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FIFA Development Activities in Africa

1999 – 2012

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FIFA Activities in Africa 1999-2012 FIFA’s motto during the years building up to the 2010 FIFA World Cup in South Africa has been that this tournament will not only benefit the host country, but the entire African continent. To this end, many initiatives have been launched specifically for Africa, such as the Win in Africa with Africa programme, or the 20 centres for 2010 campaign. Over the last decade, FIFA’s work and investment in Africa is even more than these initiatives, and everything put together can be called as a legacy left to the African continent. Here are the main facts and figures:

Contents 1. FAP – Financial Assistance Programme in Africa .................................................................3 2. Goal .................................................................................................................................5 3. Adidas Goal Balls programme ...........................................................................................6 4. FIFA Courses .....................................................................................................................7 5. Specific technical development..........................................................................................8 6. Win in Africa with Africa ................................................................................................. 10 7. HSF (Humanitarian Support Fund) ................................................................................... 13 8. Performance Programme ................................................................................................ 14 9. New Development Programmes ...................................................................................... 17 10. Summary ....................................................................................................................... 19

Article 2 of the FIFA Statutes

The objectives of FIFA are to improve the game of football constantly and promote it globally in the light of its unifying, educational, cultural and humanitarian values, particularly through youth and development programmes

FIFA in CAF: USD 426,517,856

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1. FAP – Financial Assistance Programme in Africa The Financial Assistance Programme (FAP) is designed to motivate and empower the associations and confederations to organise development programmes that meet their needs and strengthen football and its administration in the long term. FIFA offers financial assistance and technical advice specifically with this purpose in mind. The FAP is intended to encourage the investment of funds in long-term development initiatives and to advocate the principles of accountability and good governance in financial matters. Goals

Promoting the game of football together with its fundamental principles and social, educational and cultural values around the world

Reducing discrepancies in playing standards and infrastructure throughout the game of football

Establishing modern, efficient, functional and transparent football administration Strengthening the administrative and technical capacities of FIFA members and confederations

Promoting the sustainable development of FIFA member associations, and solidarity between them

Enabling associations to comply with FIFA’s membership and competition criteria Since 2008, 15% of the annual grant is to be invested in Women’s football. In addition, FIFA’s FAP is to the benefit of all 209 member associations and the 6 confederations. With 54 members, the African continent is with Europe the largest beneficiary of this programme. For more than 10 years, the FAP has enabled African federations to launch and/or sustain development programmes or, for federations in more modest situations, to maintain the organisation and management of football at a good level. Facts & figures:

USD 250 000 for each member association per year

USD 214 900 000 for the member associations and USD 45 000 000 for CAF since 1999. Additional contribution in 2010/2011 due to the good financial results of the FIFA World Cup in South Africa (550 000 for the MAs, 5 000 000 for the confederation)

A total of USD 259 900 000 invested by FIFA in African Football since 1999 FAP Regulations Financial support for FIFA member associations is to be used in the following areas: Needs of the game: • Youth football and grassroots development • Men’s competitions and championships (e.g. national and international competitions) • Women’s football development • Technical development (e.g. education programmes) • Refereeing • Sports medicine (e.g. prevention) • Futsal/beach soccer

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Functional needs: • Planning and administration • Event management (e.g. organisation of international competitions) • Marketing and communications • Infrastructure (e.g. training centres) • Others (e.g. club football, settlement of FIFA accounts, audit fees)

FIFA in CAF: FAP in CAF: USD 259,900,000

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2. Goal The Goal Programme enables beneficiary member associations to implement projects designed to develop football in their countries. It is an expression of solidarity that gives national associations with few resources at their disposal the tools they need to function and grow. Though each member association has the right to request funding for a project, the programme is essentially aimed at associations with the most pressing needs yet without the resources to respond to them. Goal projects can also provide additional funding for larger projects for which national associations have been able to raise part of the necessary funding. The objectives of the Goal Programme are laid out in its regulations. The Goal Programme supports projects tailored to the needs of member associations in the following areas:

Administration Training Youth football Infrastructure Other development projects catering for specific needs may also be considered

Since the launch of this project in 1999, 600 projects have been approved worldwide. These projects have a huge impact on football, especially in the smaller or less privileged federations. Africa has been a major beneficiary of the Goal programme, as 163 projects have been completed or launched on the continent. Each Goal projects equates an investment of USD 500 000, that can be added to other contributions from the association, the confederation, the government or other stakeholders, used for infrastructures. The first aim of the programme as declaimed by FIFA President Joseph S. Blatter was to build a “House of Football” for each member association, and other infrastructures such as technical centres and football pitches, football equipment or other expensive projects (IT equipment, medical units, football academies…) Facts & figures

163 projects in Africa Total investment so far: USD 67 600 000

29 headquarters projects 15 headquarters and technical centre combined

73 technical centres projects (construction, extension) 39 football turf pitches 2 natural grass pitches projects (several pitches built or renovated)

1 Goal football project in Rwanda: financing of a youth talent academy – preparing the U17 and U20

1 Goal football project in Comores (50%): financing of a youth talent academy 1 support to the national leagues project in Togo

FIFA in CAF: Goal in CAF: USD 67,600,000

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3. Adidas Goal Balls programme

In its capacity as a FIFA Partner, Adidas has offered to help FIFA in its bid to develop the game of football. Thanks to the Adidas Goal ball project, each member association can request free delivery of 500 Adidas balls over a four-year period. The balls, available in sizes 5 and 4 (ideal for youth football), can then be used at national-team training camps, or distributed to clubs and schools in each country to augment their existing equipment. In addition since 2002, FIFA and Adidas have agreed on a joint initiative to send footballs to all 209 member associations. Three years after the launch of the Goal programme, this donation of footballs was thought to provide the national technical centres built under Goal with the most basic equipment needed to play football: the ball itself. The balls sent are specifically produced to be durable for intensive use at all levels and to be used by youth teams. This programme, destined to run through the 2003-2006 period, was renewed for the 2007-2010 and then for the 2011-2014 periods. Facts & figures

80 000 balls sent to Africa since 2003 Total value approximately: USD 2 540 579

FIFA in Africa: Adidas Goal balls in Africa: USD 2,540,579

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4. FIFA Courses The Member Association course programme provides member associations with a limited number of FIFA-run educational courses in the areas of coaching, refereeing, women's football, futsal, administrative and medical matters. The duration of the courses varies according to the topic and financial resources of the organising member association. FIFA is responsible for appointing the course instructor and for providing teaching material and equipment. Financial arrangements FIFA covers the FIFA instructor's international travel expenses, daily allowances and provides teaching material and equipment. The benefiting member association is responsible for all local expenses including the accommodation and local transport of the FIFA instructor and the participants. More importantly and specifically to the support provided by FIFA to the African continent it is critical to note that since 1975, Football courses have been the foundation of FIFA’s development work. The very first of those projects was already benefitting to Africa, a course organised in Ethiopia by Joseph S. Blatter, then director of Development at FIFA. Africa still remains an important focus for these courses, but the last four years have seen a huge increase in the number of courses organised in Africa, thanks to the Win in Africa with Africa initiative. Facts & figures

494 courses in Africa between 2006 and October 2012

Average budget of a FIFA course: USD 50 000 Areas concerned: Coaching (beginner, medium and advanced levels), Refereeing,

Women’s football, Futsal, Beach Soccer, clubs and leagues administration.

In 2009 and 2011, eight seminars for Technical Directors and General Secretaries organised, all African Member Associations involved

Other types of courses o Futuro III: regional course teaching local instructors from the neighbouring region and

host country o National course – participants (instructors and coaches) from the host country o Com-Unity seminars: football promotion seminars on specific themes (Women’s,

Grassroots)

For each course organised, all participants receive Adidas football equipment.

FIFA in Africa: FIFA Courses in Africa: USD 24,700,000

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5. Specific technical development

The technical support offered by FIFA to its member associations has always been based on the lynchpins of coaching and development of national teams and top tier leagues. However, it is equally worthwhile for associations to diversify their priorities, particularly as regards mass participation in football and its related disciplines. For associations that elect to develop grass roots football, women’s football, futsal or beach soccer, FIFA can also provide a considerable amount of technical support. Missions FIFA strives to develop football within its member associations, and provides support to associations looking to improve particular aspects of their game. Via specific proactive programmes, FIFA helps to improve the level of training given to those working in grass roots football, refereeing, women’s football, beach soccer, futsal and goalkeeper coaching. The provision of seminars and courses, as well as teaching and coaching materials, constitute the core elements of the support offered by FIFA. Goals

Developing mass participation in football for the 6-12 age groups, and enhancing or creating grass roots frameworks, e.g. tournaments, leagues, school football

Helping member associations to organise and develop refereeing Helping member associations to organise, develop and promote women’s football Offering assistance to member associations wishing to develop their futsal potential Offering assistance to member associations wishing to develop their beach soccer potential Helping member associations to train goalkeeping coaches on a nationwide basis

In addition, regarding the specific number of technical courses provided by FIFA to the African continent you can find these figures below: Facts & figures Refereeing Assistance Programme

184 courses in Africa from 2006 to October 2011 35 Futuro III regional courses (for regional refereeing instructors) 148 MA courses (for national referees and instructors) 1 Fitness course

Women’s Football development programmes

New proactive programme launched in 2008 with a pilot project in Namibia 59 courses in Africa from 2007 to November 2011 Increase of activities in 2009/2010 with special projects: 1st Women’s football regional seminar in Africa with 16 countries participating in Tunisia 1st Women’s Football Com-Unity seminar in Africa in Lesotho Several special or follow-up projects (Lesotho, Namibia, Botswana…) where FIFA provides more training equipment or material for the organisation of football festivals/tournaments)

Grassroots Programme

New programme launched in 2009 50 projects in Africa

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Beach Soccer, Futsal, Goalkeepers development 23 Beach Soccer courses and seminars 17 Futsal courses 2 Goalkeeping courses 11 donations of Futsal or Beach Soccer material to proactive federations (organisation of festivals, support to tournaments or seminars)

Medical

4 Futuro III Football Medicine courses in South Africa, Zambia, Senegal and Kenya Promotion of F-MARC’s “The 11+, a complete warm-up to prevent injuries” Football Emergency Medicine course in Nigeria for the U-17 LOC, the 1st and 2nd league physicians Training of 84 physicians, paramedics, nurses and ambulance with International SOS 3rd International Football Medicine Conference in South Africa with more than 300 African participants Accreditation of two FIFA Medical Centres of Excellence in South Africa (Johannesburg and Cape Town

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6. Win in Africa with Africa The regional ‘Win in…’ projects originated with the FIFA World Cup™. In 2006, FIFA decided to combine the preparations for the 2010 FIFA World Cup South Africa with an initiative to develop football across the host nation’s continent. A vast project boasting a significant budget, ‘Win in Africa with Africa’ was made possible by the considerable success of the competition’s previous editions, which gave FIFA the financial means to engage in such a far-reaching campaign. Since then, other regional projects have been launched and others are currently being implemented. These initiatives are designed to meet the specific needs of football in each different region and encourage the development of the game in the medium and long term. As soon as the 2010 FIFA World Cup was awarded to South Africa in 2004, FIFA moved quickly to put a special initiative in place for the African continent: Win in Africa with Africa. The initiative’s USD 70 million budget is supposed to leave a lasting legacy in Africa as part of the World Cup. Overview of the project 1. Football turf Budget: USD 39.7 million

- 53 artificial turfs across Africa - 4 regional seminars have been organised to promote the maintenance of the football - Budget for each football turf ranges from USD 400,000 to USD 1,100,000 - 15 pitches have been used for the 2010 FIFA World Cup qualifiers including the first ever

official international game staged in Comoros 2. Support for the leagues Budget: USD 15 million Courses

- Assessment and consultancy on the organisation of the first division league have been conducted in 53 countries by the end of 2010

- 51 coaching courses destined to the top coaches in the countries involved have been organised

- 52 refereeing courses destined to the top referees in the countries involved have been organised

- 55 administration courses destined the top club managers in the countries involved have been organised

- Over 159 courses (combining WIAWA and the other FIFA courses) have been conducted in Africa by the end of 2010. For each of these courses, FIFA provided the participants with Adidas equipment

Equipment

- 3,445,000 USD spent on equipment sent to 52 countries: per country, 560 bibs, 560 training cones, 560 training tools, 140 slalom piquets, 140 footballs, 252 pairs of football shoes, 252 pairs of shin pads, 84 pairs of football gloves. The remainder of this budget was spent on 8 000 pairs of shoes for junior players donated to the 20 poorest African Member Associations.

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IT

- A player registration and competition management system has been proposed free of charge to all African member associations.

- This system includes: o a player data base o logistics to edit annual licences o software for competition management (schedule generation, referees assignment, league

and player statistics, disciplinary records) 3. Training of African Sports Executives Budget: USD 3.8 million

- Partnership with CIES (International Centre for Sports Studies) - Course for African sports executives on various areas (management, legal, finance, marketing,

event management, communication) - Open to all sports - 4 African universities involved:

o Université Cheikh Anta Diop, Dakar (Sénégal) o Nelson Mandela Metropolitan University, Port Elizabeth (Afrique du Sud) o University of South Africa, Pretoria (Afrique du Sud) o Université du Caire, Le Caire (Egypt)

- Wide range of students : federations and club executives, lawyers, journalists, government and administration executives, students, NGOs representatives

4. Sports medicine in Africa Budget: USD 4 million

- Studies conducted in South Africa, Zimbabwe, Mauritius - More than 1 000 children from 10 to 15 years old - Curriculum after results to pass prevention messages to football participants and in all Africa - 11 for Health – 11 messages to prevent 8 major mortality risk factors worldwide

5. 50th Anniversary of CAF Budget: USD 800,000

- 5 DVDs celebrating African football collecting more than 7 000 documents, 2 000 photos - A collection book recounting African football’s history

6. Nelson Mandela Match in South Africa Budget: USD 474,000

- Game organised on the 18th of July 2007 at the Newlands stadium in Cape Town

7. Support to FIFA U-17 and U-20 World Cups

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Budget: USD 5 million

- 5 football turfs (USD 3,2 million):

o 2 football turfs for the U-17 WC in Nigeria o 2 football turfs for the U-20 WC in Egypt o 1 football turf for the CAF Centre of Excellence in Cameroon

8. Youth development programmes Budget: USD 1,200,000

- support to competitions, grassroots festivals tournaments in Africa, - equipment - coaching courses

9. Media Support 2010 FIFA World Cup Budget: USD 1.2 million FIFA Broadcast Academy

- partnership with African Union of Broadcasting - 41 sub-Saharan countries involved - 8 sessions organised in 2009 with 3 different types of courses (TV and radio hosts, TV and

radio production, TV and radio rights and marketing) - more than 400 directors, managers, chief editors and hosts

Media trainings

- training for 270 African sports journalists in 2009 - partnership with AFP Foundation and European Union - trainings conducted in 8 cities to 159 journalists so far - 4 languages covered: English, Arabic, Portuguese, French

Facts & figures

55 Win in Africa – Administration and Management courses

51 Win in Africa – Coaching courses 52 Win in Africa – Refereeing courses Average budget of a FIFA course: USD 50 000

FIFA in CAF:

Win in Africa with Africa: USD 70,000,000

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7. HSF (Humanitarian Support Fund)

Central African Republic, Reimbursement (2006) – USD 20,000 Comoros (2012) – USD 63,000 Congo DR (2006 & 2007) – USD 55,000 Ethiopia (2006) – USD 100,000

Madagascar (2006 & 2012)- USD 515,000 Sudan (2005) – USD 40,000

FIFA in CAF: HSF in CAF: USD 793,000

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8. Performance Programme The Performance programme is the fruit of several decades’ worth of experience and careful consideration within FIFA on the subject of football development at the global level. It has been developed to respond to the evolution of the world game and address the specific needs of FIFA’s member associations, while being made possible due to the will of all parties involved to work together to constantly improve.

To allow FIFA’s member associations to reach their maximum potential both on and off the pitch.

To improve the quality of modern football and how the game is managed by providing member associations with first-class expertise, solutions and tailor-made services.

Furthermore after several years of financial, infrastructural and technical assistance to the MA’s, FIFA has recognized the MA’s will to improve their administrative frame while also understanding their limitations. Therefore, the Performance Programme provides the federations with FIFA’s expertise and advise on fundamental areas such as leadership and governance, national league professionalisation, revenue generation and IT improvements. However, it is important to note that the programme was launched in 2009 under a different name the MA Professionalisation programme and was subsequently rebranded in 2011 to the FIFA PERFORMANCE Programme. To date several member asscoations within CAF have already benefited. Facts & figures

In 2011, 14 Performance activities completed in Africa Most activities centred on enabling the MA’s leadership and evaluating the MA’s governance

structure Budget This budget doesn’t represent the money allocated to CAF but the total amount invested in the Performance programme USD 38 million for the 2011-2014 cycles (2012-2014). In addition, 82.6% of the budget was allocated to services directly supporting member associations, including USD 20 million for member associations’ incentives. This budget is equally divided on an annual basis over the four years as indicated below: 2011 budget

(USD) 2011-2014 budget (USD)

1. Activities and expertise provided to member associations

2,850,000 11,400,000 30%

2. MA incentives 5,000,000 20,000,000 52.6% 3. Programme management 900,000 3,600,000 9.5% 4. MA extranet 750,000 3,000,000 7.9%

TOTAL 9,500,000 38,000,000 100% Budget lines 1, 2 concern direct support services provided to member associations Support provided to member associations CAF in 2011 & outcomes During the pilot phase of the programme (2009/2010), 32 member associations participated in the programme. However, specifically related to the member associations in CAF there were 12 Active

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member associations in 2011 and 12 newly approved in 2011 with a total of 24 (22.85%) Active member associations as illustrated below: Active in

2011 Newly approved in 2011 (1)

Total %

CAF 12 12 24 22.85% (1) Member associations entered into the programme in 2011, but with activity implementation starting in 2012.

In 2011, the programme total cost was USD 8,591,387 details can be found below: 2011 budget

(USD) 2011 actual costs (USD)

5. Activities and expertise provided to member associations

2,850,000 2,813,398 32.7%

6. MA incentives 5,000,000 4,367,750 50.8% 7. Programme management (1) 900,000 884,776 10.3% 8. MA extranet 750,000 525,463 6.2%

TOTAL 9,500,000 8,591,387 100% (1) Programme management costs include costs related to development of FIFA IT standard data, experts’ meetings, general costs and pro rata cots of retainers not directly allocated to member associations ‘activities.

Services (activities, expertise and incentives) provided to member associations combining activities and financial incentives reached a total of USD 7.18 million representing just over 83% of the programme’s total cost with the following percentage and amount allocated to CAF member associations:

6.86% to member associations from CAF, representing an average benefit of USD 41,000 per active member association

As there were 12 active member associations in CAF that would mean that approximately 492,000 was spent in 2011.

Activities and expertise In total 143 activities, mainly consultancy missions to member associations were implemented. The top four intervention areas are member associations’ organisational review and technical assessment, IT, marketing and strategy and planning. However, more specifically related to completed activities in CAF can be found in the table below. Performance activities in CAF completed, 2011

CAF OR/LR, TA (1) 5 Marketing 3 Mgt, SP, FMM (2) 2 Finance 1 Competitions/EM 1 Leagues 2 TOTAL 14 10%

(1) OR/LR, TA category includes combined or independent organisation reviews and leadership retreats, technical assessment and general member association assessment missions

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(2) Mgt, SP and FMM category includes general follow-up missions, strategy and planning missions and workshops, Football Management Manual missions

The total cost for the 143 activities in the Performance programme was in the vicinity of USD 2,813,398 in 2011. As expected, the key cost areas are member associations’ organisational review and technical assessment, IT. However, the total cost allocation specifically to the member associations within CAF can be found in the table illustrated below: Cost of Performance activities in CAF, 2011

CAF OR/LR, TA 90,065 Marketing 33,362 Mgt, SP, FMM 30,960 Finance 22,431(1)

Competitions EM (2)

85,227

Leagues 27,732 TOTAL 289,777 10.3% (1) Cost allocation includes pro rata of retainer costs for consultants involved in activities and (2) Event management costs for CAF relates to a pilot event management seminar

Financial incentives in 2011 In 2011, 50 member associations worldwide received approval or benefited from incentives totalling USD 4,367,750. In 2011, in the specific case of member associations related to CAF a total of 3 member associations received approval or benefited from incentives totalling USD 202,500 which was in the vicinity of 4.64% of the total budget allocated. Member associations Incentives (USD) Total % Released Approved

(*) Total %

CAF 3 6% 0 202,500 202,500 4.64% (*) Incentives approved in principle in 2011 but not released were accrued in 2011

Additionally, 97% of the funds released or committed by FIFA were identified for IT projects including hardware and/or football management software. Other projects were in the areas of communication (production of weekly football shows), financial management (software and training) and marketing (recruitment process of a marketing director).

FIFA in CAF: Performance in CAF: USD 984,277

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9. New Development Programmes

MA Governance and institutional empowerment MA governance and institutional empowerment is the interface for all Member associations on the subjects such as internal disputes, issues with local authorities, electoral problems, and governance issues. Moreover, the division assists Member Associations in the case of political crisis: observatory missions, reporting to FIFA relevant bodies and following-up the implementation of decisions.

Contribution to the assessment of a Member Associations organisation. Legal framework and leadership situation.

Encouraging Member Associations to adopt FIFA recommendations texts o FIFA standard statutes o Electoral Code o Regulations

Favouring contacts with local authorities in order to amend the sorting legislation as to guarantee the independence of the Member Associations.

Monitoring of the elective processes within the Member Associations. NB. The following budget below represents the total amount of money allocated to all six confederations from (2012 – 2014) and not specifically to CAF member associations. Budget USD 3 million for a three year cycle (2012 – 2014) 2012 – 1 million 2013 – 1 million 2014 – 1 million

Worldwide football registration system Stimulating the adoption of a global, standard registration system throughout the football world, resulting in the registration of all the stakeholders worldwide – players, coaches, referees, officials.

Support and advice to the member Associations wanting to formalise and implement a policy and organisation for football stakeholders’ registration.

When relevant, financing football stakeholders’ registration and competition management systems

Harmonisation of data standards and working practices

Creation of a global FIFA legal framework for player registration NB. The following budget below represents the total amount of money allocated to all six confederations from (2012 – 2014) and not specifically to CAF member associations. Budget This programme is planned for a 7-year run with a total budget amounting to USD 25 million, with USD 9 million for a three year cycle (2012 – 2014) and USD 16million for the following four year cycle (2015 – 2018) 2012 – USD 2 million

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2013 – USD 3 million 2014 – USD 4 million

MA income generation and diversification programme A large number of football federations worldwide do not generate substantial incomes form their activities. Various factors create these situations, but in several cases, the amount of income generated isn’t level with the country’s football potential. Often the “football product” is mature enough to create large revenue streams, but the organization, the investment resources or the capabilities within the federation are lacking. Therefore, FIFA wants to support those federations showing higher revenue potential in planning and implementing income generating activities.

Support and advice to the member associations in drawing up an income generation strategy, and implementing an organizational structure to increase and diversity revenue streams.

Financing of revenue generation activities Monitoring and providing expertise on the feasibility and sustainability of the planned activities.

NB. The following budget below represents the total amount of money allocated to all six confederations from (2012 – 2014) and not specifically to CAF member associations. Budget The programme’s budget will be USD 12 million for a three year cycle (2012 – 2014) 2012 – USD 3 million 2013 – USD 4 million 2014 – USD 5 million

Development, Infrastructure & Sport Logistics Projects For the most underprivileged member associations of FIFA, the main obstacles to football development remain the lack of sporting structures able to cater for football competitions at any level. Infrastructures, funds, logistics and human resources are often too expensive or non- functioning, and preventing the mass development of the football in one country.

Football infrastructure (pitches, mini pitches, training centres, stadiums etc.)

Procurement of football equipment Organisational, logistics and financial support for the structuring, planning and sustainability of

grassroots programmes, youth competitions and national or regional technical centres for young talent.

NB. The following budget below represents the total amount of money allocated to all six confederations from (2012 – 2014) and not specifically to CAF member associations. Budget The programme’s budget will be USD 36 million for a three year cycle (2012 -2014). 2012 – USD 14 million 2013 – USD 12 million 2014 – USD 10 million

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10. Summary

FIFA in CAF

FAP – Financial assistance Programme USD 259,900,000

Goal programme USD 67.600,000

adidas Goal balls programme USD 2,540,579

FIFA courses USD 24,700,000

Win in Africa with Africa USD 70,000,000

Humanitarian Support Fund USD 793,000

PERFORMANCE Programme USD 984,277

Total spent USD 426,517,856