of a

Confessions

[online] Shopaholic

Image: The Other Dan (flickr)

Mobile and online advertising and

shopping will only increase in

popularity as time progresses due to

the power of social marketing.

Online shopping

has increased year

after year and was

up 14% in 2012

Image: Images _of_Money (flickr)

M-commerce sales

during the holidays

alone increased a

whopping 171% in

purchases during

2012 holiday season

Image: Jason A. Howie (flickr)

eBay was expected to sell

100 gifts per minute during the holidays

Image: liewcf (flickr)

Why are m-commerce and

e-commerce taking over?

#1: New metrics of relevance suggest that we will pay attention to

what our friends think is important

Image: owenwbrown (flickr)

“[...] we do

know that

social content

by friends was

influential in

impacting

purchase.” -Irfan Kamal, Senior VP of

Digital / Social Strategy at

Ogilvy & Mather Image: vinylmeister (flickr)

Similar to the spiral of silence, people are

afraid of being ostracized by their friends

for things like wearing the wrong outfit...

Image: elonjohned (flickr)

Image: “?” by Aziz Haddad (Mashable) Image: http://blendimc.com/well/files/2012/01/LeviFriendStore.png

... but media priming

online gives us social

queues so that we

know how to “fit in”.

#2: Geo-local advertising that is mobile makes

mobile shopping more accessible and convenient

Image: liewcf (flickr)

"National advertisers are becoming better acquainted with the power of

precise mobile location and its ability to not only reach specific

audiences[...], but its unique ability to reach users at the specific moment

they are most likely to view and engage with an ad message.“ – Dipanshu

Sharma, CEO of xAd

Image: Infoblu (flickr)

#3: Aspirational pre-shopping on

social sites like Pinterest give us

satisfaction without actually having to

spend money

Image: bluebirdsandteapots (flickr)

#4: The power of

social discovery

makes shopping

easier because

experts like

bloggers with

huge followings

guarantee you

good products

and give you

personal

recommendations. Image: EMMEALCUBO (flickr)

According to Factbrowser, 61% of U.S.

online consumers have made a

purchase based on recommendations

from a blog.

Image from: Wikimedia Commons

Shop-and-share elites, AKA the best bloggers and

vloggers, even get sponsored by big brands now

because they have earned the trust and attention of

huge amounts of followers.

Image: Xelcise (flickr)

#5: Accessibility and a shoppable world

Everything you see is clickable and

buyable.

Image: Keith Williamson (flickr)

Cumulating

effect Our

consumer

culture

becomes

normalized

and the

popularity of

online and

mobile

shopping

starts to

make us

think that we

are

consumers

before we

are citizens.

Image: Fouquier ॐ

(flickr)

#6: A share economy

and the importance

of shareability

Sharing the types of

products that we

shop for online helps

us build an identity to present to others.

All images from flickr:

ddatch54, AJC1, stevegarfield, Jurgen Appelo, alexkingorg

In a peer influence market, brands must give

us something shareable in order to succeed.

Sources Slide 3 - http://techcrunch.com/2013/01/16/m-commerce-boom-over-holidays-one-third-of-e-commerce-traffic-was-mobile-sales-up-171-conversions-up-30/ Slide 4 - http://techcrunch.com/2013/01/16/m-commerce-boom-over-holidays-one-third-of-e-commerce-traffic-was-mobile-sales-up-171-conversions-up-30/ Slide 5 - http://www.newswire.ca/en/story/882365/canadians-expected-to-purchase-100-gifts-per-minute-on-busiest-online-shopping-day-of-the-year Slide 8 - http://www.wired.com/business/2011/12/immune-to-viral-marketing/ Slide 12 - http://www.reuters.com/article/2013/05/07/ny-xad-release-report-idUSnPNNY08790+1e0+PRN20130507

Slide 15 - http://www.factbrowser.com/facts/7065/

Slides 7, 9, 10, 13, 14, 16, 18, 19, 20 – FILM240 Lectures 2012, Queen’s University Film

and Media Department, Professor Sidney Eve Matrix

All images from Creative Commons on www.flickr.com

*Except Slide 15 - http://commons.wikimedia.org/wiki/File:Cabot_circus_shopping_centre_in_bristol_arp.jpg

FILM260 –

Flipbook Assignment For: Professor Matrix

By: Rachel Widakdo

Date: Friday, May. 17, 2013