Task 3What kind of media institution might distribute your media product and why?

What is distribution?

➔ Distribution in film is the process in which you make your movie available for viewing by an audience, this is normally done through a film distributor, who would devise a marketing strategy, how the film will be viewed and who may set the release date for example.

Distribution companies..➔ There are many companies that distribute the latest and greatest films the

most well known include:

Our film - INFILTRATOR➔ Our film, being a spy thriller will attract an audience similar to films such as

James Bond and The Bourne Series because they are similar in story.➔ I think that Universal Pictures would be a very suitable distributor for

‘Infiltrator’, this is because of the variety of films they produce and the success that they have with their films. They have also produced spy thrillers like ours for example The Bourne Series and The Spy Game, and because they have distributed similar films and they have been a success they it means they could do the same with ours.

The appeal of our film➔ I believe that our film will mostly appeal to a UK based audience, this is

because it is British made film and its on the side of England and the MI6 so I think that it will attract more of a British audience.

➔ However I do think it is able to attract a worldwide audience, mostly in America, this is because American’s are usually very interested in British affairs and so may be interested in our film.

➔ Also films like James Bond, has managed to bring in a worldwide audience, however I think that this is because of how well known the James Bond franchise is

Marketing Strategies

➔ There are many different ways in which we could market our film out to an audience and to add to its popularity, this includes:◆ Advertisement - Billboards, Posters, TV adverts◆ TV coverage - Chat Shows, News◆ Radio - Advertising, Interviews◆ Online - Social Media, Website, Film Blogs◆ Press Screenings

Self-Distribution➔ Self distribution is the case where the producer of the film decides to go down the

route of distributing their film themselves ➔ Advantages of this include:

◆ We obtain all rights to the film - this means we can decide where and how the film is shown.

◆ Also by self distributing our film, we receive all profits made from our film➔ However this method does come with disadvantages including:

◆ It would be very time consuming - chasing buyers, paperwork etc.◆ Limits options for sales as distributors have contacts and relationships with

buyers that we don't have.➔ I think I would consider self-distribution because it would give us the chance to be

independent and have control over where are film is shown, however the negatives to this makes me think that we should use a distributor because this will give more options for our film and could mean it becomes more successful.