FILM DISTRIBUTION

DistributionDistribution is the competitive business involved in the

launching and keeping films in the movie market place. The film business is evidently product driven, meaning it is the film that has to sell itself in order for people to go and watch. The distribution sector work hard at gaining the largest possible audience for each film they release. Often film distributors spent hundreds of millions of pounds on film releases each

year, to ensure they raise enough interest and awareness of audiences.

Distribution Companies•Twentieth Century Fox Corporation – are a subsidiary company, owned by 21st Century Fox. They are one of the top distribution companies in the US. They have distributed famous films, such as: Avatar, Star Wars, Titanic, Night in The Museum and Mr & Mrs Smith.

•Columbia Pictures – are a distributor part of Sony Pictures Motion Picture Group and a division of Sony Pictures Entertainment. They are one of the biggest film distributors in the world. They have been distributors to films such as: The Smurfs, Surfs up, Spider Man and 21 Jump Street.

•Lions Gate Entertainment – is a public distribution company, distributing films through Lions Gate Films. They release and distributed their first film in 1997, and since them have release many famous films including: Saw, Bridge to Terabithia, Hostel, Cabin in the Woods, The Hunger Games and Twilight.

Distribution Companies•Paramount Pictures Corporation – are a subsidiary distributor of Viacom. It is one of the biggest film companies in the world, and is the fifth oldest surviving film groups in the world. They have distributed films including: Transformers, Iron Man, Star Trek, Mission: Impossible and Indiana Jones.

•Summit Entertainment – are a subsidiary distributing company owned by Lions Gate. They work alongside Lions Gate in the distributing process for some films produced by Lions Gate. Films they have been involved in distributing include: Step Up, The Twilight Saga’s and Mr & Mrs Smith.

•Universal Studios – are a subsidiary distributor of Comcast. Universal is the oldest surviving film company in the US, and one of the biggest film distributors. They have produced films including: Jurassic World, Pitch Perfect, Despicable Me, Jaws, Ted and E.T.

Our Film and DistributionOur film is a Thriller. It is about a teenage boy who writes a blog about the regular nightmares he gets about a man slaughtering devil. The twist is that in reality, the teenager is actually possessed and is the devil himself. In our teaser, we will use montage editing in order to separate the evil devil and teenage boy characters. From doing research into the top film distributing companies, and the film’s they have produced, I definitely think the most suited distributor to our film would be Lions Gate Entertainment and Films. A lot of the films that they help to distribute are thrillers or horrors, and therefore that would fit our film’s genre.The most similar film of theirs, which could compare to our film ‘The Devil In My Head’, is the film ‘Hostel’. They both have themes of murder, evil, and include horror based twists.

AudiencePrimarily, I think our audience will be UK based. This would be due to the film being set in England and the UK school system. This makes it more interesting and applicable for UK audience members. Additionally, the use of an English actor and therefore voiceover, makes it relatable for the UK. Furthermore, that could be an aspect that creates excitement in over countries over the ‘love’ of the English accent. However, because it is a Thriller and includes internet based themes, the audience could be spread across the world. Everyone loves a Thriller, no matter where it is set. The factor of using a online internet blogger also makes it of interest across the world, as social media and online content creation is now becoming so popular.

Marketing and Release StrategiesFor our media project this year, the most important marketing points for our films are our teaser trailer, film poster and magazine poster. However, putting those aside, if we were to do a complete film release here are some other marketing forms we could use upon release of our film.• Official website for the film: this will be the source of information for the upcoming film.

Any potential audience members that have any queries or want more information on the film, can go straight to website for official information. It will hold information about release, interviews, various versions of trailers, free wallpapers, ringtones etc.

• Press Junkets: this is an event usually spread over a weekend in a specific location, where any press, journalists, movie critics (etc…) can fly in to get official time with the creators of the film and actors involved. These interviews are always one on one with companies, assisted by a publicist to make sure the topics are always positive.

• Publicity Blitz: these come out closer to the release of the film, and basically bombard all forms of media and advertisement with information and promotion of the film. The idea is to put these advertisements everywhere, so that the film becomes ‘unmissable’ and targets everyone to ensure they know about the release.