fast, powerful and innovative technology products: powerpro one powerport lite powerpro two+
DESCRIPTION
The Company. Fast, Powerful and Innovative Technology Products: PowerPro One PowerPort Lite PowerPro Two+ PowerPort Lite+ PowerPort XXL. Target Markets Mercedes Traveller Sales Offices Shanghai Chicago Paris Sao Paulo. Managerial Roles. - PowerPoint PPT PresentationTRANSCRIPT
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Fast, Powerful and Innovative Technology
Products:• PowerPro One• PowerPort Lite• PowerPro Two+• PowerPort Lite+• PowerPort XXL
The Company
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Target Markets• Mercedes• Traveller
Sales Offices• Shanghai• Chicago• Paris• Sao Paulo
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Gary – Primary Responsibility of Accounting and Finance
Denis – Primary Responsibility of Manufacturing
Ryan – Primary Responsibility of Sales Management
Lisa – Primary Responsibility of Market Research
Neil – Primary Responsibility of Marketing
Managerial Roles
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• Overall Strategy• Particular Strategy • Control the Controllable
“Our business in life is not to get ahead of others, but to get ahead of ourselves”
Market Strategy
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To provide Fast, Powerful and Innovative Technology
To provide it at a Reasonable Price but not necessarily the lowest price
To provide it to the Satisfaction of our Customers
3 Core Strategies
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Price – Thought we could cover it with a high margin and high quality product. However, with only 1% of the market share we had to change our price strategy. We decided from now on to aim to have the lowest price possible.
Individual Strategies
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Sales – 2 key sales strategies. The more sales people and the more sales areas, the more accessible our product is.
Advertising – The more advertising that is done, the more information on our product.
Research and Development – Keep up to date and deliver on our promise of innovative technology.
More is Better..
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• Control the Controllable• 3 Core Strategies• Change of Price Strategy• More is Better
Summary
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Overall Evaluation:• Investment into Companies Future – above
industry average in each quarter.• Sales Teams – Sales people were third most
productive.• Leading Firm in Mercedes bracket and second
in Traveller.• Brand Management was satisfactory, however
advertising was not.
The Results
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Quarter 3 Quarter 4 Quarter 5 Quarter 6 Quarter 7 €-
€1,000,000.00
€2,000,000.00
€3,000,000.00
€4,000,000.00
€5,000,000.00
€6,000,000.00
Financial Performance
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Market Share
Nero - 11%Superia - 12%Maxi - 43%Bizi - 10%PMC - 24%
Market Performance
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PMC• Total Demand 1,676• 5 Brands on Market• Lowest Prices Avg. 2,560• High Range of Adverts.• 4 Sales Offices Worldwide
Current Situation Key Strengths:
Competitors• Maxi 3,401• Level with Maxi• Maxi Avg. 2,854• Superia also with 18• Maximum of 3
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• Sales Offices• Research & Development• Take Control
The Future..
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Profit
Market Share
Control