film studies section a lesson 1
TRANSCRIPT
FILM STUDIES
Section A- PRODUCERS AND AUDIENCES- Introductory lesson
What will we be looking at?
Section A
The American film industry
The British film industry
Production/ distribution/ marketing/finance
Importance of stars
Importance of genre
The audience
Convergence and new media technologies
Exhibition and consumption
The dominance of the USA
Global companies and media ownership
Section A Producers and Audiences – 40 marks
One stimulus response question from a choice of two. Three pieces of stimulus will be included for each question. May include one or more of: Visual material- marketing materials/images from the
internet/magazine publicationsWritten materials- fan magazines extracts/internet
sources/trade journals Material in table form- including numerical information
Types of stimulus material a website article about Hannah Montana
and its target audience – a table showing cinema-going by age – the cover of an X-Men comic, a film
poster and information from a news item
– an extract from the Amazon website – information on Turner Classic Movies – an advertisement for the screening of
a silent film.
Choice of two questions
Using case study material provided and own research : 1. What are some of the key factors which influence the kinds of film that get made
today?
Or 2. What are some of the reasons for the popularity of US produced films for UKaudiences? 3. What are some of the ways in which films from the past are made attractive to
contemporaryaudiences? or
4. Are the attractions of going to a cinema today sufficiently strong to compete against
other ways in which we can now watch films?
The film industry
The American film industry- Contemporary
Hollywood, including its impact on UK audiencesThe British film industry- Specifically the
contemporary industry, issues of independence, distinctiveness and profitability.
Using case studies to look at: Finance/
organisation/production/distribution/marketing/exhibition.
The film audience
Focus on:Film demand and supply specifically in
the UK
The consumption of film- film going, importance of home cinema, internet, significance of digital technologies to deliver film.
The different kinds of film experience that are offered.
The interrelationship between producers and audiences- case studies
Using a case study to teach this and show the relationship between producers and audiences.
Looking at issues of Supply led or demand
ledThe significance of convergence of media The changing nature of the producerAudience relationship explored
Contemporary case studies to consider:
Hollywood film producers and the institutional frameworks within which they
operate- e.g as part of large conglomerates The UK film producers and the institutional frameworks that they operate in
( collapse of the UK film council/ co production with other companies) The importance of genre and stars for UK and US for producers and audiencesFilm marketingFilm reviews- media and fan basedFilm exhibition and consumption- types of film viewing, film culture,
importance of convergence Availability of independent/low budget/foreign films in the UK (Include
Bollywood)Star images- those put into circulation by the industry and by fans. Star
personas
Task 1
On a large sheet of a3 I want you to mind map the following:
Why you think people go to the cinema and what is on offer
Where you think the money comes from to make the films
The types of film advertising that you are aware of
The use of film stars What British and American films you are
aware of that have been made recently.