february2016 lcc business newsletter...with getting in an auto accident is the inconvenience you are...
TRANSCRIPT
LCC BUSINESSNEWSLETTER
February Businessand
Networking Luncheon
facebook.com/lvlcc @ latinchambernv @lvlcc www.lvlcc.com
Chamber Update.............................pg 1Law............................................................pg 2-3Real Estate...........................................pg 4-5Business & Industry.........................pg 6
Finance...................................................pg 7
Education...............................................pg 8-9
Tourism & Hospitality....................pg 10-12
Community Calendar.....................pg 13
Job Opportunities.............................pg 14
February 2016
With great enthusiasm the Latin Chamber of Commerce hosted its second Business and Networking Luncheon of the
year at Suncoast Hotel and Casino. The key speaker was Brian G. Brannman Senior Vice President of Operations,
Nevada and President & CEO of Siena Campus. Brian G. Brannman is Senior Vice President of Operations, Nevada
service area, and President and CEO of its St. Rose Dominican-Siena Campus. Brannman's oversight encompasses
Dignity Health's multi-site, multi-area health care service offerings in Nevada, including acute-care hospital
operations, physician relationships, ambulatory and outpatient service delivery systems and healthcare philanthropy.
Brannman is known for the diversity and complexity of his past accomplishments, and for a focus on top-notch
performance combined with compassionate, patient-centered care. He was named to his current role in January 2014,
joining Dignity Health from University Medical Center of Southern Nevada, where he served first as chief operating
officer, and later chief executive officer.
The Latin Chamber of Commerce also had the privilege of having the presence of Congressman Luis V. Gutiérrez ofDistrict 4th of Illinois during the February Luncheon.Now in his twelfth term, Congressman Luis V. Gutiérrez is the
senior member of the Illinois delegation in the U.S. House of Representatives. He is an experienced legislator and
energetic spokesman on behalf of his constituents in Illinois' Fourth District in the heart of Chicago, who first elected
him to his seat in 1992. Rep. Gutiérrez is nationally recognized for his tireless leadership championing issues of
particular importance to Latino and immigrant communities. He has been at the center of every major legislative
debate on immigration reform and immigration issues for more than a dozen years.
For contact information:
(702) 385-7367 300 North 13th Street Las Vegas NV 89101
In This Issue:
News Briefs
Someone Hit My Car and It’s Not My Fault
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Part of the pain and suffering involvedwith getting in an auto accident is theinconvenience you are stuck with whendealing with your property damage.Property damage claims come in a rangeof shapes and sizes. The most typical isgenerally the result of a car accident, sowe will focus primarily on the vehicleaccident type of property damage claim.But there is also a property damage claimif your car was hit by another vehicle whileparked, or if your mailbox, lawn or evenyour home is damaged by a vehicle it isalso considered a property damage claim.
When property damage occurs, the at-fault vehicle’s insurance policy issupposed to pay to repair the damage. Ifyou know who damaged your property,you will be able to file a property damageclaim against their insurance policy. Youshould not be required to pay a deductibleand you would also be eligible for a rentalcar while your vehicle is being repaired.Should your vehicle be deemed a totalloss (totaled), you would be eligible for arental car while the at-fault driver’sinsurance company is inspecting your
determine the value of the loss forreimbursement.
Maricel borrows her sister’s car to goto the mall. While backing out of herparking spot at the mall, she hits aparked car. Who should cover the costsof repairing the parked car? Under thelaw, Maricel’s sister’s insurance policyshould cover the damages to the parkedcar. The at-fault vehicle’s insurancepolicy covering your repairs is the sameeven in no-fault states. That means thevehicle’s insurance, not the driver’sinsurance necessarily, determines theproperty damage coverage.
You may wonder what you’ll beresponsible for in out-of-pocket costs ifyou hit someone’s property with yourvehicle. It may come as a surprise, but adeductible will not apply to repairing theirdamages. However, if your vehicle wasdamaged at the same time, you will berequired to pay your collision deductibleto have your vehicle repaired. In theabove example, Mariel’s sister (the ownerof the vehicle) would be required to payany deductible for repairing her own
vehicle under her collision policy.In some instances, you may not know
who damaged your vehicle. This changesyour claim from a property damage claimto a collision claim on your own policy(since you would to who else a policyclaim could be made). If you do not knowwho damaged your vehicle, you will beresponsible for your collision deductible,and you will only be eligible for rental carcoverage if you purchased it at the timeyou purchased your auto insurancepolicy. If you do not have collisioncoverage, your insurance company willnot pay for the repairs.
For example, Peter is traveling downthe freeway and is sideswiped by a car inthe lane next to him. Peter inspects hiscar only to find a large scrape down thedriver’s side door. The driver of the othercar has fled the scene. Peter calls hisinsurance agent and learns that he has a$500 deductible on collision and no rentalcar coverage. In this case, Peter wouldhave to pay the first $500 and hisinsurance company will pay the remainderof his bill. However, he is not eligible forrental car coverage because he did notpurchase that benefit with his insurancecoverage. Thus, rental car coverage isadvised when purchasing or renewingyour auto policy.
Sometimes, even when the at-faultdriver is identified, a period of time couldpass while the at-fault driver’s insuranceevaluates their driver’s liability fordamages or to process the propertydamage claim. Property damage claimscan take some extra time to process.Fault needs to be confirmed prior toclaims payment for repairs and cansometimes contentious. When theprocess goes smoothly, you shouldtypically expect to receive a check for therepairs within a few weeks. If not,providing statements and information canassist the process.
LawPage 2LCC Business Newsletter
Sponsored by Leila Law
Someone Hit My Car and It’s Not My Fault (cont.)An example, Marc backs into Sofia’s
vehicle in the school parking lot. Propertydamage claim is filed under Marc’s autoinsurance policy. The claim representativecontacts Marc and Sofia to verify theaccident. A check for the repairs is issuedand mailed to Sofia within 10 businessdays for repairs. However, if Marc saysthat Sofia backed into his vehicle instead,then the claim will take more time to sortout before any payment is issued.
Property damage claims can have somany variables, however are often fairlystraightforward to resolve. Seekingreimbursement from the at-fault driverseems fair, although hit and run or
uninsured accidents occur all too often.Always remember to get the insuranceinformation of the vehicle that causeddamages to your property. The name ofthe driver, insurance carrier, policynumber, date, time, location anddescription of what happened are allcritical information to gather to makeyour successful claim.
So long as the at-fault driver admits tocausing the damage, you should not incurany out-of-pocket expense. However, donot expect to be reimbursed for yourheadache and extra time needed to dealwith the claim, and with arranging therepairs. If you do not know the identity
of the at-fault driver you will need tomake a claim under your collisioncoverage, and will unfortunately beresponsible for your deductible forrepairs.Finding your property damaged by a
vehicle is always frustrating. Dealing withinsurance companies and being withoutyour vehicle while it is in the shop forrepairs is a hassle. Should you havetrouble filing a property damage claimand personal injury claim, remember theattorneys and staff at Hale Injury Law arehere to help you navigate this often-frustrating process.
LawPage 3LCC Business Newsletter
Sponsored by Leila Law
What to do if you are in a Car Accident?By Victor Cardoza, Fassett & Cardoza, Injury Attorneys
There has been a lot of confusion over the past few years aboutwhat to do. Since 2014 Las Vegas Metro Police were notresponding to fender bender accidents or non-injury accidents. InJanuary 2016 they reversed the policy and now respond to allaccidents. They do encourage non-injured drivers to call 311 toreport and proceed to 911 if there are any injuries. Here are myTop 10 recommendations if you are in a car accident.1. STOP. Never drive away from the scene of an accident, even aminor one. If you are injured call 911 and ask for an ambulanceright away. If you are not seriously injured proceed to the nextstep. 2. PROTECT YOURSELF AND OTHERS. You can preventfurther accidents by keeping your flashers on. If it is dark and yourlights don't work, you should always keep a flashlight in your carfor such a case. The vehicles involved in the accident shouldremain where they are, unless they interfere with traffic. 3. CALLTHE POLICE. Even if there are no serious injuries, it is a good ideato call the police. You may need a police report to file a claim withyour insurance company, even if it is just to make a claim fordamage to your vehicle. 4. MAKE AN ACCURATE RECORD. Whenthe police arrive, make sure you tell the investigating officer(s)exactly what happened, to the best of your ability. If you do notknow certain facts, tell that to the officer. Do not speculate, guessor misstate any of the facts. If you are asked if you are injured andyou are not sure, say you are not sure, rather than no. 5. TAKEPICTURES. If you have a cell phone equipped with a camera, youshould take pictures of the vehicles if there is visible damage. Ifyou have visible injuries, you should photograph them as well. Ifyou cannot take pictures at the scene of the accident, take themas soon as possible after the accident.
6. EXCHANGE INFORMATION. Typically, the investigatingpolice officer obtains this information. However, if the policedo not respond to the accident, you should obtain the name,address, telephone number and insurance information of allpersons involved in the accident. If there are witnesses, youshould get their phone numbers is case you need to contactthem in the future. If police respond to the accident, ask themfor the police report number. 7. REPORT THE ACCIDENT.Notify your insurance company as soon as possible. Manypolicies require immediate reporting and full cooperation.Find out if you have medical benefits as part of yourinsurance coverage, known as Medpay. 8. SEEK MEDICALATTENTION. Often, injuries caused by motor vehicleaccidents are not immediately apparent. Many people mayfeel the most pain a day or two following an automobileaccident. Unless you are absolutely certain you were notinjured, you should seek medical attention at your localemergency immediately. Even in accidents involving minorimpact, you can sustain injuries. 9. KEEP A FILE. Keep all youraccident-related documents and information together. Thisinformation should include a claim number, the claim'sadjuster who is handling the claim, names and phonenumbers of all contacts, receipts for a rental car and otherexpenses incurred as a result of the accident. 10. PROTECTYOUR RIGHTS. Contact your attorney and they can helpprotect your rights. Often, insurance companies want to takestatements immediately after an accident. It is important thatyou have received legal advice before providing such astatement.
conclude that grocery stores and home
values are definitely related. According
to the Zillow analysis(ii), the median
home within a mile of a future Whole
Foods store appreciates more slowly
than other homes in the same city
before the store opens.
In the months before the stores open,
the trend reverses and flips, so that after
the stores’ opening dates, homes near
Whole Foods appreciate more quickly
than other area homes. Homes near
future Trader Joe’s locations were
appreciating at close to the same rate as
other homes in the same city before the
stores opened. After the opening date,
however, Zillow found a clear boost in
home appreciation rates. Two years
after a Trader Joe’s opened, the median
home within a mile of the store had
appreciated 10 percentage points more
than homes in the city as a whole over
the previous year. The analysis clearly
shows that homes near the stores
appreciate more quickly than homes in
the city as a whole. That means the two
brands are very good at choosing
locations that will appreciate faster in
the future, or are actually spurring home
appreciation growth – or some
combination of the two.
By Zillow
Even if they open in neighborhoodswhere home prices have lagged those inthe wider city, they start to outperformthe city overall once the stores arrive.”The first book by Humphries and ZillowGroup CEO Spencer Rascoff became aNew York Times best seller after itshardcover release in January 2015. Thebook – out this week in paperback with abonus chapter about the grocery storephenomenon – draws on Zillow’s 10-yearhistory collecting and analyzing realestate data, busting common myths andturning conventional wisdom on its head.“The grocery store phenomenon is aboutmore than groceries,” said Rascoff. “Itsays something about the way peoplewant to live – in the type ofneighborhood favored by the generationsbuying homes now.
Today’s homebuyers seek things inneighborhoods that weren’t even in realestate agents’ vocabularies a generationago: walkability, community, newurbanism – and maybe we should addwords like sustainable seafood andorganic pears.” Zillow analyzed thevalues of millions of homes near dozensof Trader Joe’s andWhole Foods to
Homes within a mile of either high-end grocery store begin appreciatingfaster than other homes after the storesopen, Zillow has discovered.
Your local grocery market has a lot todo with what happens in your localhousing market, according to a newanalysis by Zillow. Specifically, Zillowfound that homes grow more rapidly invalue if they are closer to a Trader Joe’sor Whole Foods. Between 1997 and2014, homes near the two grocerychains were consistently worth morethan the median U.S. home. By the endof 2014, homes within a mile of eitherstore were worth more than twice asmuch as the median home in the rest ofthe country. “Like Starbucks, the storeshave become an amenity in their ownright – a signal to the home-buyingpublic that the neighborhood they’relocated in is desirable, perhaps up-and-coming, and definitely improving,” saidZillow Group Chief Economist StanHumphries. “Like a self-fulfillingprophecy, the stores may actually drivehome prices.
Real EstatePage 4LCC Business Newsletter
Homes NearTrader Joe’s,WholeFoods StoresAppreciateFaster!
Real EstatePage 5LCC Business Newsletter
Getting into the ZoneThe Department of Business and Industry
is in the business of promoting the growth
and development of businesses in the
state. As such, we strive to connect
businesses with available resources that
may help their business thrive. Nevada has
many great programs offered in the state
that could be called the “best kept
secrets.” Business and Industry seeks to get
this information into the hand of the
business professionals that can use it. One
such program is known as the Foreign
Trade Zone.
If your Nevada business imports any
goods, parts, raw materials, equipment, or
products from outside of the country, then
it may save you time, money, paperwork,
and fees to get into the zone. The “Foreign
Trade Zone” that is. Nevada has two
designated Foreign Trade Zones (FTZ).
FTZ #89 in Southern Nevada and #126 in
the Northern part of the state.
What is a Foreign Trade zone?
A FTZ is a designated location within
the State that for customs purposes is
treated as if it is outside U.S. boarders. The
zone can be used for storage, distribution,
and production activities. When items are
imported into the FTZ no customs duties
are required to be paid until the product
leaves the location. If the item is re-
exported outside of the U.S., no duty has to
be paid at all, it is entirely exempt from
duty, tax, or use fees. Once the items are
shipped out of the designated trade zone
to be sold within the country, the duty and
all associated fees are paid at that time.
The Foreign Trade Zones in Nevada also
have the more flexible designation as an
Alternative Site Framework allowing items
to be imported anywhere within the broad
designation of the zone, for example,
anywhere in Clark County, rather than just
specified areas near port of entry. . In fact,
it is so flexible that a business can qualify
their location to be specified as the FTZ
and there is no need to move to take
advantage of the benefits.
By Jane DoeFurthermore, companies can have
multiple locations within the zone and
products can be moved between these
locations still without paying duties.
What are the benefits of using a FTZ?
• Improved cash flow: A FTZ gives a
business the option to defer duty
payment which helps manage cash flow
by not paying the duty until the item is
sold or exported outside of the zone for
consumption within the country.
• Eliminate duty on scrap: After the
item enters the FTZ it may be assembled,
manipulated, repaired, cleaned,
manufactured, salvaged, destroyed,
processed, sampled, displayed, mixed,
repackaged, tested and stored
indefinitely without paying duties. No
duty is paid on waste materials or
materials that are “used up” in the
manufacturing process.
• Potential savings on finished
products: Another benefit of the FTZ may
come from transforming raw materials or
manufacturing components into a
finished product. In many cases, finished
products have lower duty rates than the
individual components. For example, if a
component part, such as a radio, is
imported into your FTZ and then
produced or added into a finished
product, say a vehicle, the finished
product may have a lower rate or be
duty-free. Your company may even have
the option of paying the lower of the
component or the finished product duty
rate.
• Improved logistics and reduced
paperwork: Weekly reporting can cut
paperwork down to at most 52 reports
per year rather than potential daily
reporting. There can be further cost and
time saving measures available with
careful logistics management, improving
supply chain efficiencies, or through
hiring a logistics import, export, and/or
transportation company.
• Faster customs clearance: Some
companies experience accelerated
clearance of customs, lower inspection
frequency, and 24/7 delivery and withdraw
resulting in quicker just-in-time logistics.
• Production in your back yard: Keeping
production close to home improves
oversight of processing, decreases loss due
to theft, and offers better control over
intellectual property. The current trend is
considered “on-shoring” as companies are
finding they do not need to move
production overseas to be competitive and
have found economic advantages to
moving back within the United States.
Is it right for your business?
According to the Las Vegas Global
Economic Alliance (LVGEA), any company
that imports raw materials or finished
products – regardless of size- can benefit.
Even a small business may be able to utilize
a FTZ through a 3rd party logistics
company. For example after a clothing
distributor in Nevada started using the FTZ
they experienced significant financial
saving and improved logistics. The direct
benefits to their bottom line led to growth
in their business.
How do I get started?
First you need to contact the grantee
organization designated by the federal
government that manages the FTZ in Clark
Country, the LVGEA; in northern Nevada,
EDAWN. They will walk through the process
(at no cost to you) and help you conduct a
cost benefit analysis. The process of
evaluation application and approval
typically takes between 3-5 months. After
you begin using the FTZ, the cost to your
company will vary depending on the size
and how you plan to utilize the program.
Connect with us:
Phone: (702) 486-2750
Email: [email protected]
Website: www.business.nv.gov
Facebook:
www.facebook.com/businessandindustry
Twitter:@SmallBizNV
Business & IndustryPage 6LCC Business Newsletter
America is Missing out on a $1.4 Trillion Latino BusinessOpportunity
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America's Latino entrepreneurs are
lying in wait -- sitting on a potential $1.4
trillion in revenue boost to the economy.
But a series of financial and cultural
hurdles are blocking their progress.
That's the finding of a recent report by
the Stanford Graduate School of
Business that surveyed roughly 1,800
businesses owned by Latinos. Latino
entrepreneurs are extremely active.
Latinos opened 86% of all the new
businesses created in the U.S. between
2007 and 2012, according to Remy
Arteaga, the lead researcher. But they
lagged non-Latino businesses in how
much revenue they brought in -
- $155,806 in 2012 versus $573,209,
according to the most recent U.S. Census
data.
"When you start looking at that
difference, you realize how much money
is being left on the table," said Jerry
Porras, professor of organizational
behavior and change at Stanford's
business school. The biggest issue? A
lack of access to capital.
More than half of the those surveyed
by Stanford said they were failing to
grow due to inadequate funding.
The researchers pointed to the lack of a
pipeline between investors and Latino-
owned businesses and a dearth of
financial education, as well as cultural
issues within the Latino community.
Many of the survey's respondents said
they had been turned down for funding,
primarily by banks. And the researchers
noted that less than 1% of companies
that receive venture capital funding are
Latino-owned. Edrizio De La Cruz is the
Dominican-born founder and CEO of a
company that has secured $6 million in
venture funding and just closed its
second round. His company, Regalii, was
launched in 2013 and provides
technology that helps people remotely
pay bills of family and friends in other
countries. "I came to live with my dad in
the '90s and I always sent money back
home to my mom," said De La Cruz, whose
business is based in New York's
Washington Heights neighborhood,
where he grew up. De La Cruz attended
the Wharton Business School's graduate
program, which he said gave him the
knowledge and connections he needed to
get Regalii off the ground.De La Cruz is an
anomaly among the Latino community,
however. Stanford's researchers found
many Latino businesses are unaware of
different funding sources available to
them. Many also seem resistant to
seeking outside funding altogether. Over
half of the Latino businesses in the
Stanford survey said they have never
requested outside funding, and about
two-thirds of respondents said they felt
uncomfortable sharing equity with
outsiders, fearing they would lose
control of their business.
"It's partly cultural," Porras said. "Family
is important, and many Latinos feel
uncomfortable going beyond it." About
92% of the businesses surveyed by
Stanford tapped money from family and
friends. Other funding usually came from
personal loans -- either from banks or
from credit cards -- not business loans.
When Latino entrepreneurs did seek
outside funding, researchers found that
42% of respondents were rejected by
banks and commercial lenders.
Georgina Randazzo started her office
furniture company, Facilitec, with next to
nothing. "Just a $2,000 deposit from a
client," she said. "Some of our big
challenges were things like getting
credit," said Randazzo, who was born in
Mexico City and moved to the U.S. when
she was a child. At first, she secured
personal loans and took a small loan
from her sister in Mexico. Eventually, she
transferred the loans to commercial
loans, putting her home down as
collateral. "We started our business in
1993, and in 1995 we were looking to
shut it down." That year Boeing hired the
company, enabling it to stay afloat.
FinancePage 7LCC Business Newsletter
Edrizio De La Cruz (center) quit his job as an airplane mechanic to live
his dream as a tech entrepreneur.
by Friend Octavio Blanco @CNNMoney
Hispanic or Latino!
Most government records and the U.S. Census use the term Hispanic. On thenewsstand, one finds Latina and Latino magazines. The use of Hispanic or Latino hasbecome an unsettled issue among the Hispanic/Latino population. So which term iscorrect to use?The Hispanic population numbered 50.5 million in 2010. Hispanics accounted for overhalf of the population change from 2000-2010, according to the U.S. Census Bureau.The nation’s fastest-growing minority, the Hispanic population is growing exponentiallyin the United States, and its buying power and cultural presence is increasing as well.
Studies have shown the term Latino is gaining acceptance among Hispanics.However, a presidential tracking poll conducted by Hispanic Trends, Inc. reported thata significant majority of Hispanics still prefer the term Hispanic.
The term Hispanic alludes to a person’s place of origin, referring to persons fromMexico, Puerto Rico, Cuba, Central and South America. These areas were all conqueredand settled by the Spanish and originally called Hispania, a term initially coined byRomans to refer to the Iberian Peninsula
“Hispanic is a culture. We have never considered Hispanic to be a race or ethnicity,but in the United States it is considered to be a race or ethnicity,” said Dr. Juan CarlosToledano, associate professor of Hispanic Studies at Lewis and Clark College.“Hispanic was meant as an ethnic category.”
Hispanic was first used on the 1970 census, introduced by the Nixon Administrationfor demographic clarification reasons. This was the first time the group was officiallyacknowledged by the U.S. government.
“Hispanic refers to place of origin regardless of race. For example, what I have foundwith people [filling out] the census is they have to check the box for Hispanic, and thenrace. But [Hispanic] does link back to Spanish-speaking countries and where Spainwas the former colonizer,” said Dr. Kimberly Simmons, director of Latin AmericanStudies at the University of South Carolina.
In contrast, Latino refers to a group of people who lived in the conquered Romanprovinces and regions where the Latin language took root, usually called the Romanticlanguages: French, Spanish, Italian, Portuguese, Romanian, Catalan, and others. Thus,Latino refers to France, Spain, Italy and other regions where these languages arespoken. Nowadays, though, the definition has come to refer to Latin Americans,although its origins can be traced to the former Roman Empire.
EducationPage 8LCC Business Newsletter
Still, she didn't get a Small BusinessAdministration loan until 2006 toexpand. "Even SBA loans need to bebacked up, and when you don't havemuch, you can't back it up," shesaid. Last year was Facilitec's bestyear -- with $16 million in sales,Randazzo said. Georgina and herhusband Mark are now thinkingabout selling the business to theirson."Luckily, the Latino cultureencourages entrepreneurship," saidPorras. "But the companies beingcreated are subsistence-businesses.They're not creating wealth for theowners." To help Latinoentrepreneurs gain traction, Porrasfounded Latino Business ActionNetwork, a non-profit thatcollaborates with Stanford on theLatino Entrepreneurship Initiative,that identifies Latino-ownedcompanies that are primed to growinto firms making at least $1 millionin revenue and puts them through asix-week intensive program.In the winter of 2015, the first classof 78 Latino entrepreneurscompleted the program, whichincluded interviews with successfulLatino business people, mentoring,and networking with venturecapitalists and angel investors.
America is Missing out
on a $1.4 Trillion Latino
Business Opportunity
(Cont.)
By Grace Austin
Caption highlighting key points about picture and potential story following.
A similar word, Chicano, is viewed as aderogatory term for some, and a labelof pride to others.“The term, first intended to degrade,was not coined by Mexican people, butby whites and other races. It referred topeople of Mexican heritage but wasintended to be disrespectful, labelingMexicans as an inferior class insociety,” said Broadridge.Others, like Toledano, have a differentpoint of view on the term. He comparesit to the cultural shift from identifyingas ‘black’ to ‘African-American’ in theAfrican-American community.“In general, for the Chicano population,it became a word of pride. In the ‘50sand ‘60s, Chicano becomes this wordthat gives you the power to be part of acommunity you are proud of. But thatdidn’t mean there weren’t issues withthe rest of the population [using theword].”While Hispanic sometimes carriesstereotypes of agricultural laborers andmaids, Latino sometimes conjures amore romanticized image.“Maybe [because of] media or films,when you say Hispanic we thinkmigrant workers. If you say Latino, theimages that come to mind are music,the explosion of salsa [music], ormaybe food. It’s not weighted downwith the other things [affiliated] withHispanic. Latino was a way to recastthat and distance themselves from theHispanic [image],” said Simmons.
On the other hand, Toledano sees theseLatino stereotypes as sometimes untrue.“One of the stereotypes is that Latin peopleare always dancing and having parties. Tosome degree, the Hispanic culture isoutdoorsy and we have many parties, and itis a happy culture, but that doesn’t mean thateveryone knows how to play guitar anddance the salsa,” added Toledano.Regional differences often explain the usageof Latino or Hispanic. In a federal report bythe Executive Office of the President’s Officeof Management and Budget, the governmentfound that Hispanic is often used in the East,and Latino commonly used in the West.To most Hispanics/Latinos, either label is apersonal preference. Often, though, thosethat may fall into the Hispanic/Latinodemographic would choose to identifythemselves by their country of origin.“I think most people would rather tell youthey’re Columbian, that they’re Brazilian.Most people would rather say where they’refrom first, because they know ‘Latino’ is verydiverse. Nationality first, and then Latino, orHispanic,” said Simmons.For the growing Hispanic/Latino population,a permanent name is still being debated.What is certain, though, is the demographic’sincreasing prominence in society and theeconomic market. Hispanic or Latino, thisheterogeneous group continues to play animportant part of diversity in the U.S. and ona global scale.
EducationPage 9LCC Business Newsletter
“All Hispanics are Latinos, but not allLatinos are Hispanics. [For example]Brazil, being a Portuguese-settledcompany, is not Hispanic, but isLatino,” clarifies Simmons.
Latino originally was seen as anti-indigenous when it was invented bySpanish-American exiles in Europe inthe late nineteenth century, accordingto Ilan Stavans, co-author of What is LaHispanidad? Some intellectuals viewedit as a “cover-up for the falsehomogeneity” on the continent. Theterm later gained popularity in thetwentieth century.
Latino has become a self-identifyingand unifying word in recent years formany of the peoples in the WesternHemisphere, especially in the UnitedStates.
“For self-identification, I think there’smore of a movement and a shift to sayLatino in the United States. Latino hasbecome a way to unify the differentgroups in Latin America, the children ofthose who are here from differentcountries, under a larger umbrella,”said Simmo Nowadays, Latino hasbecome the most politically correctterm. To some, Hispanic has negativeconnotations, including gangparticipation, unemployment, and lowdegrees of education, according to LilyBenjamin, VP of OrganizationDevelopment and Diversity atBroadridge Financial.
Hispanic
or Latino!
(Cont.)
Tourism & HospitalityPage 10LCC Business Newsletter
15YEARS!
MGM Resorts International is celebrating more than 15 years
since the adoption of our Diversity Initiative, when we formally
committed ourselves to embracing diversity and inclusion as a
moral and business imperative. It was ground-breaking at the
time, and has proven to be a source of collectivism among our
employees, and a point of competitive differentiation and a
value proposition for the millions of guests who visit us yearly
from around the
globe.
During the past 15 years, we have focused not only on
diversifying our workforce but also have worked hard to
establish and strengthen relationships within our communities
with prominent organizations such as the Latin Chamber of
Commerce. We invite you to look back at our program's
beginning, commitments and overall impact.
News Briefs
An Oral Historian’s Path to Mount Charleston
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Last summer I met oral historian Lisa
Gioia-Acres at a social gathering for
writers and we hit it off instantly. I dig fun-
loving chicks and Lisa and I have a lot in
common. We’re both from upstate New
York, we’re almost exactly the same age
(she’s two weeks older, I’ll have you
know), we were married around the same
time, we each have two kids, and we’re
both free spirits who refuse to act like the
grandmothers that we are.
But our childhoods were nothing alike.
Soon after Lisa’s first birthday, in a horrific
scenario of domestic violence, Lisa’s
father killed her mother and then took his
own life. Lisa and her three older brothers
were brought up by their maternal
grandmother, who had already raised a
dozen children of her own.
Lisa grew up not knowing much at all
about her parents. She’d hear stories, and
people would remark that she looked like
her mother, but any questions she asked
were evaded. Determined to learn more,
and to fill the void of loss, she became
proactive in uncovering the lives of the
parents she never knew and the
circumstances surrounding their deaths.
The brutal event that occurred 50 years
ago has shaped Lisa’s path in life
profoundly. She pursued a master’s
degree in history and today works as an
oral historian, documenting lives and
stories as she helps find connections to
the past. In addition to working for the
Oral History Research Center at the
University of Nevada, Las Vegas, where
she collects oral histories for the
university archives, she is currently a
contract historian on a project for the U.S.
Forest Service entitled “The American
Settlement of Mount Charleston.” The
information she’s gathering will be
presented in interpretive exhibits in the
visitors center for the new 2,500-acre
Middle Kyle Canyon recreation complex
in the Humboldt-Toiyabe National Forest.
Construction is expected to begin this
summer.
Located just 30 minutes from downtown
Las Vegas, Mount Charleston is the
highest peak in the Spring Mountains and
is a year-round getaway for Las Vegas
residents and visitors. The Las Vegas Ski &
Snowboard Resort is a popular
destination for locals in winter. In summer
the mountain’s cool temperatures
– typically 20 to 30 degrees cooler than in
the valley – draw residents seeking a
reprieve from the scorching heat. I, for one,
have enjoyed refreshing cocktails on the
deck of the Mount Charleston Lodge, 7,700
feet up the hill at the end of Nevada
Highway 157, while Las Vegas baked in
110-degree mid-July heat.
In the course of her research, Lisa has
collected stories from several longtime
area residents. Tom Padden Jr., for
example, remembers digging out of the
snow before dawn each winter morning so
he could catch the bus to school in Las
Vegas. That was before Lundy Elementary
School opened in Mount Charleston, in
1960. Today that school serves nine Mount
Charleston students in a one-room
schoolhouse. Imagine, a one-room
schoolhouse just minutes from the glitz of
Las Vegas! At the end of January it received
a stay of budgetary execution when the
Clark County School Board voted to allow
the school to remain open for at least
another year.
Lisa also talked to Edith Mofford Lenzi,
whom she scouted out after finding Lenzi’s
unpublished manuscript in the Mount
Charleston library. Lenzi wrote her story to
recognize her father, the founder of the
Mofford sawmill, and his contributions to
the area. She details life in this rustic
setting and how she, her brother and her
parents lived in a tent on the mountain
year-round from 1946 to 1952. And I’m
ready to call 911 when my cable goes out.
Lisa has spoken most extensively with Dick
Taylor, Mount Charleston’s unofficial town
historian. Taylor, who turned 80 on January
31, told her about the 1962 fire at the old
Mount Charleston Resort Lodge (where the
library and fire station now stand), and how
people scrambled through the debris
looking for coins. He also recalled the day
the power company turned on the
electricity in Mount Charleston – and the
ensuing silence when the community’s
generator was idled.
Tourism & HospitalityPage 11LCC Business Newsletter
By: Linda Lou
An Oral Historian’s Pathto Mount Charleston
Tourism & HospitalityPage 12LCC Business Newsletter
People back then came together as a community, Taylor told Lisa,
with everyone wearing different hats as needed. Taylor, for example,
was a member of what was called the “sheriff’s posse,” a group of men
who sometimes performed search-and-rescue duties on the mountain.
Most famously, the posse responded to a call on Nov. 17, 1955, when a
C-54 transport plane crashed into Mount Charleston during a blizzard,
killing 14 men. The official story was that the plane was an Atomic
Energy Commission charter to the Nevada Test Site, but that was a
cover. More than three decades later it was revealed that the aircraft
was carrying CIA agents and U-2 spy plane designers on a top-secret
mission and was believed to have been headed to Area 51.
Lisa’s conversations with longtime residents will be preserved on a
recorded disk so future researchers can benefit from the work she has
done. “Without talking to people who actually lived through those
times, you miss the most important nuggets of insight,” she told me.
“It’s just not the same as putting together information from
newspaper articles. I get to hear the nuances of the way people
speak.”
As I listened to Lisa enthusiastically recount the tales she’s been
told, I was struck by the sad fact that she’s never heard the nuances in
two particular voices: those of her own parents. Her bubbly personality
belies her personal tragedy, a tragedy that has led to her life’s work of
understanding the past so it can be cherished in the future.
LCCUpcoming
Events
EVENT DESCRIPTION
2016 West Coast Conference Basketball ChampionshipsStart Date: 03/03/2016 End Date: 03/08/2016
Attendees: 10,000
Orleans Hotel and Casino4500 W Tropicana
Las Vegas, NV 89103(800) 675-3267 or (702) 365-7111
http://www.wccsports.com
National Grocers Association (NGA) Show 2016Start Date: 02/28/2016 End Date: 03/02/2016
Attendees: 2,700The Mirage Hotel & Casino3400 Las Vegas Blvd SLas Vegas, NV 89109
(800) 627-6667 or (702) 791-7111http://www.nationalgrocers.org
WPPI Wedding & Portrait Photographers Conference Expo2016
Start Date: 03/03/2016 End Date: 03/10/2016Attendees: 11,000
MGM Grand Hotel and Casino3799 Las Vegas Blvd SLas Vegas, NV 89109
(800) 929-1111 or (702) 891-1111http://www.wppionline.com/index.shtml
Catersource Annual Conference & Trade ShowStart Date: 03/15/2016 End Date: 03/16/2016
The Mirage Hotel & Casino3400 Las Vegas Blvd SLas Vegas, NV 89109
(800) 627-6667 or (702) 791-7111Las Vegas Convention Center
3150 Paradise RdLas Vegas, NV 89109
(702) 892-0711http://www.catersource.com
Community CalendarPage 13LCC Business Newsletter
Job OpportunitiesPage 14LCC Business Newsletter
Bilingual Call Center Representative
All times are in Pacific Standard Time.
Job ID 2016-1057
# of Openings 20
Job Locations US-NV-Las Vegas
Posted Date 1/8/2016
Category Customer Service/Support
More information about this job:
Overview: Bilingual (Spanish) Call Center
Representatives!!!
Windham Professionals Inc. is a full-service Accounts
Receivable Management and Customer Care Company.
We have locations in NH, NV, NY, and TN and expanding.
Consider joining our company as we are on the cutting
edge of new growth creating a world class BPO service
provider. Learn more about our current openings and
where we’re hiring by visiting
www.windhampros.com/careers. We offer excellent
service to our clients and great opportunities for our
employees.
Why work at Windham!
Competitive pay based on experience
Flexible schedule with FT & PT options
401(K) Match and Profit Share Potential
Insurance Benefits
Walking Beer Vendor for NASCAR 3/4-3/6
Event Management Solutions, Inc. (EMS) - Las Vegas, NV
$200 a day
Event Management Solutions Inc. (EMS) is looking to add motivated
individuals to its walking beer vendor team . You must be able to
carry 20 pounds and walk stadium steps to be a Beer Vendors for the
upcoming NASCAR Race at Las Vegas Motor Speedway on March 4-
6th. If you can't carry 20 pounds and walk the stadium steps please
don't waste EMS's time and yours. The job pays a great commission
plus CASH TIPS . Our current vendors who return each race make
$200+ and have a great time doing so. This job is not for everyone
and requires you to get out and hustle but the pay and the experience
are phenomenal.
Please visit our company website at www.emsvending.com and click
on the link to the Las Vegas NASCAR information and read through
the info. After you have read through the website and can self qualify
you can send me an email with "LVMS NASCAR" as the subject and let
me know if you can want to work. You will receive a confirmation
email within 48 hours of receipt of your email.
Job Type: Temporary
Required license or certification:
Nevada TAM card
Administrative Assistant--YouthMental Health First Aid
Nevada State Office of Suicide Prevention - Las Vegas, NV
$14.60 an hour
Project AWARE
Youth Mental Health First Aid Administrative Assistant
Applications are being accepted for a position for the Office of
Suicide Prevention in the Division of Public and Behavioral Health.
This is a non-state position which will be hired through a temporary
employment agency . This is a temporary position contingent upon
continued Now Is the Time - AWARE Federal Grant, Youth Mental
Health First Aid (YMHFA) funding through September of 2019.
RECRUITMENT OPEN : February 22, 2016 – March 4, 2016. Résumésmust be received by 5:00 p.m. on the closing date.
SALARY : $14.60 per hour
WORK HOURS: Up to 20 hours per week
THE POSITION : The Division of Public and Behavioral Health is
recruiting for an Administrative Assistant. Under the direction of the
Office of Suicide Prevention (OSP), the incumbent will be
responsible for the day-to-day tasks in support of the YMHFA
Coordinator and OSP Trainer/Facilitator. The position is a non-state
position and will be hired through a temporary employment agency
Submit Résumé To : Angela Friedman, Admin. Asst. IV
Nevada Office of Suicide Prevention
445 Apple Street, Suite 104 Reno, NV 89502
Telephone: 775-687-0856 .
Job Title Spa Coordinator-PT
Location Las Vegas, NV, US
Organization Name GNLV-Spa
Brief Description: To service all customers according to
Director’s standards, policies and procedures of the hotel
ensuring Spa operations run smoothly and efficiently.
ESSENTIAL FUNCTIONS:
Adhere to the policies and procedures of the Spa
Department. Provide positive service standards to
include but not limited to courtesy, sincerity and
enthusiasm to all guests of the Spa. Schedule
appointments for the Spa services, taking into
consideration the timing of the services. Be
knowledgeable of the products and services and make
recommendations to the guests. Greet and depart guests
of the Spa. Ensure the comfort and safety of each guest
Notify and introduce the guest to the attendant.
Maintain accurate records of receipts by collecting,
totaling and submitting all receipts and cash as specified
by the policies and procedures. Secure the Spa by
ensuring the premises are locked and all electrical
equipment has been turned off. Answer and handle
telephone calls. Perform other duties and
responsibilities as requested.
BOARD OF DIRECTORS 2016ChairpersonMaggie Arias-PetrelGlobal Professional ConsultingVice ChairDaniel J. TafoyaClark County School DistrictSecretary-TreasurerEdgar PatinoNV EnergyAssistant Secretary-TreasurerAndres EstradaLamar Advertising CompanyDirectors – Two YearsAlex De CastroverdeDe Castroverde Law GroupDaniel JohnsonStation CasinosJosé Luis MeléndrezUniversity of Nevada, Las VegasNorberto MadrigalLunas Inc.Ramón TorresEpicure Group InternationalVidal GonzalesMGM Resorts International
Directors – One Year Alan AlemanCarlos ColladoMGM Grand Las Vegas Hotel & CasinoDebbie HolleranCenturyLinkFrank CanalesHappy ToursJacki RamirezRamirez GroupJose ValenzuelaCity of North Las VegasMaria MarinchCollege of Southern NevadaSam LoyaLotus BroadcastingSandy Colón-PeltynFoundation for Excellence & Distinction
ADVISORY BOARDDomingo Cambeiro Domingo Cambeiro Corp.- ArchitecTony F. Sanchez, III NV Energy
EXECUTIVE STAFFPeter GuzmanPresident and CEOOtto MéridaPresident Emeritus
The mission if the Latin Chamber of Commerce,Nevada Inc. is to promote the success of ourmembers and Hispanic-owned businesses byfacilitating positive business, cultural, and
educational relationships, as well as economicdevelopment and knowledge sharing in anefficient, effective and professional manner.
Latin Chamber of Commerce, Nevada, Inc.300 North 13th StreetLas Vegas NV 89110
(702) 385-7367
Page 2Page 1
facebook.com/lvlcc @ latinchambernv @lvlcc
Latin ChamberPage 16LCC Business Newsletter
Letter from the President
Dear Community Partners and Valued Members,
What a great first 60 days. I am so proud to say that we own our ownbeautiful building. But I'm even prouder to let you know that through valuedpartnerships, we have new remodeled offices inside, new landscaping, a newparking lot and soon, new signage. Furthermore, we have lots of newmembers and solidified many of our long term partners. Exciting things arehappening in every area of our Latin Chamber of Commerce. It's only thebeginning. We are the Premier Hispanic Organization and through hard work,value and innovation, we will always be. Stay tuned!
Thank YouPeter Guzman