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I. PROJECT SUMMARY
Sizzling Rush wants to provide good food at good price that will meet
the demands of those people who want to eat delicious food.
We all know that there are lots of food businesses out there and it is
really difficult to differentiate one from another. Our main priority is to establish
a food business that offers good food in a residential area. Later on, we are
hoping to see our business to expand and put another branch to other areas.
1. Name of the Project
Sizzling Rush is the name we chose for our business. “Sizzling”
because, the business focuses on serving barbecue with or without rice.
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2. Objectives of the Project
This business aims to offer people barbecue at affordable price. Also,
we want to increase the awareness of customers that barbecue can be
consume from ordinary recipe into a nutritious dish resulting into change of
perception regarding the safety and cleanliness of barbecue. By that, we are
expecting to become a food destination.
3. Location of the Project
The location of our business is at Caingin, San Rafael, Bulacan. The
place has been selected to capture food lovers there. The business is beside
the road, so people, not only residing in Caingin will be able to try our food,
but also those travelers that can also stop over to take lunch, snacks, or
dinner here in Sizzling Rush. Addition to that, we want “word-of-mouth” to be
the best form of our marketing.
FIGURE 3.1
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FIGURE 3.2
4. Brief Description of the Project
Our business primarily offers barbecue on stick where they can order it as
a meal with or without rice. We are planning to offer softdrinks to compliment
with our meals.
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I. Market Study
People are in nature loves to eat. We are targeting young residents of
the place as our primary market. If the youths have extra-curricular activities
at school, there is a chance that they will spend time to eat in our restaurant
as our business is located near the school than to go home. Moreover, there
is also a computer shop that is located directly in front of our place and the
customers of that shop are more or less above 15 years of age. If they are
having good time playing in the shop, they can just order food from us and we
can deliver it to them so that they will no longer need to go home just to eat
and then return again to the shop.
A. Target Market Profile
As of 2010, San Rafael Bulacan has a total population of 85,921 where
Caingin has 9,723 residents. San National Trade School has approximately
2,500 students came from different barangays of San Rafael.
B. Marketing Strategy
Sizzling Rush is located near the road and a lot of people walking or
travelling will easily notice our restaurant. Meaning to say, it has high visibility
for residents, students, and traveler or even tourists. We are planning to
concentrate first on the nearby places by maintaining the quality of our
products and services. By that, we can use the “word-of-mouth” as our
marketing strategy that is effective and has a high chance gaining interest to
future customers.
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We also want to use Social Networking Sites like Facebook to market
our business.
C. SWOT Analysis
STRENGTH
First to offer this kind of meals in the place.
Foods are easy to avail.
Located near the road.
Open 7 times a week.
WEAKNESSES
Varieties of food are limited.
The restaurant is newly established.
OPPORTUNITIES
First to offer this kind of meals in the place.
The place is near the school, the church, computer shop, and the
barangay hall.
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THREATS
The business is newly established so there is a possibility that the
place wouldn't be able to be visited often.
The fully established food business around the place such as the
lutong-bahay vendors and the others.
B. PORTER’S 5 FORCES
B.I THREATS OF NEW ENTRANTS
The treats of new entrants is low, because there are already lots of food
business around the place and if our business is established, then others wouldn't
think to establish the same business anymore, thinking they may not gain high profit
and not be successful as well.
B.II SUPPLIER POWER
Restaurants often buy raw products on the market. There are plenty of
markets in the nearby town Baliwag and also, there are the so-called tiangge in the
baranggay. Therefore, we have a big choice between many markets. The supplier
power is low.
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B.III BUYER POWER
There are lots of food businesses around the place. The power of the
customers is high since there are many food establishments and it’s up to them
whether they will choose to eat here in Sizzling Rush or not.
B.IV THREAT OF SUBSTITUTION
The meals that we are offering can be substituted by lutong ulam if a person
prefers to eat that kind of food. We are allowing the customer to take out food so
they can still avail our products and bring it home once they dont want to cook or
they don’t have time to cook. So we consider the threat of substitution to be low to
moderate.
B.V COMPETITIVE RIVALRY
The level of competitors is low because there are no other businesses around
the place offer the same product as we do. More restaurants must compete for the
same customers and resources.
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II. Technical Study
A. Flow Chart
B. Operation
Facilities
CUSTOMER
COUNTER
(Eat or Not?)
COUNTER
TakeoutEat Not
Exit
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Machineries and Equipment
Description Function Cost
Refrigerator
Used for cooling food
and drinks and helps to
reduce the rate of
spoilage.
8,000.00 PHP
Grill
Used for grilling
barbecue or meat.
3,000.00 PHP
Rice Cooker
Used for cooking rice. 700.00 PHP
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Ceiling Fan
A device that essentially
moves air for human
comfort.
1,500.00
Total 13,200.00 PHP
Utensils
Knife
Used for cutting meat,
vegetables, etc.
200.00
Tongs
Used for handling food. 100.00
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Plate
Used for serving food
720.00
(2 Dozen)
Spoon and Fork
Utensil used for eating
or used for stirring and
mixing ingredients
520.00
(8 dozen)
Total 1,540.00 PHP
FURNITURE AND FIXTURES
CHAIRS
Used to sit while eating 5,900.00PHP
(20 pcs.)
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Table
Furniture with flat top
and used for eating.
2,400.00 PHP
(6 pcs.)
Total 8,300.00 PHP
Other Supplies
Ballpen
Used in writing
55.00 PHP
(1 box)
Calculator
Used for computing 150.00 PHP
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Tissue Paper
Used for sanitary
purposes
340.00 PHP
(10 packs)
Dishwashing Paste
Used for cleaning plates
and utensils 45.00 PHP
Floor Mop
Used to wipe floor 110.00 PHP
Total 1,200.00 PHP
Overall Total 24,240.00 PHP
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Raw Materials
Pork
720.00 PHP
(4 kgs. for
88 barbecue sticks)
Soy Sauce
7.00 PHP / 200ml
2 pcs = 14.00PHP
Catsup
35.00 PHP / 550g
Calamansi
30.00PHP/ ½ kg.
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Garlic
15.00PHP / ¼ kg.
Onion
15.00PHP/ ¼ kg.
Brown Sugar
10.00PHP / ¼ kg.
Oil
17.00PHP / 175ml
Pepper
10.00PHP
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Barbecue Sticks
50.00 PHP/ 5 bundles
Coal
40.00 PHP/ 4 sack
Total 949.00 PHP
Legal Requirements
Barangay Clearance………………………………………………………. PHP 1000.00
Mayor’s Permit…………………………………………………………………PHP 2,000.00
Business tax…………………………………………………………………….
PHP 950.00
Business plate………………………………………………………………… PHP 100.00
Sanitary permit…………………………….....................................PHP 250.00
Occupational tax…………………………………..............................PHP 400.00
Inspection tax……………………………………................................ PHP 500.00
Filing fee………………………………………...
.................................. PHP 100.00
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Processing fee…………………………………................................ PHP 120.00
Fire inspection………………………………....................................PHP 500.00
Electrical inspection……………………………............................. PHP 250.00
Zoning………………………………………………………………………………PHP 350.00
SEC Registration.................................................................PHP 3,000.00
BIR Registration……………………………………………………………….PHP 300.00
Total PHP 9,820.00
Hours of Operation
Sizzling Rush are open 7 times a week. Service will begin at
around 9 o’clock in the morning and end at 9 o’clock in the evening.
Preparing the Food
All the food will be prepared in the Cooking Area. That area will
be check and clean daily to ensure sanitation. All the raw ingredients
will be stored in coolers.
Ingredients
(This is for 24 barbecue sticks)
1 kg pork
1/2 cup soy sauce
1/2 cup catsup
1/4 cup calamansi or lemon
juice
1 clove garlic, minced
1 finely chopped onion
1 tsp ground black pepper
4 tbsp brown sugar,
4 tbsp oil
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Barbecue sticks
Procedure:
1. Slice pork meat into bite size piece, roughly around 2 x 1 inch.
2. Mix all of the remaining ingredients together.
3. Place the meat into the marinade. Marinate it for at least 1 day.
Remove from fridge then add the oil, mix it by hand ensuring oil is
distributed well.
4. Place 3 pieces of meat per skewer.
5. Make basting sauce by combining the same marinade sauce
ingredients.
6. Using a barbecue grill or charcoal grill place pork skewers and cook
until it is lightly charred on one side, turn on the other side and baste
with the marinade. Repeat this process until pork barbecue is cooked.
C. Management
The business located at Caingin, San Rafael, Bulacan will be
manage by John Christopher Santos, Kim Wilson Veneracion, Marcos
Sanchez and Germaine Melencio together of her family as the
business was established on their residence. By that, the business can
still operate eventhough we are not there all the time. Germaine
Melencio will serve as the head of the business.
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III. FINANCIAL ASPECTS
Start up Funding
Currently, the Sizzling Rush is owned by the original 4 founders, Germaine
Joyce Melencio, John Christopher Santos, Kim Wilson Veneracion, and Marcos
Sanchez, whoeach will contribute P100,000 for the same amount, 25%. This will
more than cover start up requirements.
Rent for (1 month advance and deposit) 8,000.00PHP
Permits and Licenses 9,820.00PHP
Utilities
Machinery and Equipment 13,200.00PHP
Utensils 1,540.00PHP
Furniture and Fixtures 8,300.00PHP
Supplies 1,200.00PHP
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Sizzling Rush
Statement of Comprehensive Income
For the Year Ended Dec. 31, 2014
Sales
Less: Cost of goods sold
Beginning Inventory
Purchases
Goods available for sale
Less: Ending Inventory
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Cost of goods sold
Gross Profit =
Less: Operating expense
Total expense
Net Income
Candy Crush
Statement of financial position
Year ended of Dec. 31, 2014
Asset
Current Asset
Cash
Merchandise inventory
Total current asset
Fixed asset
Equipment
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Etc.
Total fixed asset
Total asset
Liabilities
a.p
Owner’s equity
Jc,germaine,kim,marcos
Total owner’s equity
Add: Net income
Total equity
Financial ratio
Working asset to total asset = total current asset / total asset
Equity ratio = owner’s equity/total asset
Fixed asset ratio to total asset = total fixed asset / total asset
Rate of return on sales = net income / sales
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Conclusion
The reason why we choose to do this business is because, most people love
to eat and there is a demand for this kind of business particularly in the location we
are planning to establish it. Sizzling Rush is a small business and requires low
investment. Despite of that, there are still things that we are expecting to happen, a
high success for the business, a minimal success, and a failure. Of course we are
hoping to have a high success but it will be difficult to achieve.
References:
http://fitzvillafuerte.com/business-and-livelihood-training-centers-in-the-philippines.html
https://www.google.com.ph/
http://www.slideshare.net/Mahadibd16/restaurant-business-plan-presentation
http://pinoykitchenette.blogspot.com/2011/11/proper-use-of-sizzling-plate.html
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