final assignment
DESCRIPTION
TRANSCRIPT
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Facebook Shares Reach All-Time High http://www.bloomberg.com/news/2013-09-11/facebook-shares-reach-all-time-high.html
Selected Business Article
Nina Zovko Professor Klinkowstein
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Nina Zovko Professor Klinkowstein
Facebook app on a mobile device
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Summary
• Wireless users grew 51% to 819 million in one quarter
• Shares grew 3.3% to $45.04 • Growing demand for mobile-advertising products
through smartphones
Nina Zovko Professor Klinkowstein
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Social Circumstance
• Student Center cafeteria • Students age 18-25 • Using phones instead of eating/communicating
Nina Zovko Professor Klinkowstein
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Ethnographic Research
Nina Zovko Professor Klinkowstein
Corner view of the Student Center Cafeteria
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Ethnographic Research
Nina Zovko Professor Klinkowstein
Large view of the Student Center Cafeteria
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Ethnographic Research
Nina Zovko Professor Klinkowstein
Delaney gazing at her phone and not eating
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Ethnographic Research
Nina Zovko Professor Klinkowstein
Delaney looking at her Facebook app
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Ethnographic Research
Nina Zovko Professor Klinkowstein
Delaney looking at her phone and not eating
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Ethnographic Research
Nina Zovko Professor Klinkowstein
Diana taking a bite of food with her phone right next to her
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Ethnographic Research
Nina Zovko Professor Klinkowstein
Diana leaving her food and looking at her phone
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Ethnographic Research
Nina Zovko Professor Klinkowstein
Both Delaney and Diana looking at their phones
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Ethnographic Research
Nina Zovko Professor Klinkowstein
Video of Delaney looking at her phone while not eating/talking
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Ethnographic Research Observations
Delaney Gilbride: • Took one sip of her drink when
her phone lit up with a notification
• After did not lift head or talk while she focused on her phone applications
• Scratched her neck in annoyance of something she was looking at
Nina Zovko Professor Klinkowstein
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Ethnographic Research Observations
Diana Pedra: • Slumped on the seat looking
tired/sick with phone in hand • Looked at her food and said
“Hello” before checking her phone as if on command
• Silence as she fixed her glasses and searched through her phone
Nina Zovko Professor Klinkowstein
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Ethnographic Research Findings
Delaney Gilbride: • Claimed she didn’t feel hungry
when she was looking at her phone
• Didn’t think to talk while on her phone
• Couldn’t go one meal without checking on it
Nina Zovko Professor Klinkowstein
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Ethnographic Research Findings
Diana Pedra: • Claimed she didn’t notice me
staring at her • Used her phone when a
notification popped up then used other applications
• Couldn’t go one meal without using her phone
Nina Zovko Professor Klinkowstein
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Nina Zovko Professor Klinkowstein
Diagonals_Visual Research
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Nina Zovko Professor Klinkowstein
Arcs_Visual Research
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Nina Zovko Professor Klinkowstein
Irregular Shapes_Visual Research
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Nina Zovko Professor Klinkowstein
Grids_Visual Research
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Nina Zovko Professor Klinkowstein
Monochromes_Visual Research
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Nina Zovko Professor Klinkowstein
Neutrals_Visual Research
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Nina Zovko Professor Klinkowstein
Highkey_Visual Research
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Nina Zovko Professor Klinkowstein
Lowkey_Visual Research
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Nina Zovko Professor Klinkowstein
Combinations Research
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Nina Zovko Professor Klinkowstein
Black & White Combination Research
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Desire/Need
A new application that prevents people from accessing their phones, thus mitigating the likelihood of technology overdependence.
Nina Zovko Professor Klinkowstein
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Proposal
Electric Pal sends a shock to users whenever a phone detects a touch in order to use negative classical conditioning to slowly get users to concentrate. The shock urges the consumer to not instinctively use a smartphone during presentations, meetings, or lectures. The expected results from repeated use of the application should lead to more appropriate behavior.
Nina Zovko Professor Klinkowstein
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Nina Zovko Professor Klinkowstein
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Nina Zovko Professor Klinkowstein
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Nina Zovko Professor Klinkowstein
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Nina Zovko Professor Klinkowstein
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Nina Zovko Professor Klinkowstein
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Diagram Elements
1. Situations where app could be used 2. Settings of the app 3. Functions of the app 4. Outcome of repeated use
Nina Zovko Professor Klinkowstein
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Sketch #1
Nina Zovko Professor Klinkowstein
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Sketch #2
Nina Zovko Professor Klinkowstein
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Sketch #3
Nina Zovko Professor Klinkowstein
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Nina Zovko Professor Klinkowstein
Diagram
Turn on app “Electric Pal”
Desire for concentration
Recieve slight electric shock when phone is touched
Negative classic conditioning teaches learned concentration
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Nina Zovko Professor Klinkowstein
Tagline Research
1. “The King of Beers” – Budweiser 2. “Have it Your Way” – Burger King 3. “Because You’re Worth it” – L'Oréal
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Nina Zovko Professor Klinkowstein
Tagline Study