fayetteville advertising and promotion commission - april 2011
TRANSCRIPT
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AGENDAADVERTISING AND PROMOTION COMMISSION
April 11, 2011 2:00 p.m. Fayetteville Town Center
I. Call to Order –
II. Welcome New Commissioner – Hannah Mills
III.
ReportsA. Approval of Minutes for March 11, 2011 regular monthly meetingB. Financial Report
1. HMR Revenues – Marilyn Heifner2. Financial Statements -3. Update from City Attorney re: delinquent tax collection efforts – Kit
WilliamsA. Change in HMR ordinance
C. Clinton House Museum Report -D. Visitor Bureau Report –E. Town Center Report – Sandra BennettF. Executive Director Report – Marilyn HeifnerG. Advertising Agency Report – Mike Sells
IV. Old BusinessA.Approval of chair bids – budgeted $60,000
Mity Lite – $60,188.50Virco - $56,000.00
B.Update on Town Center remodeling
V. New BusinessA.Presentation by Stephens regarding using HMR for bonds
VI. Adjourn
Funding requests were received.
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ADVERTISING AND PROMOTION COMMISSIONREGULAR MEETINGMarch 11, 2011
Commissioners Present: Neal Crawford, Bob Davis, Lioneld Jordan, Brandon Karn, and Justin
Tennant.
Commissioners Absent: Bill Lyle and Maudie Schmitt
Staff Present: Marilyn Heifner, Sandra Bennett
CALL TO ORDERLioneld Jordan called the regular monthly meeting of the Fayetteville Advertising and PromotionCommission to order on March 11, 2011, at the Fayetteville Town Center at 2:00 p.m.
APPOINTMENT OF NEW COMMISSIONER
Mayor Jordan thanked Neal Crawford for his service on the A & P Commission. He said it hadbeen an honor to serve with him on the Commission.
Moved by Davis, second by Tennant to appoint Hannah Mills to the term expiring in 2015.Mills is assistant manager at the Dickson Street Inn. Motion carried.
MINUTESMoved by Davis, second by Tennant to approve the minutes of the February 15, 2010 meeting.Motion carried.
FINANCIAL REPORTHMR Revenue – Marilyn announced that February HMR collections were $158,037.
This represents a 9.80% increase over 2010 collections. Year to date collections are up 8.70%.
Financials – Keith Glass explained the year end accountant’s compilation report anddiscussed how this fits into the overall city financial audit. January financial statement is in linewith budget for most accounts. Town Center collections fell short of budgeted amounts.
Update from the City Attorney – Kit Williams reported that the City Prosecutor’s officecollected $4,050.20 in the month of February. Five cases are closed; however, 17 new and oldcases remain open.
CLINTON HOUSE MUSEUMThe Museum had 52 visitors in February, despite the bad weather which caused closing for 3days. New displays featuring former owners are being developed. “ Bo Swanson” aka MarilynHeifner entertained a group tour from Mena. Featured menu was Swanson’s chicken pot pie,salad and brownie.
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CONVENTION VISITORS BUREAUBureau staff issued leads for the Artic Classic adult softball tournament and the annualconvention meeting of the Historic Preservation Alliance of Arkansas. Total economic value of definite bookings for the month was 16 meeting days of 2,850 people with a value of $671,000.
Visitor Center sales increased 256.3% to $1262.24 and visitor count was up 13.9%.
No business was lost.
TOWN CENTERReturned sales contracts in February were down from 20 to 11. Sales were off 53% andcollections were down 27%. This was due in part to the inclement weather.
EXECUTIVE DIRECTOR REPORT
Marilyn presented estimate for remodeling of Town Center.
Carpet – est. $80,000, actual $67,994Paint – est. $25,000, actual $21,455Audio Visual upgrade of projectors and sound – est. $17,000, actual $16,327Tables/chairs for plaza – est. $10,000, actual $5,244Chairs – est. $60,000 (bids have not gone out for this)
Two hundred thousand dollars has been set aside for project.
Sympathy was expressed in the loss of Dickson St. business owner Bruce Walker. Bruce wasone of the profiles used in the 2011 Visitor Guide and was a big supporter of Fayetteville. Hedistributed many Visitor Guides through his business and contact with visitors on Dickson Street.
Brian Bailey is leaving the CVB at the end of the month to start his own business.
ADVERTISING AGENCYMike Sells reported that the media plan has kicked off. The media plan will have 3.4 millionimpressions in print and over 6 million impressions on line.
Casey Worthington was introduced. Casey has been working selling ads for the FayettevilleGuide.
Jade Gustin presented new creative 1) Track capital of the world, 2) Gardens and 3) Nature. Anew sign has been designed for XNA airport. They are working on the Fayetteville guidecreative. Web stats were presented as well.
OLD BUSINESSREMODELING OF TOWN CENTER
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Bids for carpet and painting remodeling were received. Low bid for painting was Stucki Paintand Wallcovering for $21,455.00. Low bid for carpet was from Miller Commercial Flooring for$67,994.00. Heifner recommended that the contracts be awarded to low bidders. Moved byDavis, second by Karn to approve the bids from Stucki and Miller. Motion carried.
Moved by Davis, second by Karn to approve issuing bids for chairs. Motion carried.
NEW BUSINESSRESOLUTION FOR CHANGE IN HMR ORDINANCEMoved by Tennant, second by Davis to forward a recommendation to city council to revise HMRordinance so that HMR is collected from all food vendors at all festivals. Motion carried.
There being no further business, the meeting was adjourned.
Respectfully submitted,
Marilyn HeifnerExecutive Director
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Current Year HMR Collected (2120.0912.4101.00) 168,444.95$
Prior Year Collected (2120.0912.4101.01) 648.16$First Security Investment Interest Revenue (2120.0912.4708.00) 994.59$
Total Revenues 170,087.70$
Annual Bond Audit Expense (2120.9120.7602.60) -$Collection Expense (2120.9120.5333.00) (3,381.86)$Bank of OK Quarterly Fee (2120.9120.5712.00)
Town Center Bond Payment (2120.9120.5712.00) (56,304.00)$2008 Property Taxes on Town Center (2120.9120.7602.60)
Total Expenses (59,685.86)$
Total Check to A&P 110,401.84$
For month of March 2011Advertising and Promotion Commission
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City of Fayetteville, Arkansas
Monthly HMR Tax Collections 2008-2011
2008 2009 2009 2010 2010 2011 201Total Total Change Over Total Change Over Total Change
HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year HMR Taxes Prior
January $174,005 $166,214 -4.48% $166,645 0.00% $179,546
February $158,693 $167,141 5.32% $143,940 -13.88% $158,037
March $172,804 $180,027 4.18% $172,662 -4.09% $169,093 -
April $183,672 $191,542 4.28% $187,730 -2.00%
May $175,064 $190,320 8.71% $185,096 -2.74%
June $194,447 $190,237 -2.17% $184,371 -3.08%
July $188,253 $180,944 -3.88% $196,323 0.08%
August $174,648 $167,897 -3.87% $180,741 7.65%
September $190,244 $176,463 -7.24% $184,471 4.54%
October $187,125 $189,728 1.39% $195,169 2.87%
November $197,814 $190,887 -3.50% $213,494 11.84%
December $174,682 $174,568 0.00% $171,511 -0.18%
Total $ $2,171,451 $2,165,969 0.00% $2,182,155 0.75% $506,675
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TO: Mayor JordanA & P Commissioners
CC: Don Marr, Chief of Staff
FROM: Kit Williamr
DATE: April S,20ll
Kit WiiliamsCity Attorney
Jason Iì. KelleyAssistant City Anorney
RE: Overdue HPIR collection efforts
The active overdue HMR collection case list shrank from 22 to 17 inMarch.Five or six of those cases were dismissed or showe d a zero Delinquent Balance.The city Prosecutor collecte d s2r440.41 in ivtarct, for a year-to-date total ofs1t,332.27.
Alderman Justin Tennant has agreed to sponsor an ordinance to amend theHMR taxcode to 1o longer exempt concession srands operated fJ;¡o,¡ äti,jof time (for festivals). I hãve attached,a copy oitr,i, proposed ordinance.
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ORDINANCE NO.
AN ORDINANCE TO AMEND $35.19 AND $35.30 DEF'INITIONS OF THEcoDE oF pevErrE**l_ï"_ rHE oppñlnou oFCONCESSION STATVO¡ i?¡'r,AóVE'îù'ÈþEMPTION
FOR STANDSOPERATED ON E SHON''TERM EÃSIS ËOñTESTIVALS
,o"rfr"ruiî""1HåÏ*%îrl" rHE cIrY couNcrl, oF rHE crry oF,
Section l: That the City Council of the City of Fayefteville, Arkansas hereby amends$35'19 Derinitions-and g3s'3óõ"niit¡on,"rir,. t"irrä,t,r
9o_d" ui ¿"l"ri"e the definitions of"concession stands" ttt"it .niirrtiãr ä"¿ .nu.ting åií.îåï"", definitions as forows:,,Concession
stands. Except for stands run blquarinedu'9":4('xìt;r,h.r;;;#'ï"J,åï;oå"1'":Ti"åï,,ïå:
Slij:Ï;',"rïj,,1q"il; *d o,h", r"áã'ã' ¿i"r. concession stands are
PASSEDand ApPROVED this lgrh day of Apr il,20ll.
APPROVED:ATTEST:
By:LIONELD ¡OnnÃF, rr¿ayo,
By:SONDRA
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CLINTON K. JONESCITY PROSECUTORBRIAN THOMAS
DEPUTY CITY PROSECUTOR
MANDY FINKLEAOFFICE AOiIINISTRATOR
E-mall: hotcheck@öl.fayotevlllo.ar.usPHONE: (479) SZS€327
(479) 575€378Hot Checks: (479) SZS{AS4
FAX #: (479) SZS-0373OFFICE OF CITY PROSECUTOR
MEMO
TO:
FROM:
DATE:
RE:
K. WilliamsFayetúeville City Attorney
Casey JonesFayetteville City prosecutor
April 4,2011
Status of Active HMR cases
1. Acambaro Four
Brenda's Drive-In
Butcher Block
Delta Soul
Dickson Street Theater
Dominoes Pizza
Jesus Socarro
Collin L. Wilkins
Gary W. Bell
Nels E. Danielson, Jr.Nels E. Danielson, Sr.
James H. Bullock
Benton S. BandyClinton W. Ogle
Lloyd W. Hardison
Delinquent Balance: $1,469.04 (5 & 6, 09)Active Criminal Summons
Delinquent Balance: -0- (10/10)Active Criminal Summons
Court Ordered to pay $200.00 per MonthDelinquent Balance: $ l,g7l.2gActive Contempt
of CourtActive Criminal Summons (11/10)Criminal Summons (l l/10) - Dismissed@ AnaignmentCriminal Summons (l l/10) - pulledper PAPaid: $355.26 (tt/t})Delinquent Balance: -0- (l l/10)
Arraignment 4/22 (I2/ I0)Arraignmen t 4/22 (t2/
I 0)Paid: $794.71 (t2/10)Delinquent Balance: -0- (12/10)
Delinquent Balance: $4,590.66TD: 7/08/09 - Court ordered ro pay$200.00 a monrhCriminal Summons (Fail to pay HMR)Trial Date: 9/15/10 - No ShowActive FTA Warrant
ffiLffiVr$å#
Telecommunicafion for the Deaf TDD (479) SZt-tets lT6SouthCtrrr.tr@
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Kit WilliamsApnl 4,2011Page2
7. Elenitas
8. Frulatti
9. Hallabong KoreanRestaurant
10. Hogwild Pizzena
La Duena
Lightbulb Club
Mama Deans
Seafood Market Bar/Grill
Elaine M. Reyes
Mary A. McNeilTodd E. McNeill
Paul S. Yeo
David S. Mackey
Vfaria D. De-Aguilera
Benton S. BandyClinton W. Ogle
Meneria D. MsrrisonTerry L. Morrison
Craig E. Dowd
Shanghai Chinese andChina Garden
Soul Restaurant & Lounge
Paid: $572.44 (fi &,12,10)Delinquent Balance: -0-Active Criminal Summons
Paid: $200.00Delinquent Balance: $l 59.34
DelinquentBalance: -0-(9& 10, l0)Criminal Summons - Dismissed atArraignment
Delinquent Balance: $1,330.00 (l _ 3, 09)Delinquent Balance: No Forms (4/0g)TD: 10/28/09 -90 days to pay
TD: 7/l4lt0 Gail ro pay HVfnlSettled (90 days ro pÐLetter
Delinquent Balance: No Forms (g & 10, t0)Pending Criminal Summons
Anaignment: 4/22 (l2l l0)Araignmenr : 4/22 (IZ/t})Paid: $368.00 (12fi0)Delinquent Balance: -0- (12110)
Arraignment 4/t (Il &,lZ, t0)Arraignment 4/25 (ll & lZ,l0)Delinquent Balance: -0- (l I &.12,10)
Paid: -0-Delinquent Balance: 54,942.60TD.: 9/16/09 - Time pay: $200.00 by the30ú of every month.Trial Date: S/t9/10 (Fail to pay HMR)Settled - to pay $100.00 a month
Paid: -0-Delinquent Balance: $3,090.00
Paid: $150.00Delinquent Balance: $1,343.64 (3 & 4, l0)Trial Date: 10/13/10Settled -to pay $150.00 amonth
Hsiao L. J. Shen
Cus"y E. Dighero
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Kit WilliamsApnl4,201lPage 3
17. WOW Japanese Bistro Chong N. Kim
TOTAL: 92,440.41
Delinquenr Balance: $33.00 (2/10)Delinquent Balance: $44S.00 (3/ l0)Trial Date: 7/ZB/10 - Senled ç2. A. í, rc¡
Delinquent Balance: $704.00 i+ A 5, f O¡Trial Date: tI/03/10 (4 &. s, tò¡ _ No ShowSet for Trial: S/4/ll (4 &,5, 10iDelinquent Balance: 5276.00 6ttO¡Set for Trial: S/4/tt (6/10)Delinquent Balance: $21 6.00 (7 /10)Set for Trial: 514/tt (7/10)Delinquent Balance: $360.00 (g & 9, 10)Set for Trial: 5/4/ll (g & 9, l0)Delinquent Balance: No Forms (10/10)Pending Criminal Summons (10/10)
Delinquent Balance: No Forms (nlrc)Active Criminal Summons (l t/lò)
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CLINTON HOUSE MUSEUM MONTHLY R EPORT MARCH 2011
The Clinton House Museum had a total of 162 visitors in March 2011. March has brought many spring break visitors marks the beginning of the House’s “busy season”. Additionally, we are
having more and more local visitors. Our increased presence in print, network, and socialmedia has been a great success for the House. The House is also featured in this month’s AY Magazine.
EXHIBITS:
We are in the final states of completing exhibits featuring the former owners of the House –H.H. “Scotty” Taylor, Gilbert and Bo Swanson, and Dr. Warren Gifford. All items in the house,both on display and in storage have been inventoried and Accession Records (based on theAmerican Association of Museum guidelines) have been created for each item. During this
process, we have “uncovered” unique and interesting items. In addition to these “finds,” overthe last few months have acquired many individual collections and donations of Clintonmemorabilia. Displays are also under construction featuring these items.
MUSEUM A CTIVITIES AND EVENTS:
On St. Patrick’s Day, we welcomed a bus tour from Mena, AR for the LUCKY CHARMS TOUR.Visitors were greeted with coffee and muffins and were challenged to find the hiddenLeprechauns throughout the House and Gardens to receive a prize.
In the works, are redesigns of a new brochure for the Museum to include the First LadiesGarden and the visit by President Clinton this past August. The spring will launch fundraisingefforts in the form of another Buy-A-Brick Campaign and Engraved Stone Pavers with quotesof First Ladies to establishing a rock walkway in the Garden.
The grounds of the House have seen some amazing improvements. The wooden railings on thefront porch have been replaced with decorative iron railings to more reflect the House’s TudorRevival architecture of the 1930s. We were also able to mimic this on the edge of the driveway leading up to and including the lower steps up to the front walkway. In terms of safety, thiswas paramount. The west side of the House has also been completely transformed as a part of our First Ladies Garden Project. It features a holly hedge, three magnolia trees, and rock area
where benches, a center fountain, and potted yellow rose trees will be placed. Daffodils liningthe front rock wall are also in full bloom, in addition to the tulips, hyacinths, and liliesthroughout the property.
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Jan Feb Mar Apr May June July Aug Sep O
Sales Totals $854.92 $1,262.24 $2,450.882010Totals $557.65 $354.29 $745.44 $2,166.24 $2,296.32 $2,360.35 $3,516.20 $3,557.59 $2,680.20 $2,8
% Changefrom 2010 53.3% 256.3% 228.8% -100.0% -100.0% -100.0% -100.0% -100.0% -100.0% -10
Visitor Count 295 238 6912010 Totals 213 209 432 901 945 1,062 1,378 1,304 1,049 1
% Change
from 2010 38.5% 13.9% 60.0% -100.0% -100.0% -100.0% -100.0% -100.0% -100.0% -10
2011 Goal = $30,000/year or $2,500/month $0.00
$4,568.04
1,224 0
% Change = divide the difference between the two numbers by the 2010 number
then move the decimal two spaces right
20 10Monthly Sales Average=$2,444.54 2010 Monthly Visitor Average=8
2010 sales per visitor = $2.87 2011 sales per visitor = $3.97
Fayetteville Visitor Center - 2011 Sales & Visitor Count
Yearly
Totals
on pace for:
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Sales Leads by Date Issued
March 2011 Meeting Dates Attend Decision Date
Arkansas Activities Association
State Soccer Finals
25005/20/2011
05/22/2011
Arkansas Activities Association
State Softball Championships
25005/20/2011
05/22/2011
Arkansas Activities Association
All Star Week
2,00006/19/2011
06/23/2011
Hispanic Caucus
Fall Conference
20008/26/2011
08/27/2011
National Federation of the Blind - Arkansas Chapter
State Conference
10010/14/2011
10/16/2011
Irish Dance Competition
Summer Competition
25006/15/2012
06/17/2012
3,0506 MeetingsSub-Total for March
GRAND TOTAL 3,050 6 Meetings
Printed: 4/4/2011 4:49PM
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Definite Bookings By Booking Date
March 2011 Meeting Dates Attnd Peak
Mountain Home Charter Service, IncSt. Patricks Day Tour
4203/17/201103/17/2011
0
Arkansas Activities AssociationState Soccer Finals
25005/20/201105/22/2011
100
Arkansas Activities Association
State Softball Championships
25005/20/2011
05/22/2011
100
Fayetteville Parks & RecreationArctic Classic Adult Softball Tournament
50002/24/201202/26/2012
25
1,042 4 MeetingsSub-Total for March
GRAND TOTAL 1,042 4 Meetings
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Lost Business By Reason
Business Turned Lost Between 03/01/2011 and 03/31/2011
Athletic Facility Conflict AMtg Dates Rep
06/26/20117 on 7 Select Football Tournament06/24/2011 1,5VYPE MARLO
UA Football camps pushed back due to snow days & also the football facilities construction.They will move event to Tulsa for this year
Lost To: Tulsa
1,5Subtotal for Athletic Facility Conflict
Insufficient Rooms Downtown AMtg Dates Rep
05/20/2012Annual Meeting05/18/2012 1Historic Preservation Alliance of Arkansas SHELLY
1Subtotal for Insufficient Rooms Downtown
Printed: 4/4/2011 5:20PM
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Convention Calendar
Meeting Dates
Attendance/ Peak/Rooms
Headquarters
March 2011
3/3/2011
UA College of Education & Health Professions
Symposium on Autism Spectrum Disorders
1003/2/2011 10 10
Cosmopolitan Hotel
3/11/2011
UA Information Technology Research Institute
Women in IT
3003/10/2011 25 25
Citywide
3/16/2011
UA Information Technology Research Institute
IT Day for Students
03/16/2011 0 0
3/17/2011
UA Supply Chain Management Research Center
Annual Conference
1003/17/2011 0
UA Reynolds Center
3/17/2011
Mountain Home Charter Service, Inc
St. Patricks Day Tour
423/17/2011 0 0
April 2011
4/3/2011
Midwest Cheer and Dance Association 5004/1/2011 25 50
Cosmopolitan Hotel
4/3/2011
All Sports Productions**
Iron Pig Festival
1,1004/1/2011 75 150
Cosmopolitan Hotel
4/2/2011
Association of Mechanical Engineers
District E Conference
2004/2/2011 50 50
Citywide
4/2/2011
Friends International
Backyard Billionaire Tour
354/2/2011 0 0
4/6/2011
Mt Sequoyah
Clinton House Museum Presentation
354/6/2011 0 0
4/9/2011
UA Mathematical Sciences
Spring Lecture Series
404/7/2011 40 40
Cosmopolitan Hotel
4/7/2011
Frances Custom Tours
U of A driving tour and dinner@ Power House
454/7/2011 0 0
4/10/2011
American Institute of Chemical Engineers
Regional Conference
2504/8/2011 75 150
Holiday Inn Express
4/10/2011
Arkansas Comets - Soccer
Ozark Classic Cup
1,0004/8/2011 300 600
Citywide
4/10/2011
Hogeye Marathon & Relays
Hogeye Marathon
1,0004/9/2011 150 150
Cosmopolitan Hotel
4/9/2011
Frances Custom Tours
Student Group
454/9/2011 0 0
4/13/2011
Mt Sequoyah
Clinton House Presentation
354/13/2011 0 0
4/17/2011
UA Alumni Association
Black Alumni Reunion
1,0004/15/2011 300 600
Citywide
5/16/2011
Dream Journeys
Fayetteville Tour- Farmers Market and Golden Coral
504/15/2011 0 0
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Convention Calendar
Meeting Dates
Attendance/ Peak/Rooms
Headquarters
April 2011
4/17/2011
UA Engineering
Engineering Academy
5004/15/2011 250 500
Citywide
4/17/2011
Dudley Thunder Series
Adult Softball Tournament
2004/15/2011 25 50
Holiday Inn Express
4/21/2011
Arkansas Parks and Tourism Commission
Monthly Meeting
424/20/2011 0 0
May 2011
5/8/2011
All Sports Productions
Joe Martin Stage Race
1,0005/5/2011 100 300
Cosmopolitan Hotel
5/13/2011
Southwest Tours 525/11/2011
5/13/2011
Southwest Tours 505/11/2011 0
Clarion
5/11/2011
University of Arkansas
Dalai Lama Visit
5,0005/11/2011 0 0
5/15/2011
University of Arkansas**
Graduation
15,0005/13/2011 1,600 3,200
Citywide
5/22/2011
Arkansas Activities Association
State Soccer Finals
2505/20/2011 100 200
Citywide
5/22/2011
Arkansas Activities Association
State Softball Championships
2505/20/2011 100 200
Citywide
6/3/2011Wal-Mart**Annual Shareholders Meeting
20,0005/31/2011 1,000 3,000Citywide
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Inquiries Tabulated by Source/ModeFrom: 3/1/2011 To: 3/30/2011
NOTE: This report shows only active modes and sources, and can only display the first nine active modes define
Source 800 Number e-mail Formatted -
Bulk
Formatted -
First Cl
Totals
Mode
@ Website 5 6 0 193 204
Arkansas Group Travel 0 1 0 0 1
Midwest Living 0 0 52 0 52
Southern Living 0 0 7 0 7
Travel Guides Free 0 0 65 0 65
Travel Information.com 0 0 314 0 314
UA Graduate School 0 0 0 42 42
Totals: 5 7 438 235 685
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Fayetteville Convention & Visitors Bureau21 S. Block, Suite 100 ~ Fayetteville, AR 72701
Phone: (800) 766-4626, (479) 521-5776 ~ Fax: (479) 571-4731 ~ [email protected] ~ Web:www.experiencefayetteville.com
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ADVERTISING INQUIRIES BY STATE - 2011
JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC TOTAL
AE 1 1
Alabama 14 9 4 27
Alaska 2 4 6
Alberta 1 1 0 2
AP 1
Arizona 12 11 4 27
Arkansas 125 75 96 296
British Columbia 2 2 4
California 34 27 20 81
Colorado 8 14 11 33Connecticut 1 3 1 5
Delaware 1 1 2
Florida 29 33 22 84
Georgia 23 15 6 44
Hawaii 1 1
Idaho 2 2 2 6
Illinois 66 49 37 152
Indiana 23 30 17 70
Iowa 36 22 17 75
Kansas 43 23 30 96
Kentucky 12 16 4 32
Louisiana 38 19 19 76Maine 1 2 2 5
Manitoba 1 1
Maryland 6 6 3 15
Massachusetts 3 11 4 18
Michigan 33 32 23 88
Minnesota 39 28 14 81Mississippi 14 14 5 33
Missouri 139 74 50 263
Montana 4 3 1 8
Nebraska 15 8 11 34
Nevada 7 1 3 11
New Brunswick 3 4 2 9
New Foundland
New Hampshire 4 1 1 6
New Jersey 7 9 5 21
New Mexico 5 6 3 14
New York 19 23 18 60
North Carolina 25 10 5 40
North Dakota 3 3 2 8
Nova Scotia 2 1 3
Ohio 27 38 20 85
Oklahoma 74 22 35 131
Ontario 5 6 9 20Oregon 3 4 3 10
Pennsylvania 16 25 12 53
Prince Edward Isl. 0 0
Puerto Rico 1 1 2
Quebec 3 2 2 7
Rhode Island 2 2 4
Saskatchewan 1 1 2
South Carolina 20 9 6 35
South Dakota 5 2 7
Tennessee 15 25 19 59
Texas 135 82 83 300
Thailand
Utah 9 6 1 16
Vermont 3 3
Virginia 12 7 13 32
Washington 18 6 7 31
Washington, D. C. 2 1 3
West Virginia 7 8 6 21
Wisconsin 42 31 19 92
Wyoming 4 6 10
Military 0
TOTAL 1197 880 685 0 0 0 0 0 0 0 0 0 2761
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Restaurant Week
February 17-27, 2011
37 Restaurants participated
Average Ticket $22.81
1192 Entries Collected
Restaurants that collected the most entries
US Pizza 151
Burger LIFE 133
Tim's Pizza East 117
Huhot Mongolian Grill 112
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Restaurant Frequency
AQ Chicken 79
Big Momma's 22
Bliss 60
Buffalo Wild Wings 6
Burger LIFE 133
Café Rue Orleans 5
Clarion Inn 9
Common Grounds 28
Courtyard by Marriott 3
Foghorns #2 5
Formosa 1
Geraldi's 34
Golden Corral 75
GreenHouse Grill 37
GrubsBar & Grill 16
Gusano's 4Hjem Restaurant 27
Hugos 36
Huhot Mongolian Grill 112
Jammin Java 11
JJ's Grill and Chill 6
Jose's 12
La Hacienda 9
Lucky Luke's BBQ 10
Meiji 9
Mermaids 1Powerhouse Seafood and Grill 29
Qdoba 3
Spiedini Italian Grill 43
The Dixe Café 5
Tim's Pizza East 117
Trailside Café & Tea Room 29
Tropical Smoothie café 19
US Pizza 151
Village Inn 1
Whole Hog Café 3
Ye Olde King Pizza 42
Total 1192
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www.dineinfayetteville.com
DashboardFeb 14, 2011 - Mar 4, 2011
Comparing to: Site
0
300
600
0
300
600
Feb 14 Feb 21 Feb 28
Visits
Site Usage
1,545 Visits
2,688 Pageviews
1.74 Pages/Visit
43.43% Bounce Rate
00:01:11 Avg. Time on Site
81.68% % New Visits
Visitors Overview
0
300
600
0
300
600
Feb 14 Feb 21 Feb 28
Visitors
Visitors
1,305
Traffic Sources Overview
Referring Sites672.00 (43.50%)
Direct Traffic611.00 (39.55%)
Search Engines262.00 (16.96%)
Map Overlay
Visits
1 1,531
Content Overview
Pages Pageviews % Pageviews
/ 1,416 52.68%
/specials.html 1,222 45.46%
/contact.html 47 1.75%
/index.html 3 0.11%
1 Google Analytics
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www.dineinfayetteville.com
Traffic Sources OverviewFeb 14, 2011 - Mar 4, 2011
Comparing to: Site
0
300
600
0
300
600
Feb 14 Feb 21 Feb 28
Visits
All traffic sources sent a total of 1,545 visits
39.55% Direct Traffic
43.50% Referring Sites
16.96% Search Engines
Referring Sites672.00 (43.50%)
Direct Traffic611.00 (39.55%)
Search Engines262.00 (16.96%)
Top Traffic Sources
Sources Visits % visits
(direct) ((none)) 611 39.55%
facebook.com (referral) 243 15.73%
google (organic) 217 14.05%
5newsonline.com (referral) 173 11.20%
fayettevilleflyer.com (referral) 74 4.79%
Keywords Visits % visits
fayetteville restaurant week 80 30.53%
dineinfayetteville.com 34 12.98%
dineinfayetteville 32 12.21%
dine in fayetteville 24 9.16%
www.dineinfayetteville.com 13 4.96%
3 Google Analytics
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www.dineinfayetteville.com
Content OverviewFeb 14, 2011 - Mar 4, 2011
Comparing to: Site
0
500
1,000
0
500
1,000
Feb 14 Feb 21 Feb 28
Pageviews
Pages on this site were viewed a total of 2,688 times
2,688 Pageviews
2,389 Unique Views
43.43% Bounce Rate
Top Content
Pages Pageviews % Pageviews
/ 1,416 52.68%
/specials.html 1,222 45.46%
/contact.html 47 1.75%
/index.html 3 0.11%
5 Google Analytics
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Fayetteville Restaurant Week: Promotional costs breakdown
February 17th to 27th, 2011
50 Glass jars for giveaway entries $54.63
6 Nook eReaders for giveaway $976.70
5,000 Restaurant Week stickers for restaurant staff $813.91
Total cost: $1,845.24
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