featuring · every successful putter wins a round of golf and an entry in sunday’s putting...

2020 SHOW

Sponsored By Endorsed & Supported By

RECAP

ingolfexpo.com

6,500+

Attendance!

Featuring

BiggestShow Yet!• 85-Plus Exhibitors

• New Club Sales

• KP & Long Drive Competitions

• Putting Championship

• Wellness Zone

• Main Stage Presentations

• Indiana Golf PGA Free Lesson Area

• Amstel Light 19TH Hole

• Saturday Kids & Family Day

Jan. 17 - 19

Fri. 11am - 5pm • Sat. 10am - 5pm

Sun. 10am - 4pm

Blue Ribbon PavilionIndiana State Fairgrounds

WELCOMES

THE

2 • varsitygolfshows.com 2020 INDY Golf Expo

For more information contact, show producerDick Stephens at 206-484-5284 & Kirk Tourtillotte at 206-930-2400

or [email protected] & [email protected] varsitygolfshows.com

Mark Your Calendar for Next Year’s Show!

January • 15 - 17 • 2021Stay up-to-date on new sponsors, show activities and more at ingolfexpo.com

Event Owned, Managed & Marketed By

Varsity Communications, Inc.

VARSITYGOLF SHOWS

Table of Contents

Event Overview . . . . . . . . . . . . . . . . . . . . 3

• Golf Show Summary

• Quick Facts

Event Features . . . . . . . . . . . . . . . . . . . 4-5

Event Sponsors . . . . . . . . . . . . . . . . . . . . 6

Exhibitors & Floor Plan . . . . . . . . . . . . . . 7

Marketing & Promotions . . . . . . . . . . . 8-9

• News & Magazine

• Radio & Television Advertising

• Internet

• Print Advertising

• Plus

Event Photos . . . . . . . . . . . . . . . . . . . 10-18

2020 INDY Golf Expo varsitygolfshows.com • 3

Quick Facts

Varsity Golf Shows, producers of popular golf shows

throughout the United States, brought their successful brand

of consumer golf shows to Indianapolis in 2020, expanding

their reach north and bringing their tried-and-true formula of

outstanding deals, free giveaways, free lessons, fun interactive

events and qualitay exhibitors to Indiana’s vibrant golf community.

Golfers packed into the hall over the course of the weekend,

eager to take advantage of special offers on local golf courses,

products and services from over 85 exhibitors; fun skills contests

that gave attendees the chance to win clubs, free rounds and

dream stay-and-play vacations; free lessons from top PGA

pros; a driving range lined with representatives of all the major

manufacturers; and a fantastic giveaway package for all attendees

that included up to four free rounds of golf.

Varsity marketed the show via a significant media campaign

that included advertisements in print, television and radio, on-site

broadcasts during the most popular morning news programs,

live remotes from the show floor, plus in-studio appearances and

interviews by show organizers. In addition, e-mail blasts by local

golf courses and other companies, plus a significant social media

campaign, helped promote the show to new audiences.

The 2020 Indy Golf Expo was made possible by the support

of its sponsors, the volunteers who gave their time to make

the show a success, the involvement of the exhibitors and

enthusiasm of the golfing public.

Overview

Show Owner . . . . . . . . . . . . Varsity Comm., Inc.

Date . . . . . . . . . . . . . . . . . . . Jan. 17 - 19, 2020

Site . . . . . . . . . . . . . . . . . . . Indiana State Frgds.

Average Attendance . . . . . . . 6,500+

Exhibits . . . . . . . . . . . . . . . . 85+

Media Exposure . . . . . . . . . . $100,000 Campaign

Ticket Prices . . . . . . . . . . . . . Players Tour Pass: $54, Adults: $13, Seniors (60+) $12, 12 & Under Free

Manufacturers . . . . . . . . . . . Callaway, Cleveland, Cobra, Honma, Mizuno, PING,

Srixon, TaylorMade, Titleist, Tour Edge, Wilson

Sponsors . . . . . . . . . . . . . . . 13 Presenting, 4 Supporting, 7 Patron

Host Hotel . . . . . . . . . . . . . . . SpringHill Suites Indianapolis Carmel

Endorsed & Supported by . . . Indiana Golf


Event Features

Golf Retail Equipment Sale Try and buy the hot new club’s from the game’s biggest brands! Hit all the new models on a free, on-site driving range, then check out new clubs, apparel, accessories and more at show-exclusive prices, and save big on last year’s clubs priced to move.

PGA Tour Superstore Testing & Fitting Zone Hit all the new models from Callaway, Cleveland, Srixon, Cobra, Honma, Mizuno, PING, Titleist, TaylorMade, Tour Edge and Wilson golf clubs at our free driving range.

Short Game Central Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.

Visit Indiana Golf & Belterra Casino Resort Long Drive Challenge Tee it high and let it fly on a state-of-the-art simulator to win rounds of golf and more. With separate divisions for men, women and seniors, everyone has a chance to win.

Korn Ferry Tour Championship & Birck Boilermaker Golf Complex KP Challenge Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win free golf and other goodies.

Central Indiana Chevy Dealers Putting Challenge Every successful putter wins a round of golf and an entry in Sunday’s Putting Championship, where putters will compete to win a fantastic stay-and-play package.

93.5 The Fan Main Stage Stop by the Main Stage and learn from the game’s top teachers, industry experts, fitness professionals and more.

Amstel Light 19th Hole Time for a break? Visit the 19th Hole to grab a cold Corona Premier and watch golf, football, basketball and other sports on big-screen TVs, or learn from pros on the adjacent Main Stage.

Free Lesson Area Get your swing tuned up for spring! Using the latest in technology and teaching techniques, top industry professionals will be giving free lessons all weekend long.

Xtreme Green On the Green Check out a sweet synthetic putting green built right on the show floor. Roll a few putts for fun, or compete to win great prizes at certain times throughout the day.

Methodist Sports Medicine Wellness Zone Don’t forget your most important equipment — your-self! In the Wellness Zone, let the golf doctors help fix your pain and maximize your potential this spring.

The First Tee Indiana Junior Golfer Area A special area just for kids! Featuring fun games and instruction from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.

The First Tee Indiana Kids and Family Day Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a Junior Putting Championship, it’s a day you won’t want to miss.


Sponsors

Presenting Sponsor Benefits• Logo on Print, Radio & TV Materials

• Airborne Event Signage

• Logo & Link on the Show Website

• PA Announcements During the Event

• Complimentary Event Tickets

• Sponsorship of Interactive Area

• On-Site Display Space

Patron Sponsor Benefits• Logo & Link on Show Website

• PA Announcements During the Show


• Event Signage

• Sponsor or Co-Sponsor of a Show Activity

Sharp Golf Ball Co.

Supporting Sponsor Benefits• Logo on Print Media

• Logo & Link on Show Website

• PA Announcements During the Show


• Event Signage

• Co-Sponsorship of Interactive Area

• On-Site Display Space

Endorsed & Supported By


Exhibitors & Floor PlanAMP / Phoenix / Bluegreen

Amstel Light

Atlas Chiropractic

Belterra Golf Club

Bender Gloves

Birck Boilermaker Golf Complex

Bobicks Golf Headquarters

Bright Leaf Golf Resort

Callaway

Central Indiana Chevy Dealers

Chiro One Wellness Centers

Cleveland Golf

ClickHeat

Cobra

Coyote Crossing Golf Club

Diamond Caverns Golf & RV Resort

Draft Kings

Dragon Fly Botanicals

Enlow Grips

Fairway Custom Golf

FCG of Terre Haute LLC

French Lick Resort

Fuzzy’s Spirits

Gear Up Sportswear

Golden Eagle Golf, Inc.

Golf A-Round Group

Golf Mesquite Nevada

Golfers Outlet

Golfmart Kentucky

Gull Lake View Golf & Resort

Harbor Links Golf Club

Harbor Shores Resort

Hometeamgolf.com

Honma

I’m Out of Here Travel

Indiana Golf

Indy Spine and Rehab

IndyStar

Keller’s Crossing at Stone Creek

Kentucky State Parks

King’s Creek Plantation/Vacation Reservation

Center

Korn Ferry Tour Championship

Leaffilter

Let’s Golf Travel Network

Longview Golf Club

Louisiana’s Audubon Golf Trail

Lucas Oil Golf Course

Man Golf Management

Maples Golf Course/Hole Out Golf Shop

Methodist Sports Medicine

Mid America Golfing Events

Mizuno

Monadavi Marketing Inc./TNR Group

Monster Reservation Group/Vacation Getaways

Oak Terrace Resort and Spa

PGA Tour Superstore

PING

Pro-Am Golf USA

Pure One Golf

Red Rock Golf Trail

Renewal By Andersen (Indianapolis)

Saddlebrook Golf Club

Salt Creek Golf Retreat

Sands Ocean Club Resort

Seal Smart LLC

Sharp Golf Ball Company

Sole Essentials

SpringHill Suites by Marriott

Srixon

Sultan’s Run/Dubois County Visitors Center

TaylorMade Golf

Tee Time Golf Pass

The Legends Golf Club

The One Single Finger Golf Glove

Titleist

Topgolf Indy

Tour Edge

TruGolf Inc

Tullymore Golf Resort

Visit Indiana Golf/Pete Dye Golf Trail

Visit Lafayette – West Lafayette

Walnut Creek Golf Courses

West Chase Golf Club

Weston Golf

Wilson

Xtreme Cornhole Golf

Xtreme Green Synthetic Turf

DemoLine

180

50'

139'-5"

363369 365

266270 264

373

274 272

371

262

361

F

F

F F F

F F

F

F F

Synthetic TurfDepot

260

40'

20'

341

242

JourneyGolf Carts

250

30'

20'

240

327 325 323

224228 226

331

232 230

329 315 313 311

212216 214

319

220 218

317 309

210

427 425 423

324328 326

431

332 330

429 413 411

312314

SWGreens

320

30'

20'

409

310

445

346

Putting Challenge

344

50'

20'

348

447

352

451

354

453

356

455

358

457

360

459

362

461

356 450 444

20'

438

20'

10'

Golf BallPaul’s

140

20'

39'

KinleyGolf

132

55'

39'

LD/KP

124

20'

39'

Synergenix

120

20'

39' First Tee

114

45'-3"

29'

DallasGolf

374

40'

60'

TopGolf

464

30'

30'

267269 265273275 271

BoneYard

174

30'

29'

19th Hole

162

39'MainStage

108

30'

29'

Pro-AmGolf

432

50'

40'

Short Game

422

50'

20'

Office422A

30'

10' 10'10'

10'

9'

9'

9'

339

238

337

236

335

FreeLesson

Area

20'

20'

215

20'

211

20'

418 416 414420 412

Two Card

364

463

257259261263

448 440

Drawn By:

DRAWING Status as Of:

DISCLAIMER

ACCURACY OF ALL INFORMATION CONTAINED

OF AN EXHIBIT, IT IS THE SOLE RESPONSIBILITYOF THE EXHIBITOR TO PHYSICALLY INSPECT THE

OF BUILDING COLUMNS, UTILITIES OR OTHER

CONSIDERATION IN THE CONSTRUCTION OR USAGE

RESPECT TO THIS DRAWING. IF THE LOCATIONEITHER EXPRESSED OR IMPLIED ARE MADE WITHON THIS DRAWING. HOWEVER NO WARRANTIES,

ALL EFFORTS HAVE BEEN MADE TO ENSURE THE

FACILITY TO VERIFY ALL DIMENSIONS AND LOCATIONS.

ARCHITECTURAL COMPONENTS OF THE FACILITY IS A

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Radio & Television Advertising• Radio: 290+ Radio Spots

93.5 The Fan - 50 spots and mentions for 2 weeks.

1070 THE Fan - 50 spots and mentions for 2 weeks.

107.5 ESPN - 50 spots over 2 weeks.

FOX Sports Radio 97.5 Indy - 60+ spots over 2 weeks on sports and Rush Limbaugh.

1260 FOX Sports Indy - 60+ spots over 2 weeks on sports and Rush Limbaugh.

KFBQ FM Rock - 20 Spots and promo on Bob an Tom (No.1 show in Indy) this week.

• Live From The Golf Show” Broadcasts

NBC INDY - Thurs all AM in Hall and Studio.

FOX59 - am FOX59 in-studio interview. Also live coverage teaser.

ESPN Radio Live - Fri PM drive show Expo.

• Television Ads: 300+ TV Commercials

CBS WTTV – 30 Ads in LIVE PGA Tour coverage on AM news 2 weeks.

NBC WTHR – 30 Ads in LIVE PGA Tour Honda Classic, Cadillac WGC and AM news 2 weeks.

FOX 59 – 30 Ads in AM and PM news for 2 weeks.

Golf Channel – Whole Indy DMA - 150+ ads: Programs & PGA Tour coverage, over 3 weeks.

ESPN – Whole Indy DMA - 25 spots over 2 weeks.

ESPN2 – Whole Indy DMA - 25+ spots over 2 weeks.

FOX Sports Midwest – Whole Indy DMA - 30 spots over 2 weeks.

Marketing & Promotions

13 MillionImpressions

VIP Passes & Tix @ ingolfexpo.com

Front Door Bonus! Presented By

Sat. is Kids Day • Under 12 Free

GET INTO GEAR, Our Most Interactive Show Yet!

Fri. 11am - 5pm • Sat. 10am - 5pmSun. 10am - 4pm

Jan. 17-19

Huge Equipment SalesNew Club Testing & Fitting Zone

Get up to 6 Rounds of GolfOak Terrace Resort & Spa – 4some. . . 1st 1,500 each day

Saddlebrook GC – Round . . . . . . . . . . . . . . . . . 1st 500 each day

Salt Creek Resort – Round . . . . . . . . . . . . . . . . . . All attendees

Lucas Oil GC – 50% Discount . . . . . . . . . . . 1st 1,500 each day

Korn Ferry Tour Champ – Day Pass . . . . . . . All attendees

TOPGOLF – $10 Off Game Play Coupon . . All attendees

With paid admission while supplies last. See website for details and restrictions.

Sponsors

Indiana State FairgroundsBlue Ribbon Pavilion

Free Lessons From Golf Pros

Newspaper & Magazine• Print Ads – Indy

- Indiana Star Newspaper: 21 ads over 2 weeks in “Sport Section” (most frequent run in 21dayson Friday.

- Current Newspaper: Feature in 2 week’s Indy-wide edition.


E-Marketing: Digital Campaign / Ads and Messaging Via Partnerships – 30+ Partners

• Show Ads, Email Campaigns and Show Messages With:

Indiana Golf USGA list, Indiana Golf PGA list, RN Thompson Courses, Indystar.com, Indiana Golf, ESPN Radio Indy, Nuvo.com, FOXSportsIndy, Groupon Indianapolis, a dedicated Golf Expo campaign in Indy for 1 month & 10+ great partners!

Social Media Campaign Via Facebook/Twitter Multiple messages, posts, boosts and campaigns to

our FOLLOWERS afor 2 months leading up, Twitter via Show and partner channels. Major focus 30 days out. Press releases for 4 months to regional media.

Show Posters & Direct Mail Invites Posters put up in INDY area for 3 weeks at local

courses, sports bars and retailers.

With paid admission while supplies last. See website for details and restrictions.Front Door Bonus! Presented By

GET INTO GEAR, Our Most Interactive Show Yet!

Sat. is Kids Day • Under 12 Free • ingolfexpo.com

Get up to 6 Rounds of GolfSaddlebrook GC – Round 1st 500 each day

Salt Creek Resort – Round All attendees

Lucas Oil GC – 50% Discount 1st 1,500 each day

Jan. 17-19 Fri. 11am - 5pm • Sat. 10am - 5pm • Sun. 10am - 4pm

Huge Equipment SalesNew Club Testing & Fitting Zone

Indiana State Fairgrounds Blue Ribbon Pavilion

Oak Terrace Resort & Spa– 4some 1st 1,500 each day

Korn Ferry Tour Champ. – Day Pass All attendees

TOPGOLF – $10 Off Game Play Coupon All attendees

Free Lessons From Golf Pros

VIP Passes Available

featuring · every successful putter wins a round of golf and an entry in sunday’s putting...

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