fb garage 05032009
DESCRIPTION
Jolt presentation on FB Connect given at FB Garage in Dublin, IrelandTRANSCRIPT
asWhat we’re doing with Facebook
Jolt Online Gaming is operated by OMAC Global Media Limited..
Jolt is a leading Browser Games publisherA network of AAA browser
games (AKA “Casual MMOs”)Over 2M registered usersOnly browser game publisher
completely focused on North American and UK markets
Some of the biggest browser games this yearo Legends of Zorko Utopia Kingdomso Something else big :)
Highly experienced management team
www.joltonline.com | Strictly Confidential | All Material Copyright Jolt Online Gaming 2009
Background
Some experience in rolling out platforms…Dylan Collins, CEO 2003-2007 CEO/Founder, DemonWare (acquired by Activision Blizzard in 2007)
Number one global online gaming technology companyProvided community/multiplayer technology platform to the
largest video game publishers in the worldTHQ, Ubisoft, Activision, Sega, Sony, Microsoft etc.Over 50 online titles shipped across all console platforms
Highly involved in online strategy development with publishers
www.joltonline.com | Strictly Confidential | All Material Copyright Jolt Online Gaming 2009
Recent Activity: Legends of Zork Announcement
www.joltonline.com | Strictly Confidential | All Material Copyright OMAC Global Media Ltd. 2009
Browser Game Revenue Model: “Freemium”Every user who
visits our games is monetized in some form
Why do users make payments?o Quicker game
progressiono Competitiono Team-playo Gifting
98% of paying players will spend $5/month
1-2% of players will pay up to $20/month
User registers for free
Free players
Display Advertising
4%-18% paid users
Credit Card | PayPal | SMS | Offerpal
Item Sales
Game Functiona
lity
Once-off
Subscription
Banner
In-game
www.joltonline.com | Strictly Confidential | All Material Copyright Jolt Online Gaming 2009
Going out with FacebookA Diary
www.joltonline.com | Strictly Confidential | All Material Copyright Jolt Online Gaming 2009
Dear Diary
I’ve hooked up with Facebook! She’s the hottest girl in the class. She’s, like, super-popular:
Loads of friends (174 million)Friends I can talk to! (FB Connect
ftw!)Friends who talk about me! In a good
way! (News feeds = free ads!)
I know she’s sort of high maintenance ($15B?) but I think I might be in love!
www.joltonline.com | Strictly Confidential | All Material Copyright Jolt Online Gaming 2009
Day One
Day Two
Dear Diary
I’m not sure what’s going on with FB. It’s all a bit weird. I thought she really liked me but then…
She keeps disappearing! (Short time-outs)
Whenever she disappears, I have to interrupt what I’m doing with my friends to go and find her (players get annoyed)
She seems to have a really short attention span (not designed for mid-long session applications)
www.joltonline.com | Strictly Confidential | All Material Copyright Jolt Online Gaming 2009
Day Three
Dear Diary
I still really like Facebook. She’s still awesome. But my friends just don’t seem to like her. I think they’re talking behind my back…
I never know whether she’s going to talk to her friends about me or not! (Newsfeeds become unpredictable to player)
Now, I’m upset too (players get upset, blame us)
www.joltonline.com | Strictly Confidential | All Material Copyright Jolt Online Gaming 2009
Day Four
Dear Diary
I think she’s gone nuts!
She wouldn’t let me see other people! (Firewalls blocking FB also block our games with FB Connect)
www.joltonline.com | Strictly Confidential | All Material Copyright Jolt Online Gaming 2009
Day Five
Dear Diary
I went over to her place yesterday. OMG!
She left her stuff everywhere! (Docs are pretty messy)
www.joltonline.com | Strictly Confidential | All Material Copyright Jolt Online Gaming 2009
Day Six
Dear Diary
So we broke up. I really thought we were meant to be. And every time I see a big group of people, I think of her.
But I still have feelings for her and I think that maybe when she’s finished growing up, she’ll be really super-awesome…
In the meantime I’m going to read:
www.twitter.com/joltonline
www.joltonline.com | Strictly Confidential | All Material Copyright Jolt Online Gaming 2009