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    Feasibility study of VLSCs 2011

    Feasibility study of VLSCs in Telkoi block ofKeonjhar Districts, Odisha

    Authors

    Satyapriya sahu

    Host Organization

    Udyogini, Bhubaneswar, Odisha

    Faculty Guide

    Prof.HS Ganesha

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    Approval Page

    SCHOOL OF RURAL MANAGEMENT, KIIT UNIVERSITY

    Bhubaneswar

    The MTS Report of

    Satyapriya sahu

    Candidates for the degree of MBA Rural Management

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    Feasibility study of VLSCs 2011

    Executive Summary

    Title of the Project-: A feasibility study for Village Level Service Center

    (VLSc) in Telkoi Block of Keonjhar District.

    Host Organization-: Udyogini, Bhubaneswar, Odisha.

    Project Location-: 17 Villages of Telkoi Block in keonjhar Districts of Odisha

    Project Period-: 4th July to 3rd September 2011

    Objectives of the Project-:

    The study is focused to conduct a feasibility study for the business and related services through

    village level service centres (VLSCs). The long term goal of the study is to increase the

    profitability VLSCs in the study area. To achieve this goal following objectives have been

    defined:

    o Identifies new opportunities through the investigative process.o Enhances the probability of success by addressing and mitigating factors that could affect

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    Methodology Adopted-:

    Individual as well as group based method of data collection has been adopted.

    Primary data was collected from farmer household who joined VLSc training which was

    provided by Udyoini, the data was collected from 17 villages.

    The other source of primary data was structured interviews of competitors at local marketcenters.

    Findings & Analysis-:

    VLSCs and CLSCs are owned by UJAS. VLSCs are the Village Level Services through whichthe Cluster Level Service Centers (CLSCs) sell retail products as well as procure the

    commodities from the villages. VLSCs are operated by a woman entrepreneur selected from the

    Individual Based Group Based

    - Face to face interviewby using questionnaire

    - Focus group discussion

    - Competitor survey

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    The financial analysis shows that there is profit in the business and the amount issufficient to recover the cost incurred to start the business. The Net Present Value (NPV)

    at the discount rates of 15% shows a positive outcome which indicates that it is wise to

    invest in the project.

    The conditions (shop is far away from village, charging extra money for products,Demand is higher than supply) of the villages are suitable for set up VLSCs.

    The project is socio-economically advantageous for both the organization and thecommunity, i.e. empower women as an entrepreneur and providing grocery materials at

    effective price as well as quality.

    Recommendation

    As the business is financially viable and sustainable, the organization should invest in thisbusiness. They should expand the network of VLSCs which would help them to access the

    market more which means to full fill more demand.

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    Acknowledgment

    In preparing this report a considerable amount of thinking and informational inputs from various

    sources were involved. I express my sincere gratitude to everyone who contributed towards

    making this report possible.

    I express my gratitude to reporting officer Ms. Sudipta Mallick, Enterprise promotion Manager,

    Udyogini, Bhubaneswar, for giving me the precious opportunity to work on this project. I extol

    my sincere gratitude for devoting the precious time in providing her ainstaking guidance as well

    as her abiding inspiration all throughout the project period to accomplish work successfully.

    My sincere thanks to Ms. Joutirmayee Swain and Mr. Nilmadhab Digal, Enterprise Promotion

    Executive and Enterprise promotion Manager, Udyogini, Bhubaneswar, for displaying keen

    intrest in our project and providing us all the valuable information without which project would

    not have taken the present shape. Finally I thankful to all the staff members of Udyogini for their

    invaluable cooperation and support extended to us throughout our project period.

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    Feasibility study of VLSCs 2011

    Contents

    1.Introduction-: .....................................................................................................10

    1.1. Organization Overview-: .............................................................................11

    1.2. Objective of the study: .................................................................................11

    1.3. Scope of the Study: ........................................................................................12

    1.4. Designated Project Area-: ..............................................................................12

    1.5. Limitations of Study: .....................................................................................13

    2. Methodology ....................................................................................................13

    2.2. Survey Design: ...............................................................................................14

    2.3.1. Product data collection ................................................................................15

    2.4. Data Analysis-: ..............................................................................................15

    3. Literature Review ...........................................................................................15

    4. Analysis and Findings .......................................................................................17

    4.1. Market Feasibility Analysis-: .........................................................................17

    4.1.1 Target Market ..............................................................................................17

    4.1.2. Current Market ............................................................................................18

    4.1.4. Consumption level basic necessities of 30-40 households in week-:............20

    4 2 Competitor Analysis : 20

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    Feasibility study of VLSCs 2011

    List of Tables-:

    Table No Description Page no

    1Current Market Data

    19

    2 Products brand classification 23

    3 Technical requirements 24

    4 Start up expense for VLSCs 26

    5 Variable cost analysis for 5 years 27

    6 Sales Realization for 5 years. 28

    7 Calculation of depreciation 28

    8 Profitability estimation 29

    9 Cash flow for 5 years 30

    10 Calculation Payback period 32

    11 Break even Analysis 33

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    1.Introduction-:

    As part of the business development service, Udyogini planning to establish Village Level

    Service Centers (VLSC) by imparting training and skill development to women and also

    providing financial support to open VLSC and enhance their livelihood. The VLSCs are linked

    with their cluster counterpart known as Cluster Level Service Centers (CLSCs), CLSCs areworking as wholesaler by providing the retail products to the VLSCs and procuring the

    commodities from them. VLSC also planning to acts as a local retailer, trying to sell FMCG,

    Pulse, Spices, Oil, Cereals etc products in the village.

    Women Enterprise Groups (WEGs) a group of 10-15 women, is similar to an SHG and forms

    the foundation of the Udyogini enterprise model. The basic design and the objective of the

    intervention were to inculcate entrepreneurial skills in the WEGs and its members. Udyogini

    started the intervention with capacity building of the WEGs through facilitation of training on

    Concept of enterprise. The training was also intended to expose them to ideas beyond just

    survival and subsistence for livelihood.

    As part of the Management Traineeship Segment, the major objective was to conduct a

    feasibility study of VLSC focused on various portion like Market Technical Product as well as

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    1.1. Organization Overview-:

    The term Udyogini connotes Women entrepreneur. The organization, since the early nineties,

    has been working to empower the poor and socially marginalized women with adequate skills

    and resources necessary for developing and managing micro-enterprises. Udyogini has done this

    by providing Business Development Services (BDS) to them directly or to the organizations

    working to them. The fiscal year 2009-2010 has witnessed considerable deepening of programs

    in existing states and expansion to new states. Udyogini has r reached to newer areas and

    households in this year by transforming womens motivation into capabilities, which has helped

    many of them to become knowledgeable entrepreneurs. Furthermore Udyogini has established

    new strategic partnership with public and private agencies for elevating its operations for

    increasing the scale and scope of organizations three core products i.e. value chain

    development, market linkages and enterprise and entrepreneurship training.

    Back in the early 1990s, when Udyogini was established, the focus on microenterprise

    management training was innovative at a time when even microcredit was a new idea. Udyogini

    took an early lead in the domain by motivating smaller NGOs towards microenterprise in their

    portfolio of programs for poverty alleviation for women. It enabled NGOs, through a program of

    sustained support comprising training for enterprise awareness, management and counseling, to

    move into developing microenterprise programs and having staff with orientation to

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    o Identifies new opportunities through the investigative process.o Enhances the probability of success by addressing and mitigating factors early on that

    could affect the project

    o Provides quality information for decision making.o To assess the market condition and services i.e. to find out the potential competitors.o To address the technical as well as financial overview of the proposed project.

    1.3. Scope of the Study:

    The information, suggestions and opinions made can help in strategic planning for developing

    the business plan for the VLSCs and other related services to increase the productivity in long

    term. The primary data collected regarding market analysis, competitor analysis and agent

    interviews at sample villages and systemic knowledge generated by this would result in the

    creation of a resource for other future studies.

    1.4. Designated Project Area-:

    For the Feasibility study analysis the study was conducted in 17 villages of Telkoi block of

    Keonjhar district of Odisha.

    ibili d f SC

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    1.5. Limitations of Study:

    The time period was not sufficient for studying the different dimensions and details which would

    have been more beneficial.

    The villagers were sometimes confused and/or suspicious of some of the questions; particularly

    about income, expenditure and size of landholding.

    2. Methodology

    Ph F ibili d f VLSC 2011

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    Phase 1:It includes detailed discussion with the staff of Udyogini and based on the discussion and

    background study the questionnaires were developed for primary data collection.

    Phase 2:

    The phase 2 of the project consisted of the field work for the data collection from the respondents.

    Various statistical tools were applied to analyze the data. The report was prepared on the analyzed

    data.

    2.1. Sample Design and Sampling Method:

    The feasibility study of VLSCs and related services was done in purposive sampling which was

    done by choosing the respondent from each village who has attend the VLSCs training class. The

    respondents were randomly selected based on their availability and willingness to participate in

    h h f h d h d b f i h F ibilit t d f VLSC 2011

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    for both.

    2.3.1. Product data collectionThe data on product was collected from potential

    customers. The data was collected through both questionnaire and discussion based

    methodology. The data here was collected to know about the preference and usage consumer

    towards grocery products and their perceived demand.

    2.3.2. Process data collection

    This data was mainly collected on what the ongoing process is and how it could be improved.

    For Feasibility analysis and problem identification data was collected by structured interviews of

    the VLSCs entrepreneur and FGD at assigned villages. In order to find out the potential demand

    of the customer the data was collected from the villages grocery shop.

    2.4. Data Analysis-:The data collected was analyzed using various statistical tools after tabular and graphical

    summarization of the raw data. After the data analysis the final conclusion were drawn and these

    conclusion along with personal observations at field formed the basis for recommendations.

    F ibilit t d f VLSC 2011

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    For a country like India whose population of women alone is more than the total population of

    many other countries, we fare pretty low where their treatment is concerned. Women and poor

    women in particular are the most vulnerable segments of developing societies. This is because men

    have been considered in these societies to be the income earnersthose who go out to work while

    womens work has been confined to the household. Women are thus invisible and unremunerated for

    their household work. When, due to economic pressures, women have been forced to go out to work,

    it has given rise to multiple burdens on women of household work, childrens welfare and wage

    earning. The multiple burdens have resulted in women making the adjustments, at great cost to their

    own health and well-being. While women have increasingly become important economically to the

    household and have been recognized to be contributors to the household economy, they lose the most

    when economic forces negatively affect livelihoods. They and their children, suffer the effects of

    dislocation and loss of income due to forces that they do not understand or have control over.

    Further, their economic lives have been mainly subsistence-orientedto fulfill basic needs. Theyhave not received their share of education, training, health and livelihood opportunities consistent

    with their potential, which will enable them to deal with crises and shocks or improve their well-

    being. This is true of India as of other developing countries. Hence, capacity building for women for

    greater market control must be seen in terms of two stages; livelihood security and enterprise growth.

    Livelihood security: The attributes of this stage are: women are involved in rudimentary

    income-generating activities; with training, they begin to understand market channels and

    Feasibilit st d of VLSCs 2011

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    4. Analysis and Findings

    Finding and analysis for feasibility study of VLSCs and related services

    A feasibility study is essentially a process for determining the viability of a proposed initiative and

    services and providing a framework and direction for its development and delivery.

    A typical feasibility study is done to:

    Find out the potential competitors and suppliers (Market analysis)

    Determine the technical requirements (Technical analysis)

    Determine the cost and benefits (Financial analysis)

    Socio-economic analysis

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    villages like Kuelisuta and Kandposi has come to Akula for purchasing their items .

    4.1.2. Current Market

    According to the primary data, we derived at a point that village like Ahugula havent a single

    shop and villages like Akula has 6 shop. So people from Ahigula villages has cover 15 Km

    distance to purchase their basic necessities.

    Name of the Village Total No of Households Total No of Grocery Shop

    BImala 200 3

    Jharbera 65 2

    Kudbil 65 5

    Marda 130 5

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    Bandhanjhari 35 3

    Malanda 100 4

    Karamangi 50-60 2

    Ahigula 35 NIL

    Bena 130 5

    Kantalsuan 80-90 3

    Bhaludari 45 1

    shyamnali 90 2

    Table1. Current Market Data

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    Target customer-:

    As VLSCs is a new concept for villagers, Udyogini targeted 30-40 households from each

    villages.

    4.1.4. Consumption level basic necessities of 30-40 households in week-:

    10

    15

    20

    25

    30In a week

    In a week

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    villages. No such big competition among the shop keeper.

    4.2.1. Strength and Weakness of Competitors:A) Strength -:

    1. No big competition

    2. Buyers are fully dependable

    3. Earning profit regularly

    4. They can sell the products in loose and at credit

    5. Updated pricing strategies and mechanism

    B) Weakness -:

    1. Limited Resources2.

    Cant meet the buyers need

    3. No quality substitute product4. Demand is more than supply

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    2 Tooth brush Orange 5

    3 Coconut oil Shalimar (Mahavir), shree Balaji,

    Jasmine(pouch), uttam Nihar,balaji

    100

    gm=25,200gm= 50

    200 gm= 47,1

    100gm= 21

    4 Toilet soap Jo, Superiya, Lifebuoy, lux, Dyna ,

    vivel

    5 , 10

    5 Shampoo Clinic plus, superiya, Sunsilk,

    Vatika

    1

    6 Washing Bar Ok wheel, Maxoo, prakash,

    sunlight, Rin

    4,5,10

    7 Detergent powder Wheel, Super kwik (200gm), surf

    excel, Max

    5,10,2

    8 Face powder ponds 5

    9 Face cream Fair & lovely, Vivel 7,5

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    Tarini Maa

    15 Fabric whitener

    16 Turmeric powder Jayashree, Ruchi, swadist, Pooja 1,5

    17 Chilly powder Jayashree, RMM mahek, Ruchi 1

    18 Meet masala Ruchi,jayashree 1

    19 Jeera Jayashree, RMM mahek 1

    20 Flour Nilachakra, Ashribada 20-22

    21 Besan Badhu (500 gm) 18

    22 Mustard Oil Meera, Gati (200gm), Swastik,

    Ganesh, Gopal(200gm =22)

    70, 25,85

    1 lit 80rs

    23 Refined oil Ruchi gold,Himani 35,45

    24 Salt Shree shakti, Jeevan dhara 5

    Table2- Products brand classification

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    Centers is like a whole sale agency for the VLSC from where they have to purchase the products.

    These CLSCs are run by the UJAS itself.

    VLSCs will work according to the above existing model.

    Cabin ( Capacity @ 50 sq feet)

    Land size is according to the cabin

    Capital equipment list-:

    Furnitureequipments

    others

    Working capital-:

    Vegetable

    pulses

    cereals

    FMCGs

    Spices

    Oil

    Others material cost

    One Udyogi

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    y y 0

    i.e. promotion, the organization should engage in promoting their idea of opening a VLSCs

    through various modes such as field demonstration, training and FGDs.

    4.5. Financial Analysis-:

    In a financial feasibility study, we analyze the total costs of a proposed project (including all

    construction costs and operating costs) and the potential revenues that the project can get. If the

    potential revenues of the proposed project can cover all of the costs, then the project is

    financially feasible.

    4.5.1. Start up expense for VLSCs-:

    Start up expense for VLSCs

    Initial investment Amount

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    y y

    The financial analysis is done

    assuming that the business is for the

    time period of five years.

    Total 15,000

    Working capital ( For 1

    Month)

    Vegetables 2,400

    pulses 2,000

    spices 800

    Oil 2,000

    FMCG's 4,200

    Cereals 1,500

    Other 800

    Total 13,700

    Total startup expense 28,700

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    y y

    4.5.2. Variable cost* analysis for 5 years-:

    Variable cost analysis for 5 years

    Year FMCGs Pulses Spices Oil Vegetables

    (onion,

    potato,

    Garlic,

    Ginger)

    Cereals Other

    ( including

    transportation

    cost)

    Total

    0 0 0 0 0 0 0 0 0

    1 50,400 24,000 9,600 24,000 28,800 18,000 9,600 1,64,400

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    y y

    Assumptions

    It has been assumed that all the working capital will increase 20% per annum.

    4.5.3. Sales Realization-:

    Avg Sales Realization

    year sales realization Growth rate

    1 205,500 0

    2 246,600 20%

    3 295,920 20%

    4 355,104 20%

    5 426,125 20%

    Table6-: Sales Realization for 5 years.

    * Assuming 20% growth by per year.

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    Assumption-:

    It has been assumed that sales have been increase by 20% per annum. Materials is 80% of sale Repair & maintenance will hike by 10% per annum. Depreciation is calculated by SLM.

    4.5.5. Profitability Estimation-:

    PROFITABILITY ESTIMATION

    No Particulars Year 1 year 2 year 3 year 4 year5

    A Sales realizations 205,500 246,600 295,920 355,104 426,125

    B Material cost 164,400 197,280 236,736 284,083 340,900

    Repair & maintenance 3000 3300 3630 3993 4392.3

    Total 167,400 200,580 240,366 288,076 345,292

    Profit before depreciation 38,100 46,020 55,554 67,028 80,833

    C Depreciation 3 000 3 000 3 000 3 000 3 000 Feasibility study of VLSCs 2011

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    4.5.6. Cash flow year wise-:

    FIG- Cash flow projection for 5 Years

    From the above table it is clear that cash flow

    is increase year by year.

    YEAR Annual cash inflow

    0 -28,700

    1 38,100

    2 46,020

    3 55,554

    4 67,028

    5 80,833

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    4.5.7. Project Evaluation-:

    Fig3- Project evaluation criteria

    An efficient allocation of capital is the most important finance function in current era. It involves

    decisions to commit the firms funds to the long term assets. The decisions would generally

    include expansion, acquisition, and modernization. For the project evaluation various techniques

    were used like NPV, IRR and payback period (PB).

    Evaluatio

    n Criteria

    DCF Criteria

    NPV

    (Net present

    value)

    IRR

    (internal rate

    of return)

    Non DCF

    criteria

    Payback period

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    4.5.9. IRR (Internal rate of return)-:

    The Internal rate of return (IRR) is another discounted cash flow technique which takes account

    the magnitude of timing of cash flow. The IRR of a project is the discount rate at which makes

    its NPV equal to zero. As IRR is greater than the cost of capital we accept the project.

    4.5.10. Payback period-:

    The payback period is one of the most popular and widely recognized traditional methods for

    evaluating investment proposal. Payback is the number of years required to recover the original

    cash outlay invest in a project. We will recover the original cash outlay within 8-9 months of

    time period.

    PAY BACK PERIOD

    Total Investment of the

    project 28,700

    year Year1 year2 year3 year4 year5

    Cash flow 38100 46020 55554 67027.8 80832.66

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    4.5.11. Break-even Point-:

    It is a point in the level of activity at which an enterprise just breaks even without earning any

    profit or incurring any loss.

    BREAK EVEN ANALYSIS

    No. Particular Year 1 Year 2 Year 3 year 4 Year5

    A Sales 205,500 246600 295920 355104 426124.8

    B Variable cost

    Vegetables 28,800 34,560 41,472 49,766 59,719

    pulses 24,000 28,800 34,560 41,472 49,766

    spices 9,600 11,520 13,824 16,588 19,905

    Oil 24,000 28,800 34,560 41,472 49,766

    FMCG's 50,400 60,480 72,576 87,091 104509

    Cereals 18,000 21600 25920 31104 37324

    Other 9,600 11520 13824 16588 19905

    Repair and

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    4.6. Socio-Economic Analysis-:

    The foremost aim of any NGO is to help the community to increase their socio-economic status

    keeping in regards the business aspect of the intervention. The products and services provided by

    the business would not only be beneficial to the villagers but also help in generation of additional

    employment. This business reinforces the vision, mission and goal of Udyogini i.e. to empower

    women as an entrepreneur as the products would be sold through VLSCs to the villagers in their

    respective villages.

    5. Conclusion

    After research and analysis it is concluded that the Village level service centers (VLSCS) is

    feasible due to various reasons such as:

    The Market analysis shows that the demand for grocery products and services issufficient enough to start a new business. Market analysis also shows that the competition

    is less in the region. The analysis also states that the shop keepers are not able to fulfill

    the customers demand which will be good sign for us to start up our VLSC with a

    purposive aim to achieving the customers needs and preferences.

    The financial analysis shows that there is profit in the business and the amount is Feasibility study of VLSCs 2011

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    6. Recommendation

    As the business is financially viable and sustainable, the organization should invest in this

    business. They should expand the network of VLSCs which would help them to access the

    market more which means to fulfill more demand.

    Variety, quality and quantity of the products offered by the CLSC should be increased. VLSCs

    would like to see more variety in their retail products, since villagers demand for these products,

    like medicines, soils, soap, oil etc.

    Proper implementation of 4Ps should be followed in the operational areas of VLSCs

    Operators knowledge about the prices in market should be increases so that he will be able to

    advise and support the women when needed.

    The organization should also be engaged in promotion of some livelihood development activities

    and skill/ capacity building of the people so that their purchasing power can be increased. This

    would help the organization in two ways:

    Building repertoire with the community which will help the organization in their future Feasibility study of VLSCs 2011

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    7. Annexure-:

    Survey questionnaire for VLSCs

    A.Respondents Personal Details Date ..Information Name

    1 Respondents Name

    2

    Block

    3

    Village

    4

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    B. Socio- Economic Status

    1. Name of SHG (if member) : ___________________ Desg: _________________________2. No. of earning members : ____M ____ F_____T Place : within Vill (___) / outside vill (___)3. Main place of work (if out) : _______________ Dur.: < 1 mth / 1-3 mth / 3-6 mth

    /< 6mth

    3. Total monthly income and expenditure of the family (cash):

    Monthly Income and Expenditure

    Sources of Income Income (Rs.) Main Expenditure Heads Expenditure (Rs.)

    A. Agricultural A. Food Consumption

    B. Wages labour B. Clothing

    l i d j b l

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    L. Others L. Interest Payments

    M. Irrigation water

    N. Fertilizers

    O. Pesticides

    P. Others

    Total Total

    Remarks (if any):

    4. Monthly savings of the family:

    0 200 200-400 400-600

    600 800 800-1000 1000+

    5. Place of savings:

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    Others [ ] _____%

    6. Credit taken (if any):

    (a) If yes then how much

    100-500 [ ] 500-1000 [ ] 1000-1500 [ ] 1500 2000 [ ]

    2000 - 2500 [ ] 2500 - 3000 [ ] 3000 - 3500 [ ] 3500 + [ ]

    (b) Source of credit

    Bank [ ] MFI [ ] SHG [ ] Informal [ ]

    Relatives [ ] Any other (Specify) [ ]

    (b) Rate of interest charged : ______% p.m Collateral (Y/N) : _____________________

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    (E) What is the most critical input the family is missing to enhance its income/livelihoods?

    .

    (F) What is the most critical linkage the family is missing to enhance its income/livelihood?

    .

    (G) Planning for increasing family income:

    The Idea: ..

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    2) 2)

    Linkages: ..

    Market and other linkages

    C. Consumption Details

    1. Do you buy commodities from a particular shop?

    If yes, why?

    Reasonable prices

    Good Quality Good Behavior Easy to reach Good Collection Provides Loan Barter facility Any other (Specify) _________________

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    50 100 [ ] 101 150 [ ] 151 200 [ ] 250 300 [ ] 300 + [ ]

    5. What is the frequency to visit the village shop?

    Daily [ ] Alternate days [ ] 3-4 days [ ] Weekly [ ] Fortnightly [ ] Monthly [ ]

    6. What would you distribute your entire expenditure of a month (for each 3000 Rs.)?

    Sl. No. Expenditure Items Ranking % age share

    1. Health

    2. Hospitality

    3. Ceremonies & Celebrations

    4. Clothing

    5. Fooding

    6. Education

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    (b.) If no, why?

    ______________________________________________________________________________

    8. Your purchase inclination for the following products?

    a. Solar light equipments : V. strong / Strong / Average / Poor / V. poorb. Mobile recharge coupons : V. strong / Strong / Average / Poor / V. poorc. Medicines (general) : V. strong / Strong / Average / Poor / V. poord. Calls with Mobile PCO : V. strong / Strong / Average / Poor / V. poore. Minor clothes : V. strong / Strong / Average / Poor / V. poorf. Comics/general books : V. strong / Strong / Average / Poor / V. poorg. Insurance (accident/life) : V. strong / Strong / Average / Poor / V. poor

    h. Tailoring : V. strong / Strong / Average / poor / V. poor

    I. Cycle repairing center : V. strong / Strong / Average / poor / V. poor

    j. Electric/diesel irrigation pump

    Facility : V. strong / Strong / Average / poor / V. poor

    k. Agent for financial linkage : V. strong / Strong / Average / poor / V. poor

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    9. Details of the commodities purchased:

    Sl.

    No.Categories Product Quantity Brand

    Type of

    Packaging

    Freq. of

    PurchaseP. o .P

    Purchase

    from

    whom

    Price

    RangeRemarks

    1

    Pulse

    2

    3

    4

    5

    6

    Spices

    7

    8

    9

    10

    11

    12

    13

    14

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    15

    16

    Oil

    17

    18

    19

    20

    21

    FMCGs

    22

    23

    24

    25

    26

    27

    28

    29

    30

    31

    32

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    33

    34

    35

    36

    Cereals

    37

    38

    39

    40

    41

    Other

    Items

    42

    43

    44

    45

    D. Details of items sold

    Sl.Categories Product Form Quantity Season

    Freq. of Point of Avg.Remarks

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    No. Sale sale Rate/kg

    1

    Agriculture

    2

    3

    4

    5

    6

    ForestProduce

    7

    8

    9

    10

    Place : ______________________ Date: _______________________

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    Competitors Interview Questionnaire for Feasibility study

    Date . 1. Shop..

    2. Name of the Respondent .. 3. Location

    4. What are the Products you sell?

    S.No Product categories Major Selling Brands Price Range

    1

    2

    3

    4

    5

    6

    7

    8

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    9

    10

    11

    5.How do you transport the products

    6. To how many villages you sell your products.

    7. Do you move to any haat, if yes specify

    8.Do the Prices varies by moving to haat

    9.What is your wear house capacity?

    10. What are services you provide to your customers?

    Credits Yes/ No . Avg. Credit Limits ..

    Interest rate (Monthly/ Annual) Avg. Recovery Period ..

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    Recovery Mechanism Recovery Rate ..

    12. What is the average consumption of grocery items of 30-40 households in a week.

    11. Other services on rent.

    S.No Services Rent amount (Rs.)

    1

    2

    3

    4

    5

    6

    7

    8

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    Cost of technical requirements-:

    Cabin ( Capacity @ 50 sq feet) 12,500

    Land size is according to the cabin

    Capital equipment list-:

    Furniture1000

    equipments 1000

    others 500

    Working capital-:

    Vegetable

    24,000

    pulses 2,000

    cereals

    800

    FMCGs 4,200

    Spices 800

    Oil 2,000

    Others material cost 800

    One Udyogi

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    Return on sale

    RATE OF RETURN ON SALE

    Year year1 year2 year3 year4 year5

    Sales 205,500 246600 295920 355104 426124.8

    Profit 35100 43,020 52,554 64027.8 77832.66

    Return on sale 17.080292 17.445255 17.75953 18.0307178 18.26523

    ROI1 1.4989547 1.8311498 2.2309338 2.711939