In what ways does your media product use, develop or challenge forms and conventions of real media products?

GENRE

• Genre of our film is ROMANTIC COMEDY• Audience expectations

Characters need to be likeable so that the audience can relate to them • Protagonist is Nick• ‘Cheeky’ young male who females would find appealing• Can be seen in ‘Alfie’ and ‘John Tucker Must Die’

Set in bright lighting and/or around Christmas time• Matches light heartedness of film• Normally set outside whilst it is sunny• Featured scene where it had snowed (gives a sense of time moving on)

In what ways does your media product use, develop or challenge forms and conventions of real media products?

GENRE

Use well known pop songs and lyrics reflect story• Could not use well known songs due to copyright• Song that fit in well had French lyrics

Boy and Girl meet and fall in love after overcoming obstacles• Slight twist – surprise audience (CHALLENGES CONVENTION)• Overcome obstacles • Eventually Nick settles down with one girl• Audience are satisfied

Set in well known city• Many scenes of London to establish it is a British film

In what ways does your media product use, develop or challenge forms and conventions of real media products?

TEASER

Codes and Conventions of teaser trailers that we used• Short in length (normally 30-60 seconds)

- our teaser is 1 minute 22 seconds probably due to opening scene

• Features scenes that may not be in the film itself• Film name given at the end• Gives users an idea of what is going to happen in the film • ‘Teases’ them and prompts questions as to what obstacles

Nick has to overcome

In what ways does your media product use, develop or challenge forms and conventions of real media products?

TEASER

Looked closely at ‘Alfie’ trailer:• Upbeat opening music• Scenes of main character speaking to the camera as well as voiceover• Slow motion of girls turning• Many scenes of the surroundings• Montage of images – smooth transitions

In what ways does your media product use, develop or challenge forms and conventions of real media products?

POSTERS

• Looked closely at ‘Alfie’, ‘John Tucker Must Die’ and ‘Hitch’ posters as they are all romantic comedies

• Wanted to use same codes and conventions for my poster so that it is as professional and appeals to my target audience

• Analysed what I liked and disliked

In what ways does your media product use, develop or challenge forms and conventions of real media products?

WEBSITE

• Looked closely at ‘It’s a Boy Girl Thing’ and ‘Music and Lyrics’ websites

• Wanted to make sure I include all necessary features• Analysed what I liked and disliked

WebsiteAddress• Advertisement

In what ways does your media product use, develop or challenge forms and conventions of real media products?

POSTERS

Actors names• Makes clear who

is starring• Instantly

recognisable

Film Title• Large font• Memorable

Tagline• Suggests

character’s personality

Billing Box• Necessary legal information

Image ofProtagonist• Makes clear

who is starring in film

• Inspired by ‘Hitch’ poster

Release Date• Inform

audience

In what ways does your media product use, develop or challenge forms and conventions of real media products?

POSTER

Chose not to include:• Quotes from magazines• Age rating• Copyright information

Challenged convention bymaking film poster landscape,rather than portrait

- wanted to make poster more unique- image of Nick was not clear

In what ways does your media product use, develop or challenge forms and conventions of real media products?

WEBSITE

Social NetworkingLinks• Increase

awareness of film

Main Image ofcharacter

Teaser Trailer• Preview trailer

Copyright Information

Enter Site button• View more

pages

Film Title• Large font• Memorable• Same font as

poster

Tagline• Suggests

character’s personality

Billing Box• Necessary legal information

Release Date• Inform

audience

In what ways does your media product use, develop or challenge forms and conventions of real media products?

WEBSITE

Chose not to include:• Quotes from magazines• Age rating• Award nominations• Sign up for E-news• Navigational menu

Should probably have included actors names

How effective is the combination of your main product and ancillary texts?

Fonts• Used the font ‘Elephant’ for poster and website• Wanted to use it for teaser but was unavailable on Motion

Colour Scheme• Black and white• Pink colour to highlight certain parts

Imagery• Same image on poster and on website• Same clothing in trailer as in poster

Language• Tagline is quite typical of hedonistic young boys• Matches cocky language used in teaser

What have you learned from the audience feedback?

• Presented to a Year 12 Media Studies class• Helped to gain feedback from people viewing teaser for the first time• Class was our target audience• Would probably have asked past Year 13 Media students instead

POSITIVES NEGATIVES

Professional editing Transition between two songs could have been smoother

A clear storyline that runs throughout the teaser

Opening scene was filmed in an unrealistic location

Good choice of music and used correctly depending on the scenes

Scene at end did not make much sense

What I changed• Added a longer fade between two songs• Cut the scene at the end which did not make sense• Changed location at beginning of teaser

Why I changed these aspects• They are my target audience• Trailer must appeal to them in order to increase sales• Asked for feedback from 30 other pupils (there are only 3 people in our group)

What have you learned from the audience feedback?

How did you use media technologies in the construction of your research, planning and evaluation stages?

PLANNING AND RESEARCH/EVALUATION

Blogger• Used to present work• Log progress• Can refer back to it• Embed items

Windows Movie Maker• Make Animatic• Insert images and adjust time of clips• Save as a Movie file

SlideShare• Upload presentations to display work• Embed code into blog

Microsoft Project• Made Gantt chart • Make time plan for project• Helps you keep track of different tasks and can clearly see what you need to complete• More professional way of planning for your project

How did you use media technologies in the construction of your research, planning and evaluation stages?

PLANNING AND RESEARCH/EVALUATION

Animoto• Make mood board• Present images to help gives users an idea of what inspired us• Visually exciting• Embed into blog

How did you use media technologies in the construction of your research, planning and evaluation stages?

PLANNING AND RESEARCH/EVALUATION

YouTube Website• Used to research film teasers and gain inspiration• Can embed codes into blog as well as presentations

‘Jamendo’ Website• Used to download music for teaser trailer• Free and not copyrighted• Huge amount of songs available

How did you use media technologies in the construction of your research, planning and evaluation stages?

INTERNET, WEBSITES, MUSIC

How did you use media technologies in the construction of your research, planning and evaluation stages?

INTERNET, WEBSITES, MUSIC

Social Networking Buttons• Used to add interesting icons to match style of film• Allows for more people to become aware of your film

‘Issuu’ Website• Used to present different poster ideas• Users can flick through a ‘portfolio’ of work online

Dreamweaver• Software used to make website• View split screen (efficient)• Add HTML codes• Embed videos

PhotoshopSoftware used to make:- Film poster- Green screen-‘Coming Soon’ page- Website page

How did you use media technologies in the construction of your research, planning and evaluation stages?

PRODUCTION

Vimeo• Website used to upload final teaser and animatic• Can embed code• Embedded onto website and blog

How did you use media technologies in the construction of your research, planning and evaluation stages?

PRODUCTION

Apple Final Cut Pro, Apple Motion• Software used to make teaser trailer

-Import video and audio-Add video transitions/effects-Can look at two screens at once-Crop different clips-Choose specific times

• ‘Nick’ animated title in teaser created in Motion -Many more effects available -More visually exciting