ferrari… le mans… endurance sports car …...live online race coverage 176,527 views 70,205 -...

MARKETING SUPPORT BY PURPLE TANGERINE SPORTS

FERRARI… LE MANS… ENDURANCE SPORTS CAR RACER…

BRITISH SPORTS CAR STAR FERRARI LE MANS DRIVER

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INTRODUCING JODY FANNIN

An opportunity to partner with Ferrari European Le Mans Series racing driver Jody Fannin at famous Grand Prix circuits across Europe including: Spa, Monza, Paul Ricard and Silverstone.

At 24, Jody is one of Britain’s young rising stars of sports car racing and a member of the prestigious and exclusive British Racing Drivers Club, the owners of the Silverstone Circuit.

PUT YOUR BRAND ALONGSIDE FERRARI - On the grid featuring the world’s leading super cars - Aston Martin, Ferrari and Porsche.

ENTERTAIN YOUR CLIENTS, CUSTOMERS AND STAFF - Trackside with a Ferrari team at Europe’s leading sports car championship - European Le Mans Series and the world famous 24 Hours of Le Mans.

BE A GUEST OF THE BRITISH RACING DRIVERS CLUB - At Silverstone events with access to the exclusive clubhouse & bar facilities - including the showcase F1 GP, MotoGP and British Touring Car Championship.

PACKAGES EUROPEAN LE MANS SERIESOFFICIAL PARTNERSUp to 3 x OFFICIAL PARTNERS

OFFICIAL SUPPORTER & OFFICIAL SUPPLIERSUp to 6 x OFFICIAL SUPPORTERSUp to 6 x OFFICIAL SUPPLIERS All from non-competing categories - demonstrating industry expertise

RACE SPECIFIC SUPPORTERSponsors at one or more specific races during the Season

24 HOURS OF LE MANS OFFICIAL PARTNERSUp to 3 x OFFICIAL PARTNERS

SILVERSTONE – BRDC CLUBHOUSE PARTNERRACE SPECIFIC SUPPORTERJody Supporters at one or more events at Silverstone including F1 GP

All packages are developed with Sponsor objectives at the forefront. Prices on request and depend on level of rights, markets and duration.




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AT A GLANCE 35 CARS7 MANUFACTURERS29 TEAMS100,000 SPECTATIORS

CARS The ELMS feature 3 races within races these include:

Le Mans GTELe Mans P2Le Mans P3

FORMAT 4 Hour Endurance races3 x Drivers Per Team Sharing 4 Hour Drive


ENERGY… POWER… SPEED… BRITISH SPORTS CAR STAR FERRARI LE MANS DRIVER

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S EUROPEAN LE MANS SERIES 2018

The European Le Mans Series is recognised as the most prestigious sportscar championship in Europe. The TV schedule includes live coverage of all rounds as well as highlights and repeat shows across the globe.

CALENDARDATES CIRCUIT COUNTRYApril Paul Ricard FranceMay Monza ItalyJuly Red Bull Ring AustriaAugust Silverstone UKSeptember Spa BelgiumOctober Portimao Portugal

ELMS is the top of the bill race at all these events apart from Silverstone where World Endurance Championship headlines.

LE MANS GTE Jody is racing in the Le Mans GTE Series.

Ferrari 488 GTE x 2Porsche 911 RSR 991 x 2Aston Martin Vantage V8 x 2




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24 HOURS OF LE MANS 16TH - 17TH JUNE 2018

The legendary 24 Hours of Le Mans is part of the World Endurance Championship and is one of the world’s biggest races:

- Over 260,000 fans trackside- 23 million viewers in Europe alone- 802 million potential viewers worldwide- 2,500,000 live connections to the official Web TV channel- 1,240 TV personnel- 31 international television networks- 1,425 journalists from all over the world- ACO, the organising club, reached 8 million people on Twitter and Facebook during the 2016 event

WHY GET INVOLVED?

BRAND ASSOCIATION - put your brand alongside Ferrari on the grid featuring the world’s leading super cars - Aston Martin, Ferrari and Por-sche.

ENTERTAINMENT - entertain clients, customers and/or staff trackside with a Ferrari team at: European Le Mans Series; 24 Hours of Le Mans; and British Racing Drivers Club events at Silverstone.

MEDIA - International TV Coverage. All rounds of the European Le Mans Series & the 24 Hours of Le Mans are streamed live.

PR & SOCIAL - create bespoke media content for your press and social media platforms. Jody is a consummate communicator who is comfortable in front of the microphone be it on television, radio or engaging with partners and guests over a race weekend.

EXPERIENTIAL - European-wide marketing exploitation with ELMS rounds held at: Silverstone, Monza, Spa, Paul Ricard, Red Bull Ring and Portimao.

UNIQUE EXPERIENCES - access to sports car racing rising star including track days with Jody.

PROMOTION - use of racecar for promotional activity.

CSR - link into Jody’s charities.

PUBLIC SPEAKING - Jody can speak at events sharing his story of what it is like to drive at 200mph in the latest high tech Ferrari and how he rose to becoming a world-class sports car driver having been born prematurely at 29 weeks and is now racing at the top.

BRANDING - on Ferrari 458 Italia and on Jody’s helmet and overalls.

BRITISH SPORTS CAR STAR FERRARI LE MANS DRIVER MARKETING SUPPORT BY PURPLE TANGERINE SPORTS

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ENERGY… POWER… SPEED…

MEDIA ATTENDANCE AT EVENTS

708 – ACCREDITED MEDIA327 – PHOTOGRAPHERS174 – JOURNALISTS129 – TV CREWS78 – PRESS OFFICERS




MEDIA FACTS 2016TV

All rounds of the European Le Mans Series are streamed live on www.europeanlemansseries.com

There is also extensive worldwide television coverage:

EUROPE ASIA PACIFIC AFRICA AMERICAS WORLDWIDE

BT Sport (UK)

Sportstv (Ukraine)

Supersport (South Africa)

Motortrend (USA)

Max Power (Worldwide)

Nelonen Media (Finland)

Motorsport TV [Pan Europe]

Duke TV (New Zealand)

Kwese(Pan Africa)

Fox International

(Latin America)

ORF Sport (Austria)

Ten Sports (India/Pakistan)

RTP (Portugal)

Le Sports (Taiwan and Macau)

ELMS WEBSITE

www.europeanlemansseries.com

VISITORS - 199,70524% - FRANCE16% - UK8% - BELGIUM75 - ITALY7% - USA

AVERAGE TIME OF WEBSITE - 3.03 MINS

LIVE ONLINE RACE COVERAGE

176,527 VIEWS70,205 - YOUTUBE60,373 - DAILYMOTION305,809 - ELMS WEBSITE

ELMS SOCIAL

FACEBOOK - 20,700TWITTER - 8,530INSTAGRAM - 4,450

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BRANDINGBranding logo on Jody’s race suit and race helmet and his Ferrari 488 GTE Italia - one of the most successful GT cars of recent times.



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S ENTERTAINING & HOSPITALITY

There are a number of ways in which you can integrate your brand with Jody.

RACE DAY TRACKSIDE HOSPITALITY

EUROPEAN LE MANS SERIES 2018At each European Le Mans Series Event we offer trackside hospitality with Jody’s team and access to the Pits Club - official hospitality area of ELMS.

The Pits Club is situated just above the pit lane garages putting you at the heart of the action, witnessing high intensity team action during a pit stop, meeting drivers and relaxing in the lounge.

Hospitality includes:• A fully branded and staffed entertainment area • Driver ‘meet and greet’ plus Q&A session and garage tours• Grid walk Access• Breakfast and Premium Buffet plus All Day Bar• VIP Car Parking Pass

24 HOURS OF LE MANSFor Le Mans similar hospitality is available.

SILVERSTONE - BRDC CLUBHOUSE PARTNERAs Jody is a member of the BRDC (British Racing Drivers Club), we offer passes with ac-cess to the exclusive clubhouse & bar facilities for all major Silverstone events including:• F1 GP – July• MotoGP – August• British Touring Cars Championship – September


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RIGHTS INVENTORY

PARTNER LEVEL

TIER 1OFFICIAL PARTNER

TIER 2OFFICIAL

SUPPORTERS & SUPPLIERS

TIER 3RACE SPECIFIC SPONSORS

Right to title for advertising & PR use “Official Partner Jody Fannin” Yes

Right to title for advertising & PR use “Official Supporter / Official Supplier Jody Fannin” Yes

Right to title for advertising & PR use “Official Supporter Jody Fannin - Monza” Yes

Category Exclusivity Yes Yes

LOGOS & IMAGES

LOGOS & IMAGES

Right to use Jody Fannin Composite (lock-up) Logo on all internal and external marketing Yes Yes Yes

BRANDING - JODY

On race overall and helmet Prominent Yes Yes

Jody will wear (e.g. clothing, watches), or use prod-ucts (e.g. drive cars) - where applicable Yes Yes Yes

BRANDING - FERRARI 488 GTE ITALIA

Logo on car For Season For Season Specific Races

HOSPITALITY & NETWORKING RIGHTS

AT RACES - ATHLETE ACCESS

Premium hospitality – meet team, tour of paddock, pit lane walk, be a part of the race experience – entry to Pit Club at ELMS and 24 Hours of Le Mans (additional 295 Euros per person for ELMS)

Up to 10 guests per

race

Up to 10 guests per race

Up to 10 guests per race

OFF TRACK - ATHLETE ACCESS

RIGHTS INVENTORY

PARTNER LEVEL

TIER 1OFFICIAL PARTNER

TIER 2OFFICIAL

SUPPORTERS & SUPPLIERS

TIER 3RACE SPECIFIC SPONSORS

Personal Appearances for clients to link in with existing activity such as attending conferences, product launches and company events. Including: Meet & Greets; Talks At Company Offices; Signing Autographs; and Photo Opportunities

Yes(up to 3

PAs]One off PA One off PA

Bespoke Driving Experiences - at additional cost Yes Yes Yes

MEDIA & PR RIGHTS

Right to use Jody Fannin association promotional campaigns on any PR & advertising Yes Yes Yes

A press conference to launch the Sponsorship - at sponsors own cost Yes Yes Yes

DIGITAL & SOCIAL RIGHTS

Branding on www.jodyfannin.com website Partners page

YesProminent

YesLess

Prominent

YesLess

Prominent

Part of digital engagement programme including integrating brand messages and logos into Jody’s branded content videos

Yes Yes Yes

EXPERIENTIAL RIGHTS

Opportunity to sample services and products at Jody’s races

For Season

For Season

Specific Races

ABOUT JMWFerrari Partner Team JMW Motorsport are an experienced and successful GT team with a track record of success at the highest level of sports car racing. They embark on the 2017 season with a Ferrari 458 GTE.




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S JODY ACHIEVEMENTS

2017 Ferrari, JMW Motorsport, European Le Mans Series2015/6 Aston Martin Racing Evolution Academy, British GT/International GT Open with TF Sport, PFL and Solaris Aston Martin GT3 - 3 podiums 1 pole2014 International GT Open Silverstone Winner2013 JRM (manufacturer) Nissan Driver Various European Championships. Best finish 4th2012 British GT GT4 Champion 8 wins 4 poles2011 Ginetta GT Supercup G50 2nd 3 wins 1 pole2010 Ginetta Junior Top Rookie 4th overall 2 Wins 1 Pole

After a successful career in karting where he won championships at both national and club level, Jody started his car-racing career in 2010 in the Ginetta Junior Championship. He stunned the regulars by winning on the third race weekend of the season on the daunting Brands Hatch GP circuit and went on to be the top rookie and only rookie race winner of the season, finishing fourth overall in the championship.

In 2011 he finished second in the G50 class of the Ginetta GT Supercup with 3 wins. He followed this up by being British GT4 champion with 8 wins out of 10 races in a dominant year in 2012.

After a successful test with the factory JRM Nissan team, he raced in various European championships in 2013 for JRM (including being the youngest driver at the Spa 24 hours) as well as their customer teams. After a move to Aston Martin machinery in 2014, he won the International GT Open race at Silverstone alongside factory driver Darren Turner.

In 2015, he was appointed as a member of the Aston Martin Racing Evolution Academy, one of 10 young drivers worldwide and formed a new partnership with TF Sport in the British GT Championship, which resulted in two podiums and a pole at the last round. In 2016, he was introduced to two novice “gentleman” drivers by Aston Martin Racing in a driver-coaching role and raced in the British GT and Britcar Championships.

He rounded off the year with a podium in the Barcelona round of the International GT Open Championship racing for the Italian Solaris Racing Team in an Aston Martin V12 Vantage GT3.


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S CONTACTPURPLE TANGERINE SPONSORSHIP

Nigel Jones, Directore - [email protected] m - +44 7980 213 122w – www.purpletangerine.com

Thank you to Lou Johnson & Spacesuit Media for use of Images in this pdf.



ferrari… le mans… endurance sports car …...live online race coverage 176,527 views 70,205 -...

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