Field TripEDT 661 – Educational Hardware &

SystemsTracy Qualmann

TPW Productions…My Channel

Where is it used?…restaurants…

Digital Signage

Bars &Retail….

Colleges&Universities

Airports &Train Stations

Movie Theatres

Used to …Inform….

Brand

Direct…

Digital Signage is projected to increase 400% in 5 years.(2009)

How & Why….•LCD panel tv’s

• LCD is best because it doesn’t burn images• 42” is standard

•Panels can be horizontal or vertical•Basic package starts at $8000 per panel

• Owner can update• TPW can update• Extensive package around $20,000 per panel

What is it used for….•Inform, direct, brand•Tool used in combination with other forms of advertizing•Replacing traditional forms of advertizing•Intuitive•Immediate updates•High resolution graphics•Timely•Industry share programs

How does one get this….•Call TPW•Other media outlets use this too (billboards)•Customer is responsible for purchase of panels•Provider /customer can change information instantaneously •Provide graphics

• Graphics can change based on season, day part, sale, holiday, etc.

• Graphics are high definition for the visually matured viewer• Can include video

One customer….Ho-chunck Casino/Gaming

BaccaratGaming Ticket

Digital Signage offers - point of purchase awareness/information

Digital Signage offers - direction/information

Digital Signage offers - branding

Summary….•TPW Productions, Hartford, Wisconsin•Digital Signage•Form of advertizing•Various uses•High resolution (visually appealing)•Fiscally competitive•Just really kind of cool ;o)