tarifs france ad specs may 2015 - dailymotion...

Tarifs France

Ad Specs – May 2015

VIDEO IN-STREAM

VIDEO PRE-ROLL

PRE-ROLL + COMPANION AD

COMPANION OVERLAY

MPU COMPANION

PLAYER TAKEOVER COMPANION

INTERACTIVE PRE-ROLL

SHARE BUTTONS

HOTSPOTS

EXPAND

MINI-SITE

CAROUSEL

ADSELECTOR

STORE LOCATOR

EXTENDER

DISPLAY

NATIVE & BRAND CHANNELS

HOMEPAGE TAKEOVER CLASSIC

HOMEPAGE TAKEOVER MASTHEAD

HOMEPAGE TAKEOVER PUSHDOWN

TRANSPARENT FLASH TAKEOVER

MPU (MEDIUM RECTANGLE) 300X250 CLASSIC

MPU(MEDIUM RECTANGLE) 300X250 VIDEO

SIDE BANNER 300X600 CLASSIC

PREHOME - INTERSTITIAL

PREHOME / INTERSTITIAL – VIDEO

MOBILE INTERSTITIAL

MOBILE BANNER 300X50 OR 320X50

BRAND CHANNEL

IN-FEED, IN-SEARCH, IN-RELATED

NATIVE FORMATS

instream

Desktop

Mobile

Tablet

Connected TV

VIDEO PRE-ROLL

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format mp4, (H264), mov, wmv, avi

max. weight none

resolution provide a non-compressed file, non resized (if possible, provide us with the source file) If redirect : contact us

max. video length

30 s max

VAST/VPAID compliant player : accepted redirects: VAST 1,2 / VPAID 1 (Video Ad Serving Template) is a standardized communication protocol which enables a simplified and homomgenous exchange of information between video players and videos ads servers. Vast redirect accepted for mobile devices only if the video format is mp4. No redirects on connected TV.

Encoding : If the creative agency cannot deliver an encoded video (FLV / F4V), we can encode the video from high-quality files

Third-party tracking: a pixel and a click-command can be integrated to measure impressions and clicks.

Notes Compiled video file

VIDEO PRE-ROLL TECH SPECS

Desktop

PRE-ROLL + COMPANION OVERLAY

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PRE-ROLL + COMPAGNON OVERLAY TECH SPECS

Combined video file Compiled file: Size : 480x70px Accepted format: .swf Framerate : 25 fps Max weight: 60 Ko Max length: 10 seconds

Souce file : Size : 480x70px Accepted format: .fla The file has to be opened with the Adobe Creative Suite 4 (CS4) suite. The toaster must be ActionScript 3.0, no prior versions.

The origin must be fixed on the top left side of the screen. The opacity of the overlay cannot be above 80%. The other elements must be opaque

Information : The CLOSE button is not included in the file to be provided. It is adserved direclty during the campaign

Cinématique : When loading the video: The video loads in the Dailymotion player. When reading the video: The overlay ad appears on top of the video. Its position and size can be personnalized. The maximum length of the overlay is 10 seconds. Download the assets : http://advertising.dailymotion.com/fr/wp-content/uploads/2015/04/instream_overlay.fla

Technical specifications Note Dailymotion cannot produce and implement this format. Please contact us for more informations

http://advertising.dailymotion.com/fr/wp-content/uploads/2015/04/instream_overlay.fla



Desktop

Tablet

PRE-ROLL + COMPANION MPU

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SPECIFICATIONS TECHNIQUES PLAYER TAKEOVER COMPANION

Information Please note that Dailymotion does not provide this format. Only an external provider can make this format as of now. Please contact us for more informations.

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Desktop

INTERACTIVE PRE-ROLL – SHARE BUTTONS

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http://www.dailymotion.com/video/xiaqo0_pre-roll-lacoste-sur-dailymotion_creation

VAST/VPAID compliant player : accepted redirects: VAST 1,2 / VPAID 1 (Video Ad Serving Template) is a standardized communication protocol which enables a simplified and homomgenous exchange of information between video players and videos ad servers.

Dailymotion can produce and implement the format

Provide : - Redirection URL to be used (FB or Twitter) - Default shared text (140 characters)


Third-party tracking: a pixel and a click-command can be integrated to measure impressions and clicks

format mp4, (H264), mov, wmv, avi if redirects (on all devices) : .mp4

Max. weight none

Resolution provide a non-compressed file, non resized (if possible, provide us with the source file) If redirect : contact us

Max. video length

30 s

Combined video file Notes

INTERACTIVE PRE-ROLL – SHARE BUTTONS TECH SPECS

Desktop

INTERACTIVE PRE-ROLL - HOTSPOTS

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http://www.dailymotion.com/video/x127ec4_extender-no-pain-no-gain_creation


Player compatible VAST/VPAID : accepted redirects: VAST 1,2 / VPAID 1 (Video Ad Serving Template) is a standardized communication protocol which enables a simplified and homomgenous exchange of information between video players and videos ad servers.



Provide : • Creative brief (storyline/artwork) • Bullet points to be used on the video (preferably vectorized). • « Annotations » to be integrated to the format (preferably vectorized,

otherwise a high-definition gif/jpeg)

format mp4, (H264), mov, wmv, avi

Max. weight none


Max length 30 s

Compiled file Notes

INTERACTIVE PRE-ROLL – HOTSPOTS TECH SPECS

General specs for custom formats For any further information on our custom formats, please contact us.

INTERACTIVE PRE-ROLL (CUSTOM)

http://advertising.dailymotion.com/fr/wp-content/uploads/2015/05/OAS-Custom-campaign-specs.pdf






Desktop

INTERACTIVE PRE-ROLL – EXPAND

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Provide : Creative brief (storyline/artwork) 1 logo/pictogram/button to launch the expand feature, vectorized if possible (otherwise high-quality gif/jpeg).



format mp4, (H264), mov, wmv, avi If redirects (on all devices) : .mp4

Max. weight none

resolution provide a non-compressed file, non resized (if possible, provide us with the source file)

Max. length 30 s

Compiled file Notes

INTERACTIVE PRE-ROLL – EXPAND TECH SPECS

Desktop

INTERACTIVE PRE-ROLL – MINI-SITE

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http://www.dailymotion.com/video/x13wu4u_canon-interactive_auto

Desktop

INTERACTIVE PRE-ROLL – CAROUSEL

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Desktop

INTERACTIVE PRE-ROLL – ADSELECTOR

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Desktop

INTERACTIVE PRE-ROLL – STORE LOCATOR

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VAST/VPAID compliant player : accepted redirects: VAST 1,2 / VPAID 1 (Video Ad Serving Template) is a standardized communication protocol which enables a simplified and homomgenous exchange of information between video players and videos ad servers

Provide: - Creative brief / screenshots - Vectorial logo vectoriel (otherwise a high-definition gif/jpeg) - A list with names and adresses of the store locations in a Excel file.



format mp4, (H264), mov, wmv, avi If redirects (on all devices) : .mp4

Max. weight none


Max. length 30 s

Compiled file Notes

INTERACTIVE PRE-ROLL – STORE LOCATOR TECH SPECS

Desktop

INTERACTIVE PRE-ROLL – EXTENDER

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The pre-roll is played for 30s if the call to action button is not activated. If it is activated, the pre-roll is played until the end.

Call-to-action : by default (customizable on demand).

FB & TW sharing buttons can be added



format mp4, (H264), mov, wmv, avi if redirects (on all devices) : .mp4

Max. weight None


Max. length Recommanded : 2 to 3 min maximum Contact us for more details

Compiled file Notes

INTERACTIVE PRE-ROLL – EXTENDER TECH SPECS

display

Full day exclusivity

Desktop

Tablet

100% SOV

HOMEPAGE TAKOVER - CLASSIC

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Cinematic

When loading the page: The homepage takeover is represented by a background image and banners (animated or not) on the homepage of Dailymotion.

Composition du format

Background image 1615x2125 : important information must be inserted into the 1024 pixels of the centre zone Top banner 970x120 : Static creative or animated creative Assets need to perfectly fit the background image Bottom banner 970x120 (optional): Static creative or animated creative. Assets need to perfectly fit the background image 300x250 MPU : Format IAB 300 250

Needed assets The assets must be delivered within 5 working days before the start of the campaign. The validation will be done at least 3 working days before the upload.

background image compiled file : File Name: body (ex : body.jpg) Dimension : 1615x2125px Accepted formats: .gif, .jpg ou .png Weight : 150Ko max Redirection URL

top banner compiled file : File Name: top_banner (ex : top_banner.jpg) Dimensions : 970x120px Accepted formats: .gif, .jpg, .png ou .swf Weight : 75Ko max Redirection URL for top banner if the last is an image (optional)

HOMEPAGE TAKEOVER - CLASSIC TECH SPECS 1/2

http://publicite.dailymotion.com/offre-media/pave-300x250/



Technical specifications Some elements of the home page cannot be personnalized : header, footer, typos, content colors. If banners include an animation, the tracking of the redirection URL (if there is any) is done through a click-command provided on demand. In the animation, a transparent icon (button type) has to be included with the following code : on(release) { getURL(‘click command fourni’, '_blank'); }

Notes Redirects accpeted

Please comply with the following guidelines. <PJ> Dailymotion may not upload the asset if it impacts one of the pages of the plateform

Recommandations No text should be added 10 pixels from the website. It is not recommanded to add text on both sides of the asset. A fade between the banners and the background is compulsory.

HOMEPAGE TAKEOVER - CLASSIC TECH SPECS 2/2

Desktop

Tablet


100% SOV

HOMEPAGE TAKEOVER - MASTHEAD

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Cinematic

When loading the page : The masthead is represented as a giant banner at the top of the page with an integrated Dailymotion player, showing the campaign on every page of the website with the exception of the player pages.

Composition of the creative

Image for the 970x250 banner : Assets need to perfectly fit the background image Vidéo : hosted on Dailymotion Takeover : Background image 1615x2125 px : no informations outside the centered 1024 pixels Top banner Bottom banner (optional) IAB 300x250 format (optional): Static creative or animated creative. Sound must be “off” by default (may be activated on rollover or on click as long as it can be deactivated in the same way).

Needed assets

Compiled file for the leaderboard: File Name: top_banner (ex : top_banner.jpg) Dimensions : 970x250px Accepted formats : .gif, .jpg ou .png Weight : 75Ko max Vidéo : hosted on Dailymotion (recommanded) Link to the video Video length : 1 min max Redirection URL Informations : If the creative agency cannot host the video on Dailymotion, deliver an encoded video (FLV / F4V), we can encode and host it the video from high-quality files. Redirects acceptés Please comply with the following guidelines. Dailymotion may not upload the asset if it impacts one of the pages of the plateform

HOMEPAGE TAKEOVER - MASTHEAD TECH SPECS

Desktop


100% SOV

HOMEPAGE TAKEOVER - PUSHDOWN

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Cinematic

When loading the page: The megabanner expands and pushes the homepage down to give more space to play video ad. Contact us for a click opening. During the navigation : The megabanner is always on top of the page. Whenever it is highlighted with the mouse, it opens, pushing the content down with the revelation of the campaign (simple image or video)


Not expanded format 970x120 (initial form): Background image or Animation. Sound must be “off” by default (may be activated on rollover or on click as long as it can be deactivated in the same way). Must have a close Button Expanded format 970x600:: Animation of the Push Down video / Launch Unit Close button is mandatory Video : 30 to 40 sec max

Accepted redirects Please comply with the following guidelines Dailymotion may not upload the asset if it impacts one of the pages of the plateform

HOMEPAGE TAKEOVER - PUSHDOWN TECH SPECS

If processing directly with Dailymotion:

We don’t handle the creation process for the Push Down but we provide a template, for the development of the creative. Push Down without Player: One .fla file with 3 MovieClips on 3 different layers: mc_close, mc_expandPanel (for the expand format), mc_closePanel (for the initial format) and a layer with the ActionScript Code. Push Down with Player: One .fla file with 3 MovieClips on 3 different layers: mc_close, mc_expandPanel, mc_closePanel and a layer with the ActionScript Code. The animation of the initial format (not expanded) needs to be in MovieClip ‘mc_closedPanel.’ In the MovieClip ‘mc_expandPanel’, two layers: mc_playerContainer / Background.

The animation of the expanded format must be in the MovieClip. The MovieClip mc_playerContainer loads the Dailymotion player with the video. It should not be removed! Please contact Dailymotion traffic team for further information. Download the assets: http://advertising.dailymotion.com/wp-content/uploads/2015/05/...

HOMEPAGE TAKEOVER - PUSHDOWN TECH SPECS

http://advertising.dailymotion.com/wp-content/uploads/2015/05/pushdown_player.fla



Desktop


TRANSPARENT FLASH TAKEOVER

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Cinematic When loading the page: The transparent flash takeover is an animation on a transparent base shown above the website, with a 300x250 mpu.


905×441 Flash Format : Animation Sound must be “off” by default (may be activated on rollover or on click as long as it can be deactivated in the same way). Must have a close Button

Needed assets

Compiled file for animation: swf file (dimensions : 905x441 px) maximum dimension : 936x600 px max weight : 75 Ko Length : 6 sec max Source file for the animation: Maximum dimensions : 936x600 px Accepted format : .fla The file must adobe creative suite 4 (CS4) compliant Redirection URL

TRANSPARENT FLASH TAKEOVER TECH SPECS 1/3

Informations

Sound must be “off” by default (may be activated on rollover or on click as long as it can be deactivated in the same way) Redirects are possible (associated with the 300x250; Flash must be positioned via tags) Cap: 1/day/unique visitor The positioning of the Transparent Flash unit should not cover any part of the 300x250

Technical requirements

Unit may not cover the login and search zones. “Close” button required after the first second

Les conditions requises pour ce swf sont : A ClickTag needs to be inserted on a button: On(release) {getURL(clickTag, ‘_blank’) ;} An empty key frame of the animation at the root (_root) with the label « the_end » with the below code : stop(); flash.external.ExternalInterface.call(‘DM_swftrans_close’); A close button that executes a gotoAndStop on the key frame « the_end » If the close button is at the root as the « the_end » key frame, the code will be as following: on(release) { gotoAndStop('the_end'); } If the animation is built inside a MovieClip (as presented in the template), the last key frame of the MovieClip must have a code that executes a gotoAndStop on the « the_end » frame. If the MovieClip is at the root as the « the_end » frame, the code will be: stop(); _parent.gotoAndStop('the_end');


Template

The template is built as following: 1. At the root (_root), two frames: The first that has all the animation elements, the second one, all elements for closing the animation. 2. Five layers at the root (_root): - LABEL: at the second frame, the label is named « the_end » - ACTION: at the second frame, the code to stop the animation. - btClose: the occurency of a button where the closing code of the animation is inserted - btClickTag: the occurency of a transparent button where is inserted the call to the ClickTag - mcAnimation: the occurency of a MovieClip with the animation of the ad 3. In MovieClip and mcAnimation: several layers: - ACTION: at the last frame of the animation, a krey frame in which is inserted the closing code of the animation - Several other layers with the searched animation

Notes Redirects accepted

Please comply with the following guidelines. <PJ> Dailymotion may not upload the asset if it impacts one of the pages of the plateform.


Desktop

Tablet

300 x 250 CLASSIC MPU

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Catalogue des Formats 2014

Compiled file dimensions 300x250 pixels

format gif, jpg, png, swf

Max. weight 40 Ko

Max. animation length

30 s

sound Sound must be “off” by default (may be activated on rollover or on click as long as it can be deactivated in the same way).

Assets http://advertising.dailymotion.com/fr/wp-content/uploads/2015/04/pave_300x250.fla

Technical elements A ClickTag needs to be inserted on a button: If ActionsScript2: On(release) {getURL(clickTag, ‘_blank’) ;} If ActionScript3: the occurency of the transparent symbole (button type) need to be name buttonClick. buttonClick.buttonMode=true; buttonClick.addEventListener(MouseEvent.CLICK, redirectionPartner); function redirectionPartner(evt:MouseEvent):void { var url:String = root.loaderInfo.parameters.clickTag; var request:URLRequest = new URLRequest(url);try{ navigateToURL(request, '_blank');} catch (e:Error) {trace("Oops!");}} Download the template: http://advertising.dailymotion.com/fr/wp-content/uploads/2015/04/pave_300x250.fla

• Templates are only available in AS3. • Provide the redirection URL for the 300x250 MPU if it is an image • redirects accepted

300 x 250 CLASSIC MPU TECH SPECS

http://advertising.dailymotion.com/fr/wp-content/uploads/2015/04/pave_300x250.fla



Desktop

300 x 250 VIDEO MPU

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Compiled file format mp4, (H264), mov, wmv, avi

Redirects accepted

Max. weight none


Max. length none

loop No limitation

Notes Third-party tracking: a pixel and a click-command can be integrated to measure impressions and clicks.

Son « off » by default. Activated when clicking or roll-over.

300 x 250 VIDEO MPU TECH SPECS

Desktop

300 x 600 SIDE BANNER

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Desktop

Mobile

Tablet

PRE-HOME / INTERSTITIAL

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Cinematic

When loading the page : The interstitial only appears once per visitor, once they are on the website. The interstitial is clickable and can integrate the Dailymotion player.


Background image : no informations outside the 1024 pixels centered. The security zone is 1024x528 for the Dailymotion logo and has to be immediately recognizable. Or Background image Animation : no informations outside the 1024 pixels centered. The security zone is 1024x528 for the Dailymotion logo and has to be immediately recognizable.

Needed assets

Background image : Dimensions : 1280x1024px maximum Accepted format : .psd The file must adobe creative suite 4 (CS4) compliant Background image compiled file: Dimensions : 1280x800px maximum Accepted format : .gif ou .jpg Weight : 60Ko max Animation source file: Accepted format: .fla Integrate all the animation in a single video The file must adobe creative suite 4 (CS4) compliant

Desktop

PRE-HOME / INTERSTITIAL TECH SPECS 1/3

Needed assets

Compiled file for nimation : accepted format: .swf Weight: 100Ko max Length : 6 seconds max Background color: RGB or hexadecimal Frame rate : 25 images per second max. Fonts used: Accepted formats: vectorized fonts, TTF (Truetype), OTF (OpenType) Redirection URL

Technical requirements

If the interstitial has an animation, the tracking of the redirection URL is made through a clickTag. In the animation, a transparent icon (button type) has to be included in the main scene with the following code : on(release) { getURL (clickTag, target); } Flash format is not accepted on tablet and mobile. informations

We can stop the video automatically if it is too long. If the creative agency cannot deliver an encoded video (FLV / F4V), we can encode and host the video from high-quality files


Mobile format gif, jpeg, png

size 320x480

Max. weight 40Ko

Tablet format gif, jpeg, png

size 1024x663

Max. weight 60Ko

Template Click here


Desktop

Tablet

PRE-HOME / INTERSTITIAL VIDEO

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Cinematic

When loading the page, the interstitial appears once for a visitor as soon as he arrives on the website. The interstitial is clickable and can integrate the Dailymotion player.


Background Image: no informations outside the centered 1024 pixels. Or Background video image: hosted on Dailymotion

Needed assets

Source file for background image: Dimensions : 1280x1024px maximum Accepted format: .psd The file must adobe creative suite 4 (CS4) compliant Compiled file for background image: Dimensions : 1280x800px maximum Accepted formats : .gif ou .jpg Maximum weight: 60Ko Source file for animation : Accepted format: .swf Maximum weight: 100Ko


Needed assets

Compiled file for animation: Accepted format: .swf Maximum weight: 100Ko Length : 6 seconds max Background Color: RGB or hexadecimal Cadence : 25 images per second max. or Vidéo : Hosted on a Dailymotion account Length : 6 seconds maximum Fonts used: accepted formats: vectorized fonts, TTF (Truetype), OTF (OpenType) Redirection URL Technical specifications

Redirects non accepted

Technical specifications

If the interstitial has an animation, the tracking of the redirection URL is made through a clickTag. In the animation, a transparent icon (button type) has to be included with the following code : on(release) { getURL (clickTag, target); } Flash format is not accepted on tablet and mobile.

informations

We can stop the video automatically if it is too long. If the creative agency cannot deliver an encoded video (FLV / F4V), we can encode and host the video from high-quality files


Mobile

MOBILE INTERSTITIAL

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MOBILE INTERSTITIAL TECH SPECS 1/1

Mobile format gif, jpeg, png

dimensions 320x480

Max. weight 40Ko

Mobile

MOBILE BANNER

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Catalogue des Formats 2014

Compiled File dimensions 300x50 pixels

format gif, jpg

max. weight 25 Ko

Provide : • Tracking pixel • Click command

MOBILE BANNER TECH SPECS 1/1

brand channels and video seeding

Desktop

Mobile

Tablet

Connected TV

BRAND CHANNEL

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Desktop

Tablet

BRAND CHANNEL CUSTOM

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Desktop

Mobile

Tablet

NATIVE IN-FEED FORMAT

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Desktop

Mobile

Tablet

NATIVE IN-SEARCH FORMAT

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Desktop

Mobile

Tablet

NATIVE IN-RELATED FORMAT

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Desktop

Tablet

300 x 250 SEEDING MPU

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Image format jpg, png (png 24)

max. weight 40 Ko

Notes The 300x250 standard native MPU is a static preview of the content to be viralized. The creative asset can be displayed on the Dailymotion homepage and every page that integrates a 300x250 MPU. The content must be hosted on Dailymotion (provide the link to the Dailymotion hosted content). Tracking : click-commands accepted. Redirects non accepted. The creative asset will be submitted to Dailymotion for validation, who may edit the file in order to fulfill legal requirements. The final asset will then be submitted for validation by the advertiser before implementation.

300 x 250 SEEDING MPU TECH SPECS 1/1

Desktop

Tablet

Voir la bande annonce

01:34

Voir la

bande

annonce

01:34

NATIVE MPU 300 x 250 - VIDEO

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source Dailymotion video

max. length none (Recommanded: 2 min 30)

sound off by default Activated when launching the video

Notes The 300x250 native mpu video is a video preview of the content to be viralized. The creation can be displayed on the Dailymotion homepage and every page that integrates a 300x250 MPU. The content must be hosted on Dailymotion (provide the link to the Dailymotion hosted content). Dailymotion associates its logo to the content as a sign of editorial recommandation for the user. Tracking : click-commands accepted. Redirects non accepted.

NATIVE MPU 300 x 250 - VIDEO TECH SPECS 1/1

NATIVE MOBILE BANNER

Mobile

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format gif, jpg

max. weight 25 Ko

Notes The 361x50 native mobile banner is a static preview of the viralized content. The creative assets can be displayed on the mobile Dailymotion homepage and every page that integrates a 361x50 banner. The content must be hosted on Dailymotion (provide the link to the Dailymotion hosted content). Dailymotion associates its logo to the content as a sign of editorial recommandation for the user.

Tracking and redirects are not accepted.

NATIVE MOBILE BANNER TECH SPECS 1/1

FORM

ATS 1

/2

FORMAT DESKTOP MOBILE TABLET APPS IPTV VIDEO IN-STREAM Video pre-roll

Pre-roll + companion ad

Compagnon Overlay

MPU companion on-site on-site

Player takeover companion on-site

Interactive pre-roll

Interactive pre-roll - Share buttons

Interactive pre-roll - Hotspots

Interactive pre-roll - Expand

Interactive pre-roll - Mini-site

Interactive pre-roll - Carousel

Interactive pre-roll - Adselector

Interactive pre-roll - Store Locator

Pre-roll extender

FORMAT DESKTOP MOBILE TABLET APPS IPTV DISPLAY Homepage Takeover - Classic (incl. MPU) no Flash

Homepage Takeover - Masthead (incl. MPU) if spec. Dailymotion

Homepage Takeover - Pushdown

Transparent Flash Takeover

MPU / Medium rectangle 300x250 - Classic

MPU / Medium rectangle 300x250 – Video

Side Banner 300x600 classic

Prehome / interstitial (between-the-page)

Prehome / interstitial (between-the-page) - Video

Mobile interstitial

Mobile banner 300x50 or 320x50

NATIVE FORMATS AND BRAND CHANNELS Brand Channel

In-feed, In-search, In-related

Native formats FORM

ATS 2

/2

Tarifs France

advertising.dailymotion.com

tarifs france ad specs may 2015 - dailymotion...

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