ffea 2012 convention program

Florida Festivals and Events Associations 18th AnnuAl Convention And trAde Show

july25-272012

X

[OceanfrOnt MarriOtt Delray Beach]

Dear Convention Attendee: Id like to personally welcome each of you to the 18th Annual Florida Festivals and Events Association Convention and Trade Show. Its an exciting time for FFEA as we continue to grow and adapt, remaining always motivated and responsive to the needs of our members. Our organization is not alone in confronting a time of many changes and were meeting these changes during a time of larger nation-wide and global change. The Event Industry is an exciting area in which to work, study and play, and well continue to meet and bring inspired people together in forums like this, to promote and strengthen the festival, event and fair industry in Florida.

Id like to give you an idea of what you can expect and what we hope to achieve over the next few days. An exciting lineup of speakers has been selected to present topics ranging from sponsorship and social media to volunteers and sustainability. A trade show, featuring 40 event suppliers showcasing their most up-to-date products and services, will be open all three days. Entertainment Showcases will perform throughout the convention so you can see potential talent for your event prior to booking. Interactive Annual Business Meeting and face time with FFEAs talent and motivated Executive Director Networking opportunities abound at luncheons, evening socials and late night hospitality hours for you to collaborate and communicate with peers

My sincere and gracious thanks to all of our association and convention sponsors who have helped to make this convention possible. Please take a moment to introduce yourself to all sponsors to earn more about their dynamic services and thank them for their generous assistance.

I would also like to thank my fellow Board members who have invested their time and energy into making our organization what it is today. Their passion and commitment for FFEA is an inspiration. You can rest assured that your FFEA Board of Directors will continue to work with our Executive Director to continuously improve FFEA and we are looking forward to reaching new heights in the coming year!

Before I close, Id like to thank each of you for attending and bringing your expertise to our conference. You, as event industry leaders, have the vision, the knowledge, the wherewithal and the experience to help us pave our way into the future. You are truly our greatest asset today and tomorrow, and we could not accomplish what we do without your support and leadership. Throughout this conference, I ask you to stay engaged and consider a leadership role for 2012. Together we shape the future of FFEA. Enjoy, learn and have some fun these next three days.

Fond and sunny regards,

Kimberly FaulkChair, FFEA Board of Directors

The Florida FesTivals and evenTs associaTions mission is to promote and strengthen the festival, event and fair industry in Florida through education, networking, dissemination of information, and the cultivation of high standards for the industry.

Since 1994, the Florida Festivals and Events Association, Inc. (FFEA) has grown to more than 415 members strong and collectively represents 750 events throughout the state of Florida. FFEA has hosted more than 3,300 event organizers, vendors, speakers and sponsors at its annual convention and trade shows. In addition, FFEA has presented nearly 1,000 awards recognizing the creative and technical innovations of its members.

Kimberly T. FaulK, FFEA CHAIR | Director of Industry Relations, VISIT FLORIDA

Kimberly has over 20 years of tourism and hospitality experience. Faulk joined VISIT FLORIDA in 1997 and is based out of Tampa. As the Director of Industry Relations she oversees partner growth and industry engagement and also has the responsibility for all day-to-day operations for three business development offices and a team of four at the headquarter office. Prior to joining VISIT FLORIDA, Faulk spent 10 years in the hotel industry. She served as a General Manager for six years with Marriott Corporation in Baton Rouge, Charlotte, Indianapolis and Orlando. She earned her B.S. degree in Business Administration from Florida State University and minored in Hospitality and Marketing administration.

KaTherine PhilliPs-ChaPlin, FFEA CHAIR ELECT | COO, Coconut Grove Arts & Historical AssociationKatherine has served as Chief Operating Officer of the Coconut Grove Arts & Historical Association, Inc., and producer of the Coconut Grove Arts Festival, since 2003. During her tenure, she successfully transitioned the Arts Festival from a non-paid event to a gated, paid event and achieved the coveted ranking as the number one outdoor fine arts festival in the nation by Sunshine Artist Magazine. As the Arts Festival approaches its 50th anniversary, she continues to manage daily operations and staffing, as well as oversee the events marketing, financial and media activities. Phillips-Chaplin previously supervised SE Regional communications initiatives for Pepsi while at Tracey Locke Partnership. She is a graduate of Florida State University and currently provides consul for other South Florida festivals and events.

brandy uPrighT Truex , FFEA TREASURER | President, Upright Marketing SolutionsBrandy has 15 years of marketing, public relations and event planning experience. Her career has been built primarily in Palm Beach County where she has worked for the City of West Palm Beach, the Northern Palm Beaches Chamber of Commerce, Sun-Sentinel, and most recently as the Director of Marketing and Membership for the American Orchid Society. Truex is very involved in the community, serving as Chairperson for the Boca Blessings in a Backpack program and SunFest Youth Area. She also served on several boards over the last five years including FFEA, Leadership Palm Beach County and Palm Beach County Cultural Council.

sandy PriCe, FFEA SECRETARY | Executive Director, Isle of Eight Flags Shrimp Festival, Inc.Sandy has been a volunteer for the Isle of Eight Flags Shrimp Festival in Fernandina Beach, Florida since 1991 and in 2000, she accepted the role of Executive Director. A native Texan, Sandy and her husband, John, have two adult daughters: Shannon and Christy. Sandy also serves on the Board of Directors of the Southeast Festivals and Events Association and volunteers with Amelia Community Theatre, The Great Southern Tailgate Cookoff, and other community events. Sandy also serves as a consultant to local civic groups for their special events through her company, Blue Sky Event Consultants, LLC.

harvey CamPbell, FFEA PAST CHAIR | Executive Director, Lake City/Columbia County Tourist Development CouncilHarvey has served as the Executive Director of the Columbia County Tourist Development Council for the past 24 years. Previously, he served as Chair of the Florida Association of Destination Marketing Organizations, Florida Tourism Commission and the board of directors of VISIT FLORIDA. He is currently the Chair of Floridas Suwannee River Valley Marketing Group which serves Columbia, Hamilton and Suwannee Counties.

meet your FFeA BoArD oF DIreCtorS

riTa de mier | Director of Marketing & Creative Services, South Florida Fair & Palm Beach County ExpositionsAn artist at heart, Rita has more than 22 years of experience in advertising, graphic/web design, online, and social media marketing. She joined the South Florida Fair in West Palm Beach in 2002, only to fall in love with the Fair tradition, its mission, and the people who make it happen. An active member of the Florida Federation of Fairs, as well as the Hispanic Chamber of the Palm Beaches, she is also a certified judge for the Miss Florida Pageant Organization. Rita currently resides in Boca Raton with her daughter Marisabella.

PaTTi hamilTon | Vice President - Director of Business Development, Southern Waste Systems / All Star ToiletsPatti brings over 28 years of leadership, sales and marketing experience to SWS and its affiliate companies, Sun Recycling and All Star, where she is instrumental in strategic planning and operations. She oversees special event productions for All Star Toilets, a leading provider of portable restrooms for special events throughout Southeast Florida. She has been actively involved in the Palm Beach county business community for over 20 years. Hamilton is a past Chairman of the Board of the North Palm Beach County Chamber and Artigras Fine Arts Festival and is a member of the Business Development Board, the South Florida Fair, the Chamber of Commerce of the Palm Beaches.

sarah marTin | Executive Director, Delray Beach Marketing CooperativeSarah has been making a spectacle for the last 10 years in Delray Beach, with supersize events in the public forum. Known to be a firecracker in the community, she has brought new life to the Delray Beach Marketing Cooperative, a 501c(6) organization responsible for marketing Delray Beach. Martins efforts have earned Delray Beach national attention. Her events bring in anywhere from 30,000 to 125,000 people. Martins driving force and increasing economic impact for the community, brought $10 million to Delray Beach last fiscal year.

duTCh sanger | Executive Director, Panama City Downtown Improvement Board Prior to Panama City, Dutch was the Special Events Coordinator for the City of Hagerstown, Maryland and was one of the original members of the nationally known Western Maryland BluesFest Committee. Mr. Sanger has been responsible for the dramatic changes in events in Panama City. He is very active with Bay County Non-Profits as a consultant for fundraising and event logistics. Mr. Sanger is best known as the Father of Friday Fest in Panama City which attracts 12,000 visitors a month to Downtown Panama City which has won Best of Bay-Festival in Bay County for (3) years running and currently has close to 5,000 Facebook friends.

lanie shaPiro | Owner, TouchPoll of South FloridaLanie has worked with hundreds of tourism boards, festivals, events, conferences, museums and attractions all over the country to design surveys and collect data so that her clients can better strategically plan their marketing, promotions and sales materials; as well as optimize sponsorships and grants, evaluate advertising, and receive valuable visitor feedback. Lanies prior experience includes over twenty-five years in sales, marketing and advertising with BIZBASH Florida, Clear Channel Communications, WGBH -TV Boston and WCRB 102.5 FM in Boston.

Joe shiPes | Vice President, Leesburg Partnership Joe comes from a fifth generation Florida family full of Floridian pride. Joes previous careers included retail management, sales and marketing, and real estate. However, thirteen years ago, Joe found his true calling when he was hired as the one and only employee for the Leesburg Main Street Program. Today, Joe and his full time staff of three, along with six office volunteers, set up over ninety-one free events, including an annual Mardi Gras celebration, Farmers Market, Winter Holiday events, and various concerts attracting an estimated 500,000 people to the Leesburg downtown area. Joe and his staff have successfully created the largest three-day motorcycle event in the country, the Leesburg Bike Fest.

FFEA stAFFsuzanne neveExecutive Director

phone: 407.347.5870 | cell: 561.512.0761fax: 888.740.0419

email: [email protected]

beCCa baCelarConvention Logistics Coordinator


Theresa hensonMarketing and Logistics Coordinator


2012 FFEA CONVENTION ZAMBELLI FIREWORKS

FestivalsNew Years Eve CelebrationsTree LightingsFourth of JulyFairs ParadesExpos ConferencesGrand OpeningsBirthday Celebrations

Political and Business Conventions Sporting Events from High School Homecomings to the Super Bowl.

Highlight your event with an amazing indoor or outdoor fireworks display

designed to fit your specific needs. Our dedicated team of Project Managers

and Show Designers will create a unique, safe experience for your customers,

audience and venue.

Zambelli also provides special effects. We have a wide array of special effect

devices that may be ideal for your event including confetti/streamers, strobes,

flame/smoke effects, fountains or pyrotechnic waterfalls.

Zambelli Fireworks

1 W. Camino Real Blvd., Suite 100

Boca Raton, FL 33432

Phone: 1-800-860 0955

Fax: 1-561-395-1799

[email protected]

www.facebook.com/zambellifireworks

regiStrAtion open | Seacrest lobby

exhibitor Setup | Seacrest ballroom

hAlf dAy SeminArS | ocean breeze & Coral reef Salon i

firSt timerS SeminAr | Coral reef Salon ii

opening reCeption & entertAinment ShowCASe | Seacrest ballroomSilent Auction, trade Show open, fireworks afterwardsFood stations. Complimentary soda. Cash bar. Casual Attire

hoSpitAlity After hourS | island breeze 2nd floor room #240Complimentary beverages and snacks.

wedneSdAy July 25, 2012

regiStrAtion open | Seacrest lobbyCoACheS Corner open | palm breeze

leArning roundtAbleS | Seacrest ballroomtrAde Show open

eduCAtionAl SeSSionS | Coral reef Salon i & ii, ocean breeze

Coffee breAk | Seacrest lobby


trAdeShow tour | Seacrest ballroom

keynote lunCheon (Lunch served) | Seacrest ballroom




SunSAtionAl AwArdS Ceremony old School Square (offsite event transportation provided)Entertainment Showcase including FireworksDinner & Beverages served. Complimentary soda. Wear your favorite Team Jersey or Shirt! Fireworks and Dessert Immediately FollowingSoCiAl tourS of delrAy beACh | text in for more details!

hoSpitAlity After hourS | island breeze 2nd floor room #240

regiStrAtion open | Seacrest lobbyCoACheS Corner open | palm breeze

leArning roundtAbleS | Seacrest ballroomtrAde Show open




trAdeShow tour | Seacrest ballroom

AnnuAl buSineSS meeting & lunCheon | Seacrest ballroomLunch served.



CloSing SeSSion | Coral reef Salon i & ii

10:00Am 6:30pm

12:30pm 5:30pm

1:00pm 4:00pm

4:00pm 6:30pm

6:00pm 9:30pm

10:00pm 12:00Am

8:00Am 5:00pm

8:00Am 9:00Am

9:00Am 10:00Am

10:00Am 10:15Am

10:15Am 11:15Am

11:15Am 12:00pm

12:00pm 1:30pm

2:00pm 3:00pm

3:00pm 3:15pm

3:15pm 4:15pm

6:00pm 9:30pm

9:30pm 11:00pm

10:00pm 12:00Am

8:00Am 4:00pm

8:00Am 9:00Am

9:00Am 10:00Am

10:00Am 10:15Am

10:15Am 11:15Am

11:15Am 12:00pm

12:00pm 1:30pm

2:00pm 3:00pm

3:00pm 3:15p0m

3:15pm 4:15pm

6:00pm 9:30pm poolSide SoCiAl | poolsideEntertainment Showcase Dinner served. Complimentary soda. Cash bar.

thurSdAy July 26, 2012

fridAy July 27, 2012

SCHEDULE

1:00pm 4:00pm

exTreme soCial media evenT marKeTing

In this high-energy workshop, John & Jeremy will share strategies on how to leverage social media to manage successful events including:

X Creating raving fans on Facebook and getting Twitter followers to re-tweet and spread your messageX Generating momentum before the event and ensuring maximum engagementX Keeping your events interactive and focusedX Post event marketing and management

It is a challenge to streamline the entire process and well walk the audience through a step-by-step process so you can keep it all in check. John and Jeremy will structure this workshop to help both beginners and more advanced savvy event marketers alike.

John is a founder/Chief

Rocket Scientist at

eRocketFuel. He is also the

author of The Complete

Idiots Guide to Facebook

Marketing. John has owned

several successful

businesses and has trained

over 25,000 professionals

on social media marketing

in the last year.

John Wayne zimmerman Jeremy DeWeese is a

founder/Director of the

Creativesphere at

eRocketFuel. With a

background in visual

stimulation, Jeremy has

done photography and

video work for fortune 500

companies like

Anheuser-Busch, Pfizer,

Express-Scripts, and the

U.S. Navy.

Jeremy deWeese

sPonsorshiP From a sPonsors PersPeCTive

Join five of Floridas top executives for a panel discussion on what factors are taken into consideration when choosing which events/properties to sponsor. Hear direct from the decision makers on what makes them want to sponsor an event and how they decide what level to participate in. You cant afford to miss this session!

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location: ocean breeze

9:00Am 10:00Am

email + soCial = suCCess

How can you keep your customers coming back for more telling their friends and keep your business thriving? Learn how to inform, inspire, and create long-term meaningful connections with an Email Marketing and Social Media Marketing Strategy, building the relationships that build your success. Well share:

X Why you should use Email Marketing and Social Media Marketing for your businessX Real world examples of businesses doing Email and Social Media Marketing wellX How to grow your email contact list and Social Media presenceX How often to send your emails and subject linesX Time managementX Measuring the return of your activitiesAnd moretips, trends, and best practices

The ParadoxiCal ComPeTiTive edge give your brain a breaK We expect our brains to function efficiently and effectively at all times and in all circumstances. While the human brain is the most sophisticated information gathering and transfer system on Earth, like most systems it sometimes needs a break in order to remain effective and responsive. Unfortunately, in our current work environments, all too often we put our brain into overload and then are surprised when it acts in unexpected, unpredictable, and often undesirable ways. Learning why and how to give your brain a break is essential in order to harness its full power both personally and professionally. During this informative and interactive presentation you will discover ways to positively impact your productivity, creativity, capacity to solve problems, and, by extension, the quality of your life.

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location: Coral reef salon ii

Founder of Rosiemedia, a marketing company that helps small business owners create a system of marketing

and energize their revenues by saving time and money with a proven strategy. A solid Public Relations and

social media strategist, Rosies specialty is in getting visibility for business owners as trusted experts in their

industries. Her company provides Duct Tape Marketing programs in addition to PR and social media

strategies for companies who want to broaden their market. Rosies has a passion for writing and has work

published offline and online. She was recently named a Local Expert by Constant Contact where she presents

live workshops on email marketing and social media. Known for her creativity mixed with business acumen,

Rosie appears in many places on the web as a keen social networker and trend watcher for all things on the

Internet pertaining to small business. She lives in South Florida with her family.

rosie Taylor | Chief Strategist /Rosiemedia

location: Coral reef salon i


Minx Boren MCC is a Master Certified Coach, credentialed through the International Coach Federation.

Minx has been delivering coaching services as well as customized presentations and workshops for more

than a dozen years to businesses, not-for-profits, spas and wellness centers, and in private settings. Minx

speaks on a wide variety of topics including Why Stress Makes Us Stupid, How Happiness Impacts the

Bottom Line, Developing Your Personal and Professional Values Compass, Thinking Beyond Retirement to

Rewirement, and The Necessary Shift - from Managing Time to Embracing Timeliness. She is the author of 4

books of poetry, co-author of 5 books for women, and a columnist for several online magazines. Locally, Minx

sits on the Board of Directors of several charities, is involved with Leadership Palm Beach County, and is the

President Elect for Executive Women of the Palm Beaches. At its best, coaching is a process of inquiry

designed to enhance awareness of self and others, generate inspired action, and produce unprecedented

results. Minxs favorite question is from the poet Mary Oliver: Tell me, what is it you plan to do with your

one wild and precious life?

minx boren | Master Certified Coach /Coach Minx Inc.

thurSdAyJuly 26, 2012

wedneSdAyJuly 25, 2012

9:00Am 10:00Am Continued

CommuniTy relaTions

Whether you are a small event just starting out or a long running signature event for your city, the support of your local business community can make or break your event. This session will:

X Explore the importance of communication as it relates to community buy in X Share real examples of lessons learned from past mistakes X Offer simple solutions on how to deal with and win over government entitiesX Provide practical advice to help get your message to making any business a fan of your event

hoW To WorK WiTh The media

This session will equip participants with the fundamental tools needed to deal with the media professionally and productively. This crash course in media relations will provide a better understanding of how the media work and how to make your involvement with the media work better. You will learn:

X Practical tips on what to do and what not to do.X How to prepare for a media interview.X How to work with the media.X Media interview traps to avoid.X How to prepare for a television and radio interview.

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1


Sarah has been making a spectacle for the last 10 years in Delray Beach, with supersize events in the

public forum. Known to be a firecracker in the community, she has brought new life to the Delray Beach

Marketing Cooperative, a 501c(6) organization responsible for marketing Delray Beach. Martins efforts

have earned Delray Beach national attention. Her events bring in anywhere from 30,000 to 125,000

people.. Martins driving force, increasing economic impact for the community, brought $10 million to

Delray Beach last fiscal year.

sarah marTin | Executive Director, Delray Beach Marketing Cooperative


Executive Coach and Counselor for Pugliese Public Relations, has extensive experience in

communications management and practice. She has managed national public awareness campaigns,

developed clients strategic messages and marketing directions, handled media relations, and

conducted media coaching for a number of national organizations. She is an accredited member of

the Public Relations Society of America and is the author of the book, Public Relations for Pharmacists

and the e-books Marketing Your Business for Success, How To Work With The Media, Public

Relations Manual: A Guide for Entrepreneurs, and the PR Survival Kit

Tina Pugliese | Executive Coach

Sandi Moore has been the Main Street Manager for the Leesburg Partnership for the past 6 years. Part of her

responsibilities as Main Street Manager is organizing a number of events in the city of Leesburg including

Leesburg Bikefest, Leesburg Mardi Gras, Leesburg Saturday Morning Market and the Leesburg Christmas

Parade. Leesburg Bikefest is the largest three day motorcycle event in the country, drawing crowds of up to

300,000 during the event. Whenever an event draws ten times the local population gaining buy in from local

businesses and residents is essential. She is on the executive board of her local Toastmasters Club, an active

Rotarian and the host of a weekly television show on a local cable station.

sandi moore | Program Manager, Leesburg Partnership


10:15Am 11:15Am

The sTraTegy oF selling sPonsorshiPs

Sponsorships are an important revenue stream for your event, your organization, and your community. Attend this session for tips on the best approach to get your share of the available sponsorship dollars from local, regional, and national sources.

X Prospecting How to find the right prospects and fill your pipelineX Qualifying How to identify your best leads and focus your efforts on thoseX Closing How to take a conversational approach to closing the deal while covering all your bases

The numbers are in! buT WhaT do They mean? a inner guide to economic impact studiesYouve done the Economic Impact Survey and the numbers are impressive! But, really, where did those numbers (and dollars) come from and how do you explain them? This session will break down the components of what an Economic Impact survey is composed of and how the results can translate into elevating the perceived benefits of your event to your community. Includes an open panel discussion after the presentation to answer your questions of how, why, what to ask and more.

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John Carr a keynote speaker and sales trainer; John trains his audiences on how to effectively network, prospect,

sell and stay motivated to succeed. John has been involved in networking, sales and management for more than

thirty years. His company; JRC Consulting Group helps companies and individuals increase sales and profit. He

is dedicated to helping his community John is the committee chair for a golf tournament for a local charity

helping children in foster care and is currently a board member of Genesis Assistance Dogs. He is a member of

the Stuart/Martin Chamber and the Northern Palm Beach County Chamber where he serves on the board of

directors and is active in many committees including vice chair of the of the Small Business Advisory Council.

When John is not selling, speaking, training or volunteering he enjoys playing golf, boating, fishing and watching

sports. He resides in Jupiter FL he is married and they have a 22 year old daughter.

John Carr | President, JRC Consulting


Sandy Price has been a volunteer for the Isle of Eight Flags Shrimp Festival, in Fernandina Beach, Florida,

since 1991. She was appointed Executive Director in 2001. Sandy is originally from Austin, Texas, is married

and has two grown daughters. She recently started a business, Blue Sky Event Consultants LLC, to assist

with the origination and administration of local festival and events, as well as public relations. Sandy is also

involved with other organizations in her community, including Historic Fernandina Business Association,

Amelia Community Theatre, Shiny Badges, Inc., Police Auxiliary Corps and Amelia Sunrise Rotary Club.

sandy PriCe | Executive Director, Isle of Eight Flags Shrimp Festival

Lanie Shapiro, owner of TouchPoll of South Florida has worked with hundreds of tourism boards, festivals

and events from all over the country to design surveys and collect data so that her clients can better

strategically plan their marketing, promotions and sales materials; as well as optimize sponsorships and

grants, evaluate advertising, and receive valuable visitor feedback. Lanies prior experience includes over

twenty-five years in sales, marketing and advertising with top media outlets including Clear Channel

Communications and public broadcasting (PBS). Lanie holds a bachelors in business with a specialty in

marketing and advertising from Hofstra University.

lanie shaPiro | Owner, Touch Poll South Florida

Rachel Waterman is a Community and Economic Development Specialist. Ms. Waterman holds a Masters

degree in Community and Economic Development from Illinois State University. Her work has encompassed

a broad spectrum within various aspects of community development. She has worked as a non-profit

Executive Director, a researcher, a consultant, a grant writer, a trainer, and as a Senior Planner with Palm

Beach Countys Office of Community Revitalization and served as Mayor of Lake Worth, FL.

raChel WaTTerman | Community & Economic Specialist

2:00pm 3:00pm

branding basiCs

A strong brand is invaluable as the battle for customers intensifies day by day. Its important to spend time investing in

researching, defining, and building your brand. After all, your brand is the source of a promise to your consumer. Its a

foundational piece in your marketing communication and one you do not want to be without. In this Session, you will learn

how defining your event / company brand can help bring dollars to your bottom line.

1 location: Coral reef salon ii

Sean Flynn enters his 19th year in Florida sports and his second season as the Marlins Senior Vice President of

Marketing and Event Bookings, following eight years as the Marlins Vice President of Marketing. He oversees

the Clubs advertising, promotions, internet, game presentation, live events, merchandise and creative services

areas. During the last six seasons the Marlins have been recognized both nationally and internationally as

leaders and innovators in entertainment marketing. Award winning advertising and promotional efforts have

continued to build the Marlins brand as one of the strongest in South Florida. Programs such as Super Saturdays,

the Mermaids and the Manatees have been replicated throughout the industry.

sean Flynn | Senior Vice President, Marketing and Event Bookings, Miami Marlins


hiT The road JaCK!

Many organizations have a hard time saying good bye to an event that is not relevant or in the best interests of the organization. Lerick will walk you through a case study of an organization that said good bye to a poor performer and an event that on the books looked okay. Through the process the organization developed a Tool Kit to help assess the situation and remove emotions.

2 location: ocean breeze

Cindy Lerick has been the Executive Director/President of Cultural Festivals since January 2009. Prior to her

appointment she was the executive director of the Uptown Association and the Uptown Art Fair (1996-2007).

She also coproduced the Main Street Fort Worth Arts Festival from2002-2004. She is a Zapplication on-site

consultant and very active board member with the International and Festival Association Foundation. She has

over 25 years in event management. The events she has produced (other than art fairs) range from educational

seminars, corporate meetings, Marathons, Triathlons and various running and biking events for both profit and

non profit companies.

Cindy leriCK | President/Executive Director, Cultural Festivals

CalCulaTing roi WhaTs in iT For me?

We all know how important ROI is in the industry. Learn about the industrys latest broadcast group - WIFM (Whats In

It For Me?) Dont miss this session to answer that question for your company, boss, sponsor and yourself.

3 location: Coral reef salon i

Cinde Martin is a veteran professional with over 25 years experience in Marketing and Event Management. Her expertise is in Media

Relations and Revenue Generation. Married with two teenagers, Cinde and her husband, Craig, own C4 Party Rental in West Palm

Beach, Florida. She has worked for properties, venues, Cox Newspapers, Clear Channel Radio and as a respected consultant. In

addition, Cinde is currently a Trainer for Plan Ahead Events, the worlds largest and fastest growing Event Management Company

where she conducts modules on Scope of Services, Negotiation, Event Revenue, Sponsorships, Calculating Return on Investment and

Media Relations.

Cinde marTin | Marketing Consultant

3:15pm 4:15pm

behind The green door: sustainability for the Festival & event Professional There has been much talk in the last decade about green initiatives and sustainability. Wondering what sustainability is all about? Across the globe, enviros, governments and businesses are working to orchestrate a shift to a sustainability paradigm. This session will give you a basic introduction to sustainability so you can understand the discussions taking place around you, as well as see how to apply it to your work and life. Using current events, pop culture, and history, this session will review sustainability issues and concepts and provide a basis on how to green your festivals and events using national and international examples.


Barnes first joined Wellington as Assistant Director of Community Services. He has served as Deputy Director of

Environmental and Engineering Services, Parks and Recreation Director, and Deputy Director of Operations prior

to being appointed as Director of Operations in 2008. In addition to local government administration he has

experience in environmental planning, project management and development. He has experience in both the

public and private sector having previously worked other municipal and county governments as well as an

Engineering News Record Top 100 consulting firm. In his current position, he has management and oversight

responsibility for Public Works, Utilities, Engineering, Planning, Zoning, & Building as well as Parks and Recreation.

Jim barnes | Director of Operations, Village of Wellington

The PsyChology oF evenTs

Other industries utilize sophisticated psychological analysis to make their marketing efforts more impactful. Yet the events

industry continues to lag in bringing that discipline and strategic viewpoint to events as marketing vehicles. Using a companys

corporate colors. Hosting an event outdoors. Honoring a recipient using live testimonials. Adding surprises to an experience.

Each of these has certain considerations to take into account - budget, logistics etc. But how often are the psychological

effects of our event design choices taken into consideration? This presentation will explore the human mind, the various

needs we as human beings have, and how through event design we can achieve the greatest impact on guests.


For over fifteen years, Kevin has been designing and producing corporate experiences world-wide. For the last

decade, Kevin ran the production team for Empire Force Events in New York City, planning large scale marketing

events, corporate initiatives and immersive New York city experiences for Fortune 100 companies. Currently he

is developing an experiential industry business model under the name XPL to deliver innovation to the industry

and its products. He is an ISES past president, has served as the chair of its international Certification Committee,

and has been elected to serve as an international officer of the association. Kevin is an Adjunct Professor at

New York University in the Hospitality, Tourism and Sports Management School.

Kevin WhiTe, CseP | Chief Innovation Officer, XPL

sCore a bigger boTTom line WiTh in-Kind sPonsorshiPs

We are all looking for ways to accentuate our bottom line! Explore how a healthy mix of coaching, planning, researching and executing creative in-kind sponsorships can help cut your expenses and score a healthier bottom line. This session will help you identify opportunities to slim down your expenses through in-kind sponsorships while presenting your event in gold medal fashion.


Katherine has served as Chief Operating Officer of the Coconut Grove Arts & Historical Association, Inc.,

producer of the Coconut Grove Arts Festival, since 2003. During her near 10-year tenure, Phillips-Chaplin

successfully transitioned the Arts Festival from a non-paid event to a gated, paid event and achieved the

coveted ranking as the number one outdoor fine arts festival in the nation by Sunshine Artist Magazine. As

the Arts Festival approaches its 50th anniversary, she continues to manage daily operations and staffing, as

well as oversee the events marketing, financial and media activities.

KaTherine PhilliPs-ChaPlin | COO, Coconut Grove Arts & Historical Association

9:00Am 10:00Am

TWo For one mobile Tours and social media

In just 60 minutes learn about Mobile Marketing Tours and how to maximize sponsorship revenue while enhancing your patrons experience at your event; and while social media is the craze to increase event attendance, how do we handle sponsor requests to tap into your valuable asset.


Mr. Grothe has more than 25 years of sales, marketing and fund raising experience in the event industry. Known

for developing long-term business relationships, he has successfully increased department revenues for several

organizations and institutions of higher learning. Mr. Grothe has been with Memphis in May International Festival

for 7 years as the Sponsorship Director. He has worked with several national accounts including Caesars

Entertainment, Target and the Ford Motor Company. Through successfully negotiating and implementing a myriad

of sponsorship strategies, revenue has increased from $1.1 million to nearly 1.4 million. Previously, Mr. Grothe was

the Associate Athletic Director for External Affairs for the University of Memphis. While with the University, Mr.

Grothe oversaw an $8 million capital campaign. He has also held positions with the Mid-American Conference,

Miami University, the University of Iowa and Influence America.

Kevin groThe | Sponsorship Director, Memphis in May International Festival

fridAyJuly 27, 2012

donT be mixed uP by a media mix- Finding the media mix to Promote your event

If you have ever asked yourself What is the media choice to promote my event?- This session is for you! With online,

print, television and radio there are so many to choose from and not creating the right mix for your event could cost you

thousands of dollars in lost revenue! Take a look at the choices available and learn how each might fill your need.


With over 25 years of both national and local broadcast, marketing and event experience, Sharon joined

full service agency, Daniels + Roberts in 2010. Sharons experience includes working with The Walt Disney

Company, ABC and CBS. Sharon prides herself on opening the door for her clients to see outstanding

results. Originally from New York, Sharon along with her husband and two kids live in Palm Beach Gardens

for over 15 years.

sharon KiTroser | Director of Strategic Alliances, Daniels & Roberts

seCuriTy & risK managemenT Panel

Not being prepared with the proper security and risk management plan for your event can cost you hundreds of thousands of dollars. Come hear from the experts in security, risk management and insurance on how to create a comprehensive plan for before, during and after your event to minimize risk and ensure the highest levels of safety while protecting both your assets and reputation.


darrell remole | Risk Manager, Town of Jupiter

continue on following page >

10:15Am 11:15Am

CommuniTy relaTions, ParTnershiPs & marKeTing

Learn to strengthen and maximize relationships; improve community relations and increase marketing and public relations. Through community relations and partnerships, your marketing efforts will increase awareness, improve sales; provide a platform for additional public relations and media exposure.


Jennifer Sardone-Shiner serves as Director of Marketing for the Maltz Jupiter Theatre, the largest award-winning

regional theatre in Florida. She has marketed sporting events, concerts, lectures, theatre, comedians, trade shows,

fund-raising events and special events throughout Florida and the United States. Jennifer, who earned a bachelors

advertising/public relations from the University of Central Florida with a minor in hospitality management and a

focus on tourism/venue management, serves as a Board Member for the Northern Palm Beach Cultural Alliance;

council member of the Young Professionals for the Northern Palm Beach Chamber of Commerce and for the

Women in Business.

JenniFer sardone-shiner | Director of Marketing, Maltz Jupiter Theatre

WhaT your guesTs seeThaT maybe you donT!

This will be a lively and evocative presentation on what guests see when attending fairs, festivals and special events. The

discussion will use digital photography from a wide variety of facility and events to examine the details of the guest

experience and to consider how the quality of the guest experience can have a material effect on advertisers, sponsors and

business partners.


Over the past three decades, Russ Simons has been involved in nearly every facet of the sports facility

industry, from design and construction to marketing and public relations. At Venue Solutions Group (VSG),

Russ directs the firms facility assessment and operations effort, a team of former senior facility managers

who evaluate building systems and components, facility conditions, risk management, guest experience,

safety and security and sustainable operations. He has worked with operators at every level from collegiate

to every professional league, and his work goes hand-in-hand with architects to design facilities that are safe,

efficient, revenue positive and sustainable. He has worked with such clients as the Orlando Magic, San Diego

Padres, the Sydney Super Dome, Melbournes Colonial Stadium, Pittsburgh Steelers, and the historic

Keeneland Equestrian Facility.

russ simons | President, Venue Solutions Group

Darrell Remole, BS, CFE is the Risk Manager for the Town of Jupiter, where he administers and manages the Towns multiple lines of

insurance coverage. He is responsible for day-to-day claims dealing of property, liability, and workers compensation at the Town. He

has worked in the fields of Safety, Security & Risk Management for over twenty-six years. He is a member of the Palm Beach Chapter

(RIMS) Risk Management Insurance Society legislative team that met annual with members of the Senate and House of

Representatives to address insurance and other risk management concerns. Darrell began his career in the Safety and Risk

Management with Kentucky State Police. He earned his Bachelors Degree of Science in Criminal Justice from Murray State University

and Kennedy Western University. He is currently working on his Master Degree as a Safety Engineer.

J.D. Linn is a producer for the Festival, Fair, and special event division of Haas & Wilkerson Insurance. He uses

contractual analysis, policy reviews, and other risk management techniques to protect the assets of festivals

from the unique liability exposures associated with them. Prior to working at Haas & Wilkerson Insurance, J.D.

graduated from the University of Kansass School of Economics. While finishing his degree he was also

employed as the music director and composer for the Downtown City Council of Kansas City. His love of music

lead to him attending and sometimes performing at several different festivals throughout the country where he

developed a passion for the special event industry. Now, J.D. uses his analytical skills, economics background,

and risk management knowledge to serve the industry that he has grown to love.

Jd linn | Producer, Haas & Wilkerson Insurance

marKeTing on PinTeresT:make money | get noticed | expand your reach Using examples from his personal experience, as well as lessons from leading companies like ModCloth, Pottery Barn Teen, Burdastyle and Etsy, Jason will teach you how to get up and running on Pinterest quickly and easily. Youll learn how to make money, get noticed, and expand your reach. Youll learn what really works, from someone who is actually successfully leveraging Pinterest for business impact. The session will be a mix of formal presentation, show & tell, and Q&A. Come learn to leverage the power of Pinterest!


Jason is the Vice President for Advancement at Northwest University. Hes also the co-founder of Liberty

Jane Clothing, a web venture he started with his wife in 2008 around her unique talents. For the last three

years their online venture has experienced 300% growth, per year, making it an exciting six figure small

business. In December 2011 they launched the Liberty Jane Clothing profile on Pinterest and quickly grew

their profile to over 1,000 followers. Pinterest has become the companys top social media traffic source.

Jasons latest personal project is http://www.marketingonpinterest.com where he blogs about his new

obsession Marketing On Pinterest. His new book, Pinterest Power Make Money | Get Noticed | Expand

Your Reach is due out this Fall with McGraw Hill Professional.

Jason miles | Vice President for Advancement at Northwest University.

10:15Am 11:15Am ContinuedfridAyJuly 27, 2012

2:00pm 3:00pm

volunTeer managemenT

SunFest is Floridas largest waterfront music and art festival and attracts more than 275,000 visitors every year.

Coordinating the more than 3,000 volunteers who help make SunFest possible is a daunting task. Come here from the

expert SunFest volunteer coordinators on their comprehensive volunteer plan including:


Patti Hammond works for Solid Waste Authority of Palm Beach County as the Assistant Recycling Manager.

For seven years, Patti Hammond Co-Chaired the Volunteer Committee for SunFest. In this leadership role,

Patti was responsible for the recruitment and scheduling of more than 3,000 SunFest volunteers. She also

Co-Chair for Guest Services Committee for two years. Now Patti currently serves as Co-Chair of Gates &

Reserve Seating /Stand where she coordinates all aspects of ticketing and reserved seating. Additionally,

Patti is a member of the Board of Directors and has served as the Chair of Chairs, which is elected by all of

the Committee Chairs to represent them to the Board of Directors.

PaTTi hammond | Gates Committee Chair, Sunfest

Carolyn E. Severing is a professional Accountant and works for NextEra Energyergy, LLC. Carolyn began

volunteering for SunFest in 1995 as a volunteer pouring soda. In 2001, Carolyn volunteered at Volunteer

Headquarters and loved it! By 2003, she was promoted to a committee member. In 2006, Carolyn was

asked to Chair the Volunteer Headquarters Committee. Carolyns main responsibility is to insure the Team

SunFest Mission is carried out during the event. Provide the ultimate in festival fun, entertainment and

value for our guests.

Carolyn severing | Volunteer Committee Chair, Sunfest

seven TiPs To TransForm a sPonsorshiP inTo a ParTnershiP

Do you wish you could increase your sponsorship revenue? Do you feel like you spend more time writing proposals than making sales? Do you wish your sponsors would take that next step and activate their sponsorship with your organization?Learn some easy ways to transform your sponsors who just buy a standard sponsorship package for your event into a true partner that helps you build your organization. Gain insight into how you can sell your sponsorships as a necessary marketing tool, one that helps businesses grow.

The business oF boozeProfitable & responsible alcohol sales Alcohol Sales at events can be big business, but figuring out all of the rules and regulations in addition to the logistics of it all can be overwhelming. Come hear how Joes events bring in over $600,000 in alcohol sales each year and the creative ways he has worked with local agencies to help increase profitability while complying with state guidelines.

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Brandy Upright Truex has 17 years of experience in marketing, promotions, sales and event planning. Her

experience includes serving as the Executive Director for a nationally ranked fine arts festival with more

than 100,000 attendees to representing the Sun-Sentinel newspaper as the Marketing Manager for Palm

Beach County, increasing brand awareness and sales in a new territory through community partnerships.

Most recently, Truex consults with South Florida businesses and organizations, developing comprehensive

advertising, marketing and social media campaigns.

brandy uPrighT-Truex | Marketing Strategist, Upright Marketing Solutions


Joe comes from a fifth generation Florida family full of Floridian pride. Joes previous careers included retail management, sales and marketing, and real estate. However, thirteen years ago, Joe found his true calling when he was hired as the one and only employee for the Leesburg Main Street Program. Today, Joe and his full time staff of three, along with six office volunteers, set up over ninety-one free events, including an annual Mardi Gras celebration, Farmers Market, Winter Holiday events, and various concerts attracting an estimated 500,000 people to the Leesburg downtown area. Joe and his staff have successfully created the largest three-day motorcycle event in the country, the Leesburg Bike Fest.

Joe shiPes | Vice President, Leesburg Partnership

3:15pm 4:15pm

Closing session - dream big again!!!

Dreams of winning big? Goals that are truly Olympic?

We are going to entice you with that one big goal that you have always wanted to achieve but for some reason it seems

about as easy to reach as winning an Olympic Gold, whether it be for lack of time, lack of belief, or just plain ole

distraction. What is that one goal that seems unattainable at times? AND NO RESTRICTIONS.NO LIMITS What are

your biggest goals and dreams? You CAN and you WILL win your Olympic Gold dream by following the steps that we will

introduce for you in this interactive seminar that will not only show how to achieve the mindset for success, but also the

practical steps of making them a reality.

1 location: Coral reef salons i & ii

speaker bios on following page >

X Recruitment effortsX Volunteer rolesX Volunteer organization chartX Committee structure

X Volunteer parking/entranceX Volunteer benefits (i.e. on-site food/beverages, t-shirts, tickets, etc.)

X Scheduling (successes and challenges of online scheduling)

Leah Stine, LMT, has travelled a path that has brought her to a full appreciation of what it means to create our lives

and she continues to be lifes joyful student. She is a member of the Lakeland Chapter of the American Business

Womens Association and the Lakeland Toastmasters Club. With over 11 years of experience in the field of

massage therapy, Leah is the owner of a successful Massage Therapy practice, Rejuvenate! Bodyworks, PL in

Lakeland, Florida and she continues to expand through her public speaking career and through helping others

find their true potential through listening to their bodies and their own inner guidance.

leah sTine | Wellness Expert, Entrepreneur & Motivational Speaker

Maria Martinez, MBA, ACC is a Personal Development Coach and Owner of INNERactive Coaching. With over 12 years

of experience, she has been focusing on empowering others to reach their goals. As a Personal Development Coach,

she partners with individuals who want to tap into their maximum potential, achieve greater levels of success and live

happier, healthier lives. Maria is a speaker and a writer and her articles are published on Ezine Articles, Self-Growth.

com, and on her own website. She is an active member of the International Coach Federation, the Tampa Bay Professional

Coaches Association, Vice President of the Lakeland Chapter of the American Business Womens Association and the

newly elected President for her Toastmasters club.

maria marTinez | Personal Development Coach, Business Leader & Motivational Speaker

Lana M. Tatom, Ed.S., MA, BS is a Leader of Education and a Visionary. Her mission is to educate, empower, and inspire

people of all ages to recognize their goals, become the person they want to be, and create the life of their dreams. She

has spent the last seventeen years working in public education serving in a variety of roles and is passionate about

education and technology. She is a recipient of the Michigan Interscholastic Press Association Administrator of the

Year Award, Michigan Association of School Boards Education Excellence Award, and the Exemplary Educational

Endeavors from the Ypsilanti Chamber of Commerce. She has presented at several conferences regarding technology

in education, parent involvement, student-led conferencing, and using data to increase student achievement.

lana TaTom | Leader of Education, Author & Motivational Speaker

www.southernwastesystems.comSouthern Waste Systems

Clean Sanitary Restrooms are a must!

All Star provides full service portable restroom accommodations for any special event or festival. We are committed to providing sanitary high quality portable restrooms and restroom trailers to serve your event guests with comfort and style. Whether your event is an intimate outdoor event requiring a small quantity of restrooms or an event serving thousands of patrons over an extended period of time, the All Star team of industry veterans is committed to the success of your event.

Proud To Partner With:

Artigras

The SouthFloridaFair

Allianz Championship

Mercedes BenzCorporate Run Coconut GrooveArt Festival

The HondaClassic

Join The All-Star TeamSpecial Event Restrooms . Recycling . Partnerships

Luxury Restroom Trailers

Exclusive Provider ofPink Event Restrooms

Is your event recycling? Right Size Your Waste with SWS! Full service waste and recycling solutions,

in addition to Educational programs for Festivals and Events.

Recycling is an ArtPromoting Art and Sustainability

561-202-2441

Planning Your Next EventContact Patti Hamilton at

aaa Flag & banner mFg. oF Florida, llC booTh #4Manufacturer of custom graphics, banners, signs, flags, murals, vehicle graphics, floor graphics, and many more uses both indoor and out. We install what we produce, including city light pole banners, trade shows, and special events. Large format screen printing and digital graphics are our specialty.retta logan, [email protected] | neca logan, [email protected] | 305-474-7600 | www.aaaflag.com

aCademy TroPhies and aWards booTh #36Academy Trophies & Awards is a family company based in South Florida and serving the world. Customer service is our highest priority. For over 35 years we have been an industry innovator, with several of our custom designs and engrave techniques have been featured at worldwide events.Ken huntman, [email protected] | 954-427-8888 | www.academytrophies.com

adverTising neTWorK oF Florida booTh #37Were the efficient solution for advertising to 4 million Floridians! Get a classified in Floridas major daily news-papers, design a display ad for over 100 weekly newspapers, or market to tech-savvy Floridians with our online network. Get your event noticed!Carla beck, [email protected] | 321-283-5283 | www.flpress.com

all ameriCan barriCades booTh #12All American Barricades is a Traffic Control Company with extensive knowledge in the field of highway/roadway and street closures. AAB offers a wide range of services including special events such as marathons, triathlons, parades, Festivals & film/production companies. ruben santos, [email protected] | 305-685-6124 | www.barricades.com

anneTT bus lines booTh #35Annett Bus Lines has been known for its Quality, Safety and Reliability for over 35 years. Were strategically positioned throughout the state with over 40 motorcoaches in our fleet. When only the BEST is expected, Annett delivers! Tamra annett, [email protected] | 800-282-3655 | www.annettbuslines.com

Cal ProduCTions booTh #3CAL Productions proudly represents the King Guys family of bands. From party music to big band jazz and even Christmas music, King Guys offers world class entertainment that audiences love! We are the home of, Just Really Good Music.Jim luce, [email protected] | 321-352-7384 | www.kingguysbands.com

CaPiTol inTernaTional ProduCTions booTh #39Capitol International Productions, Inc. has over 100 years of talent buying and producing combined with its various agents and personnel. The success of our business comes from our ability to Provide Any Act From Any Agency. As a Buyers Representative, we work for YOU the Buyer, not the artist. david musselman, [email protected] | 330-227-2000 | www.capitolint.com

Cash ready aTm booTh #26Providing Mobile and permanent ATM machines for special events, festivals and fairs all over the country with more than 15 years experience.blane amy, [email protected] | 888-259-8781 | www.cashreadyatm.com

ComPleTe TiCKeT soluTions, inC. booTh #24CTS provides full service box-office management including: branded internet and phone sales, event day staffing, credit card processing, bar-coding and scanning, ticket printing and consulting.ivan marin, [email protected] | matt Fillioe, [email protected] Phillip marro, [email protected] | 954-889-0875 | www.completeticketsolutions.com

exhibitors easT CoasT PyroTeChniCs, inC. booTh #27East Coast Pyrotechnics is a full service Fireworks entertainment company providing turn-key fireworks displays for corporate and private events. Jeff matthews, [email protected] | 803-789-5733 | www.eastcoastpyro.com Florida sTaTe universiTy Panama CiTy booTh #28Housed in The Florida State Universitys newest college, the College of Applied Studies, on the FSU Panama City campus, the Graduate Certificate in Event Management program provides online advanced education to professionals responsible for managing events. rosemary Prince, [email protected] | 850-645-9773 | www.pc.fsu.edu

grand renTal sTaTion ParTy Plus booTh #22Located in Lake County, Grand Rental Station Party Plus is a family owned and operated company founded in 1992. We have staff specially trained in coordinating weddings, corporate events, festivals, trade shows and more. We provide friendly service, competitive rates, climate controlled tents and the widest variety of products for all types events!mary Johnson, [email protected] | gary Johnson, [email protected] amber Whitt, [email protected] | 352-357-9242 | www.grandrent.com

haas & WilKerson insuranCe booTh #29Were the largest independently owned producer of entertainment insurance in the U.S. We provide quality insurance programs for fairs, festivals, carnivals, amusement parks, concessionaires, and rodeos.Jd linn, [email protected] | 913-432-4400 | www.hwins.com

innovaTive inCenTives booTh #5Innovative Incentives is a promotional firm. We have been in business for over 30 years and can offer you the best service, pricing and great ideas in the industry. We carry T-shirts, hats, party items, special events gifts, etc. Please try us out!! Happy to provide referralsFranny levinson, [email protected] | 954-384-1124 | www.innovativeincentivesinc.com

lighTning Wireless soluTions booTh #38Motorola two-way radio dealer offering sales, rental, and service.matt Fields, [email protected] | mike segal, [email protected] | 239-437-2346 | www.lightningradio.net

miami marlins booTh #11Miami Marlins, L.P. is a Major League Baseball franchise and is a member of the National League East Division. The Marlins, two-time World Champions, began their 20th Championship season in April, 2012. The franchise was rebranded from Florida Marlins to Miami Marlins on November 11, 2011. The Club inaugurated their brand new home, Marlins Park, in front of a sold-out crowd on April 4, 2012. Marlins Park holds up to 37,000 patrons and is located on the historic site of the former Orange Bowl Stadium. sean Flynn, [email protected] | 305-480-1470 | www.marlins.com

mid Florida golF Cars booTh #16Our fleet of over 1000 high quality golf cars are available for rent for your event. Reliably delivered by our professional drivers in company owned trucks. rick sanders, [email protected] | mike mclohan, [email protected] 386-736-0112 | www.midfloridagoldcars.com

mix on Wheels booTh #20Mix on Wheels, award-winning entertainment vehicles, is a self-contained solution for event/festival entertainment, indoors and outdoors. Vehicles feature built-in DJ/PA systems, LCD screens for custom media playback, Lamborghini doors and more. Exterior of each vehicle is customizable for event branding needs.Juliet Quintero, [email protected] | 407-490-5757 | www.mixonwheels.com

naTional enTerTainmenT grouP booTh # 15National Entertainment Group provides quality entertainers from bands to DJs and Magicians to Hypnotists. They also supply Photo Booth rentals and arcade machines to lighting and special effects. A Solid company with an excellent reputation. richard barker, [email protected] | 877-383-6056 | www.incrediblehypnotist.com

naTional TiCKeT ComPany booTh #40In business for over 105 years, National Ticket Company offers wristbands made of TYVEK, vinyl, plastic, and hi-res materials, RFID wristbands, redemption tickets, roll and raffle tickets, plastic cards and much more!gary Chabot, [email protected] | 561-638-6202 | www.nationalticket.com

nuPress PrinTing booTh #19NuPress offers a full-range of printing and packaging services. Understanding that printing is not a single-handed service but a process, NuPress has structured their operation to offer the full spectrum. See it for yourself at www.Nupress.com. Proud sponsor and official printer of the FFEA.greg rosen, [email protected] | 305-594-1870 | www.nupress.com

orange sunshine 60s TribuTe band booTh #8ORANGE SUNSHINE, a group of five professional musicians, takes the tribute band concept in a new direction. Instead of impersonating one artist, Orange Sunshine pays tribute to the musical culture of the 1960s. Each show presents a specific year with songs and visual presentations depicting the uniqueness of that year.Tony viscardi, [email protected] | 954-648-4432 | www.orangesunshine.biz

Palm beaCh CounTy ConvenTion & visiTors bureau booTh #6Palm Beach County, with 47 miles of pristine beaches has an array of meeting space and convention, while offering more than 200 daily flights at Palm Beach International Airport. Palm Beach County offers over 200 hotels with over 16,000 sleeping rooms and 3,500 are located within a 3-mile radius of the 350,000 square foot PBC Convention Center. sandy mukitarian, [email protected] | 561-233-3022 | www.palmbeachfl.com Paul bunyan lumberJaCK shoW booTh #25The Paul Bunyan Lumberjack Show is a historical, educational, humorous show, filled with audience participation. The Paul Bunyan Lumberjack Show gives you a variety of events, more than any other show of its kind. We have the finest Lumberjacks from around the World and offer either a 30 minute show or up to a 90 minute show. myra leCaptain, [email protected] | 407-957-5990 | www.paulbunyanlumberjackshow.com

Pri ProduCTions booTh #7We are the leading provider of complete event planning and production services in Florida. Through the collective resources of our companies, we create an experience that reaches all of your senses, stimulating the mind and affecting your audience. Chris ackerman, [email protected] | randy goodwin, [email protected] 904-398-8179 | www.priproductions.com

PyroTeCniCo oF Florida, llC booTh #23Pyrotecnico of Florida is Americas largest and oldest provider of turn-key professional fireworks entertainment. From standard fireworks displays to the most sophisticated computerized PyroMusicals, we do it better than anyone.John Feigert, [email protected] | Chris liberatore, [email protected] | www.pyrotecnico.com

reFleCTions ProduCTions booTh #10Reflections Productions is South Floridas Creative Source for self contained staging, concert sound, lighting, back line, video (cameras, projectors to full size led walls) & festival power. Based out of Miami with over 35 years of experience. Tom mitchell, [email protected] | 786-255-4949 | www.reflectionsproductions.com

sunbelT renTals booTh #30Sunbelt Rentals is one of the largest equipment rental companies in the U.S. With a large network of locations we deliver the equipment you need for your events including generators and accessories and provide a superior level of customer service. andy dixson, [email protected] | 407-947-5378 | www.sunbeltrentals.com

sunCoasT marKeTing booTh #13Suncoast is an industry leader in providing Printing and Promotional Product Research, Pick and Pack Fulfillment, Warehousing and Distribution, E-Commerce and Online Solutions and Creative design for brand development, printing and internet related services. Delivering Bright Ideas using national distribution channels and technology.Chris scala, [email protected] | 954-583-4351 | suncoastmarketing.com

sWirling silKs booTh #31Producer of custom banners, flags, scrims, soft signs and hardware. Our expertise in a variety of substrates allows us to to WOW your audience and sponsors. Visit our website to see examples.glenn horstmann, [email protected] | 813-642-0079 | www.banners4business.com

TenTlogix booTh #14TentLogix is an award-winning nationwide event rental company specializing in innovative tenting solu-tions and event rental products. TentLogix features one of the nations largest and most varied inventories and continues to set the standard for tenting and event rental solutions. Cindy Powers, [email protected] | 561-835-8368 | www.tentlogix.com

The game shoW sourCe booTh #17The Game Show Source custom designs a full range of TV style game shows for fairs, special events, advertising promotions, and everywhere people want interactive fun throughout Florida and nationwide. Sponsor and family friendly for all ages. dean lichtenwalner, [email protected] | lindsay oesch, [email protected] | www.thegameshowsource.com

The Kazoobie Kazoo shoW booTh # 34The Kazoobie Kazoo Show with Rick Hubbard offers music, comedy, and fun for all ages. Everyone gets a FREE KAZOO for the grand finale marching band. The show carries full sound production, and Rick can assist in producing your entertainment stage.rick hubbard, [email protected] | 843-263-4929 | www.kazoobie.com

The songWriTer agenCy, inC booTh #18The Songwriter Agency, Inc. is the premier booking agency for award winning, performing songwriters into a variety of venues - festivals, theaters, casinos, fairs and corporate events worldwide. With offices in both Nashville and Orlando the agency has an established roster of the most decorated tunesmiths in country, pop, christian and rock music. randy harrell, [email protected] | 615-879-1224 | www.thesongwriteragency.com

ToPline sCreenPrinTing and embroidery booTh #33Topline screen printing and embroidery provides high quality apparel for any event or festival, no matter the size. We specialize in unique treatments, including foil, flock, rhinestones, sublimation and applique.mark nelson, [email protected] | 407-428-9515 | www.toplineshirts.com

TouChPoll souTh Florida booTh # 9TouchPoll offers an easy and cost efficient solution for gathering survey data at events and festivals. Surveys are customized with anything you need to know for sponsorship, grants, feedback and gathering emails. TouchPoll South Florida can also implement Economic Impact Surveys. lanie shapiro, [email protected] | 954-675-9181 | www.touchpollsofla.com

TWilighT FeaTures, inC. - ouTdoor Cinema booTh #1For all your indoor and outdoor movie needs. Ten different screen sizes available from 9 wide for audiences of 50 or lessto up to 52 wide for crowds of over 5,000! High quality projectors, Colossal AirScreens and Riveting Sound Systemsat the best prices, guaranteed!nick Toutoungi, [email protected] | marcus mayoral, [email protected] 954-323-2562 | www.twilightfeatures.com

zambelli FireWorKs booTh #32Zambelli Fireworks is a full service fireworks and pyrotecnics company. Our design team will create the most unique, affordable display available in the industry. Proud partner of FFEA.mason meyer, [email protected] | 561-395-0955 | www.zambellifireworks.com

1320 Stirling Road, 9A Dania Beach, FL 33004 Toll Free: (800) 637-5596 Direct: (954) 594-3922

6:00pm 9:00pm

orange sunshine Orange Sunshine is a collection of professional musicians that takes the concept of a tribute band in a new direction. Instead of focusing on one artist and trying to impersonate their act, they pay tribute to music of years that were significant in pop culture.

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The FuTure oF magiC shoW FeaTuring dale sCoTT & ana Dale Scott & Ana are award winning illusionists from the Society of American Magicians! They have toured the World, appeared at TRUMP Casinos and become one of the most in demand Variety Talents. The Future of Magic Show is an exciting journey through space and time that youll never forget. Original Grand Illusions, Comedy Magic and a Spectacular Stage Set with Special FX are what to expect.

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12:00pm 1:30pm

The WrighT Kids The Wright Kids are a young sibling band from Rocky Mount, VA, who won national acclaim as Top 10 finalists on season 3 of NBCs Americas Got Talent. Three part harmonies and driving rhythms punctuate this bands brand of acoustic pop and crossover.


The Kazoobie Kazoo shoW The Kazoobie Kazoo Show with Rick Hubbard offers music, comedy, and fun for all ages. Everyone gets a FREE KAZOO for the grand finale marching band. The show carries full sound production, and Rick can assist in producing your entertainment stage.

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entertainment showcasesSponsored by the South florida fair and reflections productions

6:00pm 9:00pmmix on Wheels Mix on Wheels, award-winning entertainment vehicles, is a self-contained solution for event/festival entertainment, indoors and outdoors. Vehicles feature built-in DJ/PA systems, LCD screens for custom media playback, Lamborghini doors and more. Exterior of each vehicle is customizable for event branding needs.

sherri ausTin: Sherri Austin has landed dozens of cuts by other artists in the last few years, including Tim McGraws ShotGun Rider Blake Sheltons Good At Startin Fires and George Strait s Whereve Have I Been All My Life. Most recently, Sherries songwriting prowess was responsible for the hilarious duet by Trace Adkins and Blake Shelton called If I Was A Woman. As a recording Artist, Sherrie received an ACM Award nomination for New Artist of the Year, garnered the #1 Chart position on CMTs Countdown on all of her music videos and she received the very coveted, Golden Guitar Award in her native country of Australia.

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12:00pm 1:30pm

King guys, The Worlds smallesT big band King Guys The Worlds Smallest Big Band is a seven piece group made up of some of the finest musicians from Central Florida. The band performs timeless instrumentals featuring the music of such legends as Duke Ellington and Count Basie as well as classic vocals by entertainment giants like Cab Calloway and Luis Prima. This show combines class, artistry, and humor into a unique entertainment experience.

fridAyJuly 27, 2012

inCredible hyPnoTisT riChard barKer Richard Barker the Incredible Hypnotist is a crowd favorite. He has performed his captivating comedy hypnosis show across the globe and has been featured on television and Radio. Richards show is a fast paced musical hypnotic extravaganza through the mind.

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The game shoW sourCe The Game Show Source custom designs a full range of TV style game shows for fairs, special events, advertising promotions, and everywhere people want interactive fun throughout Florida and nationwide. Sponsor and family friendly for all ages.

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6:00pm 9:00pmCoy Taylor Coy Taylor grew up in the hills of northern Kentucky, immersed at a young age in sounds of Merle Haggard, Johnny Paycheck and Brooks & Dunn while working in his fathers tobacco fields. Coy picked up a guitar at a young age and would eventually carve a niche in the Cincinnati, Ohio music scene. Coy made the move to Nashville to immediately establish himself as a seasoned artist with sincerity to pursue music as a lifelong career.

King guys mighTy mighTy ParTy & shoW band: King Guys Mighty Mighty Party and Show Band is an eight piece group that audiences love. Performing music everyone knows and loves, the bands goal is to have the audience singing along, dancing along, clapping along, and throwing $100 bills on stage. Their motto is, Theres a time and a place for balladsand this aint it!

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sCoTTs Crazy Comedy magiC shoW roving Its a Production on Wheels! A true hit with families, Scotts been featured at Ohio State Fair, The Great Allentown Fair, York, Baker, Laredo, Redwood Citrus County Fairs, Solavita and the Pineapple Music Fest, in the past 6 months alone! With its own battery powered music & sound system, its guaranteed to draw and please a crowd!

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Ad

The FFea sunsational awards Program recognizes its members innovation, individuality, and creative collaboration. This year awards will be presented in 16 categories in the categories listed below:

broadCasT radio & TelevisionsoCial media marKeTing

Program or evenT WiThin an exisTing evenTouTdoor adverTising

ParTnershiPs PhoTograPhy

PrinTed maTerials: brochure poster miscellaneous printed materials magazine display ad

newspaper ad newspaper special sectionPromoTional iTem

Tee-shirT WebsiTe

awards will be presented on Thursday, July 26, 2012 at the annual dinner followed by Fireworks. Congratulations to all of our nominees!


sunsational awardscompetition

Bobby Rodriguez Productions, IncCity of West Palm BeachCoconut Grove Arts FestivalDelray Beach Marketing CooperativeFestival Management GroupFlorida State Fair AuthorityGreater Miami Festivals & Events AssociationIsle of Eight Flags Shrimp FestivalItalian Family Festa, IncLake County Office of Economic Development & TourismLeesburg Partnership

Panama City Downtown Improvement BoardSolid Waste Authority of Palm Beach CountySouth Florida Fair & Palm Beach County Expositions, IncSpirit of the Suwannee Music Park & CampgroundVillage of Wellington, Parks and RecreationVISIT FLORIDAWest Palm Beach Downtown Development AuthorityWestgate/Belvedere Homes CRAWinterfest, Inc.Ybor City Chamber of Commerce

6:00pm 8:45pm

Looking for a great weekend getaway or tickets to your favorite event? What about some new artwork for your office or sports memorabilia?

Then The FFea silenT auCTion is The PlaCe To be!The funds raised by the auction will be utilized for educational programs and scholarships.

In these tough economic times, the associations ability to assist our members through education and scholarship programs is crucial to our success.

bidding begins at 6:00pm during the opening reception on Wednesday, July 25th in the seacrest ballroom and closes at 8:45pm. Checkout will be held in the Palm breeze room during normal convention hours on Thursday and Friday.

sPeCial ThanKs To all oF our auCTion donors Please suPPorT Them as They suPPorT FFea!


silent auction

AAA Flag & BannerAladas China and GiftsAllied Specialty InsuranceAmerican Specialty Insurance & Risk Services, Inc.ArtiGras Fine Arts FestivalBig Time Restaurant GroupBobby Rodriguez ProductionsCash Ready ATMCCL History MuseumChange your lifeCity of West Palm Beach EventsClyde Masters Productions LLC & The Songwriter Agency, INCCoconut Grove Arts FestivalCruzan Amphitheatre

DoggibagseRocketFuelFlorida OrchestraFlorida State Fair AuthorityFood Network South Beach Food and Wine FestivalInnovative IncentivesItalian Family FestaLeesburg PartnershipLightning Wireless SolutionsLion Country SafariOrange County Regional Historical SocietyPatti HamiltonPaul Bunyan Lumber Jack ShowPyrotecnico

Richard Barker Incredible HypnotistRoccos TacosSanibel / Captiva island Chamber of CommerceSolid Waste Authority PBCSouth Florida FairSpotos Oyster BarSunbelt RentalsSunFestTina VaLant PhotosTwo Old Hags Wine ShoppeUpright Marketing SolutionsVera Bradley*as of July 11th

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25 TRENDY DOWNTOWN & WORLD-CLASS SHOPPING DISTRICTS47 MILES OF BEACHES | 125 MILES OF WATERWAYS | 160 GOLF COURSES

Exceptional destination. Exceptional meetings.

PalmBeachFL.com/MPpackages 877.722.2821DMAI Accredited

Convention and Visitors Bureau

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World-Class Tenting Solutions

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FirsT Timers seminar rooKie Training CamPsponsored by Topline Is this your first time attending the FFEA Convention? Join us for a welcome reception where you will have the opportunity to meet other first-timers during a fast-paced and fun networking experience. The events unique speed dating style format guarantees you will meet at least 10 FFEA Convention participants. Enjoy 5 minutes with each new contact before you move to the next attendee. Dont miss this opportunity to build relationship with attendees before the convention even opens!

location: Coral reef ballroom

learning roundTables Film sessions

Take part in roundtables facilitated by convention speakers who will share ideas and take questions on specified topics. Roundtables begin

at 8am and attendees will rotate to another topic/table every 20 minutes. This is a relaxed format and you can join the conversation at any

point during the hour. Speakers will be posted at the registration desk and on event signage.

location: seacrest ballroom

8:00Am 9:00Am thurSdAy & fridAyJuly 26 & 27, 2012

4:00pm 5:30pm wedneSdAyJuly 25, 2012

CoaChes Corner sponsored by Florida state university Panama CityCome meet our coaches! Industry experts are here to offer on-on-one advice to convention attendees on ways to improve your business.

Consultants cover areas including sponsorship sales, personal branding, facebook, internship programs, special event insurance and more!

See complete list and schedule your appointment at the registration desk.

location: Palm breeze

9:00Am 11:00Am 2:00pm 3:00pm

thurSdAy & fridAyJuly 26 & 27, 2012

laTe nighT hosPiTaliTy The loCKer room sponsored by leesburg bikefest, anheuser busch & modern line FurnitureLate night networking at its finest. Come socialize in style in the grand hospitality suite with furniture provided by Modern Line Furniture and

beverages provided by Leesburg Bikefest and Anhesuer Busch. While you are there stop by our Concession Stand for some game day snacks!

location: island breeze room #240

10:00pm 12:00Am wedneSdAyfridAyJuly 25 - 27, 2012

Juice up your advertising

Florida Festivals & Events Association

Inform

4 million Floridians about your event with a display or classified ad in our statewide network. Expand your reach even further with our community newspaper online network.

Florida Classified Network 17 newspapers serving 3.7 million readers Rates begin at $150

Florida Metro Daily Classified Network 25 of Floridas largest daily newspapers

serving 4.4 million readers Rates begin at $650

Florida Display Network 103 newspapers serving 3.8 million readers Rates begin at $395

Florida Community Online Network 32 of the finest Florida newspaper websites Rates begin at $500

One call...one order...saves you time and money! www.facebook.com/AdNetFlorida | 866.742.1373| www.AdNetworksFlorida.com

Proud Sponsor of the Florida Festival & Events Association

FEBRUARY 16.17.18 2013

ANNUAL

add to your playbook with these learning & networking opportunities!

Scan with your smartphone for more information

pc.fsu.edu

Program Consists of Four ONLINE Classes

Event Planning Management

Event Marketing

Event Management Issues in Ethics and Risk Management

Practicum in Event Management

Practical Application of Industry Concepts and Practices

Experiential Learning with Event Providers

FLORIDA STATEUNIVERSITY

PANAMA CITYGraduate CerticateEvent Managementin

Looking for Graduate LevelEvent Management Education?

pc.fsu.edu

LOCATION2050 NORTHWEST 94 AVENUEMIAMI, FLORIDA 33172

[email protected] 305 594.2100 \\ 800 895.6244F 305 594.1870

[email protected]

WORDS AND IMAGES, CREATIVELY COMBINED AND PRINTED WITH CARE HAVE THE POWER TO CHANGE THE WORLD.

COLOR IS THE REFLECTION OF LIGHT.WE REFLECT BRILLIANTLY.

association partners

title sponsors

official sponsors

Academy Trophies and AwardsAnnett Bus Lines

Complete Ticket SolutionsCoconut Grove Arts Festival

Extraordinary Photography by Tina ValantFlorida State University Panama City

Gourmet Truck ExpoIncredible Hypnotist Richard Barker

Lightning RadioModern Line Furniture

Suncoast MarketingTentlogixTopline

Twilight FeaturesWRPBiTV

ffea 2012 convention program

Documents

annual convention

future of ffea

annual florida festivals

events association convention

convention sponsors

event industry leaders

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