand existing system such as CRM, call center applications.

A2P Solutions

SMS Platform

MTN


Role of Mobile Transaction Network Operates the network infrastructure on which

messages are passed on mass scale between business application and mobile operator.

Provides technical and commercial interface to access of operators and millions of customers.

Services includes - Global connectivity and expansion assistance, carrier management and regulatory support, administration of short code and long number leasing and provisioning.

A2P Solutions


Voice Messaging

MTN

Voice SMS Platform

Voice SMS Platform

Interoperability SMS platform is built to support seamless voice and video SMS between MNO and MVNOs. Features Includes Easy to send/retrieve Supports interoperability (Send/Receive messages to any operator Storage of Messages Reply/Forward option


Mobile Wallet Multi IMSI Money Cards Facebook Integration platform

List of Services


Thank You !!

Source of Information – Web search.

By - Ratan Agarwal

final ppt

Technology

mobile services

party international

forwarding services

international calling

summary data services

data services packet

services mno charge

noc services level