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Photo: Sculpture by Kristen Visbal
Fearless Girl
Dominica RibeiroState Street Global AdvisorsHead of Institutional Marketing, North America
$2.51 TrillionAUM reflects approximately $32.45 billion (as of December 31, 2018), with respect to which State Street Global Advisors Funds Distributors, LLC (SSGA FD) serves as marketing agent; SSGA FD and State Street Global Advisors are affiliated.
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Our MissionInvest responsiblyto enable economic prosperityand social progress
2414907.1.1.AM.RTLSource: State Street Global Advisors, Source: MSCI Women on Boards: Global Trends in Gender Diversity on Corporate Boards, November 2015. Past performance is not a guarantee of future results.
Studies show companies with women in leadership perform better than those without.
1 in 4Russell 3000 companiesdid not have a woman on
their board in 2017
Source: State Street Global Advisors Asset Stewardship Team March 2017
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ObjectivesPromote the power of women in leadership
Create global awareness for our assetstewardship agenda
Enable further discussions with clients about our wider ESG offerings
Be first call for every institutionalinvestor and intermediary on gender diversity investing
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Key IngredientsRelevancy
Conviction
Linkage to investment capabilities
Underpinning investment philosophy and policies
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News Coverage Beyond Talk University of Delaware
SSGA.com SPDR ETF Blog
Paid Search & eDMSocial MediaEarned
Owned
Paid SharedPESOModel
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Source: Spreadfast Intelligence March 2017 2414907.1.1.AM.RTL
Social Conversations Across Six Continents
24 M followers
2.6 M followers
99.7 M followers
9.5 M followers
422.6 K followers
2.2 M followers
23.5 K followers
1.7 M followers
1.5 M followers
890 K followers
1.5 M followers
4 M followers
Retweeted byJack DorseyTwitter CEO
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WEBCAM SAT MAR 11 – 11:45 AMLOCATION
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Twitter Impressions First 12 weeks after launch
Source: Spreadfast Intelligence May 2017 2414907.1.1.AM.RTL
Instagram Impressions First 12 weeks after launch
Source: Spreadfast Intelligence May 2017 2414907.1.1.AM.RTL
*Source: TVeyes 3/31/17 2414907.1.1.AM.RTL
BroadcastState Street Mentions(US Only – March 7-31)
1,676Segments
43.4MAudience*
Source: Vocus 3/31/17 2414907.1.1.AM.RTL
Print & Digital State Street Mentions(Global – March 7-31)
2,400Articles
140.5MImpressions
Dec 1through
Mar 3Mar 7-31
2017
Competitor 138.7%
Competitor 136.3%
Competitor 235.8% Competitor 2
17.9%%
Competitor 313.3%
Competitor 35.9%
Competitor 42.5%STT /
SSGA7.8%
STT /SSGA37.4%
Competitor 44.3%
Source: Radian6 2414907.1.1.AM.RTL
Share of Voice
$27.2M–$38.6MAdvertising estimate based on what it would cost to purchase broadcast, print, digital and social media to reach a similar number of impressions globally with a traditional paid media campaign.
Source: State Street Global Advisors / Fundamental Media. Figures shown in USD 2414907.1.1.AM.RTL
Total Estimated Cost to Reach These Numbers…
< $250KSource: State Street Global Advisors. Figure shown in USD 2414907.1.1.AM.RTL
Actual Amount Spent
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Won 18 Awards at the Cannes Lions International Festival of Creativity including 4 Grand Prix (Glass, Public Relations, Titanium, Outdoor)
10 Gold, 3 Silver, 1 Bronze
Source: 2017 Clio Awards 2414907.1.1.AM.RTL
Won Advertiser of the Year & a Record 5 Grand + 5 Gold Cliosin categories including Branded Content, PR, Experiential,
Out of Home, & Innovation
Source: State Street Global Advisors Asset Stewardship Team, June 2018 2414907.1.1.AM.RTL 25
Impact
1200+companies engaged in the US, UK, Australia, Japan, Canada and continental Europe because they had no women on their boards
301of the companies we called on have now added a woman to their board
28more have committedto doing so
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Lessons Learned
1 It’s all about the message
2 The goods behind the message are critical
3 Anticipate and prepare for public reaction… both positive and negative
4 It’s about aspiration & challenge, not about perfection
Photo: Sculpture by Kristen Visbal
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Important DisclosuresInformation represented in this piece does not constitute legal, tax, or investment advice. Investors should consult their legal, tax, and financial advisors before making any financial decisions.
Concentrated investments in a particular industry or sector may be more vulnerable to adverse changes in that industry or sector.
Gender Diversity Risk The returns on a portfolio of securities that excludes companies that are not gender diverse may trail thereturns on a portfolio of securities that includes companies that are not gender diverse.
The trademarks and service marks referenced herein are the property of their respective owners. Third party data providers make no warranties or representations of any kind relating to the accuracy, completeness or timeliness of the data and have no liability for damages of any kind relating to the use of such data.
Web: www.ssga.com
© 2019 State Street Corporation — All Rights Reserved.
Tracking Number: 2414907.1.1.AM.RTL
Expiration date: 02/28/2020
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