female 40 sales deck
TRANSCRIPT
ANNIVERSARY
40thCelebration Packages 2014
For those who have a passion for what's in the stores and on the runways. Art and design aficionados. Global citizens with a social conscience. Travellers who experience, not visit. Female offers an insightful view into the latest happenings on the scene, by a team who lives the lifestyle.
The Number 1 Women’s fashion magazine in Singapore* , with a readership of 102,000 (Nielsen Media Index 2013), Female is the country's authority on all things au courant and fashion forward. We dig deep into the DNA of brands and the minds of industry insiders to distill what's new, impactful, trend-setting. We test the most innovative beauty products and research fresh technologies. We scour the local and global landscape for interesting buys, events, initiatives. Then we bring it all to you in a smart, sharp read.
^Statement extracted from SPHMAG-IPSO Readership Study 2012* Source: http://www.marketing-interactive.com/features/magazine-year (Magazine of the Year 2013 – survey by Marketing Magazine)
“The FASHION FORWARD guide for the DYNAMIC & VIBRANT me^”
WHO ARE OUR READERS?A typical Female Reader is between 30 to 49 years of age, who is a PMEB drawing a monthly personal income of about $3,747.
She lives in a Condominium /Apartment/ SemiD/ Bungalow (58%) with a household income of about $8,432 per month.
She will pay more for quality goods (77%) and will pay more for luxury brands (42%). She is a fashionista who keeps up with the latest fashion (52%). She spent in beauty and believes designer brands improve image.
She is a planner who made financial planning for retirement (93%). She owes 3 credit cards (47%) and charge up to $900 per month (40%).
She pampers herself with 2 leisure trips per year (55%) and has good taste for finer things in life – owns watches up to $1,001 & above (29%).
Source: Nielsen Media Index 2013National Media Household income: $5,179 per month
National Median Monthly personal income: $2,629 per month
WHAT IS PLANNED FOR THE 40th ANNIVERSARY?
Female celebrates its 40th anniversary this April 2014 issue with a first-ever collectible edition curated just for our fabulous 40th.
A free-style format issue sans boundaries and regular columns featuring 40 things we love forever, stylish rule-breakers as you've never seen them before, fashion and beauty game-changers, fantastic worlds and authoritative stories of It-dom.
It's out-of-the-box, unexpected, super-normal, off-kilter, right of centre; because birthdays are anything but ordinary...
The magazine will be in an upsized format, and every copy of the Anniversary issue will come with an exclusive co-branded premium
ANNIVERSARY ADVERTISING PACKAGE
Celebration Advertorial Packages for APRIL 2014
•Package A: 2pp Advertorial @ $6,000 without photoshoot
•Package B: 2pp Advertorial @ $8,000 with product photoshoot only
•Package C: 4pp Advertorial @ $15,000.00
(Includes 1 model, stylist, hair & makeup only)
Important Note: Agency Commission is applicable for the above packages on $3,000 media costs
Terms and Condition:• Cost is nett, before any accredited media agency commission or GST.
• Package is a one-time special, and is applicable for APRIL 2014 only.
• Client to provide a detailed brief and images. SPHM will do copy, layout and colour separation. If photography is required, additional costs apply.
• SPHM holds the copyright to advertorials produced in-house.
• These packages are not valid for further series discount and master contract fulfilments.
ANNIVERSARY ADVERTISING PACKAGE
40th Anniversary Advertising Packages 2014 (Jan to Aug 2014)
4 + 1 BONUS ADContract Period: Jan 2014 to August 2014 Costs: $3,780 per full page full color insertion Special Package: $15,120* for 5 x full page full color insertions
(*per FPFC ad investment $3,024)
Digital options (only applicable for advertisers who took up Print Anniversary Ad Package)
a) Enhancement package @ $5,250 for 5x enhancement buttons (AC on $4,000. UP.$6,900) b) Enhancement button @ $1,200 per button (AC on $900. UP.$1,380) c) A1 insert package @ $1,440 per insert (UP. $1,800)
Terms & Conditions•Cost is nett, before any accredited media agency commission or GST.•This special package is valid for 8 months from the date of first insertion in Female (Ads must be utilized within the contract period Jan 2014 to Aug 2014)•It is not part of the master contract and not valid for further series discount•Bonus ad is applicable only after the paid advertisement have been utilized•This special package is not applicable for premium positions.
