final merch

8/3/2019 Final Merch

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FASHION

MERCHANDISING

Detailed Study of Assortment of a Product


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Ladies Tops

A top is clothing that covers the upper human body from the neck to the waistline. Tops

are sometimes as short as mid-torso, and as long as mid-thigh. Men's tops are

generally paired with pants, and women's with pants orskirts. Common types of tops

are t-shirts, blouses and shirts.

The neckline is the highest line of the top, and may be as high as a head-covering hood,

or as low as the waistline or bottom hem of the top. A top may be worn loose or tight

around the bust or waist, and may have sleeves orshoulder straps, spaghetti

straps (noodle straps), or may be strapless. The back may be covered or bare. Some

designers create tops with straps around the waist or neck, or over the shoulders.

Some special types of tops are:

t-shirt - with sleeve, either half or full.

tank top - sleeveless, maybe just strap over shoulder.

crop top - high waistline, exposing belly.

tube top - no sleeve, no strap over shoulder, just wraps around bust.

halter top - single strap around neck.

Halter top tank top

t-shirt
http://en.wikipedia.org/wiki/Clothinghttp://en.wikipedia.org/wiki/Neckhttp://en.wikipedia.org/wiki/Waistlinehttp://en.wikipedia.org/wiki/Pantshttp://en.wikipedia.org/wiki/Pantshttp://en.wikipedia.org/wiki/Skirtshttp://en.wikipedia.org/wiki/T-shirthttp://en.wikipedia.org/wiki/Blousehttp://en.wikipedia.org/wiki/Shirtshttp://en.wikipedia.org/wiki/Necklinehttp://en.wikipedia.org/wiki/Hoodhttp://en.wikipedia.org/wiki/Waistlinehttp://en.wikipedia.org/wiki/Hemhttp://en.wikipedia.org/wiki/Sleevehttp://en.wikipedia.org/wiki/Shoulder_straphttp://en.wikipedia.org/wiki/Spaghetti_straphttp://en.wikipedia.org/wiki/Spaghetti_straphttp://en.wikipedia.org/wiki/Straphttp://en.wikipedia.org/wiki/T-shirthttp://en.wikipedia.org/wiki/T-shirthttp://en.wikipedia.org/wiki/Tank_tophttp://en.wikipedia.org/wiki/Crop_tophttp://en.wikipedia.org/wiki/Bellyhttp://en.wikipedia.org/wiki/Tube_tophttp://en.wikipedia.org/wiki/Halterneckhttp://en.wikipedia.org/wiki/Clothinghttp://en.wikipedia.org/wiki/Neckhttp://en.wikipedia.org/wiki/Waistlinehttp://en.wikipedia.org/wiki/Pantshttp://en.wikipedia.org/wiki/Pantshttp://en.wikipedia.org/wiki/Skirtshttp://en.wikipedia.org/wiki/T-shirthttp://en.wikipedia.org/wiki/Blousehttp://en.wikipedia.org/wiki/Shirtshttp://en.wikipedia.org/wiki/Necklinehttp://en.wikipedia.org/wiki/Hoodhttp://en.wikipedia.org/wiki/Waistlinehttp://en.wikipedia.org/wiki/Hemhttp://en.wikipedia.org/wiki/Sleevehttp://en.wikipedia.org/wiki/Shoulder_straphttp://en.wikipedia.org/wiki/Spaghetti_straphttp://en.wikipedia.org/wiki/Spaghetti_straphttp://en.wikipedia.org/wiki/Straphttp://en.wikipedia.org/wiki/T-shirthttp://en.wikipedia.org/wiki/Tank_tophttp://en.wikipedia.org/wiki/Crop_tophttp://en.wikipedia.org/wiki/Bellyhttp://en.wikipedia.org/wiki/Tube_tophttp://en.wikipedia.org/wiki/Halterneck


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crop top

To Study detailed assortment of ladies tops I have chosen the retail Store

Shoppers Stop

SHOPPERS STOP

Shoppers Stop is an Indian department store chain promoted by the K Raheja Corp

Group (Chandru L Raheja Group), started in the year 1991 with its first storein Andheri, Mumbai. Shoppers Stop is one of the leading retail stores in India. Shoppers

Stop began by operating a chain of department stores under the name Shoppers Stop

in India. Shoppers Stop has 35 stores across the country and three stores under the

name HomeStop.

Shoppers Stop retails a range of branded apparel and private label under the following

categories of apparel, footwear, fashion jewellery, leather products, accessories and

home products. These are complemented by cafe, food, entertainment, personal care

and various beauty related services.

Shoppers Stop launched its e-store with delivery across

major cities in India in 2008. The website retails all the

products available at Shoppers Stop stores, including

Tube top
http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Department_storehttp://en.wikipedia.org/wiki/Andherihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Department_storehttp://en.wikipedia.org/wiki/Andherihttp://en.wikipedia.org/wiki/Mumbai


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apparel, cosmetics and accessories.Shoppers Stop opened stores in Amritsar, Bhopal

and Aurangabad.

Shoppers Stop retails products of domestic and international brands such as Louis

Philippe, Pepe, Arrow, BIBA, Gini & Jony, Carbon, Corelle, Magppie , Nike, Reebok,

LEGO, and Mattel. Shoppers Stop retails merchandise under its own labels, such asSTOP, Kashish, LIFE and Vettorio Fratini, Elliza Donatein, Acropolis etc. The company

also licensees for Austin Reed (London), an international brand, whos men's and

women's outerwear are retailed in India exclusively through the chain.

Mens

section

Ladies

Section

Kids

section

Fragrance

and beaut

Home

travel

Accessories
http://en.wikipedia.org/wiki/Arrowhttp://en.wikipedia.org/wiki/Nike,_Inc.http://en.wikipedia.org/wiki/Reebokhttp://en.wikipedia.org/wiki/Arrowhttp://en.wikipedia.org/wiki/Nike,_Inc.http://en.wikipedia.org/wiki/Reebok


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Kurtas

PRODUCT MIX

1. 109 F

STYLERANGE SIZES

Printed Tops 995-1295 XS,S,M,L,XL,XXL,XXXL

Tunic Tops 1095-1695 XS,S,M,L,XL,XXL,XXL

Solid Color Tops 895-1595 XS,S,M,L,XL,XXL,XXL

Knit Tops 995 XS,S,M,L,XL,XXL,XXL

Footwear

Apparel

Kurtas Ladies Tops Trousers, jeans

& skirts

saris Nightwear

lingerie


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The tops are made of viscose lycra & voile fabric

2. ALLEN SOLLY

STYLE

RANGE SIZES

Logo T-shirts 499 S,M.LOffice wear tops 699-1999 S,M.L

The fabric used is 100% cotton

`

3. AND

STYLE

RANGE SIZES

Viscose Lycra Tops 1099-1399 S,M,L,XL,XXL

Cotton Tops(printed and plain) 1099-1599 8,10,12,14,16,18Printed or checked Tunics 1599-1699 8,10,12,14,16,18

The tops are made of Mul Cotton or viscose lycra

4.ARROW WOMEN
http://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-AND-Sleeveless-Cotton-Top-262.htmlhttp://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Allen-Solly-Office-Wear-Top-262-316042-4420062.html


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STYLE

RANGE SIZE

T-shirts 899-1099 S,M,L,XL

Ladies Top 7999-1599 S,M,L,XL

Ladies Checkered Top 1399-1499 S,M,L

The Tops are made of Knit cotton and 100% cotton.

5 AUSTIN REED

STYLE

RANGE SIZES

Office wear tops 299-540 M,L,XL

The tops are made of 100% cotton .

4. ELLIZA DONATEIN
http://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Austin-Reed-Office-Wear-Top-262-316042-4420922.htmlhttp://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Arrow-Ladies-Top-262-316042-4563502.html


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STYLE

RANGE SIZES

Office wear Tops 499-899 L,XL,XXL

The Tops are made of cotton

5. I JEANSWEAR

STYLE

RANGE SIZES

Polo T-shirts 342-391 S,M,L,XLT-shirts 245-538 S,M,L,XL

Check Tops 391-490 M,L,XLLadies Tops 391-440 M,L,XL

The Tops are made of 100% Cotton

6. INSENSE
http://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-I-jeanswear-Check-Top-262-316042-4754742.htmlhttp://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Elliza-Donatein--Officewear--Top-262-316042-4821682.html


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STYLE

RANGE SIZES

Printed Tops 630-1099 S,LTunic Knit Tops 299 M,L,XL

Evening Wear Tops 391-699 M,L,XL

The Tops are made of Cotton and Viscose Knit.

7. LATIN QUARTERS

STYLE

RANGE SIZES

Casual Knit Tops(printed and solid) 750-1450 S,M,L,XLWoven Casual Tunics 1290-1800 S,M,L,XL

The Tops are made of Cotton or are kntted.

8. LEE
http://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Latin-Quarters-Casual-Printed-Knit-Top-262-316042-4167962.htmlhttp://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Insense-Printed-Top-262-316042-4230422.html


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STYLE

RANGE SIZES

Knit Wear Tops 399-799 S,M

9. LEVIS

STYLE

RANGE SIZES

Graphic T-shirts 599 S,M,L,XLLadies Tops 899-1499 S,M,L,XL

10.LIFE

STYLE

RANGE SIZES

Printed T-shirts 195-490 S,M,L,XL

Ladies Top 299-590 S,M,L,XL
http://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Life-floral-print-top-262.htmlhttp://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Levis-Ladies-Graphic-T-Shirt-262-316042-4583742.htmlhttp://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Lee-Knit-top-wear-262.html


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The tops are made of 100% cotton.

11.MUSTANG

STYLE

RANGE SIZES

Ladies(3/4th & short sleeves)Top 999-1199 34,36,38,40T-shirts 599-999 XS,S,M,L

The tops are made of circular knit fabrics and cotton.

12.NOI

STYLE

RANGE SIZES

Ladies Top 999 XS,S,M

Tunic Tops(printed & solid) 899-999 XS,M

The tops are made of circular knit and cotton.

13.REMANIKA
http://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Noi-Ladies-Top-262-316042-4733902.htmlhttp://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Mustang-Ladies-Short-Sleeves-Top-262-316042-4129002.html


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STYLE

RANGE SIZES

Printed Top 1200-1250 XS,S,M,L,XLShrugs 1800 XS,S,M,L,XL

Knit Tops 999-1300 XS,S,M,L,XLStriper T-shirts 850 XS,S,M,L,XL

Solid Color Tops 990-1500 XS,S,M,L,XL

The tops are made of cotton fabric.

14.STOP

STYLE

RANGE SIZES

T-shirts 390-799 S,M.LOffice Wear Tops 385-699 S,M,L

Satin Shirts 599 S,M,L

The tops are made of 100% cotton

15.UNITED COLORS OF BENETTON
http://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Stop-Ladies-Office-Wear-Plain-Satin-Shirt-262-316042-4705482.htmlhttp://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Remanika-Shrug-262-316042-4095402.html


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STYLE

RANGE SIZES

Printed T-shirts 540-735 S,M,LKnit Tops 400-785 XS,S,M

T-shirts 345-440 S,M,LShirts 685=835 XS,S,M,L

The tops are made of 100% cotton or knit trim fabric.

16.VAN HEUSEN

. STYLE

RANGE SIZES

Ladies Top 795-995 XS,S,M,L

The tops are made of lycra or knit fabric

17.WIILS LIFESTYLE
http://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Van-Heusen-ladies-top-262-316042-3998702.htmlhttp://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-United-Colors-of-Benetton-Ladies-Solid-Safari-Woven-Top-262.html


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STYLE

RANGE SIZES

Tank Tops 1499 XS,S,M,LLadies Top(Printed & solid) 999-1999 S,M,L

The tops are made of Cotton or knit cotton.

Latest Trends and product Innovation

This summer candy colours in ladies top is the latest trend. Theres no running away

from animal print trend that carries on from the previous season. No matter what

creature you have affinity, this runway favourite of Givenchy, Roberto Cavalli, Vivienne

Westwood Red Label and Nalanda Bhandari has everything covered from tiger prints

to leopard spots. With so many options to choose from, The Geek Chic look is in. its notabout actually forgetting to match your socks, it's about being preppy with an

individualistic streak.

From animal to geometric - this season there is no avoiding prints. While Lanvin and

Cavalli opted for leopard spots and tiger stripes, D&G took a more feminine approach
http://www.shoppersstop.com/cat-Women-Womens-Apparel-T-Shirts--Tops-Wills-Lifestyle-Ladies-Top-262-316042-4537222.html


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with florals and miniscule teacup prints. Cute lips and anchors along with the

quintessential summer flowers these prints are best suited on petite girls.

Gathered blouse is the latest Trend. It gives a sultry appeal. Yet before it gets too

revealing, the shirt brings itself together with feminine gathered fabric along the

shoulders.

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