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Slide 2 February 2007 February 2008 January 2009 Slide 3 Slide 4 Slide 5 Why Mobile? Slide 6 Your data When you want it Slide 7 Your data Where you want it Slide 8 Your data How you want it Slide 9 Slide 10 $1.7 Billion 3 months Slide 11 Plan Now Slide 12 Screen Slide 13 Resolution Slide 14 Screen Resolution Orientation Slide 15 Screen Resolution Orientation Interaction Slide 16 Resources Slide 17 Memory Slide 18 Resources Memory Bandwidth Slide 19 Resources Memory Bandwidth Processor Slide 20 Slide 21 Slide 22 Slide 23 Slide 24 Slide 25 Slide 26 Model View Controller Slide 27 Slide 28 Slide 29 Why Views Slide 30 display data Slide 31 Views provide input mechanisms Slide 32 Multiple Devices Views Slide 33 /cooking/recipes Slide 34 /{controller}/{action} Slide 35 Whats current? Slide 36 Integrate your mobile strategy Slide 37 Where do you start? Slide 38 Purpose Slide 39 Dont forget! Slide 40 Physical Slide 41 Click streams Light navigation NO popups Short-hand URLs Slide 42 10 link maximum* Vertical design No forms Slide 43 Opt-out Light forms Customized Experience Slide 44 What works? Slide 45 Targeting devices Slide 46 Targeting future devices Slide 47 default: break; Slide 48 Remember the UX Slide 49 Detecting devices Slide 50 Slide 51 Slide 52 Browser file Slide 53 Request.Browser Slide 54 Other Services Available Slide 55 Slide 56 Encoding / Doctype Telephone links Device-specific HTML attributes Caching Slide 57 Unit Testing Emulators Physical devices Slide 58 Remote access MobileOK User-agent spoofing Slide 59 Mobile is exploding Mobile UX is different ASP.NET MVC Start now! Slide 60 File|New -> Company: Creating NerdDinner.com with Microsoft ASP.NET Model View Controller (MVC) T49F Today 2:30 PM Lando 4204 Scott Hanselman ASP.NET MVC: America's Next Top Model View Controller Framework T50F Thursday 4:15 PM Delfino 4103 Phil Haack Microsoft ASP.NET Model View Controller (MVC): Ninja on Fire Black Belt Tips T44F Friday 9:00 AM Delfino 4103 Phil Haack Slide 61 ASP.NET MVC www.asp.net/mvc MobileOK www.w3.org/tr/mobileOK-basic10-tests dotmobi dotmobi.org Mobile Device Browser File mdbf.codeplex.com Slide 62 Jared Eischen @jaredeischen John Stockton @johnnystock Silverlight 2 in Action (Co-Author) Jordan Matthiesen Slide 63 Our passion is the powerful combination of marketing and technology to drive real business value. We have developed mobile device experiences for numerous clients and Microsoft. With expertise in design, development, and content, we support marketing campaigns, Web sites, and phone applications for major mobile carriers and manufacturers. Slide 64 Slide 65 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. Slide 66