FERRARI: the State of the Art

ONE COMPANY…

… TWO SOULS

FERRARI HISTORY

ENZO FERRARITHE FOUNDER, IN THE 20s

RACING IS FERRARI’S DNA

OVER 60 YEARS HISTORY

1947s: Maranello The first Ferrari

1960s: Production of GT cars begins alongsideracing cars

1970s: The Company takes form

1970s: Commercial success continues

1980s: Very fewvictories

1990s: A new company, a new product line

2000s: 8 World Titles in 10 years

2000s: A new way of conceiving the company (Formula Uomo)

2000s: Ferrari FF

2000s: Ferrari California

with HELE system

FERRARI TODAY

OUR VALUES

Tradition and Innovation

Person and Team

Passion and Sport Challenge

Local and International

Excellence and Rapidity

Ethics and Profitability

FACTS AND FIGURES

� € 1,919 billion turnover

� € 302.7 million trading profit (ROS 15.8%)

� Over 15 % R&D

� Around 3000 employees

� Shareholders: Fiat Group, Ferrari Family

� Commercial presence in 58 countries

As at the end of 2010

FACTS AND FIGURES

PEOPLE MAKE THE DIFFERENCE

PEOPLERacing Road Cars

SCUDERIA FERRARI

THE APPROACH

� Teamwork

� Quick response to contingencies

� Commitment to success

� Competitive spirit

� Excellence in every detail

A WINNING RACING TEAM

Since 1950 Scuderia Ferrari has

always been at the peak of F1

andis the most successful team in

the history of Formula One:

� 812 Gran Prix run

� 215 Gran Prix won

� 16 Constructors World titles

� 15 Drivers World titles

VIDEO VITTORIE EPICHE

OUR FANS

Ferrari is the most supported team of the world. Formula 1 racing is the

discipline most followed on television, with around 600 million spectators per

year.

“Winning is hard work. The fans are the most wonderful thing in our work and they’ve always

been there even in difficult times.”

Luca di Montezemolo, Ferrari Chairman.

FERRARI ROAD CARS

TECHNOLOGICAL TRANSFERIn the history of Ferrari, there’s a constant technological transfer from F1 to road cars.

Some examples:

�F1 gearbox

�Aerodynamics efficiency

�Electronic controls Ediff and F1 trac

�Manettino and HumanMachine Interface

THE PORTFOLIOP

RIC

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OS

IT

IO

NIN

G

>2

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<2

00

K€

>450 CV >500 CV >550 CV >600 CV

V8 V12

GRAN TURISMO

PRODUCT POSITIONING

SPORTS CAR

458 ITALIA

FERRARI CALIFORNIA

FERRARI FFFF

599 GTBThe strategy : “A different Ferrari for different Ferraristi”

Luca di Montezemolo

ADDITIONAL MARKET NICHES

FXX Programme

12- cylinder not homologated laboratory, 29 cars at 1.5mln €

12- cylinder not homologated laboratory, at 1.3mln €

599XX Programme

Limited Special Series

Special series models built in limited number

458 CHALLENGE: the fifth model used in Ferrari monobrand championship for Italy, Europe, APAC and American series

Monobrand Challenge

FERRARI NETWORK

THE DEALERSHIP PRESENCEFerrari is present in 58 markets with over 200 pos

COMMERCIAL EXPANSION

� Maintain exclusivity: selling less cars than the market demands

� Increase the presence in different markets

1993 30 markets and 90% of the production sold in USA, Germany and Italy

201058 markets, export of 95% of the production, 25% only

in the USA

HIGH GROWTH RATE EMERGING MARKETS

The approach:

� Select the best partner

� Transfer to the market the brand values

Some results:

� CHINA: 300 cars sold in 2010, 999 clients reached since 2004

� INDIA: solely the announcement of the opening generated around 200 media stories

FORMULA UOMO

PEOPLE MAKE THE DIFFERENCE

� The person and his needs at the center

� Unique working environment: natural lighting, green areas, thermal and acoustic control.

� The green approach: photovoltaic and trigeneration plant for creating the best eco friendly environment and building the best sportcars in the world constantly increasing their efficiencies

� Company Welfare: services dedicated to all employees and their families (medical care, fitness, bank services, Maranello Village, Summer Camp for the children and school books for free, …)

FORMULA UOMO

� BEST PLACE TO WORK IN EUROPE AWARD

� RANDSTAD AWARD for most attractive company

FERRARI BRAND

THE ICON

XXX

Ferrari is an icon known for its values and exclusive approach

VIDEO FERRARI E IL CINEMA

THE VALUE

� The Ferrari brand value is 3,562

billion dollars*

� Scuderia Ferrari is the most

valuable brand in Europe among

all sports brands, more valuable

of the Formula 1 brand

*Source Interbrand research 2010

SCUDERIA FERRARI: Brand Value“The Ferrari Formula One team is the most valuable sport team property on the

planet”Sports Pro Research

STRATEGY

� Sustain and increase the brand exclusivity

� Be excellent in everything

� Select only the best international partners to develop unique projects

� The Ferrari Store retail concept has been created to make the Ferrari Experience cross the lines of the roads and circuits and reach the Ferrari passionate around the World.

� It offers, in a unique environment characterized by premium materials and red lacquered furniture, a full range of original and exclusive products that express the Ferrari soul and DNA.

FERRARI STORE

FERRARI STORES

NEW YORK

LONDON

JOHANNESBURG

An Exclusive Network in the Top Locations Worldwide

LICENSING STRATEGY

� Work only with the best international Partners in each product category

� Develop products and projects that can transfer the uniqueness of the Ferrari DNA

� Differentiate with coherence the Sport Product Lines from the Luxury and Lifestyle Collections

FERRARI WORLD ABU DHABI

� 1st Ferrari theme park in the world

� World’s largest indoor theme park: 200,000 m² under one roof

� Largest Ferrari logo ever realized, visible from airplanes landing in Abu Dhabi

� 24 major rides & attractions with the fastest roller coaster in the world

� Best performer Ferrari Store

VIDEO FERRARI WORLD ABU DHABI

FERRARI ON THE WEB

� Ferrari is the most loved brand on the Internet by surfers worldwide (Act Value’s Reputation Manager research)

� www.ferrari.com is available in 7 languages: Italian, English, French, Spanish, German, Chinese and Japanese.

� The Ferrari Facebook page has over 3.6 million fans, and is 3rd in ranking after Google and Coca Cola

FUTURE

The world around us is changing more and more quickly .

What about the future?

� The social and macroeconomic picture is getting extremely complex and

dynamic:

�Emerging countries (China, India)

�Stable courtiers (USA)

�Stagnant economies (Europe)

� People culture is steering towards green and responsible behaviour

� exclusivity and luxury have different meanings compared to the past.

� exclusivity and luxury have different meanings in different culture.

We have the honour of attending a never lasting

race that began the day of the foundation.

WHAT ABOUT TOMORROW’S CHALLANGES?GT CARS: feed the dream of the best car in the world blending wisely history, design &

innovation (keeping in mind new customers’ needs. Hybrid and “low” emission is just an example). We need to be aggressive on targets, innovative, flexible and open to changing scenarios.

BRAND: clever use of brand always increasing its value and avoiding inflation and over exposure.

FORMULA 1: win, win, win is our only advertisement and best “weapon” to stay out of the

market’s fray

In the end; we want to preserve our identity of car manufacturer evolving into a luxury brand able

to inspire and evoke unforgettable emotions and preserve exclusivity and imperishable value.

ONE MORE

THING !

Inspired by perfection!

“The best Ferrari ever made is the one we’re

thinking to for the future”Enzo Ferrari

“we do exceptional things thanks to exceptional

women and exceptional men, they are the centre

of our world together with our customers”Luca di Montezemolo

… IT’S CONSTANT PROJECTION INTO THE FUTURE …