COM233 Fundamentals of the InternetSocial Media Project Final Report Elements

1

THE BIG Project (455 points)• Requirements– Interactive WordPress website using HTML

& CSS–WordPress Blog with at least 12 posts,

RSS feed – Facebook profile and fan page with 20

posts– Twitter account with 20 tweets– Pinterest with at least 3 boards, 10 pins

each2

Overview/Project Summary (10 pts)• What was the

purpose of the project?

• What did you want to achieve?

• Who did you want to reach?

• Include a list of your URLS here– Facebook

• facebook.com/arabelle.fuller.3

– Facebook Fan Page• She Remembers Pearl Harbor

http://www.facebook.com/pages/She-Remembers-Pearl-Harbor/370493976353281

– Gmail • pearlharbornursewwii@gmail.

com

– Pinterest• http://pinterest.com/pearlharb

ornurs

– Twitter•

https://twitter.com/AraBelleFuller

– WordPress Site• http://fundamentaltestblog.w

ordpress.com/

3

Planning TimelineBlog Post Topic Facebook Topic Twitter Topic Pinterest

Week One (1/28-2/1) Set Up Page set up and get 30 likes

Set Up Set Up

Week Two (2/4-2/10) Set Up “Friend” classmates “Follow” classmates “Follow” classmates

Week Three (2/11-2/17)

Week Four (2/18-2/24)

Week Five (2/25-3/3)

Week Six (3/4-3/10)

Week Seven (3/11-3/17)

Week Eight (3/18-3/24)

Week Nine (3/25-3/31)

Week Ten (4/1-4/7)

Week Eleven (4/8-4/14)

Week Twelve (4/15-4/21)

Week Thirteen (4/22-4/28)

Week Fourteen (4/29-5/5)

Week Fifteen (5/6-5/12)

4

Summary of Project (75 pts)• What worked the

best?• What didn’t work?• What would you have

done differently? • What did you enjoy?• Did you meet your

goals? – Brief summary – Use the data to

support your analysis

5

Klout Score Report (10 pts)• Connect Twitter,

Facebook Page, WordPress.com at a minimum

6

WordPress.com (66 points)• Overview Graph

7

WordPress Analytics• Top Pages and

Posts• Clicks

8

WordPress Analytics• Totals, Followers &

Shares• Shares

9

WordPress Analytics• All Referrers • Search Engine Terms

10

Other Web CriteriaAbout 5

Contact 5

Home 5

Specialty Page One 5

Specialty Page Two 5

Masthead & Subtitle 4

Free Of Spelling Errors 5

Images Have Alt Tags 5

Footer Includes Copyright Notices & Contact Links 5

Appropriate Content 5

Social Sharing Buttons (post to Facebook, Twitter) 5

RSS Feed 5

Links To Your Social Media Sites 5

Sitemap 5

One Bulleted List 3

Game/Puzzle 3

All Links Work 3

11

Website & Blog Results Goal Actual

Total Posts (12 required)

All Time Views

All Time Comments

Average Per Day

All Time Referrer – Search Engine

All Time Referrer – Word Press

All Time Referrer - Google

All Time Referrer - Twitter

Content Total Posts

Followers Blog

Followers Comments

REPORT ALL TIME RESULTS (Get data from Stats)12

Blog Commentary• What worked?• What didn’t?• How did you get engagement?• Most popular post? Why?• Least popular post? Why?• What would you do differently?• Additional comments …

13

Twitter (64 pts)• 20 tweets• Created custom

background• Include screenshot

• Connect to Facebook

• Create a custom profile with photo

• Include screenshots

14

Twitter Analytics• Use

twentyfeet.com

15

Twitter Analytics – Tweetstats.com

http://www.tweetstats.com/graphs/arabellefuller

16

Twitter ResultsGoal Actual

Total Tweets (20 required)

Followers

Followers Lost

Ratio Followers/Following

Total Favorites

Total Tweets All Time

Posted Links

Followed Lists

REPORT ALL TIME RESULTS (Get data from Twenty Feet)

17

Twitter Commentary• What worked?• What didn’t?• How did you get engagement?• Most popular tweet? Why?• Least popular tweet? Why?• What would you do differently?• Additional comments …

18

Facebook (pts)• 20 posts• Profile Photo• Cover Image• At least 30 followers to get Insights activated• “About” information completed

19

Facebook (76 pts)• Overview Graph• Likes and People

Talking About This

20

Facebook Likes• People Who Like

Your Page• Where Your Likes

Came From

21

Facebook Reach• Who You Reached • How You Reached

People

22

Facebook Reach• Visits To Your Page • Post Analysis

– Include all posts

23

Facebook Talking About This• Who is Talking About Your

Page• How People Are Talking

About Your Page

24

Facebook ResultsGoal Actual

Total Fan Page Posts (20 required)

Total Profile Posts

Total Likes

Friends of Fans

REPORT ALL TIME RESULTS (Get data from Facebook Insights)

25

Facebook Commentary• What worked?• What didn’t?• How did you get engagement?• Most popular post? Why?• Least popular post? Why?• What would you do differently?• Additional comments …

26

Pinterest (56 pts)• 3 boards, 10 pins

each

27

Pinterest Analytics• Repinly.com • Pinpuff.com

28

Pinterest ResultsGoal Actual

Followers

Following

Boards

Likes

Pins

Repins

Pinpuff Pinfluence Score

Pinpuff Reach Score

Pinpuff Activity Score

Pinpuff Virality Score

REPORT ALL TIME RESULTS (Get data from Pinerly.com and PinPuff)

29

Pinterest Commentary• What worked?• What didn’t?• How did you get engagement?• Most popular pin? Why?• Most repined? Why?• What would you do differently?• Additional comments …

30

Marketing Grader Report (10 pts)• http://marketinggrader.com• Be SURE it reports your feeds

31

Marketing Grader Report

32

Marketing Grader Report

33

Marketing Grader Report

34

Marketing Grader Report

35

Marketing Grader Report

36

Marketing Grader Report

37

Marketing Grader Report

38

Marketing Grader Report

39

Marketing Grader Report

40

Marketing Grader Report

41

Marketing Grader Report

42

Marketing Grader Report

43

FreeGrader Report (10 pts)

44

SiteReportCard.com (10 pts)

45

Overall Points Breakdown

46

Overview/Project Summary (10 pts) Project Purpose 2 What Did You Want To Achieve? 2 Who Did You Want To Reach? 2 List Of URLs 2 Planning Timeline 2 Summary of Project (75 pts) What Worked Best? 15 What Didn't Work? 15 What Would You Have Done Differently? 15 What Did You Enjoy? 15 Did You Meet Your Goals? Summary & Use Data 15 Klout Score (10 pts) Screenshot 10

WordPress Points Breakdown

WordPress.com (66 points) Screenshots Of Your Pages 5 Screenshot Overview Graphs 3 Screenshot Top Pages And Posts 3 Screenshot Clicks 3 Screenshot Totals, Followers & Shares 3 Screenshot All Referrers 3 Screenshot Search Engine Terms 3 Website & Blog Results Table 8 Blog Commentary What Worked? 5 What Didn't? 5 How Did You Get Engagement? 5 Most Popular Post? Why? 5 Least Popular Post? Why? 5 What Would You Do Differently? 5 Additional Comments 5 Other Web Criteria About 5 Contact 5 Home 5 Specialty Page One 5 Specialty Page Two 5 Masthead & Subtitle 4 Free Of Spelling Errors 5 Images Have Alt Tags 5 Footer Includes Copyright Notices & Contact Links 5 Appropriate Content 5 Social Sharing Buttons (post to Facebook, Twitter) 5 RSS Feed 5 Links To Your Social Media Sites 5 Sitemap 5 One Bulleted List 3 Game/Puzzle 3 All Links Work 3

47

Twitter Points Breakdown

48

Twitter (64 pts) 20 Tweets 5 Create Custom Background 2 Connect To Facebook 2 Create A Custom Profile With Photo 2 Screenshots Of Your Profile 2 Screenshot Reputation Indicators 2 Screenshot Following Analysis 2 Screenshot More Details 2 Screenshot Tweetstats.Com 2 Twitter Results Table 8 Twitter Commentary What Worked? 5 What Didn't? 5 How Did You Get Engagement? 5 Most Popular Tweet? Why? 5 Least Popular Tweet? Why? 5 What Would You Do Differently? 5 Additional Comments 5

Facebook Points Breakdown

49

Facebook (76 points) 20 Posts 5 Profile Photo 2 Cover Image 2 At Least 30 Followers 2 "About" Information Completed 2 Screenshot Likes And People Talking About This 2 Screenshot Overview Graph 2 Screenshot People Who Like Your Page 2 Screenshot Where Your Likes Came From 2 Screenshot Who You Reached 2 Screenshot How You Reached People 2 Screenshot Visits To Your Page 2 Screenshot Post Analysis (Include All Posts) 2 Screenshot Who Is Talking About Your Page 2 Screenshot How People Are Talking About Your Page 2 Facebook Results Table 8 Facebook Commentary What Worked? 5 What Didn't? 5 How Did You Get Engagement? 5 Most Popular Post? Why? 5 Least Popular Post? Why? 5 What Would You Do Differently? 5 Additional Comments 5

Pinterest Points Breakdown

50

Pinterest (56 points) 3 Boards, 10 Pins Each 5 Screenshot Repinly.Com Score 3 Screenshot Pinpuff.Com Score 3 Pinterest Results Table 10 Pinterest Commentary What Worked? 5 What Didn't? 5 How Did You Get Engagement? 5 Most Popular Pin? Why? 5 Most Repinned? Why? 5 What Would You Do Differently? 5 Additional Comments 5

Other Points BreakdownMarketing Grader Report (10 pts) Includes Your Feeds 10 FreeGrader Report (10 pts) Screenshot Of Reports 10 SiteReportCard.com (10 pts) Screenshot Of Reports 10