A PROJECT REPORT

ON

NITCO TILES PVT. LTD.

BY

BHANSALI SWAPNIL VINOD( T.Y. BBM (IB) ) (2010-2011)

IN

PARTIAL FULFILLMENT OF

BACHELOR OF BUSINESS MANAGEMENT

(INTERNATIONAL BUSINESS)

TO

UNIVERSITY OF PUNE

MITSOM COLLEGE

PUNE 411038

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CERTIFICATE

This is to certify that Mr. BHANSALI SWAPNIL VINOD of MAEER’s MITSOM College has

successfully completed the project work in partial fulfillment of requirement for the award of

Bachelor of Business management prescribed by the University of Pune

This project is the record of authentic work carried out during the academic year

2009-2010.

Mrs. Brig. (Dr.) R.K.Bhatia,

Project Guide Principal

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DECLARATION

I, Mr. BHANSALI SWAPNIL VINOD hereby declare that this project is the record of

authentic work carried out by me during the academic year 2010 – 2011 and has not been

submitted to any other University or Institute towards the award of any degree.

Signature of the student

(BHANSALI SWAPNIL VINOD)

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INDEX

Topic: Page no:

Introduction 06 Significance 07 Objective 08 Methodology

08 Analysis 10

Message from MD 11 Company Profile 12 Corporate Milestones 14 Manufacturing Setup 15 Exports 18 Environmentally Green 19 Technology 20 Product Categories 23

Investers Contact no: 36 Code of conduct 38

Analysis(Part 2) 40

FAQ 60

Conclusion & Suggestion 62

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References 64

Chapter:01

Introduction

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Introduction:

Nitco Tiles Pvt. Ltd. is one of the oldest tiles manufacturing company in

India . Nitco was established in Bombay (India) in 1953 and is today one of

the largest manufacturers of floor tiles in India. Nitco is the only premium

tile brand in India. That is why Nitco is known as trend setters within the

industry. Nitco tiles pvt. Ltd. provides wide range of tiles to the consumer.

Nitco has large distribution network in India and in overseas market. Nitco

have remained loyal to our core values of innovation, product quality and

customer service. Nitco Ltd., which is a limited liability company in India,

is today traded on two stock exchanges; Bombay Stock Exchange (BSE)

and the National Stock Exchange (NSE). This project is consider and

containing detail analysis of each and every factors of Nitco and its

information like its technology , product range , distributor network ,

market share , its growth , financial and investor’s detail , manufacturing

setup and annual report with scrutiny analysis .

Significance

In today’s scenario tiles industry is growing up and covering major market

share regarding building infrastructure. it is use for commercial sector,

industrial sector, township sector, etc for making the wall and floor surface

smooth and easy to use so that the person can walk on that and make the

better lifestyle that is why I choose this topic because it has became very

much necessary to built up any kind of infrastructure for builders, architects

interior designer and civil engineer.

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Chapter :02

Objective

&

Methodology

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Objective:

I am interested in the field of infrastructure from the beginning & in

todays 21st century the only field which is developing at a top speed is

infrastructure& tiles is an important part of infrastructure. when the

term tiles come the 1st name which clicks my mind is Nitco tiles.

I am also gone join the same field after my education so thought that

this project will help me in future.

Methodology:

The primary data I have collected from the web site of the Nitco

tiles & the different web sites available.

I have also collected the data for the project with reference of the

delear of Nitco tiles in Pune as well as in Dhule ,they have given

ample information regarding the Nitco tiles such as how is the

Nitco tiles working strategies?, What is their production pattern?,

How they work at international level? How they manage to

import from China &distribute in India with their best marketing

officers.

Had also collected some information from the managers of Nitco

Mr Rajesh & Mrs Sudha & Mr Vinod jain an district dealer at

Dhule.

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Chapter:03

Analysis(Part 01)

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Analysis (Part 1):

Message from the MD:

Dearest Customer,Nitco Ltd. has long been known for its corporate values/ethics as well as its formidable product quality and customer service. Our brand name is very dear to us and we make sure to operate with professionalism and skill in whatever we do. The great quality and innovation of our tiles has been officially recognized through the receipt of many awards, as well as international certification.

Because Nitco is in a league of its own, we are always competing with ourselves, continually improving every aspect of our operations. We plan on continuing on this great path of ceaseless improvement and sustainable growth..

This web site is a testament to our innovative thinking. So, please let us inspire you about all the products we offer, as well as this web site’s many creative features.

Warm regards,

Vivek Talwar (Managing Director)

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Company Profile:

Nitco is the only premium tile brand in India. That is why we are known as trend

setters within the industry. This is because, since our inception in 1953, we have

remained loyal to our core values of innovation, product quality and customer

service.

Nitco Ltd., which is a limited liability company in India, is today traded on two

stock exchanges; Bombay Stock Exchange (BSE) and the National Stock

Exchange (NSE). Nitco was established in Bombay (India) in 1953 and is today

one of the largest manufacturers of floor tiles in India. It has a market share of 12%

and its gross sales for the financial year 2008 were Rs. 6,510,000,000, which is

USD 133,177,811.42 (www.xe.com on 27th Aug. ‘09) and for 2007, Rs.

4,704,000,000, which is USD 96,066,650.09 (www.xe.com on 27th Aug. ‘09).

When we think of tiles, we think of concepts. Our in vogue designs and advanced

technological processes derive from the very birthplace of ceramic tile making;

Italy and Spain. Over the years we have developed our technology and design

skills at such a cutting edge rate, that we believe ourselves to offer more to the

Indian market than any other world class tile manufacturer. This is because we take

great care in understanding our customers and seeking out their hidden desires.

What also separates us from others in the industry, is that we think of our work as

an art-form and consider each tile we produce, to be a unique masterpiece.

As a testament to our truly avant-guard thinking, we have won thirteen Capexil

awards for innovation and design and two Construction World awards. Ceramic

tiles, vitrified tiles, pavers, imported marble, engineered marble, intarsia, inlays

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and mosaic are but a few of the products we offer. Today, the Nitco Group consists

of Nitco Tiles, Nitco Marble, Nitco Art (Mosaico and Intarsia), Nitco Wall Tiles

and Nitco Earth (Real Estate).

It is our vision to continue on our path of innovation and to continue offering

premium surfacing solutions throughout India and the entire the world. We

consider ourselves as a global provider of finest quality tiles and always aim to

excel in everything we do.

Business aside, we are very much aware of the human factors involved in our

business. We are aware that our customers and employees expect and deserve only

the best. Awareness of these underlying issues lies deep within the fabric of our

day-to-day work. We are also very much concerned about environmental factors

and we therefore ensure that our entire manufacturing process is non-polluting, that

we recycle all effluents and do not discharge any harmful materials into open land.

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Corporate Milestones:

2009 Construction World Award Winner.

2009 Nitco becomes a one stop shop solution, providing all premium flooring

solution by including wall tiles to its product portfolio.

2008 Construction World Award Winner.

2008 Expansion of exclusive Le Studio showrooms, to 13 in total, whilst three more

have been finalized. Also, expansion to 50 Le Studio Express showrooms,

whilst it is planned that 100 will be installed by the end of the financial year.

2007 Import of cement for distribution to customers in India

2007 10 Exclusive Showrooms – launch of the first "Le Studio" and 5 more across

India

2007 Best SAP Project Implementation Award from SAP India Ltd

2007 Capacity Expansion planned for Vitrified Tiles at Gujrat and Ceramic Tiles at

Alibag

2007 Marble import license granted by DGFT for 15895 tons, i.e 11% of the total

licenses issued for the year 2007-08 by DGFT

2007 Valuation of Nitco Realties for Rs. 406 crores by Knight Frank

2006 Nitco Realties incorporated for Real Estate development business

2006 Expansion of Ceramic Tiles capacity at Alibag

2006 Listed on BSE & NSE

2004 Upgradation of Ceramic Tiles plant

2002 Quality Excellence Award for Processing Unit in Silvassa

2001 Import of Vitrified Tiles

1997 Manufacturing of Ceramic Tiles at Alibag

1984 Processing and Distribution of Imported Marble

1953 Inception

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Manufacturing Setup :

Tiles:

What separates Nitco from other Indian tile manufacturers, is that we have

always invested in the best available technology. Our machinery is state of the

art, and our factory operations are almost fully automated. 

We have an eye for beauty and are on a continuous quest for perfection. We

therefore ensure that only those tiles, which match our highest standards, are

given the Nitco brand label, an assurance for quality. 

Located in Alibaug, near Mumbai, it is here where the company manufactures

an endless variety of world-class tiles for low traffic, medium traffic and high

traffic areas. This high-tech plant has enabled Nitco to become India's first tile

company to offer international standards in the manufacturing of tiles. From

beginning to end, only the best will do. The high standard of our laboratory, for

instance, is envied by other tile manufacturers for its through and through

systematic work. Every aspect of our tiles is measured at our very own

laboratory, from the tile’s water absorption to its strength. Even our raw

materials are constantly tested to ensure that their properties will be worthy of

only the best, Nitco tiles.  

With its impeccable offerings we guarantee superior quality in terms of

uniformity of size, quality of finish, lasting endurance, dimension, colour and

pattern. Our commitment to perfection has contributed in redefining the

perception of international consumers on Indian products.

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Marble, Intarsia and Metal Craft

Currently Nitco has a marble facility at Kanjur Marg in Mumbai, receiving the

finest marble from all over the world. Countries from which we mainly source

these materials include; Italy, Spain, Turkey, Czech Republic and China.

Here, at Kanjur Marg, various procedures take place, including the preparation

(polishing and waxing) of the marble, as well the creation of our Intarsia series,

which inspire anyone who sets their eyes on them. With the use of a Water Jet

Cutting Machine, we are able to transform marble slabs into the most

unfathomable designs, beautiful beyond imagination.  This machine also enables

us to cut designs out of metal, a procedure also known as ‘Metal Craft’. 

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We are currently in the process of building a new and fantastic showroom, which

customers will be able to walk through and chose their marble according to their

taste. The showroom will include setups of various rooms within a home, to enable

the customer to define more clearly his/her own vision of his/her home setup. 

A separate facility is to be setup in Silvassa, at which we will have the ability to

create our own engineered, cut to size marble slabs, using the most modern

“Breton’ technology available on the market.

Mosaico

Also based in Kanjur Marg, Mumbai, our mosaico manufacturing line works hard

every day to create the finest mosaic designs conceivable. What is, however, very

special about our mosaico facility, is that our customers are able to chose their own

designs, no matter how large or complicated these may be.

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Exports

Nitco exports approximately 20% of its tile produce. Its expansive network is

spread throughout 24 countries, including the United States, Canada, Europe,

Africa, Oman, UAE and the Indian Ocean.

Winner of 13 Capexil awards for excellence in exports, Nitco has been conferred

as the “Export House” by the Government of India in the year 2002.

For product information and other enquiries, please write to the Nitco Exports

Division at arunsharma@nitcotiles.com.

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Environmentally Green:

Nitco was the first Indian tile manufacturer to:

Produce lead free glazed tiles.

Introduce Rustic Tiles (Nov 1998), which requires a unique “dry powder

application” technology in order to create a natural stone look. Nitco is, in fact, the

only tile manufacturer in India, with this advanced technology. 

Introduce Super Gloss floor tiles (April 1998). 

Introduce 600 x 600mm glazed Vitrified tiles. 

Introduce 100% Matt Finish tiles.

Introduce Dirt Free tiles (April 2002).

Introduce Wood Strip tiles in size 400 x 100 mm (Sept 2001).

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Technology :

Technologies are used in the manufacture of ceramic tiles by NITCO TILES

Roto color technology   in ceramic tiles:

Roto Color Technology is an advanced printing technology and is used by all

European manufacturers of premium tiles. Tile designs are pressed onto the tiles by

using large rollers that print different designs onto each tile, as the tile moves

underneath the roller. The gradual sideways movement of the roller ensures that

each and every tile has its own unique pattern. 

Nitco was the first Indian ceramic tile manufacturing company to introduce/ adapt

such technology.

Screen Printing in ceramic tiles:

During this procedure, a screen is placed above each tile, after which, paint is

pressed through the pores of the screen and onto the tile.

With this technology tiles of the same shade or series look the same, because they

use the same screen.

Technology is used for making vitrified tiles :

Soluble Salt (SST)

Double Charge (DCH)

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Soluble salt technology (SST)

SST is an old and cheaper technology and is meant for tiles placed in low traffic areas. In this process, the yet unfired tile body is given a liquid color screen-printing to create the design on the tile. It is called Soluble Salt Technology because soluble salt is used for giving the tile a particular pattern and color. For instance, our Diamond series is made with the use of SST.With this technology 2 - 2.7mm print are penetrated into the tile. Once the tiles have been fired and polished in order to create a glossy surface, approximately 0.7mm of the soluble print is shaved off, leaving a total print penetration of only 1 to 2 mm.

Micro Powder - Dry Application Technology :

This technology is one of the latest tile manufacturing technologies and is

also known as random powder technology. Nitco is the only company in

India to use dry application technology (a.k.a. Micro Powder). 

With this technology, dry color powder is pressed onto the tiles. 

This technology allows for a very natural look and also greater resistance to

wear and tear. The tiles also keep their bright color for very long. 

Because of their high abrasion resistance, they are fit for use in high traffic

areas such as malls, multiplexes, hospitals, commercial complexes, IT parks,

shops, offices, etc.

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Hi-Coat Nano Technology:

The HiCoat system is an anti-stain treatment for the protection of porcelain tiles.

Once the HiCoat treatment has been applied, the surface of the tile becomes

resistant to staining and dirt. 

A non-hazardous chemical compound is pressed into the micro porosities of the

tile surface. As a result, these pores become permanently sealed, giving the tile an

everlasting protection against stains and dirt accumulation.

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PRODUCTS CATAGORIES:

FLOOR

TILES

WALL TILES MARBLES ART

Ceramic tiles Wall tiles Natural marble Mosaic tiles

Vitrified tiles highlighters Engineered

marble

Inlays tiles

Naturoc gres

tiles

Mosaic

highlighters

-------------------- --------------------

Size Available For Ceramic Tiles 150x600mm, 445x445mm, 300x600mm, 300x300mm

Size Available For Vitrified Tiles 600 x 600 mm, 800 x 800 mm and 1000 x 1000mm

Size Available For Wall Tiles 595 x 295 mm , 300X 300mm , 300 X 600 mm

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FLOOR TILES – CERAMIC TILES

African Slate Breton Series

Cotto Series Country Series

Dholpur Estonia

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Ethnica Exotica

Granite Series Jaipur Series

Maharaja Series Matrix

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Mettallica Rio

Spa Timberland

Timberland Plank Wood Strip

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Floor Tiles - Vitrified Tiles  

Crystal Series Diamond Series

Magic Flow Series Rainbow Series

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Super Charge Ultra Charge - Stain Free

White Series Zodiac Series

Floor Tiles - Naturoc Gres Tiles

Bianco Frost

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Habitat Latina

Marron Onyx

Wall Tiles Classic Supreme

Sahara Sandblast

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Wall Tiles – Highlighters  

Colorito

600 x 300 mm

Oriento Zinnia Wood Rose Artelino

Vogue Giallo Verde Galaxy Colorito

Bela Flowers

Amazing Silver Amazing Bronze Florence

Palm Beach Pelle Blue Pelle Brown Ritzy

Wall Tiles - Mosaico Highlighters

Marble - Natural – White  

 

 

 

Australian White

Brazilian White Carrara

 

StatuarioStatuario Venatino

White Thassos

 

Marble - Engineered  

 

 

ART – MOSAICO TILES

Mosaico  

Borders  Centre Pieces Tiles  Wall Panels

ART – Inlays  

Vitrified  Marble Pieces Metal Craft

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INVESTORS - Investor Contact s:

For Analysts' / Investors' queries:

Mr B G Borkar CFO & Company Secretary

Nitco HouseRecondo Compound, Inside Municipal Asphalt CompoundS.K. Ahire Marge, Worli, Mumbai 400 030Tel : 022 66164555Email : bgborkar@nitcotiles.com

For Shareholders' queries:

Mrs. Reena Raje, Executive - Secretarial

Nitco HouseRecondo Compound, Inside Municipal Asphalt CompoundS.K. Ahire Marge, Worli, Mumbai 400 030Tel : 022 66164555Mob : 9967647665Email : investorgrievanaces@nitcotiles.com

Registrar & Transfer Agent:

Mr. M Iyer

Link Intime India Private LimitedC-13 Pannalal Silk Mills CompoundLBS Marg,Bhandup (W)Mumbai 400 078.Tel 022 25963838Email: nitcoipo@intimespectrum.com

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INVESTORS - Code of Conduct INTRODUCTION

In due and strict compliance of the provisions of Clause 49 of the Listing Agreement which has been entered into by the Company with The Bombay Stock Exchange and the National Stock Exchange of India Limited this Code of Conduct (hereinafter for the sake of brevity referred to as "the Code") shall be adhered to since the same has been framed and adopted by Nitco Tiles Limited (hereinafter referred to as "the Company")

APPLICABILITY

This Code shall apply to all the Members of Board of Directors (hereinafter referred to as "Board Members") and Members of the Senior Management Team of the Company being one level below the Board, viz. Vice President and other executives of the Company as determined by the Management and the Company Secretary of the Company (hereinafter referred to as "Senior Management").

The Compliance Officer for the purpose of this Code shall be the Company Secretary.

This Code shall come into force with immediate effect and all future amendments / modifications shall take effect by following the due process respectively from the date stated therein and shall be published and updated.

The Code shall be posted on the website of the Company and shall be freely accessible and available for viewing by members of the public.

CODE OF CONDUCT

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The Board Members and Senior Management shall observe and endeavor to uphold the highest standards of ethical conduct and maintain impeccable integrity and shall work to further the interests of the Company to the best of their ability and judgment.

The Board Members and the Senior Management of the Company: -

1. Shall maintain and promote the Company by maintaining highest degree of Corporate Governance practices.

2. Shall act in utmost good faith and exercise due care, diligence and integrity in performing their official duties.

3. Shall ensure that they use the Company's assets, properties, information and intellectual rights for official purpose only and/or as per the terms and conditions detailed in their letter of appointment.

4. Shall not divulge and maintain absolute confidentiality of information entrusted by the Company or acquired during the performance of their duties and shall not use it for personal gain or advantage.

INVESTORS – Shareholders Information:

Shareholder Records:

For any assistance regarding shareholding, share transfers and transmissions, address changes, please write to:

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The Registrars and Share Transfer Agents:Link Intime India Pvt Ltd(formerly Intime Spectrum Registry Ltd.)C-13, Pannalal Silk Mills Compound, L.B.S. Marg, Bhandup (W),Mumbai - 400 078, India.Tel.: (91-22) 2596 3838 E-mail: rnt.helpdesk@linkintime.co.in

ECS (Electronic Clearing System) Mandate:

Shareholders may note that the company will be distributing dividend to all the shareholders by way of ECS (Applicable only for those cities where ECS facility is made available by Reserve Bank of India and where the shareholders have given ECS mandate). All the shareholders (holding shares in physical mode) are requested to give ECS Mandate to our R&T Agents in a prescribed form.

All the shareholders holding shares in dematerialized form are requested to update their bank account details with their Depository Participants and authorize them to receive corporate benefits like Dividend by way of ECS, on behalf of the shareholders.

For further information on any matter write to the Registered Office of the Company or to our R&T agents.

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Chapter:03

Analysis(Part 02)

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Analysis (Part 2) :

The different kind of products that Nitco produce and distribute:

Ceramic tiles

Vitrified tiles

Naturoc (Gres Porcelain tiles)

Wall tiles and Highlighters

Natural marble

Engineered marble

Mosaico (this includes borders, inlays and mosaico carpets)

The ceramic tile:

“Ceramic” comes from the Greek term Keramos, meaning "a potter" or "pottery”. 

Since the infancy of ceramics, up to this very day, the process is still very much the

same; for the creation of all ceramic materials, one needs to bake a mixture of

clays at a very high temperature.

A ceramic tile, therefore, is the resulting product, after a mixture of clays have

been treated appropriately, pressed, fired at a high temperature and cut to size. A

ceramic tile consists of two parts: the body, which is called the “bisque” and the

surface, which is called the “glaze”.

The sizes are available for ceramic tiles:

150x600mm, 445x445mm, 300x600mm, 300x300mm

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The glaze porcelain tiles:

Porcelain tiles are made from a blend of fine-grain clays and other minerals to

produce a very dense body, which makes them highly resistant to moisture,

staining and wear. These tiles are more dense than ceramic tiles and have water

absorption of >0.5% and <3%. Because porcelain tiles have low water absorption,

they are usually frost resistant.

Porcelain tiles with special glazes fired at high temperature make the glazed

surfaces very hard, and therefore, suitable for heavy traffic areas. Porcelain tiles

are resistant to stains, scratches, frost and abrupt thermal changes.

Because of these features, porcelain tiles are able to withstand years of heavy foot

traffic in both interior and various exterior locations. They are also able to maintain

their color and beauty for a very long time.

vitrified tiles:

Vitrified tiles are non-glazed tiles. Their hardness and polish is achieved by virtue

of the pressing together of very hard materials. Vitrified tiles are extremely strong

and durable and processed in such a way that they allow for very little water

absorption. Vitrified tiles have a water absorption of < 0.1%. 

Vitrified tiles allow for a “full body” tile, which means that the design is not

merely on the surface of the tile, but runs throughout the entire tile. The advantage

of this is that the tiles become incredibly strong.

The sizes are available for vitrified tiles:  

600 x 600 mm, 800 x 800 mm and 1000 x 1000mm

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The Marble Sandwich Slabs:

This is also an entirely new concept. Marble sandwich slabs have a porcelain

(8mm) base and a surface of polished natural marble (4mm). 

The advantages of marble slabs are that they are cheaper than natural marble, easy

to install whilst they also retain the beauty of natural marble. Another advantage of

these slabs is that they don’t need polishing once purchase (as opposed to natural

marble) because they have already been polished. If, however, after 6-8 years, the

surface requires re-polishing, it ought to be polished in the same way as natural

marble.

The natural and engineered marble:

Nitco distributes two types of marble:

1. Natural marble

2. Engineered marble

Natural Marble

Natural Marble, as the name suggests, is procured directly from marble mines and

is extracted in block-form. It is then cut into slabs and strengthened by a layer of

fiber, which is smeared onto one side. This fiber then dries, giving the marble slab

the necessary strength for its transportation. Since natural marble possesses gaps,

these are filled in with a resin. The entire marble surface is then polished, using

special polishing and waxing machinery. 

Natural Marble comes from various parts of the world and Nitco is one of the

largest Indian importers. Below are some of the more popular natural marbles:

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White : 

Australian White, Brazillian White, Carrara, Statuario, Statuario Venatino and

White Thassos.

Beige: 

Antique Beige, Bottochino, Crema, Crema Marfil, Crema Novita, Danish Cream,

Dyna, Florentino, Beige, Marfil Supreme, Moon Cream, Perlato Savoy, Parlato

Sicillia, Regal Beige, Royal Beige, Royal Pearl, Serpegantte, Silvia and Sunny

Valencia.

Various colors: 

Black Marquina, Crema Flurry, Fire red, Grey Chegin, Grey William, Olive Green,

Red Alicante and Brown Emperador. 

Travertino:

Beige Travertino, Red Travertino and Yellow Travertin

  Travertino Classico Emperador Light Onyx Green

Apparent Weight 2.430 Kgr/cm3 2.690 Kgr/cm3 2.250 Kgr/cm3

Water Absorption 0,88 % 0,20 % 0,15 %

Compressive Strength 892 Kg/cm2 1.410 Kg/cm2 1.760 Kg/cm2

Flexure Tensile Strength 128 Kg/cm2 78 Kg/cm2 165 Kg/cm2

Friction Wear Resistance 0,45 mm 15,27cm3/50cm2 mm

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The advantages and disadvantages of engineered marble:

Please see the section on engineered marble. 

Engineered marble:

Engineered marble is a hardened mix of natural marble chips and various other

materials. 92-95% of the material is in fact natural marble. Together with various

resins, natural marble chips are processed and pressed into block form. These

blocks are then left to dry overnight and then finally cut into slabs, ready to be

distributed. 

The thickness of engineered marble slabs can vary between 18mm to 20 mm,

depending on the requirement. 

The Slab size is 300x 120 cm can be cut into all different sizes.

The advantages and disadvantages of natural marble:  

Having different properties, engineered and natural marbles also have their

individual advantages. You will need to be aware of these, in order for us to satisfy

your wishes.

Advantages of engineered marble and disadvantages of natural marble:

Engineered marble is more environmentally friendly because it uses the ‘marble

chips’, which are the by-product of marble mining. Using these marble chips in

stead of discarding them, means that less marble has to be sold and therefore

mined. 

Because of its hardness (3-4 MOHs), engineered marble is suitable for high traffic

floors such as internal facades, counters, stairs, steps, bathrooms, borders, furniture

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and corridors. It may also be used at such places because it has a low water

absorption, and is resistant to cracking and warpage. 

Natural marble often cracks. 

Natural marble is harder to select. Because each and every marble slab differs in

design, each slab must be personally chosen by the customer. 

We do not, however, recommend engineered marble for use outside, because

natural sunlight can weaken the color of the slabs. 

Engineered marble does not need to be polished as often as natural marble. 

As opposed to natural marble, engineered marble is free of cavities and there is no

risk of cracking veins.

Advantages of natural marble :

Some would say that natural marble is more aesthetically pleasing than engineered

marble, but of course, this is always depends on the customer’s view

TheEngineered Quartz:  

Engineered Quartz is a very hard material (5-6 MOHs), with minimal water

absorption, resistance to acids, oil and other liquids. It also requires little

maintenance costs and is very easy to clean.

Because of its above listed qualities, it may be used in at reception desks, kitchen

worktops, for bathroom and washroom vanities, floors, walls and steps. It is very

aesthetically pleasing and can be seen, for instance, at many retail stores, hotels,

leisure centers, airports and museums. 

Engineered Quarts comes in a standard slab size of 4ftx8ft and may be cut into

various lengths.

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Crystal White Marble  

Crystal White Marble has a shiny and highly polished surface. It has a porcelain

base and a surface of polished crystal. It is a very strong material and has low

water absorption. It is very stain/frost resistant and its color does not fade when left

in natural sunlight. It is therefore very suitable for use outdoors.

Mosaico :

Mosaico is the art of creating images with an assemblage of small pieces of

colored glass, stone, or other materials. Mosaics by Nitco normally use three

materials; marble, stone and Ceramic/Vitrified tile pieces. 

Our mosaico manufacturing line, based at Kanjur Marg in Mumbai works hard

every day to create the finest mosaic designs conceivable. What is, however, very

special about our mosaico facility, is that our customers are able to chose their own

designs, no matter how large or complicated these may be.

Can I really choose my own Mosaico designs?

Yes, you can! As a customer, you can select both the design and color of the

image. This is a part of our ‘Custom Made’ or ‘Non Standard’ series. Before

making the Mosaico design, we show you on a computer screen exactly what it

will look like. Please see the Mosaico section for inspirational designs. If you find

these elegant and beautiful, please visit your local Nitco Showroom for further

information.

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The Mosoaico process work:  

Depending on the design and color combination as well as the size of the mosaic,

the components (ceramic tile pieces/vitrified tile pieces/stone or marble) are cut

into the required sizes and arranged accordingly.

The Inlays:

Most inlays are made with the use of a ‘Water-jet Cutting Machine’. The beautiful

designs are very beautiful and in fact also very affordable. If you would like to see

more, please see the inlay designs on this web site or at any one of our Le Studio

showrooms throughout the country. 

Vitrified Inlays are available in the following sizes: 600x600mm, 605x605mm,

800x800mm, 1000x1000mm.

The Metal Craft:  

With the use of a Water Jet Cutting Machine, we are able to transform marble slabs

into the most unfathomable designs, beautiful beyond imagination. This machine

also enables us to cut any design out of metal, a procedure also known as ‘Metal

Craft’.

Things should be consider at time of buying a tile:

First of all, you must be sure that you are investing in a brand that you can rely on.

When you invest in Nitco, you can only win. We check the quality of each and

every one of our products independently, to ensure that only the best products are

given the Nitco brand label, which is synonymous to great quality and design. 

More specifically, however, there are a number of technical factors (please see

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below) which one should be aware of when buying tiles. For all the tile properties

mentioned below, Nitco always maintains the highest standards in the testing of the

tiles; from the laboratory all the way through the manufacturing process.

Throughout the manufacturing process, the following elements are in constant

check; deviation in length, deviation in thickness, straightness of sides,

rectangularity, surface flatness, modules of rapture etc.

Water absorption:

Water absorption refers to the quantity of water a tile absorbs when it gets in

contact with water. A precise percentage is calculated by the loss of weight when a

wet tile is dried in the laboratory oven. As a customer you will be interested about

this percentage, because it will determine how stain resistant your tiles are, and

whether they are frost resistant (i.e. if a tile absorbs water, which subsequently

freezes, the tile will expand and crack). 

Generally, ceramic tiles with a water absorption between 3 to 6% are used as floor

tiles and ceramic tiles with a water absorption between 10 to 15% are used as wall

tiles. This is because the lower the water absorption, the less likely it is that there

will be stains after contact with liquids. The lower the water absorption, the longer

your tiles will look new. 

Here is a list of tiles and their corresponding levels of water absorption:

Vitrified tiles - <0.1 %

Glaze Porcelain tiles - >0.5 <3%

Ceramic floor tiles – 3 to 6%

Ceramic wall tiles – 10 to 20

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Slippery surface -  

Slippery surfaces can be a hazard, especially when there is a possibility of water

spilling onto the surface (e.g. in the bathroom). We therefore offer glossy

(slippery) and non-slippery tiles. Our very successful Naturoc series, for instance,

is an example of a non-slippery tile. 

Surface hardness/Scratch resistance 

An aspect of tiles is their surface hardness and resistance to scratches. The level of

the hardness is measured in MOHs. The Mohs scale ranges from 1 to 10, level 10

being the hardest. As you will see in the technical specifications for all our tiles,

Nitco maintains higher levels of scratch resistance than is required by the EN (the

official body regulating such matters) standards. 

For Glazed tiles the PEI method used to measure abrasion resistance, is rated by

the following scale:

• Group I: Tiles that are suitable for residential rooms with light foot traffic.

Generally wall tile products fall into this group. Only rarely, are wall tiles able to

be used as floor tiles. 

• Group II: Tiles that can be used in residential medium-level traffic areas. Only in

some cases may they be used in high traffic areas such as in kitchens, bath rooms

bed rooms etc. 

• Group III: Tiles that are recommended for use in all residential areas. 

• Group IV: Tiles that are suited for all residential areas and also light to medium

commercial areas (which usually have higher traffic). 

• Group V: These tiles can be installed in almost any commercial and residential

setting

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Do tiles break, after being laid?

Tiles only break once they are laid, if there is an air bubble between the base of the

tile and the setting material.

Tiles be laid on tiles:

Yes, it is possible for tiles to be laid upon tiles, but care should be taken that the

floor is level. Laying tiles upon other tiles is of course cheaper and less time

consuming than completely renovating the floor.

Material is used for the laying of tiles:

Cement. For laying tiles upon tiles, a chemical adhesive is used.

Nitco do the tile laying:

Unfortunately not, but we can, however, recommend a contractor, who bears full

responsibility for the work he does. Please contact one of our showrooms in your

area and they will be happy to help you.

The different measurements:  

• 1 meter = 3.28 feet

• 1 meter = 100 centimeters

• 1 centimeter = 10 millimeters 

• 1 square meter = 10.764 square feet

• 1 foot = 30.48 centimeters

• 1 foot = 12 inches 

• 1 inch = 2.54 centimeters

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.Technical Specifications of Ceramic Wall/Floor/Vitrified/Porcelain tile.

S.no Characteristics Wall Tile Floor Tile Vitrified

Tile

Porcelain

Tile

A Dimension &

Surface Quality

       

1 Deviation in length +/- 0.5% +/- 0.5% +/- 0.6% +/- 0.6%

2 Deviation in

thickness

+/- 5% +/- 5% +/- 5% +/- 5%

3 Straightness of

sides

+/- 0.3% +/- 0.5% +/- 0.5% +/- 0.5%

4 Rectangularity +/- 0.5% +/- 0.5% +/- 0.6% +/- 0.6%

5 Surface flatness

(warpage)

+/- 0.5% +/- 0.5% +/- 0.5% +/- 0.5%

6 Surface quality Min.95%

free from

defects

Min.95%

free from

defects

Min.95%

free from

defects

Min.95%

free from

defects

B Physical Properties        

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Technologies are used in the manufacture of ceramic tiles:

Roto color technology:  

Roto Color Technology is an advanced printing technology and is used by all

European manufacturers of premium tiles. Tile designs are pressed onto the tiles by

using large rollers that print different designs onto each tile, as the tile moves

underneath the roller. The gradual sideways movement of the roller ensures that

each and every tile has its own unique pattern. 

Nitco was the first Indian ceramic tile manufacturing company to introduce/ adapt

such technology.

screen printing technology:

During this procedure, a screen is placed above each tile, after which, paint is

pressed through the pores of the screen and onto the tile.

With this technology tiles of the same shade or series look the same, because they

use the same screen.

The manufacturing process involve:

1. Different kinds of raw material are put inside a giant ball mill to convert the

mixture of clays and liquids into a liquid form called “slip”, or ”slurry”. 

2. The slip is then sprayed into a giant cylindrical oven, which converts the

liquid into a fine dust.

3. The dust is mixed with coloring agents & then pressed at high pressure to

give a required shape & size.

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4. The pressed tiles are passed into a dryer to remove residual moisture in the tiles,

thus making it suitable for glazing and decoration. 

5. Tiles are moved into the firing kiln with a temperature of approx. 1200 C. This

enables the tile to gain its required solidity. ).

Technology used for making vitrified tiles:

Soluble Salt (SST)

Double Charge (DCH)

Full Body

Micro Powder a.k.a. Dry Application Powder

Hi-Coat Nano Technology

Soluble salt technology (SST):

SST is an old and cheaper technology and is meant for tiles placed in low traffic

areas. In this process, the yet unfired tile body is given a liquid color screen-

printing to create the design on the tile. 

It is called Soluble Salt Technology because soluble salt is used for giving the tile a

particular pattern and color. For instance, our Diamond series is made with the use

of SST.

With this technology 2 - 2.7mm print are penetrated into the tile. Once the tiles

have been fired and polished in order to create a glossy surface, approximately

0.7mm of the soluble print is shaved off, leaving a total print penetration of only 1

to 2 mm.

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Double Charge (DCH):

Double Charge technology is far more advanced than SST. Our Ultra Charge &

Super Charge series use DCH technology.

This technology uses granules in order to create different shades. Tiles using this

technology are ideal for high-traffic areas.

“Full Body” :  

This refers to a manufacturing process as a result of which, the design is not

merely on the top surface of the tile, but runs throughout the entire tile. The

Tropicana tile, for instance, is a full body tile.

Micro Powder (a.k.a. Dry Application Technology):

This technology is one of the latest tile manufacturing technologies and is also

known as random powder technology. Nitco is the only company in India to use

dry application technology (a.k.a. Micro Powder). 

With this technology, dry color powder is pressed onto the tiles. 

This technology allows for a very natural look and also greater resistance to wear

and tear. The tiles also keep their bright color for very long. 

Because of their high abrasion resistance, they are fit for use in high traffic areas

such as malls, multiplexes, hospitals, commercial complexes, IT parks, shops,

offices, etc.

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Hi-Coat Nano Technology:

The HiCoat system is an anti-stain treatment for the protection of porcelain tiles.

Once the HiCoat treatment has been applied, the surface of the tile becomes

resistant to staining and dirt. 

A non-hazardous chemical compound is pressed into the micro porosities of the

tile surface. As a result, these pores become permanently sealed, giving the tile an

everlasting protection against stains and dirt accumulation.

Nitco Le Studio showrooms and why are they so special:

Le Studio Showrooms

We are not merely innovative in our product design and manufacturing process,

but in all aspects of our operations. An example of this is our much prized

showroom concept.

The Le Studio showrooms are our very own company-run showrooms in which the

entire range of Nitco products is displayed. The Le Studio showrooms typically

have an area between 2,000 and 3,000 square feet and they are designed to display

not only tiles, but modern lifestyle concepts. No other tile company within India

offers such a facility. Currently we have 13 of them in major cities across India.

As a part of our ethical relationships with our dealers throughout the country, we

make sure that these showrooms don’t take, but rather create business for our

dealers. Although our tentative and well-trained staff will be happy to show you

our entire product range,we will actually carry out your orders through our local

dealers.

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Le Studio Express:

The Le Studio Express franchise model provides a unique and very profitable

business opportunity for our best dealers. It has proven very successful and the

sales from Le Studio Express have been rising

steadily. The Le Studio showrooms typically have an area between 1,000 and

1,500 square feet. Currently we have finalized 50 such showrooms and by the end

of this financial year that number will rise to approximately 100.

The franchisee can also opt for a Le Studio showroom, which requires a

showroom size of at least 2000 sqft at a prime location. [link to the addresses of the

showrooms throughout the country]

As a part of our ethical relationships with our dealers throughout the country, we

make sure that these showrooms don’t take, but rather create business for our

dealers. Although our tentative and well trained staff will be happy to show you

our entire product range, we will actually carry out your order through our local

dealers.

Glaze:

Glaze is the top coating on various forms of tiles.

Naturoc:

“Naturoc” is the name of a tile series. A major benefit of Naturoc tiles is that they

can use various printing technologies. Screen printing , Roto technology, Dry

application can be used in the manufacture of Naturoc tiles.

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Lapato Finish:

“Lapato” means “semi polished” in Italian and uses a type of polish which gives a

semi polished look. The rough surface of the tile is only shaved slightly.

Matt Finish:

Gres porcelain tile without lapato finsh is a Matt tile.

Metal Tiles:

“Metal finish” gives the tile a metallic look and feel.

Rustic tile:

These tile have a rustic or country look.

Lapato:

This is a semi polished finish, which gives it a particular shimmer or shine. The

look and feel of the tile is very much like natural stone.

spacer:

This is a plastic cross, used to separate tiles while laying, in order to add greater

precision to the process.

The term “rectified” mean:

This refers to the perfect cut of a tile, in order to make it completely joint free.

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“Full Body” mean:  

This refers to a manufacturing process as a result of which, the design is not

merely on the top surface of the tile, but runs throughout the entire tile. The

Tropicana tile, for instance, is a full body tile.

The highlighters:

Highlighters are a small number of tiles presented in such a way so as to give the

main tiles a stronger look and to make the entire decoration more interesting. For

example, on a wall of cream colored tiles, you may want to add a single or double

row of darker tiles in order to give the colored tiles a greater definition.

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Chapter :04

FAQ

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FAQ: What kind of products does Nitco produce and distribute?

What is a ceramic tile?

Which sizes are available for ceramic tiles?

What are glaze porcelain tiles?

What are vitrified tiles?

Which sizes are available for vitrified tiles? 

What is natural and engineered marble?

What is Mosaico?

How does the Mosoaico process work? 

What things should I consider when buying a tile?

Do tiles break, after being laid?

Can tiles be laid on tiles?

Which material is used for the laying of tiles?

How to calculate the tile coverage area?

What technologies are used in the manufacture of ceramic tiles?

What is Roto color technology? 

What is screen printing technology?

What does the manufacturing process involve?

What technology is used for making vitrified tiles?

What is soluble salt technology (SST)?

What is Double Charge (DCH)? 

What does “Full Body” mean? 

What is Micro Powder (a.k.a. Dry Application Technology)?

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What is Hi-Coat Nano Technology?

Chapter:05

Conclusion

&

Suggestion

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Conclusion & Suggestion:

Conclusion

I have analyzed and described each and every part of the Nitco tiles in my project

like Company Profile, Corporate Milestone, Manufacturing Setup, Exports,

Environmentally Green, Technology, Product Categories, Investor &Finance,

Distributers Network, FAQ ,different types of products of nitco tiles.

Different sizes, types, technology, colours, varrities are available with Nitco tiles.

The technology used by Nitco is most recent & best.

I have seen that Nitco have an good range of products.

Nitco is a company which works at international level.

Suggestions

Most of the Nitco products are manufactured at china so that the company

faced a lot of shortage in India so that the suggestion is that they have to

import tiles machinery to India, so that the India should not face any kind of

shortage of Nitco products in India.

To improve customer service

To introduce new schemes for delears

To provide information to customer about new product

To increase advertisement & etc

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References

www.nitcoTiles.com

Mr. Rajesh (R.M. of the Nitco Tiles Pvt. Ltd.)

Mr. Sadhu (G.M. of the Nitco Tiles Pvt. Ltd.)

Mr. Vinod Jain Dealer of Nitco Tiles(Dhule)

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