credential - qb promotion&advertising

Agency Credentials

Agency Credentials

• Facts about us

• Our clients

• QB services

• Case studies

OPENINGCREDITSOur agenda for today

FACTS

ABOUTusOur way of thinking

History

2001 we opened our Bucharest office

2004 our fist caravan project – Sprite, fiare pentru fiara din tine!

2005 first synthetic ice ring from Europe for Coca-Cola

2007 our first main music event – Coke Live

2009 partnership with Tempo Creative Group

2010 our first National Sampling Project

2011 our first regional clients :

Western Union – Bulgaria

Deutsche Telekom – Germany

CitiBank Europe - Czech Republic

Coca-Cola Imbuteliere Chisinau – Moldavia Republic

2012 our first big trade program project in all the KA channels

2014 promises to be even more challenging

FACTSABOUTus

Regional network

Head office in Bucharest for Romania and Chisinau for Moldavia

6 Country Area Managers: Pitesti (Centre), Timisoara (W), Cluj-Napoca (N-W), Iasi (N-E), Constanta (S-E) , Craiova (S)

with a dedicated City Manager for each county seat from the 6 specific areas

local human resources database (promoters, hostesses, team leaders)

Logistical input

logistical support for transportation (3.5 t VAN, 7.5 t VAN, 3.5 t and 7.5 t frigorific VAN), install & uninstall service

own warehouse for clients’ projects (400 mp - furniture, sound & lights equipments, promo materials, prizes, POSMs)

daily online reporting platform

FACTSABOUTus

OURCOVERAGE

ISO 9001:2008

FACTSABOUTus

ANSPDCP data operator accreditation

FACTSABOUTus

fast, flexible and highly involved

FACTSABOUTus

Value Proposition

We are flexible and fast professionals, using our creative efficiency for any type of budget !

Mission Statement

QB Promotion is a long term partner for all its clients, offering a complete range of BTL advertising services of the highest quality. Our success is based on the customer trust built through understanding and meeting their local and regional needs, on the quality and efficiency of all the delivered services. In the same time, we recognize and motivate the talent, the confidence, the fidelity and the commitment of our employees.

FACTSABOUTus

OUR

CLIENTS

OURCLIENTS

Recommendation Letters

OURCLIENTS

QBSERVICES

• In-Store Activations

• Sampling Programs

• BTR Activations

• Active Selling Programs

• Mystery Shopping Programs

• CSR Programs (ONG)

• Merchandising

• Door-to-Door , Drop Mail

• SMS , Emailing

• Digital ( Facebook, Websites )

QBSERVICESField & Direct Marketing

• Brand Events

• Conferences

• Corporate Events•

• Concerts

• Road Shows

• Caravans

• PR Blitz

• Management & Logistics for events

QBSERVICESSpecial Events

• Concept & Strategy

• Design, Art & Copywriting

• 3D Design•

• DTP Services

• Production Services

• POSM Production

• Special Set-Up

• Print Services•

• Prizes

QBSERVICESCreative & Production

CASESTUDIESSome of our work

Over the following slides, you can find some mini case studies for a range of our clients. It’s just a taster so you can see what we’re all about and some of the results of our work.

Field & Direct Marketing Services

Client: Coca-Cola Hellenic Romania

Timing

31st May – 27th June 2012: METRO

30th May – 12th June 2012: SELGROS

7th – 20th June 2012: REAL

12th – 25th June 2012: CORA

Communication Materials : promo stand, flyers, scratch cards, base wraps, inserts full pallet, banner up, wobblers, shelf divider, background placements, prizes, uniforms

In-store activation mechanics with focus on driving sales

Promo Team : 1 girl & 1 team leader / location

EURO2012TAILOREDACTIVATION

The Brief

Communication Materials


Results


Client: Henkel Romania

Timing

20th August – 2nd September 2013: CORA

22th August – 4th September 2013: CARREFOUR

Communication Materials : promo stand, flyers, lucky draw, coupons, base wraps, inserts full pallet, banner up, wobblers, shelf divider, prizes, uniforms


Promo Team : 2 girls & 1 team leader / location

PERSILSHOPPERACTIVATION

The Brief

Results



Timing

28th February – 6th March/21st – 27th March 2013: CARREFOUR

12th March – 26th March 2013: CORA

21st March – 4th April 2013: REAL




FANTASNACKINGACTIVATION

The Brief

Results



Timing

15th November – 25th December 2013: CORA, AUCHAN, BILLA, CARREFOUR

Communication Materials : Promo Outfit, Flyers, Wobblers, Neckhangers Deo, Neckhangers SG, Lama Display



FAINSTOREACTIVATION

The Brief


FAINSTOREACTIVATION

Results

FAINSTOREACTIVATION


Timing

1st October – 31st December 2013: CORA, AUCHAN, BILLA, CARREFOUR, REAL

Communication Materials : Posters, Shelf dividers, Neckhangers, Wobblers, Flyers, Promo Outfit



SCHAUMAINSTOREACTIVATION

The Brief

Results



Timing

1st October – 31st December 2013: CORA, AUCHAN, REAL, CARREFOUR

Communication Materials : Stand, Flyers, Wobblers, Shelf Dividers, Photo Frames, Promoter Equipment



GLISSINSTOREACTIVATION

The Brief

Results


DUREXSUMMERACTIVATION

Period : 2nd of August – 24th of August, 2013

Concept : Durexperimenteaza

Cities:

• Bucharest,

• Mamaia,

• Costinesti,

• Vama Veche

Locations:

• Gas Station,

• Seaside resorts Clubs,

• Beaches

Timing: Friday&Saturday – 7pm – 1 am

People approached – over 51 000

Samples offered – over 41 000

Gifts offered - over 4800

DUREXSUMMERACTIVATION

Client: Reckitt Benkiser Romania

Timing

25th July – 7th August 2013: CARREFOUR ( SMS )

1st August – 13th August 2013: MEGA IMAGE ( SMS )

19th June – 2nd July 2013 : AUCHAN

16th July – 29th July 2013 : CORA

30th July – 11th August 2013 : REAL

21st October – 27th October 2013 : KAUFLAD ( SMS )




VANISHSHOPPERACTIVATION

The Brief


Timing

25th July – 7th August 2013: CARREFOUR ( SMS )

1st August – 13th August 2013: MEGA IMAGE ( SMS )

19th June – 2nd July 2013 : AUCHAN

16th July – 29th July 2013 : CORA

30th July – 11th August 2013 : REAL

21st October – 27th October 2013 : KAUFLAD ( SMS )




The Brief

Results



Timing

30th October – 26th November 2013: AUCHAN (SMS)

13th – 26th November 2013: CARREFOUR (SMS)

12th – 25th November 2013: CORA (SMS)

8th – 17th November 2013: REAL (SMS)

18th – 24th November 2013 : KAUFLAD (Lucky Draw)

Communication Materials : flyers, lucky draw, placement branding, coupons, roll up, wobblers, prizes, uniforms



Contacts : over 30 000 participants

The Brief

MULTIBRANDSHOPPERINSTORE


Participants Brands

Results



Timing

9th – 15th August 2012: CARREFOUR

2nd – 15th August 2012: REAL

31st July – 13th August 2012: CORA

2nd – 15th August 2012: BILLA




OLYMPICSTAILOREDACTIVATION

The Brief

Results


Client: Wrigley Romania

Timing

9th – 22nd September 2013: KAUFLAND

Communication Materials : promo stand, prize panel, flyers, lucky draw, coupons, wobblers, prizes, uniforms



ORBITSHOPPERACTIVATION

The Brief

Results


Client: Wrigley Romania

Timing

9th – 22nd October 2013: Auchan + Mega Image Piata Sudului

7th – 13th October 2013: Kaufland

28th October – 3rd November: Kaufland

Communication Materials : uniforms


Promo Team : 1 girl or 1 boy / location

SKITTLESSHOPPERACTIVATION

The Brief

Results

SKITTLESSHOPPERACTIVATION


Project: Multi brand Brand Ambassadors for cosmetic department

Timing

• 1st August 2013 – 31st July 2014Location

• National KA&Supermarket: Carrefour, Auchan, Cora & BillaHuman Resources

• 16 Brand Ambassadors in 8 cities

Mechanism• Consultancy for the entire range of cosmetics Schwarzkopf &

Henkel, achieving a target of questionnaires and information about current promotions in stores.

HENKELBRAND AMBASSADORS

The Brief

Results

HENKELBRAND AMBASSADORS

Client: Friesland Campina

Timing

11th June – 29th July 2012

Locations: Real, Auchan, Carrefour,Cora,Kaufland, Billa, Mega Image

Communication Materials: promo stand, flyers, scratch cards, base wraps, prizes, uniforms

In-store activation mechanics : Buy at least 3 liters of Milli milk and you’ll received a guaranteed prizes


MILLIIN-STOREACTIVATION

The Brief

Results

MILLIIN-STOREACTIVATION


Timing

March-April : Hypermarkets Activation

April-May : Supermarkets Activation

April : Offices Activation

Target

urban 25-39 years, female & male, urban

Samples - Nestea Green Tea Strawberry Aloe 250ml PET

Hypermarkets (Cora, Auchan, Real)

Supermarkets (Kaufland, Mega Image, Billa)

Offices

In-store activation & sampling mechanics with focus on driving

sales

Supermarkets – binding & merchandising

Offices - sampling mechanics

NESTEAGREENTEASAMPLING

The Brief

Results

Supermarkets Activations

>50.000 hits

Hypermarkets Activation

>125.000 hits

Offices Activations

>25.000 hits >200.000 hits


Results



Project: Cappy Toata Portocala Sampling

Timing

April-May: Hypermarket & Supermarket Activation (Cora, Real, Carrefour, Auchan & Kaufland)

Target

Urban, male & female - 20-45 years

Samples: 200 ml cups

In-store activation & mechanics with focus on driving sales

The Brief

CAPPYWHOLEFRUITSAMPLING

Results

Channel Hits

Carrefour 51.079

Auchan 16.654

Cora 13.72

Real 51.48

Kaufland 105.569

Total 238.502


Results


Client: Coca-Cola HBC Romania

Project: Sampling Nestea Lemon 0.5L 2011

Timing

June – Campuses activation

June-July 2011 – IKA&OOH activation

August 2011 – Seaside Carnival

Target

Urban, 16-49 years-old, male&female

Samples:

Nestea Lemon 0.5l PET

Mechanics – sampling

Locations – Universities Campuses, parks, public squares, international key-accounts, seaside resorts

The Brief

NESTEAEXPERIENTIALSAMPLING

Results

OUTDOOR

>146.000 hits

IKA

>200.000 hits

CAMPUSES

>28.000 hits

SEASIDE

>29.000 hits

> 400.000 hits


Results



Project: Sampling Nestea Lemon 1L 2012

Timing

20th June – 24th July 2012

Sampling Method & Pack:

One-to-one communication

Door to door sampling

1L Nestea Lemon & Peach PET

specific product temperature: should not exceed 3oC

Locations: Bucharest neighborhoods: Stefan cel Mare, Baneasa, Crangasi, Grivita, Tineretului, Cotroceni, Mosilor, Timpuri Noi, Unirii, Dr. Taberei, Victoriei, Militari, 13 Septembrie

Contacts: 87 732 apartments visited; 49 933 samples offered.

The Brief

NESTEAD2DSAMPLING


NESTEAD2DSAMPLING

Results

NESTEAD2DSAMPLING


Project: Powerade Winter Sampling

Timing

• December 2008 – February 2009• December 2009 – February 2010

Locations – Ski Resorts: Poiana Brasov, Predeal, Azuga, Busteni, BranSamples: Powerade 0.5l PETTotal hits:

• 30 000 hits in 2008-2009• 40 000 hits in 2009 – 2010

Timing: Fridays, Saturdays and Sundays

POWERADESAMPLING

The Brief

POWERADESAMPLING

Results

Client: BDG

Project: Martini Photo Studio

Timing

• 11th June 2010 – 23rd September 2010

Cities: Bucuresti, Brasov, Sibiu, Timisoara, MamaiaNo. of events: 38Estimated no. of contacts / event:

• 200 in Bucharest• 100 in the country

Total estimated no. of contacts: • 2000 Bucharest• 2800 countryside

Timing: Fridays, Saturdays and Sundays

MARTINIPHOTOSTUDIO

The Brief

Results

MARTINIPHOTOSTUDIO

HILTONActivation

8th June – 1st July 2012


Project: Euro 2012 BTR Program

Timing

• 8th June – 1st July 2012Location : Hilton Hotel (La Strada Terrace & English Bar) Estimated no. of contacts / event:

• 200 in weekends• 150 in week days

Message: “Let's Get CRAZY”

The Team: 2 hostess and 1 supervisor

Mechanic: The Hostesses had Table PCs and invited the consumers to play an interactive game. Those who finish it in the given time won a guaranteed prize which was automatically generated by the Table PC.

EURO2012BTRACTIVATION

The Brief

Results

EURO2012BTRACTIVATION

Client: BDG/ The Famous Grouse

Project: “Claim to fame”

Timing

• 20 April – 9 August 2012

Cities: Bucuresti, ConstantaNo. of events: 15Estimated no. of contacts / event:

• 1500 in Bucharest• over 700 in Constanta

Timing: Fridays and Saturdays

TFGCLAIMETOFAME

The Brief

Results

TFGCLAIMETOFAME

Client: Skin Media

Project: Active Selling – Toshiba

Timing: 30th November – 23rd December 2012

Location: Real, Metro, Carrefour

Mechanism:

In-store activation: Selling Consultants.

One promoter was present at the TV shelf area and one promoter was present at the PC shelf area. The promoters approached the customers that were interested in purchasing any of the above types of electronics, presenting the main advantages of Toshiba products.

Promo Team: 2 promoters / location – Carrefour & Metro

1 promoter / location - Real

ACTIVESELLINGTOSHIBA

The Brief

ACTIVESELLINGTOSHIBA

Results

Client: LG Electronics Romania

Project: In Store Activation

Timing:

February: Hypermarkets Activation – LED TV (Metro, Selgros, Carrefour)

March: Hypermarket Activation – Home Appliances (Metro)

June-July: Hypermarket Activation – Home Appliances (Carrefour)

September-October: Hypermarket Activation – Home Appliances (Carrefour)

Target: urban & rural - 20-70 yo


The Brief

LGACTIVATIONS


LGACTIVATIONS

Results

LG ACTIVATIONS

Client: Deutsche Telekom

Client: International Market Research, EU

Timing

May 2011, August 2012

Target

Romtelecom employees – sales agents, info&cash desk agents

Data-Entry sheets:

Situation in Shop – Cash Desk&Info Desk

Customer Mission

Windows Performance

Selling Observation

Mechanics – during the store’s schedule, two promoters observed and noted the activity of Romtelecom employees, focusing on their time of reaction regarding customers’ requests and their sales-ability

Stores – Brasov, Banu Manta, Dimitrov

The Brief

STOREPRODUCTIVITY

Results - Romtelecom Store

STOREPRODUCTIVITY

Client: Romtelecom

Projects: In Store & Outdoor Activations

Timing

January: In-Store Actiovation – Drumul Taberei & Banu Manta

February- March: In-Store Actiovation – Banu Manta & Iasi

March: Mall Activation – AFI & BSC

March & July: In-Store Activation – Dorobanti & Bacau

March-April: In-Store Activation - Iasi

June-July: OOH Activation – Craiova & Drobeta Turnu Severin

August-September: In-Store Activation – Buzau

September:In-Store Activation – Dorobanti, Sibiu & Bacau


The Brief

RTCACTIVATIONS

Communication materials

RTCACTIVATIONS

RTCACTIVATIONS

Pictures

Client: Reckitt Benckiser Romania

Projects:

Dettol In Store Demonstration : Octomber – December 2011

Dettol In Store Active Selling : February – April 2012

Location: Real, Auchan, Selgros, Billa, Mega Image

Mechanism:

In-store activation: demonstration and leafleting.

Using a sampling stand, a Dettol device and the three refills, the promoters approached every customer passing by the Detergents District in the store, inviting them to witness how the device works, offering information about the properties of the soap and device.

DETTOLISD

The Brief

DETTOLISD

Results


Project: AirWick In-Store Activation

Timing: 4st – 14th of April, 2012

Location: Orhideea, Baneasa & Afi Shopping Galleries

Mechanism:


The customers passing by the Galleries were invited to witness how Airwick products can be used. The hostesses gave information about the whole range of Airwick products.

Promo Team: 2 hostesses / location

AIRWICK

The Brief

AIRWICK

The Results


Project: Cillit Bang In-Store Activation

Timing: 24th August - 23rd September 2012

Location: Real, Cora, Auchan

Mechanism:


The customers passing by the Detergents Department were approached by the promoter and invited to witness the efficiency of Cillit products

Promo Team: 1 promoter / location

CILLITBANG

The Brief

CILLITBANG

The Results


Project: Harpic In-Store Activation

Timing: 23rd August - 2nd September 2012

Location: Carrefour

Mechanism:

In-store activation: lucky-draw and leafleting.

The customers passing by the Detergents Department were approached by the promoter and invited to participate to the lucky-draw, in order to win a LED TV, a dishwashing machine or an iron station

Promo Team: 1 promoter / location

HARPIC

The Brief

HARPIC

The Results


Project: Veet In-Store Activation

Timing: 24.05.2012-10.08.2012

Location: Carrefour, Cora, Real, Auchan, Mega Image, Billa, Kaufland

Mechanism:

In-store activation: instant win, lucky-draw and leafleting.

The customers passing by the Cosmetic Department were approached by the promoter and invited to buy any two Veet products in order to receive a silver pendant. Also, to participate to the lucky-draw, in order to win one of the prizes: a designer dress, a royal day, a trip to Cappadocia etc.

Promo Team: 1 promoter+1 hostee/location

VEET

The Brief

VEET

The Results

Client: Western Union

Project: Integrated Mystery Shopper Program

Teasing campaign to WU agents

All year round communication campaign via newsletters

MS program in 2 waves, nation wide

Gala event for winners

Target: selected locations from WU agents Banca Romaneasca including Credit Europe Bank

Angelo Costa , Banca Transilvania , Raiffeisen Bank

BRD , Posta Romana , Banc Post

Main objectives: Rewarding and motivating the FLAs that promote the WU money

transfer, expose the “1000 flights to Home” materials and promote the campaign.

WUMISTERYSHOPPER

The Brief

WUMISTERYSHOPPER

The results

814 locations

336 received money transactions

81 cities

330 sent money transactions

17 qualitative questions / questionnaire for the MS

WUMISTERYSHOPPER

The results

Client: Help Net Drugstore

Project: Mystery Shopper for Help Net employees

Location: Bucharest

Target: 53 Help Net drugstores in Bucharest

MS Program Objectives:

2 visits in 2 waves

Employees evaluation for:

Internal procedures

Customer interaction

Pro-activity

Sales techniques

Special offers promotion

Help Net magazine & brochures recommendation

Physical appearance

The Brief

HELPNETMISTERYSHOPPER

Client: Bayer Consumer Care Romania

Project: Mystery Shopper for Supradyn Adults & Junior

Location: Bucharest

Target:

Drugstores chains from main Romanian cities

Independent drugstores from main Romanian cities

MS Program Objectives:

Increase Supradyn recommendation

Generate BA for Supradyn

Verify the level of knowledge and pro-activity of drugstores’ employees

Verify the placement of Supradyn and its POSM

Reward and encourage the employees recommending Supradyn

The Brief

SUPRADYNMISTERYSHOPPER


Project: Coca-Cola Presents B’estfest Festival , 2011

Brand Objectives:

• build brand indicators - brand love, optimism, music association, refreshment

• engage by making the B’estfest festival experience the most memorable experience

• differentiate versus other activations/brands in siteBusiness Objectives:

• reach the sales targets during the festival period for all My CokeCommunication Objectives:

• Coke and Music: spontaneous awareness of the event• Coke & Music relevant & differentiating message,

consistently build through all the activities under music platform

B„ESTFEST2011

The Brief

Results

3,500 hits

Coke national promo database

Subject : “Coca-Cola prezinta B’ESTFEST SUMMER CAMP 2011, 1-3 iulie, Pipera-Tunari“

Newsletter layout :

B„ESTFEST2011

Email Newsletter

Results

35.000 hits

Coke national promo database

SMS Content :

“Coca-Cola iti aduce B’ESTFEST SUMMER CAMP 2011, 1-3 iulie in Pipera-Tunari! Te asteptam cu activarile Coca-Cola si multa distractie. Bilete pe www.myticket.ro

B„ESTFEST2011

SMS

Client: Coca-Cola Romania

Project: Coke Zero Activation - Zero Banuieli @ RHCP

• SWAP movie, made at the Red Hot Chili Pepper concert in Bucharest• Coke national promo database – 700.000 contacts

ResultsReached over 200.000 views (youtube.com) , after only 4 weeks of digitalcampaign (newsletter push

http://www.youtube.com/watch?v=AZjYGsmt-0k

COKEZEROACTIVATION2012

The Brief

COKEZEROACTIVATION2012

Results

Client: Otter Romania

Brand: Salamander

Project: Salamander Site Developement

Timing : October 2013

http://www.salamandershop.ro/

The Brief

SALAMANDERSITE

SALAMANDERSITE

Results

Client: Arcade Property Management

Project: Arcade Property Site Developement

Timing : November 2013

http://www.arcadeproperty.ro/

The Brief

ARCADEPROPERTYSITE

Results

ARCADEPROPERTYSITE


Brand: Vanish

Project: Vanish Summer Event Microsite Developement

Timing : May - June 2013

http://www.vanish.ro/caravana-vanish

The Brief

VANISHSUMMEREVENTSITE

Results

VANISHSUMMEREVENTSITE

Client: Galeria Real

Project: Facebook Page Developement

Timing: June 2012 – present

Action Plan:• Development• Management• Maintenance• Strategy• Posting• Uploading

http://www.facebook.com/GaleriaReal

The Brief

GALERIAREAL

Results

GALERIAREAL

Client: Arcade Property Management


Timing: September 2013 – present


http://www.facebook.com/Arcade

The Brief

ARCADEPROPERTY

Results

ARCADEPROPERTY



Timing: May 2013 – August 2013


http://www.facebook.com/Vanish

The Brief

VANISHSUMMEREVENT

Results

VANISHSUMMEREVENT

QB Promotion & Advertising Agency


Timing: June 2010 - present


http://www.facebook.com/QbPromotion

The Brief

QBPROMOTION&ADVERTISING

Results

QBPROMOTION&ADVERTISING

Special Events Services


Project: COCA-COLA NATIONAL MARKETING & SALES CONFERENCE

Timing

• 4th February 2008Participants

• 1000 employeesLocation

• Cluj-Napoca National Theatre Party after conference

Napoca Hotel

Concept• Football Concept – Kick and Win

COCA-COLACONFERENCE

The Brief

COCA-COLACONFERENCE

Results

Client: Citibank Europe PLC, Dublin – Romania Branch

Project : Client Excellence Values Leadership Program

Timing: December 2010 – January 2011

City: BucharestTarget : Citibank Romania employees • F60%; M40%• 24- 50 y.o.

Integrated communication plan for “Client First”• advertising - marketing materials (poster, welcome card , value card, red pin , sticker , video testimonial);• BTL – events :

• Teasing campaign : online & BTL activations;• internal training for Citibank Senior Managers - Octavio’s

sessions ;• Launch event for all staff ;

CLIENTEXCELLENCE

The Brief

Marketing materials

CLIENTEXCELLENCE

www.12clues.ro

CLIENTEXCELLENCE

Internal Training

CLIENTEXCELLENCE

Launch Event

CLIENTEXCELLENCE

Client: Citibank Europe PLC, Dublin – Czech Republic Branch

Project : Client Excellence Values Leadership Program

Timing: January 2011 – February 2011

City: Prague

Target : Citibank Czech employees • F60%; M40%• 24- 50 y.o.

Integrated communication plan for “Client First”• advertising - marketing materials (poster, welcome card , value card, red pin , sticker , video testimonial);• BTL – events :

• Teasing campaign : online - www.12clues.cz ;

The Brief

CLIENTEXCELLENCE

http://www.12clues.cz/

Marketing materials

CLIENTEXCELLENCE

www.12clues.cz

CLIENTEXCELLENCE

BaneasaShoppingCityLaunching Event

Client: Baneasa Shopping City

Project: Baneasa Launching Event

Timing : 17th – 20th April 2008

17th April – VIP Launching Event

18th April – 20th April Public Days

Activations :• VIP Launching Event• Public Days BTL Activations

BSCLAUNCHINGEVENT

The Brief

Results

BSCLAUNCHINGEVENT


Project : Fa & Schauma Restart Conference & Launch Event

Date: 29th June 2013

City: BucharestTarget : Henkel Romania employees

• F60%; M40%• 24- 50 y.o.

Integrated concept and implementation for “Fa & Schauma Restart” advertising - marketing materials (Schedule, welcome letters , agenda, Spider , BannerUps );

• BTL – events :• Launch event for all staff • Conference

HENKELINTERNALEVENT

The Brief

Results

HENKELINTERNALEVENT

BaneasaShoppingCityLaunching Event

Client: Banca Romaneasca

Project: Padurea de sculpturi – Simon Spierer Exhibiton

Date : 10th of December, 2009

Location : MNAC, Bucharest

Sponsors :• Banca Romaneasca• Domeniile Samburesti

Media Partners :• Romania Libera• Jurnalul National

Participants : over 500 persons

BANCAROMANEASCAEVENT

The Brief

Results

BANCAROMANEASCAEVENT


Project: Let’s Eat Together Caravan

Branding: Truck, People Stopper, Promoter’s

Equipment,Flyer

Meals: 420 meals offered

Sampling: 12.000 cans 250 ml

Media Partners: Kiss FM

Communication: Facebook, Twitter, Youtube, 220.ro, coca-cola.ro, Kiss FM, Pro TV, Antena 1, RTV

Audience: over 40.000 persons

The Brief

LET„SEATTOGETHERCARAVAN

http://www.youtube.com/watch?v=o9RmreHvlTU

http://www.youtube.com/watch?v=o9RmreHvlTU

Results

LET„SEATTOGETHERCARAVAN


Project: Vanish Truck Show

Branding: Truck, Posters, Promoter’s Equipment,

Flyers, lucky draw urn&coupons, prizes, balloons, flags,

tents, demo stands, scratch cards

Prizes: 1192 pcs offered – caps, t-shirts and Frisbees

Demonstrations: 1529

Media Partners: Radio ZU

Communication: Facebook, vanish.ro, Radio Zu, Antena 1, Antena 3, Carrefour locations


The Brief

VANISHROADTRUCKSHOW

Results

VANISHROADTRUCKSHOW


Project: Happiness Truck Caravan

Branding: Happiness Truck

Prizes: 8000 pcs (T-Shirts, Aprons, Six Pack,

Balloons, Flowers, Notebooks, Skateboard)

Sampling: 80.000 cans 250 ml

Media Partners: Antena 1

Communication: www.camionulcoca-cola.ro, TV Neptun, ProTV , www.ghidulbacaului.ro, www.retail-fmcg.ro, www.jupitercity.ro


The Brief

HAPPINESSTRUCK

Results

HAPPINESSTRUCK

Client: Coca-Cola Imbuteliere Chisinau

Project : Happiness Truck Caravan

Location : Chisinau – Moldova Republic

Timing

30th – 31st May 2011

Coca-Cola Prizes

T-Shirts

Six Pack

Balloons

Notebooks

Posters

Sampling: over 3500 Coca-Cola 500 ml PET

The Brief

HAPPINESSTRUCK

Results

HAPPINESSTRUCK

Client: Mercedes-Benz Romania

Project: DCJ Caravan

Locations : Bucharest, Pitesti, Sibiu, Arad, Constanta, Cluj-Napoca, Targoviste, Oradea

Timing• 3rd July – 29th July 2009

Communication• Radio , posters , flyers

Team• 6 hostess• 1 project manager from agency• 2 project managers from client

DCJCARAVAN

The Brief

DCJCARAVAN

Results


Project: Burn Students’ Tour

Caravan

Concerts

Sampling

BTR Activations

City Parade

Target: Students from Bucharest ,Brasov, Cluj-Napoca, Timisoara and Iasi

Timing• 21st May – 6th June

Communication• Radio , posters , flyers , door hanger

BURNCARAVAN

The Brief

BURNCARAVAN


BURNCARAVAN

Branding

BURNCARAVAN

Results

5 cities

over 50000 hits1500 prizes

2 official cars

over 25000 Burn samples

20 hostesses

17 activations days

1500 posters

30000 flyers

10000 door hangers85 promoters

BURNCARAVAN

Results

Client: CCHBC Romania & CCIC Moldova

Project : X-mas Caravan

Period : 12th – 28th December 2011

Prizes : over 11.400 pcs

Sampling: over 19.000 Coke CANS 330 ml

Media Partners : Magic FM

Communication : Flyers, Posters, Magic FM Site, QB Promotion

Facebook Fanpage, SMS & Emailing Push

Bluetooth hits : over 5.000 contacts

GPS : over 5000 Logged Users


The Brief

X-MASCARAVAN

Results

X-MASCARAVAN

Client: CCHBC Romania & CCIC Moldova

Project : The Carol Singing Machine

Period: 1st – 23rd December 2012

Prizes: over 3.500 pcs

Sampling: over 18.000 Coke CANS 330 ml

Media Partners: Magic FM

Communication: Flyers, Posters, Magic FM Site,

QB Promotion, Facebook Fanpage

Bluetooth hits : over 5.000 contacts

GPS : over 5000 Logged Users


The Brief

CAROLSINGINGMACHINE

We created the first vending machine

that doesn’t work on money,

but on Christmas Carols.

The vending machine that

gives people a double reward:

Coca-Cola Reasons to Believe

bottles and prizes and the

chance to convert their effort

into credit for a charity cause.

We installed an audio meter

that calculated the decibels in

the nearby proximity. The more

people sung a carol asked by

the machine, the more bottles of

Coca-Cola, prizes and money for

the charity cause it generated

The Brief

CAROLSINGINGMACHINE

Results

CAROLSINGINGMACHINE


Project: CokeLive Festival

Timing

• 22nd – 25th June 2007

Communication• TV, radio, press, outdoors , posters , flyers, newsletters

Branding• flags, coolers, tents, banners, umbrellas, trailers, giant pillows,

entrance gate, PA wings, lights tower, stage arcade, helium balloon, Ice Ring, plasma bar, totems , coke 360 , internet point , Coca-Cola mobile stage , theatre acts; foosball , body painting helium balloon , glasses , promoters outfit.

COKELIVEfestival

The Brief

COKELIVEfestival

Branding

COKELIVEfestival

Results

3 days

350 handymen

Over 1000 prizes (t-shirt and CD holders)

Over 40 bands and artists

Audience over 30000 persons

Over 6000 samples Coca-Cola

Over 10000 newsletters

40 sell points

50 promoters 5 trailers150 tents

1 central pavilion

40 umbrellas

5 totems

2 stages

15 BTL Coca-Cola activations

COKELIVEfestival

Results


Project: CokeLive Peninsula Festival 2009

Timing:

• 23rd -26th July 2009Location: Targu Mures

Communication• TV, radio, press, outdoors , posters , flyers, newsletters

Branding• flags, coolers, tents, banners, umbrellas, trailers, giant pillows,

entrance gate, PA wings, lights tower, stage arcade, helium balloon, Bars, plasma bar, totems , coke 360 , internet point , Coca-Cola mobile stage , theatre acts; foosball , body painting helium balloons , glasses , promoters outfit.

COKELIVEPENINSULA2009

The Brief

COKELIVEPENINSULA2009

Results


Project: “Primavara a sosit in Galeria Real!”

Timing

• 1st march – 14th april 2012

Cities: Arad, Bucuresti, Deva, Galati, Oradea, Constanta, Cluj-Napoca, Timisoara, Suceava, Satu Mare, Baia Mare, Pitesti, Ploiesti

Mechanism: tematic events for 1&8 march and for Easter, everyday activation for lucky draw (big prize: bikes for the whole family)

Team: 2 promoters, 1 mascot, 1 MC, 1 Team-Leader

GALERIAREAL

The Brief

Results

GALERIAREAL


Project: “Impodobeste Craciunul in Galeria Real!”

Timing

• 6 – 23 december 2012

Cities: Arad, Bucuresti, Deva, Galati, Oradea, Constanta, Cluj-Napoca, Timisoara, Suceava, Satu Mare, Baia Mare, Pitesti, Ploiesti

Mechanism: tematic events for Christimas and kindergarten celebrations

Team: 1 promoter as elf, 1 promoter girl as Mrs. Claus, 1 Santa Claus, 1 Team-Leader

The Brief

GALERIAREAL

Results

GALERIAREAL

Client: Coca –Cola HBC Romania

Project : Baby Expo by Dorna Izvorul Alb

Closed Editions• 10.03 - 13.03 – Spring Edition• 19.05 – 22.05 – Summer Edition

Current Edition• 22.09 – 25.09 ( 4 days ) – Autumn Edition

Future Editions• December 2011 – Winter Edition

Target:• Pregnant women or young mothers; 20-35 years, medium to

high level of education and income, young professionals who care about their children’s health

Location: Sala Polivalenta ,BucharestResults :

• Over 4,900 bottles of water offered* • Over 19,000 persons visited the Expo*

*Numbers refer to 2 out of 4 Editions

BABYEXPO

The Brief

BABYEXPO

Communication & Branding materials

BABYEXPO

Results

Client: Coca –Cola HBC Romania

Project : Baby Expo by Dorna Izvorul Alb

The International Festival “Pomana Porcului -Covasna ( 2008,2009)The Fritter’s Festival - Prejmer / Brasov ( 2009 )The International Festival “Festivalul Bulzului” – Harghita ( 2008, 2009)The Harvest Festival – Ampoita / Alba ( 2008, 2009 ) The National Trout Festival - Ciocanesti / Suceava ( 2008, 2009 )Pie’s Festival - Hemeius & Faget / Bacau ( 2008, 2009 )Pig’s Trotters Festival – Tismana / Gorj ( 2009 )“Sarmalelor” Festival – Praid / Harghita ( 2008 ) “Masuratul laptelui” Festival - Bran / Brasov (2008)“Tamaioasei” Festival - Pietroasele / Buzau ( 2008, 2009 )“Ravasitul Oilor” Festival - Bran / Brasov ( 2008, 2009 )The Forest Fruit Festival - Piatra Neamt / Neamt ( 2008, 2009 ) The Plescoi Sausage Festival - Berca / Buzau ( 2008, 2009 )The House with the porch – Sarata Monteoru / Buzau ( 2008, 2009 )

POIANANEGRIEVENTS

The Brief

POIANANEGRIEVENTS

Results


Project: Coca-Cola Happiness Machine

@ Trade Marketing Congress

Howard Johnson , 22th February 2012

@ KFC Headquarter

KFC Headquarter , 24th February 2012

@ Magazinul Progresiv Conference

New Montana Hotel Sinaia , 15th March 2012

@ AFI Palace Cotroceni

AFI Palace Cotroceni , 9th - 22th April 2012

@ Pallas Mall Iasi

Palas Mall Iasi , 1st – 2nd June 2012

@ Mega Image Prelungirea Ghencea

Mega Image Ghencea , 26th – 28th October 2012

HAPPINESSMACHINE

The Brief

Results

HAPPINESSMACHINE

Client: Coca-Cola Imbuteliere Chisinau

Project: “Friendship Machine

Timing

• 16th – 17th November 2012

Location: MollDova Chisinau

Participants: over 1500 persons / day

Team: • 2 promoters inside• 2 promoters outside ( leafleting )• 1 hostess• 1 team leader• 1 cameraman / photographer

FRIENDSHIPMACHINE

The Brief

FRIENDSHIPMACHINE

Results

Creative & Production Services

Client: BDG

Period: 01.01 - 31.08

Materials• Boxes• Banner up• Menu• Neck Hanger• Tablet Tent• Glasses • Outdoor Branding

.

MARTINIBRANDINGCONCEPT

The Brief


Martini Boxes & Banner up


Menu/ Neck Hanger/ Tablet Tent/ Glasses


Tan Tan Outdoor Branding

Client: Louis Vuitton Moet Hennessy

Project: Louis Vuitton Moet Hennessy Product Catalog

Timing

• September 2008

Objectives

• Concept development• Layout and text• Production – over 2000 pcs

LVMHCATALOG

The Brief

LVMHCATALOG

Results

Client: Domo

Project: 2005 Re-branding – branding materials production

Cities : 42 cities

Locations : 50 Domo Shops

Production :

Light box

Price label

Wall painting

Furniture

Logo

DOMOREBRANDING

The Brief

DOMOREBRANDING

Results

Client: Edy Spedition

Project: Branding of headquarters

City : Timisoara

Creative Concept and production :

Floor stickers

Totems

Panels

Volumetrically letters

Branded boards

Furniture

EDYPRODUCTION

The Brief

Results

EDYPRODUCTION


Project: In-Store Spectacular Placement

EURO 2012 Campaign

Location: CORA Chain - National

Creative Concept and production :

The Golden Ball

Volumetrically Tribune

The Brief

EURO2012IN-STORESET-UP

EURO2012IN-STORESET-UP

Results

Contact Details

Tel: 021.230.55.53/54

Fax: 021.230.55.52

Mobil: 0720.070.458

Str. Biserica Floreasca , nr.6, sector 2, Bucuresti

[email protected]

www.qbpromotion.ro

Thank you!

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