final iec strategies ppt

IEC STRATEGIES IN COMMUNICATING

CONSUMER’S RIGHTS AND RESPONSIBILITIES

DOSCST IN-HOUSE REVIEWJune 25-26, 2014AVR, DOSCST

Researcher: SUNGAHID, Onesimo A.,et PPREGUNTA, Denah Rose R.

Collaborators: Lead Agency: DOSCSTCollaborating Agency: DTI Provincial Office Research Site: Urban barangays of Mati ( Central,Dahican ,Matiao & Sainz)

Duration: Date Started: October 2013

Date Ended: February 2014 Development Zone: Education Summary of Financial Report:Total budget: P 7,000.00Actual Expenditure: P 7,000.00

Objectives:

• General: The general objective of the study was to

determine the IEC strategies in communicating consumer’s rights and responsibilities as perceived by the residents of Mati City.

Specific objectives: TO DETERMINE

a.) The socio- demographic characteristics of the respondents.b.) the awareness level of the respondents with regards to their rights and responsibilities as consumers.c.) the communication media used by the respondents in acquiring the knowledge in consumer’s rights and responsibilities.d.) the communication medium more preferred by the respondents in communicating consumer’s rights and responsibilities in Mati City.

Methodology:

Research Locale of the Study

The study was conducted in four (4) barangays of Mati, City, Davao Oriental. These barangays are: Barangay Sainz, Central, Matiao and Dahican.

•Respondents of the Study

The respondents were the house hold heads were obtained from the four barangays of Mati City: Barangay Sainz, Barangay Central, Barangay Matiao, and Baranagy Dahican, respectively.,

Methodology:

• The Sampling Method

• Stratified sampling methods with proportionate allocation of the respondents per barangay done using random selection sampling.

Methodology:

Research Design Instrument

One-shot survey design using survey guide questionnaire to gather data.•Methods of Analysis

•Data were computed, analyzed and interpreted using percentages and frequency counts.

V111.Results and Discussion

.

Table 1.1 Frequency Counts and the Percentages on the Sex of the Respondents.

Sex Frequency (F) Percentage (%)Male

FemaleTotal

5743

100

5743

100

I. Socio- demographic profile of the Respondents


.

Table 1.2 Frequency Counts and the Percentages on the Age Brackets of the Respondents

Age Frequency (F) Percentage (%)20-below

21-3031-4041-5051-60

61aboveTotal

105

18252220

100

105

18252220

100


Table1.4 Frequency Counts and the Percentage on the Educational Attainment of the Respondents.

Educational Attainment Frequency (F) Percentage (%)

High school graduate

Elementary levelHigh school level

Elementary graduateCollege level

College graduateVocational

26

20161410104

26

20161410104

Total 100 100


11. Level of AwarenessTable2.1 Level of Awareness of the Respondents with Regards to their Rights as Consumers.Consumers’ Rights

Definitely not

aware

A little bit aware

Moderately aware

Definitely aware

Mean

The right to information

4 96 3.96

The right to consumer education

2 2 96 3.94

Right to representation

2 4 94 3.9

The right to choose 8 92 3.92

The right to a healthy environment

4 4 92 3.88

The right to basic needs

9 91 3.82

The right to safety 4 8 88 3.84The right to redress 6 8 86 3.8

V111.Results and Discussion,Table2.2 Level of Awareness of the Respondents with Regards to their Responsibilities as Consumers.Consumers’ Responsibilities

Definitely not

aware

A little bit

aware

Moderately aware

Definitely

aware

Mean

Critical awareness

4 96 3.96

Healthy environment

8 92 3.92

Social Concern

4 6 90 3.86

Solidarity 4 6 2 88 3.74

Action 14 86 3.86

V111.Results and Discussion11. Communication media through which the respondents acquired knowledgeTable3.1 Communication Medium through which the Respondents Acquired their Knowledge with Regards to their Rights as Consumers Consumer Rights

Communication medium/media used

Radio(F)

(%)

Print media(F)

(%)

Interpersonal communication

(F)

(%)

1. The right to basic needs.

2. The right to safety.

3. The right to information.

4. The right to choose.

5. The right to redress.

6. Right to representation.

7. The right to consumer education.8. The right to a healthy environment.

28

35

32

29

32

29

22

22

28%

35%

32%

29%

32%

29%

22%

22%

26

25

20

35

14

26

25

20

26%

25%

20%

35%

14%

26%

25%

20%

46

40

48

36

54

45

53

58

46%

40%

48%

36%

54%

45%

53%

58%

V111.Results and Discussion.Table3.2 Communication Medium through which the Respondents Acquired their Knowledge with Regards to their Responsibilities as Consumers.Consumer Responsibilities

Communication medium/media preferenceRadi

o(F)

(%)

Print media(F)

(%)

Interpersonal communicati

on (F)

(%)

1.Critical awareness2. Action3.Social Concern4.Healthy environment5.Solidarity

24

282825

35

24%

28%28%25%

35%

19

282720

33

19%

28%27%20%

33%

57

444555

32

57%

44%45%55%

32%

V111.Results and Discussion111.Communication medium preference

Table 4.1 Communication Medium Preference of the Respondents with Regards to Developing their Awareness on their Rights as Consumers.

Consumer Rights

Communication medium/media PreferenceRadio

(F)

(%)Print

media(F)

(%)

Interpersonal communicatio

n (F)

(%)

1.The right to basic needs2.The right to safety3.The right to information4.The right to choose5.The right to redress

6.Right to representation

7.The right to consumer education8.The right to a healthy environment

25

2328

2322

15

24

15

25%

23%28%

23%22%

15%

24%

15%

27

2320

1920

10

19

14

27%

23%20%

19%20%

10%

19%

14%

48

5452

5858

75

57

71

48%

54%52%

58%58%

75%

57%

71%


111.Communication medium preference

Table 4.2 Communication Medium Preference of the Respondents with Regards in Developing their Knowledge on their Responsibilities as consumers.

Consumer

Responsibilities

Communication Medium Preference

Radio

(F)

(%)

Print media

(F)

(%)

Interpersonal communicatio

n (F)

(%)

1.Critical awareness2. Action3.Social Concern4.Healthy environment5.Solidarity

21

107

1117

21%

10%7%

11%17%

19 95

1012

19%

9%5%

10%12%

60

8188

7971

60%

81%88%

79%71%

1X. Summary, Conclusion and Recommendation

• Summary of Findings

1. Most of the respondents were males since the target respondents were the heads of household. Many of the respondents belonged to 41-50 age brackets and mostly were married. Many of them attained secondary education and a high % of them were self-employed.

2. The majority of the respondents have high level of awareness in terms of their rights specifically on the right to information and consumer education, and responsibilities of having critical awareness as consumers.

3. The results show that interpersonal communication strategies (e.i. seminars, meetings, trainings, house-to-house visits) of the Department of Trade and Industry, such as the trainings and seminars, have the greater part in increasing the level of awareness of the respondents.

4. Thus, result further reveals that interpersonal communication strategies (e.i. seminars, meetings, trainings, house-to-house visits) were more preferred by the interviewed respondents in developing their knowledge.


• Conclusions

1) Respondents were mostly males, belonged to the age bracket of 41-50 and finished their secondary education, mostly married and were self-employed.

2) Majority of the respondents have high level of awareness in terms of their rights specifically on the right to information and consumer education, and responsibilities of having critical awareness as consumers.

3) Interpersonal communication strategies such as the trainings, meetings, house-to-house visits and seminars, have imparted greatly in increasing the awareness of the respondents.

4) Interpersonal communication strategies (e.i. seminars, meetings, trainings, house-to-house visits) are preferred by most of the interviewed respondents in developing their knowledge.


Recommendations

•Based on the findings and conclusions of the study, the following recommendations were drawn:

1)To the consumer educators, to focus on making consumer take action on their rights and responsibilities as consumers.

2)To consumer advocacy group, a combination of different IEC strategies be used continuously in order to ensure the adoption of new knowledge by the consumer-respondents.

3)To Department of Trade and Industry and other government agencies advocating consumer education; promote and focus on the use of interpersonal communication strategies (e.i. seminars, meetings, trainings, house-to-house visits) as better strategies in promoting consumer education.

4) To future researchers, to validate the results of this study by replicating the studies to other place.

5)To future researchers, develop interpersonal communication networking system as evolutionary strategies in promoting consumer education.

THE END

THANK YOU VERY MUCH

• Researcher: Onie Sun et

• Denah Pregunta