8/9/2019 FI Mentor Talk: 10 Steps to Launch Your Startup for under $2,000

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Oh, shit!I actually have to build something.

8/9/2019 FI Mentor Talk: 10 Steps to Launch Your Startup for under $2,000

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Dumb Idea Bad Product

Make Less Dumb

Make Less Bad

8/9/2019 FI Mentor Talk: 10 Steps to Launch Your Startup for under $2,000

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Launch your

company for

under $2,000.

8/9/2019 FI Mentor Talk: 10 Steps to Launch Your Startup for under $2,000

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Step 1: Domain & Email

GoDaddy Your Domain

Get Misspellings

Get .com, .org, .net

Set-up Google Apps

Email

Calendaring

Documents

Smart Email Signature

Cost $160

Email Professionalism

8/9/2019 FI Mentor Talk: 10 Steps to Launch Your Startup for under $2,000

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Step 2: Wireframe

Define 3 Screens

Show Key Functionality

Keep Features Simple

Pretend to Use

Sleep & Iterate

Cost FREE

Mockupswww.balsamiq.com

www.creately.com

8/9/2019 FI Mentor Talk: 10 Steps to Launch Your Startup for under $2,000

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8/9/2019 FI Mentor Talk: 10 Steps to Launch Your Startup for under $2,000

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Step 4: Pitch Deck

PowerPoint Pitch Deck

Not Keynote

Constantly Refine

Minimum Slides

Vision

Market

Product

Revenue

Team

Cost FREE

Pitching Professionalism

PowerPoint

8/9/2019 FI Mentor Talk: 10 Steps to Launch Your Startup for under $2,000

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Step 5: Landing Page

Page Contents

Professional Logo

Company Description

Screenshots (optional)

Coming Soon Email Signup Form

Tactics

A/B Test Variants

Cost $60

Online Professionalism

www.unbouce.com

8/9/2019 FI Mentor Talk: 10 Steps to Launch Your Startup for under $2,000

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Step 6: Blog

URL

blog.YourCompany.com

Frequency

Post 1-2 times per week

Content

Links to Competitors

Repost Industry News

Add Industry Analysis

Document Product Progress

www.posterous.comwww.wordpress.comCost FREE

Market Visibility

8/9/2019 FI Mentor Talk: 10 Steps to Launch Your Startup for under $2,000

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Now,

you just look

professional.Total Cost $970

8/9/2019 FI Mentor Talk: 10 Steps to Launch Your Startup for under $2,000

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Step 7: Test Marketing

Targeting

Specify Target Markets

Identify Specific People

Develop Creative Keywords

Messaging Create 6 to 10 Messages

Purchasing

Facebook and Google AdWords

Refinement Track Results and Reiterate

Cost $250

Successful Messagingwww.facebook.com

adwords.google.com

8/9/2019 FI Mentor Talk: 10 Steps to Launch Your Startup for under $2,000

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Step 8: Customers

Surveys

Use Marketing Leads

Identify Demographics

Clarify Pain Points

Find Top Two Boxes

Interviews

30 Min Calls

Listen to Needs

Ask for Leads

Get Beta Customers!

Cost $200

Customer Testimonials

www.surveymonkey.com

8/9/2019 FI Mentor Talk: 10 Steps to Launch Your Startup for under $2,000

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Step 9: Roadmap

The Sticky Roadmap

Write Down All Features

Organize in Groups

Left = Important Groups

Top = Important Features

Minimum Viable Product

3 or Less Groups

Fewest Stickies

Whats the Big Unkown???

Cost $100

Professional Plan

8/9/2019 FI Mentor Talk: 10 Steps to Launch Your Startup for under $2,000

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Step 10: Ghetto Launch

Test the Big Unkown(s)

Identify Metrics

Collect Data

The Solution

Cheap Hosting

Open Source Technology

Cost $250

Data Validation

8/9/2019 FI Mentor Talk: 10 Steps to Launch Your Startup for under $2,000

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Now,

you are real,

but you suck.Total Cost $800

8/9/2019 FI Mentor Talk: 10 Steps to Launch Your Startup for under $2,000

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Now,the real development begins