Feefo V.S. Google Trusted Stores – by Marco Ma 2016

Key Functionalities Notes

1, Search Engine Marketing Friendly(SEO, PPC, PLA-Google Shopping,Google Sellers Rating)

• Very helpful, partner of Seller Rating;• Sync reviews to eCom website to

optimize page content;

• Very helpful with Google badge shownon eCom website;

• Can’t sync reviews to eCom website;

• Google badge for new customer acquisition and conversion is good;

• Sync reviews to the website is good;

2, Product Review & Service Review• Product Review + Service Review;• Can select Product Review or Service

Review by customization;

• Only for Service Review, including service rating, shipping and delivery

• Can’t be customized for products• Feefo is better at this point;

3, Social Sharing (FB, Twitter etc.)• Can be linked with eCom FB account;• An independent review summary

page by Feefo;• No Social Sharing; • Feefo is better at this point;

4, Negative Review & Risk Management

• Can’t delete negative reviews, have to escalate to Feefo;

• Can deal with customers and invite customers to change the rating;

• Negative reviews won’t be shared on social within 48 hrs;

• Can set alerts to notify CS team on negative reviews;

• Can’t delete negative reviews, have to escalate to Google;

• Can’t invite customers to change the rating;

• Negative reviews won’t be shared on social;

• Can’t set alerts for negative reviews;

• Feefo is with risk on negative feedback on social but can be controlled;

5, System Integration & Daily Workload

• API is needed for reviews sync;• Need to upload sales data in required

format Every Day to Feefo;• Need to upload products data once

it’s updated;

• Just insert 2 scripts to eCom website;• No sales or products feeds needed;

• Google Trusted Stores is easy to implement at this point;

• Feefo increases System Admin and CS team workload;

6, O2O – Online & Offline• O2O, support Retail Stores with CYC or

new customer emails;• Only support Online eCom channel; • Feefo is better at this point;

7, Cost• $799/month up to 5,000 emails sent;• $25/month per retail store offline;

• Free from Google• Feefo has one off project mgnt fee

which is not included;