female economy [autosaved]

7/30/2019 Female Economy [Autosaved]

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PresnSa

Ishtiaq

Faisal


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what women want? How they spend?

How we can serve them?

How better we can share gain? Sustain profitablity in different businesses


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Female economy Segments

Dissatisfaction

Unmet needs


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Women

Love

MoneyTime


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Female economic activity is a common measure of genderequality in an economy.

Gender Gap Index Economic participation and opportunity

salaries, participation and highly-skilled employment

Education access to basic and higher levels of education

Political empowerment representation in decision-making structures

Health and survival

It is one of the numbers used by the UNDP in the calculation

of the Human Development Index It is a measure of women over the age of fifteen who are

working or able to work as a percent of males

FEA is lowest in the Middle Eastand South Asiaand highestin developed nations and sub-Saharan Africa


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women represent a growth market bigger than China andIndia combinedmore than twice as big

marketers perceive women as a niche, not half the population


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There are six million more women than men in the world. Globally, they control about $20 trillion in annual consumer

spending and $28 trillion in the next five years

Saudi Arabian woman can get a divorce if her husband

doesnt give her coffee The two highest IQs ever recorded (on a standard test) both

belong to women

There is a direct link between increased female labourparticipation and growth

is estimated that if womens paid employment rates wereraised to the same level as mens, Americas GDP would be 9percent higher; the euro-zones would be 13 percent higher,and Japans would be boosted by 16 percent.


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Women have become the dominant engine of the economyworldwide

The "movement" has only just begun: women will demandmore, better goods, will grow economically, and will take

more leadership jobs.

Three key factors are accelerating the rate of change: Education

Career opportunities

Politics and social leadership


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Half of students globally are women. with women composing 57% of students in the US and 55% in

the EU.


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Source: Human Development Report 2007/08; BCGanalysis

25% 22%32%

12%

30% 29%

39%

14%

US lawyer Physicians Faculty Military

Chart TitlePast Present


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Women will earn more on average than he by 2028 in the US. The income gap is already reversing for young employees in

large US cities

Women from 21 to 30 living in New York City and working fulltime made 117 percent of men's wages

"In 1970, New York women in their 20s made $7,000 lessthan men. In 2005, they were making about $5,000 more

women still bear the majority of the responsibility formanaging the home

Average 18 hours per week performing household tasks

Her share of the burden is lower in emerging economies


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4% 3%11%

16%

9%

19%

US Congress US Governor EU Assembly

Women ParticipationPast Present


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women report the same top three challengesglobally: managing her household and finances,

too many demands on her time,

and not enough time for herself.

priorities and tradeoffs vary based on conditions in hercountry or region.


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Globally, they control about $20 trillion in annual consumerspending and $28 trillion in the next five years

$13 trillion in total yearly earnings could reach $18 trillion inthe same period.

it would be foolish to ignore or underestimate the femaleconsumer.

Dells short-lived effort to market laptops specifically towomen Make it pink launched website Della.


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comprehensive study of how women felt about their work andtheir lives, and how they were being served by business

than 12,000 women, from more than 40 geographies and avariety of income levels and walks of life, responded to our

survey.

The survey included 120 questions

hundreds of interviews and studied women working in 50organizations in 13 fields of endeavor.


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-Women feel vastly underserved

Undervalued in the marketplace and underestimated in theworkplace.

Although women control spending in most categories ofconsumer goods, too many businesses behave as if they had nosay over purchasing decisions.

They have too many demands on their time and constantlyjuggle conflicting prioritieswork, home, and family.

Few companies have responded to their need for time-savingsolutions or for products and services designed specifically forthem.


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Its still tough for women to find

- pair of pants

-buy a healthful meal

- get financial advice without feeling patronized, or make thetime to stay in shape.


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control spending in most categories of consumer goods

Companies continue to offer them poorly conceived productsand services and outdated marketing narratives that promotefemale stereotypes. Woody Woodpecker as a spokesman

- Look at the automotive industry. Cars are designed forspeednot utility, which is what really matters to women.


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-women are increasingly gaining influencei n the work world. the number of working women in the United States is about

to surpass the number of working men.

-Three-quarters of the people who have lost jobs in thecurrent recession are men.

-To be fair, women are still paid less, on average, than men,and are more likely to work part-time

-factors that have helped insulate them somewhat from thecrisis.

this recession abates, women not only will represent one ofthe largest market opportunities in our lifetimes but also willbe an important force in spurring a recovery and generatingnew prosperity.


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Survey identified six key female consumer segments. primarily defined by income, age, and stage of life

fast-tracker,

pressure cooker,

relationship focused,

managing on her own,

fulfilled empty nester,

and making ends meet.

Few women fall into just one type.


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Four are businesses where women are most likely to spendmore or trade up

food,

fitness,

beauty,

apparel

women have made their dissatisfaction very clear

financial services

health care.


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Food represents one of the largest opportunities Women are responsible for the lions share of grocery

shopping and meal preparation.

Food is also one of consumers most important budget items,one that can be adjusted but never eliminated.

Favorite grocery stores among the women we surveyedincluded Whole Foods and Tesco.


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Whole Foods has succeeded despite its high prices bytargeting the demanding (but well-to-do) fast-trackers, whowant,

High quality meats and produce and knowledgeable staff

Tesco stores, which offer one-stop shopping for a wide range

of household items targeting the time strapped pressurecookers who desire convenience

Tesco stores offer the household like

Books , Furniture, Financial services.


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US alone the market for diet food has been growing 6% to 9%a year and is worth approximately 10 billion.

worldwide market is worth about $20 billion .

The U.S. health club industry generates revenues of about

$14 billion annually. About two-thirds of our survey respondents described

themselves as overweight

. But while women say that their fitness is a priority, in realityit tends to take a backseat.

Women ranked their own needs second or thirdwhichmeans they have trouble finding time to work out.


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The challenge for companies is to make fitness moreaccessible to women

The fitness chain Curves recognized and responded towomens concernsand grew quickly as a result.

Curves have simple concept ; cheep, fast exercise for women

only. With no- frills spaces suited to middle-aged clients of

average build.

Helpers stand by to usher them through simple 30 minutescircuit, so no need to hire a trainer.


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Beautyproducts and services promote a sense of emotionalwell-being in women

with who spent a higher portion of their income on cosmeticsfelt more satisfied, successful, and powerful and also lowerlevel of stress even if they worked longer hours

women are fundamentally dissatisfied with beauty offerings

its a male-dominated industry in which men make hit-or-miss guesses about what women want, and products comeand go at a rapid pace

Women are passionate about the industry and wellrepresented in jobs at the entry level female employmentdrops off at the executive and senior leadership levels

A good first step toward gaining market share might be toput more women at the topwhere they can help make keydecisions and provide input about what does and doesntresonate with customers.


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Many companies that do well in beauty have made creativeuse of new technologies to address womens desire to lookyounger.

Switzerland-based La Prairies Cellular Cream Platinum

Procter & Gambles Olay brand is available in drugstores


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$47 billion global industry with plenty ofroom for improvement, primarily when itcomes to fit and affordability.

Most women are not a perfect size 6andthey dont like to be reminded of it everytime they shop.

Trying on clothes is often an exercise in

frustration that just reinforces womensnegative body images.


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Banana Republic, a favorite retailer of the women in oursurvey by taking the steps to solve the fit problems

It offers a variety of cuts to suit different figures, and sizesare consistent across the board.

Once you discover your fit block you can buy multiple pairs

of pants, even online, quickly and dependably.


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The costliness of clothing was another factor in this survey toexplain why respondents favored Sweden based H&M.

Its stores offer inexpensive, fun, trendy clothes and, with arapid turnover of stock, an element of surprise each timeshoppers visit.

Women value the ability to buy a new outfit without breakingthe bank.

Perhaps contributing to H&Ms success is the fact that:

nearly 80% of the companys employees,

77% of store managers, and 44% of country managers

So are 7 of the 11 board members are women.


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Despite setbacks in the economy, private wealth in the UnitedStates is expected to grow from some $14 trillion today to$22 trillion by 2020, and 50% of it will be in the hands ofwomen.

They cited a lack of respect, poor advice, contradictory

policies, one-size-fits-all forms

quotations from our interviews: I hate being stereotyped because of my gender and age, and I dont

appreciate being treated like an infant.

As a single woman, I often feel that financial services institutions arent

looking for my business.

Im earning close to $1 million a year and should retire with $20 millionplus in assets, so Im not right for a cookie cutter discount broker, norqualified for high-end wealth management services.


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source of frustration for women in survey . Women resoundingly reported dissatisfaction with their

hospitals and doctors.

Johnson & Johnson, though not a health care servicesprovider,


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offering easier and more convenient ways to make purchaseswould create a clear advantage in all industries.

women dont make enough time for themselves. theindustries weve discussed Japan

Indian husband Our research also showed that pressures change over time. Women are

happiest in their early and later years and experience their lowest point intheir early and mid forties.


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When the dust from the economic crisis settles, we predict,women will occupy an even more important position in theeconomy and the world order than they now do.

. What might that economy look like?

ever-larger proportion of the workforce

Women will also continue to struggle with work/life balance,conflicting demands, and too little time.

women are the customer.

The financial crisis will come to an end and now is the time tolay the foundation for post recession growth.


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