ImageThe main image on the poster is of Jennifer Lawrence who plays Katniss Everdeen, the strong and powerful image of the protagonist holding a bow and arrow is very captivating and striking. She looks very fierce and in control, which many would find appealing and refreshing to see an empowered female lead and are likely to go and see the film. She takes up most of the front cover to show her importance in the film/story line. Her face is oblique left/almost profile. To extenuate her jaw line and make her face shape more prominent to exaggerate her strength in the photo and portray that into her character. Additionally, despite the more profile angle of her face, she is looking directly into the lens of the camera, implying that she is looking directly at you. Moreover, the bow and arrow she is holding is both her signature weapon in the film and also has connotations of power, fearlessness and courage. In addition the way she is holing her weapon as if she is hunting and the eye match suggests she is hunting us and we are her target, which will attract people’s attention. The colours used in the image are very dark colours eg black and red. The purpose choice of these colours symbolise danger, anger and rage. The darkness of her hair and forearm of her sleeve and body suit have negative connotations.

Billing BlockAt the bottom of the poster in very small writing is the cast and crew of the film, who it is produced by, film companies, directors, screenplay etc.

it is in very small writing because it is important by it is not compulsory to read and doesn't want to distract from the main image/sell line. The point size of the billing block is 15 to 35 percent of the average height of each letter in the title logo.

Film TitleA large part of a film poster is the title of

the film. ‘The Hunger Games: Catching Fire’ is a sequel to the first film. It is very eye catching and prominent and stands out

against the background/main image of the poster. The writing is in gold letters that

darken at the edges to give it an almost 3D effect. The gold letters represent

importance, success and status, as well as being visible against the background.

Release DateAt the bottom of the poster it tells us the release date of the film. This is important

so the audience knows when they are going to see the film. Moreover it is in big letters but not too big as it is not the main

focus of the poster.

Colour SchemeThe colours used are very dark reds,

oranges, blacks and golds. The red represents danger and aggression, it is a

very noticeable colour. The black signifies something darker and dangerous, it also

allows the other colours used to stand out more. The oranges mixed with red replicate

fire, symbolising destruction and chaos. The running cold writing has connotations

of power and success.

Tag Line ‘Remember who the enemy is’ this is a very thought provoking and powerful tag line as it seems like the protagonist is aiming at her enemy (or audience). Its also telling her to be cautious.

ImageThe main image on the poster is of the two main characters in the film. Tim and Mary are the characters the actors play, and the image on the poster is of their wedding day. Both characters are very happy and joyful which is evident through their smiles. Our eyes go more towards Mary as she takes up more of the poster and we can see her smile/face better. Additionally, she is wearing a red dress which stands out on the poster as it is very vibrant and the brightest colour on the page. She looks ecstatic and the way we can see her face as if she is in mid movement portrays her joy even more as it is like she is in the moment and the audience is joining her. The happy emotions felt through the poster convey to they audience that the film will have some very sweet and up beat moments in it. Furthermore, the male in the image also looks delighted, however we have a profile view of him so he seems to not be as much of a focus in comparison. He feels the same emotions as she does and we can see this through his large grin. The clothes she is wearing are very eye catching and pretty/feminine, whilst the suit he is wearing is very smart. The film is a romantic comedy and the poster does a good job of reflecting the genre of film. The lighting is very bright and cheerful and the people look jubilant and in love. The colours are bright and vibrant and fresh. It is raining in the image, however, the couple do not mirror the mood that the weather is creating and throughout all odds seem to be unaffected by miserable things and focus on the good things.

Billing BlockAt the bottom of the poster in very small writing is the cast and crew of the film, who it is

produced by, film companies, directors, screenplay etc. it is in very small writing because it is important by it is not compulsory to read and doesn't want to distract from the main image/sell

line.

Release DateAt the bottom of the poster it tells us the release date of the film. This is important

so the audience knows when they are going to see the film. Additionally, the

white writing stands out against the red dress. However the writing is not too big and bold that we are distracted from the

rest of the poster.

Tag Line ‘What if every moment in life came with a

second chance?’ this highlights and suggests that the film will include life

lessons. The film is about time travel hence the play on words that life comes with a second chance. The tag line is central of

the poster as they want it to be seen however the text is not too big so it does

not capture our immediate attention.

Film TitleA large part of a film poster is the title of

the film. ‘About Time’ has the word ‘about in non capitals and normal text. Whilst the

word ‘time has a capital letter and is in bold, to attract more attention to the word

time as it is a film about time travel. The white writing is easy to read.

Colour SchemeThe colours in the poster are very bright and light and symbolise a happy atmosphere and reflect the colours that most rom-coms will use in a poster. The red dress symbolises love and passion between the two characters. The bright lighting highlights that the film will be up beat at times.