arianna cerrito jewelwear ss2013
DESCRIPTION
ARIANNA CERRITO JEWELWEAR is a unique fashion label which sees the bonding of striking handcrafted jewels (PUREJEWELS) with exquisite and finely cut dresses (PUREDRESSES). Jewelwear is generating a staggering interest and has created a completely new category within the fashion industry.TRANSCRIPT
L O O K B O O K J E W E L W E A R
Spring/Summer 2012
© Arianna Cerrito 2012 Private & confidential
Arianna Cerrito Jewelwear is a unique fashion label which sees the bonding of striking handcrafted jewels with exquisite and finely cut dresses. In the process of designing each jewel Arianna takes inspiration to give shape and movement onto the garment and to “leave a memory” of the jewel on the dress, once the jewel is removed. The exclusive styles create a wardrobe of collectable ‘wearable art’ pieces; each item is part of a limited edition collection with a certificate of authenticity.
A R I A N N A C E R R I T O J E W E L W E A R
© Arianna Cerrito 2012 Private & confidential
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© Arianna Cerrito 2012 Private & confidential
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A R I A N N A C E R R I T O J E W E L W E A R
the bond between PURE DRESSES PURE JEWELS*
* The complete Arianna Cerrito Purejewels lookbook is available seperately.
© Arianna Cerrito 2012 Private & confidential
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P U R E D R E S S E S
P A P Y R U S W A D I R I V E R P O N D
L A K E I N F I N I T Y P E T A L S S T R E A M
© Arianna Cerrito 2012 Private & confidential
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Silk chiffon, saEn and organza meet precious metals, crystals and stones.
© Arianna Cerrito 2012 Private & confidential
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© Arianna Cerrito 2012 Private & confidential
P A P Y R U S
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Asymmetric with a single see-‐through path at the front to place the jewel. Invisible zip on leT side. ComposiEon Main fabric: 85% Linen, 15% Silk. Vegetable dyed. Lining: 100% Habotai silk. Vegetable dyed. Jewel path at the front 100% Silk organza. Vegetable dyed.
N E P T U N E B R O N Z E
Colours
© Arianna Cerrito 2012 Private & confidential
P A P Y R U S
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Neck: Wave JWL08 LeT arm :Volute-‐M JWL01 Right arm: Rain JWL 13
© Arianna Cerrito 2012 Private & confidential
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Neck: Infinity – L JWL10 LeT arm :Volute-‐S JWL00 round chain Right arm: Volute-‐S JWL00 flat chain Earrings: Pepite JWL42
© Arianna Cerrito 2012 Private & confidential
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© Arianna Cerrito 2012 Private & confidential
Papyrus JWL17
Papyrus JWL17
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Neck: Papyrus JWL17 LeT arm :Rock JWL17 Right arm: Volute-‐XS JWL00 flat chain Earrings: StalacEtes JWL27
© Arianna Cerrito 2012 Private & confidential
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© Arianna Cerrito 2012 Private & confidential
W A D I
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© Arianna Cerrito 2012 Private & confidential
Inspired by the man’s tuxedo, this dress has a fided but comfortable feel. Invisible zip at front back hidden by a saEn thin stripe. Many of the jewels can be adached to this dress thanks to the invisible links hidden by the lapels. ComposiEon Main fabric: 100%Silk crêpe. Vegetable dyed. Lapels, waist band and centre back stripe: 100% Silk saEn. Vegetable dyed. Lining: 100% Habotai silk. Vegetable dyed.
S T E E L
Colours
P A L E B E I G E
W A D I
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© Arianna Cerrito 2012 Private & confidential
Detail WADI JWL07
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© Arianna Cerrito 2012 Private & confidential
Neck: Wadi JWL 07 LeT arm :Pond cuff JWL 23 Right arm: Volute-‐M JWL01, Twirl JWL04 Earrings: StalacEtes JWL24
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© Arianna Cerrito 2012 Private & confidential
R I V E R
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© Arianna Cerrito 2012 Private & confidential
Naturally flowing knee-‐length dress with a disEncEve organza path both front and back to place the jewel. Invisible zip on leT side. Back hem longer than front. ComposiEon Main fabric: 100%Silk crêpe. Vegetable dyed. Jewel path both back and front: 100% Silk organza. Vegetable dyed. Lining: 100% Habotai silk. Vegetable dyed.
S T E E L
Colours
P A L E B E I G E
R I V E R
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© Arianna Cerrito 2012 Private & confidential
Neck: Drop JWL 16 LeT arm :Papyrus JWL 17 Right arm: Volute-‐XS JWL00 flat chain, Rock JWL14 Earrings: StalacEtes JWL27
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© Arianna Cerrito 2012 Private & confidential
Neck: River JWL 07 Right arm: Volute-‐XS JWL 00, Rock JWL 14 Earrings: StalacEtes JWL26
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© Arianna Cerrito 2012 Private & confidential
Neck: Infinity – L JWL 10 worn with one knot slider at the front and one at the back Right arm: Volute-‐XS JWL 00 flat chain, Volute – S JWL00 LeT arm: Rock JWL 14, Volute – XS JWL 00 Earrings: StalacEtes JWL26
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© Arianna Cerrito 2012 Private & confidential
Neck: Stream JWL 11 LeT arm: Twirl JWL 04 Right arm: Volute-‐XS JWL 00 flat chain, Rock JWL 14 Earrings: StalacEtes JWL26 23
© Arianna Cerrito 2012 Private & confidential
P O N D
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© Arianna Cerrito 2012 Private & confidential
Fided knee-‐length dress with hidden busEer for a perfect fit. Flat, large flap both centre front and centre back. Invisible zip centre back. ComposiEon Main fabric: 85% Linen, 15% Silk. Vegetable dyed. Flaps and front padern: 100% Silk saEn. Vegetable dyed. Lining: 100% Habotai silk. Vegetable dyed.
P O N D
N E P T U N E B R O N Z E
Colours
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© Arianna Cerrito 2012 Private & confidential
Neck: Pond5rings JWL 20 LeT arm: Volute-‐XS JWL 00 Right arm: Volute-‐S JWL 00 and Volute-‐XS JWL 00 flat chain Earrings: Pond JWL28
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© Arianna Cerrito 2012 Private & confidential
Neck: Pond3rings JWL 21 LeT arm: Infinity crystal JWL 18 Right arm: Volute-‐M JWL 01
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© Arianna Cerrito 2012 Private & confidential
L A K E
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© Arianna Cerrito 2012 Private & confidential
Fluid and airy chiffon dress with a shall effect at the back and to the sides. Invisible zip on leT side. ComposiEon Main fabric: 100%Silk chiffon. Vegetable dyed. Top front: 100% Silk saEn. Vegetable dyed. Lining: 100% Habotai silk. Vegetable dyed.
L A K E
S T E E L
Colours
P A L E B E I G E
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© Arianna Cerrito 2012 Private & confidential
Neck: Lake JWL 22 Right arm: Twirl 04
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© Arianna Cerrito 2012 Private & confidential
Neck: Lake JWL 22 Right arm: Twirl 04
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© Arianna Cerrito 2012 Private & confidential
I N F I N I T Y
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© Arianna Cerrito 2012 Private & confidential
Fided top with organza or chiffon handcraTed front panel reproducing the shape of Infinity JWL 10. Floor length skirt cut on the bias with invisible zip at centre back. Front panel shown in chiffon ComposiEon Main fabric: 100%Silk saEn. Vegetable dyed. Top front panel: 100% Silk organza or chiffon. Vegetable dyed. Lining: 100% Habotai silk. Vegetable dyed.
Front panel Colour chiffon
P A L E
I N F I N I T Y
Main fabric
B L A C K
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© Arianna Cerrito 2012 Private & confidential
From leT: Infinity Crystals JWL 18, Infinity – L JWL10 in gold, Infinity –L JWL 10 in ebony
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© Arianna Cerrito 2012 Private & confidential
Neck: Infinity Crystals JWL 18,
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© Arianna Cerrito 2012 Private & confidential
P E T A L S
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© Arianna Cerrito 2012 Private & confidential
Boned busEer with organza handcraTed front panel reproducing the shape of Petals JWL 05. Floor length skirt cut on the bias with invisible zip at centre back. Front panel shown in chiffon ComposiEon Main fabric: 100%Silk saEn. Vegetable dyed. Top front panel: 100% Silk organza. Vegetable dyed. Lining: 100% Habotai silk. Vegetable dyed.
Front panel Colour organza
P E T A L S
Main fabric
B L A C K
B L A C K
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© Arianna Cerrito 2012 Private & confidential
Neck: Petals JWL 05 with Knot sliders. LeT arm: Volute – M JWL 01 Right arm: Volute – XS JWL 00 Flat chain
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© Arianna Cerrito 2012 Private & confidential
Neck: Petals JWL 05 with Crystal rings sliders. LeT arm: Volute – M JWL 01 Right arm: Volute – XS JWL 00 Flat chain
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© Arianna Cerrito 2012 Private & confidential
S T R E A M
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© Arianna Cerrito 2012 Private & confidential
Asymmetric cut and long jewel path at the back for a contemporary look. ComposiEon Main fabric: 100%Silk saEn. Vegetable dyed. Back panel: 100% Silk organza. Vegetable dyed. Lining: 100% Habotai silk. Vegetable dyed.
S T R E A M
Colour
B L A C K
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© Arianna Cerrito 2012 Private & confidential
Neck: Pebble JWL 03
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© Arianna Cerrito 2012 Private & confidential
Neck: Pebble JWL 03 Back (adached to Pebble JWL03): Stream JWL 11
Also shown on this page: Volute – L JWL 02 with knot slider.
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© Arianna Cerrito 2012 Private & confidential
CHARM & DISC
The charm: a three - d i m e n s i o n a l representation of the designer’s logo conceived to be used as a charm as well as a clasp according to the jewel’s design. It comes with the majority of the jewels creations. The disc : a silver plaquette engraved with the designer’s logo.
A R I A N N A C E R R I T O J E W E L W E A R S I G N A T U R E F E A T U R E S
V E R S A T I L I T Y Arianna designs for contemporary women who love to wear unique p i e c e s . To d e f e a t boredom, dresses and jewels can be “played with” according to the wearer’s personality and taste taking new shapes again and again.
MEMORY ON Y O U R S K I N
Expression of love that brings and takes, leaving its trace on the human being. Jewel and dress talk to each other : keeping memory of one another when they are apart, enhancing their bond and beauty when they are together.
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THE DESIGNER
Italian born, London-based, Arianna grew up in a “fashion environment”. She showed a distinctive passion for the creative arts at a very early age, designing her first dress aged 13. Initially she channeled her creative talent in ballet, joining the ballet company of the Arena di Verona aged 12. Life events took her away from the ballet and fashion world but her creative imagination and passion for the Arts grew immensely along the years. After graduating in interpreting she moved to London and worked for independent designers stores and Harrods. She then moved to Milan where she forged an extensive marketing experience career in the luxury industry but her roles didn’t quite give her the freedom to fully explore her creative world. She therefore decided to return to London to study jewellery construction and design.
© Arianna Cerrito 2012 Private & confidential
© Arianna Cerrito 2012 Private & confidential
P R E S S
Since the launch in March 2012, the brand has raised a genuine interest of the press: from lifestyle magazines to fashion issues.
P A S T E V E N T S
© Arianna Cerrito 2012 Private & confidential
Arianna Cerrito – Jewelwear was chosen by London Jewellery Week to showcase at Treasure, the highly acclaimed visionary exhibiPon of 80 of the UK’s best contemporary Jewellersl. Because of the uniqueness of the label’s concept Arianna Cerrito showcased her jewel pieces on the luxurious dresses designed around and for them.
© Arianna Cerrito 2012 Private & confidential
C O M I N G U P
L O N D O N F A S H I O N W E E K 17th September 2012
7.30pm FELICITIES PESENTS Portico Show Space
Somerset House LONDON WC2R 1LA
P A R I S F A S H I O N W E E K 28th Sept – 1st Oct 2012 FELICITIES ZIPZONE
111 Rue de Rivoli PARIS 75001
© Arianna Cerrito 2012 Private & confidential
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