FetaMarketing

Importance for GreeceImportance for Greece

MostMost significant sub-sector of Greek dairy significant sub-sector of Greek dairy industryindustry

Still very important for little farmers, although Still very important for little farmers, although there were restructuring and modernizing there were restructuring and modernizing trends in recent yearstrends in recent years

The average annual consumption of Feta in The average annual consumption of Feta in Greece is the highest in the world - about 26 kgGreece is the highest in the world - about 26 kg

ProtectionProtection

PDO (Protected Designation of Origin)PDO (Protected Designation of Origin)– Guarantees the consumer a Greek product that Guarantees the consumer a Greek product that

is produced after a certain fixed procedureis produced after a certain fixed procedure– The name FETA is internationally protectedThe name FETA is internationally protected– Some companies triedSome companies tried

to fake Feta (made outto fake Feta (made outof cow milk)of cow milk)

MarketingMarketingFarmer

Cheese

Supermarket

ExportRestaurant

Sell it at home (minimarket)

Export CountriesExport Countries

50%

10%

9%

5,5%

70% Export

30% in Greece

How to sellHow to sell

Vacuumated (long lasting freshness) Vacuumated (long lasting freshness) – Without liquid around the cheeseWithout liquid around the cheese

Possibilities of packagingPossibilities of packaging– Plastic boxesPlastic boxes– BarrelsBarrels– Tin boxesTin boxes– Wrapped in Plastic Wrapped in Plastic

PricePrice

Depends onDepends on– QualityQuality– OriginOrigin

Cheapest: 8,53€ per KiloCheapest: 8,53€ per Kilo Most expensive: 11,56€ per KiloMost expensive: 11,56€ per Kilo

© Benni & Duschi 2007